Google Analytics is a free service offered by Google that generates detailed statistics about website traffic sources, user demographics and behavior. It allows users to learn things like where visitors are coming from, what content they engage with the most and how they interact with the site. The presentation provides an overview of Google Analytics and its capabilities, demonstrating how to access key metrics on traffic sources and user behavior from the Analytics dashboard.

1. GOOGLE ANALYTICS
FOR NEWBIES

2. GOOGLE ANALYTICS FOR NEWBIES
AGENDA
‣ What is Google Analytics?
‣ What can you learn about your customers?
‣ What can you learn about what they do on your website?

3. WHAT IS
GOOGLE
ANALYTICS?
FROM TRACKING TO TRACTION

4. WHAT IS GOOGLE ANALYTICS?
● Google Analytics is a service offered by Google that
generates detailed statistics about a website's traffic and
traffic sources and measures conversions and sales. It's the
most widely used website statistics service. The basic
service is free of charge and a premium version is available
for a fee.

5. HOW TO USE GOOGLE ANALYTICS: EXAMPLE MODEL

6. THE GOOGLE ANALYTICS DASHBOARD

7. AUDIENCE
FROM TRACKING TO TRACTION

8. ACQUISITIONS - ALL TRAFFIC - CHANNELS

9. ACQUISITIONS - CAMPAIGNS - ORGANIC KEYWORDS

10. AUDIENCE - GEO - LOCATION

11. AUDIENCE - DEMOGRAPHICS - OVERVIEW

12. AUDIENCE - DEMOGRAPHICS - OVERVIEW

13. AUDIENCE - DEMOGRAPHICS - OVERVIEW

14. AUDIENCE - TECHNOLOGY - BROWSER & OS

15. AUDIENCE - MOBILE - OVERVIEW

16. AUDIENCE - TECHNOLOGY - DEVICES

17. ACTIONS
FROM TRACKING TO TRACTION

18. BEHAVIOUR - SITE CONTENT - LANDING PAGES

19. BEHAVIOUR - SITE CONTENT - ALL PAGES

20. BEHAVIOUR - SITE CONTENT - EXITS

21. BEHAVIOUR - BEHAVIOR FLOW

22. FREE WEBSITE
EVALUATION:
SCALEUP.COM.AU
OH NO! I HAVE RAN OUT OF MATERIAL!