This document summarizes a presentation about using Google Analytics for non-profits. It introduces Google Analytics as a free tool to understand website traffic from different sources like search engines, social media, mobile, etc. It discusses setting goals in Google Analytics related to metrics important for non-profits like donations, newsletter signups, content engagement. Top reports and insights are covered like real-time analytics, location reports, traffic source breakdowns, and identifying high-bounce pages. Resources for learning more about Google Analytics are provided.
Real-Time Outsource is a
full-service social media optimization & management agency. At Real Time, we understand our clients each have different goals and therefore every social media solution is completely customized to your needs.
Real-Time Outsource is a
full-service social media optimization & management agency. At Real Time, we understand our clients each have different goals and therefore every social media solution is completely customized to your needs.
04 GoMeasure (sg and kl) - defining and completing goals - timo josten - go...Vinoaj Vijeyakumaar
Timo Josten walks through the importance of defining goals in your web analytics tool and its importance for Google Analytics Multi-Channel Funnels. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
This presentation was given to Nanyang Technological University's MBA class in Singapore on Fri 14 Oct 2011. This covers how one can make use of Google's data-driven solutions to understand their customers and attempt to predict trends. We cover Google Analytics for understanding on-site behaviour, Google Insights for Search for understanding search behaviour, and DoubleClick Ad Planner for understanding demographic and interest information.
Owning a Great Blog: A Data-Driven Approach - Kopdar 1000 Blogger Nusantara (...Vinoaj Vijeyakumaar
How can you create a great blog by taking a data-driven approach? This presentation looks at how you can use Google's freely available data-oriented tools to help create great content, attract the right visitors, and improve the user experience. This presentation was given to an audience of 1300 bloggers at the Kopdar 1000 Blogger Nusantara conference held in Sidoarjo, Indonesia.
For six years Scott has been helping companies build digital strategies by integrating search, content, social, video and mobile platforms. At the January American Marketing Association Oregon Chapter lunch Scott explored changing consumer behavior and shared how we can connect with customers in this digital age.
Scott drives digital marketing strategies for some of the biggest advertisers in the world:
* Burger King & Seth McFarlane's Cavalcade of Cartoon Comedy
* Papa John's display ad ''Blast'' strategy
* Dunkin' Donuts How American Runs On Dunkin' Video Contest
WAN-IFRA Digital Media Asia 2011 - Owning Great Content: A Data-Driven Approa...Vinoaj Vijeyakumaar
This presentation was given at the WAN-IFRA Digital Media Asia 2011 conference held in Hong Kong on 23 Nov 2011. It covers how content publishers can take a data-driven approach towards owning great content. We introduce tools such as Google Analytics, Google Website Optimizer, Google Insights for Search, and Doubleclick Ad Planner, and show how they can be used to identify the right approaches for capturing loyal readers and visitors.
"Social + Gamification: Better User Experience, Better Engagement, Better Dat...Vator
"Social + Gamification: Better User Experience, Better Engagement, Better Data" by Victor White, Senior Marketing Manager, Gigya.com
(Boardroom A)
Gamification works best when users can compete with their friends. As businesses look to gamify their web properties, ensuring that social rewards are tied to to users' social graphs is paramount to building sustained engagement. By seamlessly tying gamification with users' social identities, business can build a better user experience, leverage incredible customer insights, and drive valuable user behavior.
Internet advertising experts will provide a thorough breakdown of the elements of a company’s internet presence from corporate site to landing pages to emails and provide insights into how consumers view the entire customer experience. The purpose of this session is to help attendees understand how consumers see their property presence and respond to what is offered at each step of the way. The presenters will be providing tens of thousands of dollars of free consulting insights to the lucky firm that agrees to be analyzed, and to all attendees in general.
Presenters:
Scott Esmond, Director of Business Development, Red Door Interactive
Tony Felice, Senior Strategist, Red Door Interactive
Personalized Search - SMX Toronto 2010 - Rob Garner - iCrossingiCrossing
"Personalized Search - The Basics, Google Ethos, and Optimization" as presented by Rob Garner (@robgarner), Strategy Director, iCrossing, at the Search Marketing Expo (SMX) in Toronto, Canada on Friday, April 9, 2010.
Research presentation: Affinity Marketing -- It’s Not What You Like, It’s Wha...MediaPost
Brand marketing is evolving at a lightning fast pace, with access to massive amounts of data that can help you find your ideal audience ... and those who will love your brand. The challenge is to make sense of all of the signals and make complex assumptions, using real intelligence and real-time feedback, to make sure your ads have an impact. Join Diya Jolly from Google for a look at the future of brand marketing and how a new “database of affinities” can help you win over your audience for the long haul.
Presenter
Diya Jolly, Sr. Product Manager, Google
14 GoMeasure (sg and kl) - 12 for 2012 - vinoaj vijeyakumaar - googleVinoaj Vijeyakumaar
Vinoaj Vijeyakumaar outlines 12 things you should do today to get yourself measurement and conversion ready for 2012. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
People, process, platform, presented by Adam SingerSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Google's Adam Singer shares how to build a smart, flexible analytics organization.
He talks about how getting the right people, implementing the right processes, and using the right technology platform will help you stay current in measuring marketing and sales performance.
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Similar to Google Analytics for non-profits | Gilli Goodman – Agency Product Specialist at …
04 GoMeasure (sg and kl) - defining and completing goals - timo josten - go...Vinoaj Vijeyakumaar
Timo Josten walks through the importance of defining goals in your web analytics tool and its importance for Google Analytics Multi-Channel Funnels. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
This presentation was given to Nanyang Technological University's MBA class in Singapore on Fri 14 Oct 2011. This covers how one can make use of Google's data-driven solutions to understand their customers and attempt to predict trends. We cover Google Analytics for understanding on-site behaviour, Google Insights for Search for understanding search behaviour, and DoubleClick Ad Planner for understanding demographic and interest information.
Owning a Great Blog: A Data-Driven Approach - Kopdar 1000 Blogger Nusantara (...Vinoaj Vijeyakumaar
How can you create a great blog by taking a data-driven approach? This presentation looks at how you can use Google's freely available data-oriented tools to help create great content, attract the right visitors, and improve the user experience. This presentation was given to an audience of 1300 bloggers at the Kopdar 1000 Blogger Nusantara conference held in Sidoarjo, Indonesia.
For six years Scott has been helping companies build digital strategies by integrating search, content, social, video and mobile platforms. At the January American Marketing Association Oregon Chapter lunch Scott explored changing consumer behavior and shared how we can connect with customers in this digital age.
Scott drives digital marketing strategies for some of the biggest advertisers in the world:
* Burger King & Seth McFarlane's Cavalcade of Cartoon Comedy
* Papa John's display ad ''Blast'' strategy
* Dunkin' Donuts How American Runs On Dunkin' Video Contest
WAN-IFRA Digital Media Asia 2011 - Owning Great Content: A Data-Driven Approa...Vinoaj Vijeyakumaar
This presentation was given at the WAN-IFRA Digital Media Asia 2011 conference held in Hong Kong on 23 Nov 2011. It covers how content publishers can take a data-driven approach towards owning great content. We introduce tools such as Google Analytics, Google Website Optimizer, Google Insights for Search, and Doubleclick Ad Planner, and show how they can be used to identify the right approaches for capturing loyal readers and visitors.
"Social + Gamification: Better User Experience, Better Engagement, Better Dat...Vator
"Social + Gamification: Better User Experience, Better Engagement, Better Data" by Victor White, Senior Marketing Manager, Gigya.com
(Boardroom A)
Gamification works best when users can compete with their friends. As businesses look to gamify their web properties, ensuring that social rewards are tied to to users' social graphs is paramount to building sustained engagement. By seamlessly tying gamification with users' social identities, business can build a better user experience, leverage incredible customer insights, and drive valuable user behavior.
Internet advertising experts will provide a thorough breakdown of the elements of a company’s internet presence from corporate site to landing pages to emails and provide insights into how consumers view the entire customer experience. The purpose of this session is to help attendees understand how consumers see their property presence and respond to what is offered at each step of the way. The presenters will be providing tens of thousands of dollars of free consulting insights to the lucky firm that agrees to be analyzed, and to all attendees in general.
Presenters:
Scott Esmond, Director of Business Development, Red Door Interactive
Tony Felice, Senior Strategist, Red Door Interactive
Personalized Search - SMX Toronto 2010 - Rob Garner - iCrossingiCrossing
"Personalized Search - The Basics, Google Ethos, and Optimization" as presented by Rob Garner (@robgarner), Strategy Director, iCrossing, at the Search Marketing Expo (SMX) in Toronto, Canada on Friday, April 9, 2010.
Research presentation: Affinity Marketing -- It’s Not What You Like, It’s Wha...MediaPost
Brand marketing is evolving at a lightning fast pace, with access to massive amounts of data that can help you find your ideal audience ... and those who will love your brand. The challenge is to make sense of all of the signals and make complex assumptions, using real intelligence and real-time feedback, to make sure your ads have an impact. Join Diya Jolly from Google for a look at the future of brand marketing and how a new “database of affinities” can help you win over your audience for the long haul.
Presenter
Diya Jolly, Sr. Product Manager, Google
14 GoMeasure (sg and kl) - 12 for 2012 - vinoaj vijeyakumaar - googleVinoaj Vijeyakumaar
Vinoaj Vijeyakumaar outlines 12 things you should do today to get yourself measurement and conversion ready for 2012. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
People, process, platform, presented by Adam SingerSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Google's Adam Singer shares how to build a smart, flexible analytics organization.
He talks about how getting the right people, implementing the right processes, and using the right technology platform will help you stay current in measuring marketing and sales performance.
Similar to Google Analytics for non-profits | Gilli Goodman – Agency Product Specialist at … (20)
5. Web behaviour is not a linear process
search
tv ads
online videos
Site Visits
News
300 x 250
mobile search online
newspaper ads display ads
Google Confidential and Proprietary
6. Google Analytics is a free tool to
help you understand your
website traffic
Google Confidential and Proprietary
7. Digital and Traditional Channels
Mass Online
Social Mobile
Media Search
Google Confidential and Proprietary
7
8. Measurability & Accountability
Are our online Are our visitors
campaigns donating or signing
performing? up for info?
Mass Online
Social Mobile
Media Search
Where can we improve our site for What is every Pound of my marketing
the actions we want? budget doing?
Google Confidential and Proprietary
8
9. Different Visits, Different Purposes
% donated
bounced
Reading info Why?
Event
pages
signup
Charity
research
Google Confidential and Proprietary
10. How do you measure success? - Goals in Google Analytics
E-Commerce Engagement
Amount Donated Reading Content /
Watching videos
Secondary Conversions Social
Newsletter / Event Sharing, Liking &
signups Commenting
Google Confidential and Proprietary
20. Google Analytics Resources
Analytics Help Centre
•http://support.google.com/analytics
Conversion University
•http://www.google.com/analytics/iq.html
Grow Your charity online
•www.growyourcharityonline.com
Google Confidential and Proprietary
21. Thank you!
Google Confidential and Proprietary