This document provides tips for establishing an ethical SEO strategy, including focusing on understanding users through analytics and partnerships, creating high-quality keyword-optimized content like articles and videos for distribution on social media to drive traffic to the website, automating social sharing with plugins, promoting the business through offline avenues, incentivizing social sharing of content, and developing the strategy based on customer feedback and trends.

1. How to Set Up a Solid
Ethical SEO Strategy

2. 1. Focus on people not technology
● What does users of your website like?
● Regularly check analytics stats
● Look for the most visited pages
● Seek out partners to share content with

3. 2. Create good content
● Do keyword research
● Talk to your market
● Articles
● Video

4. 3. Use social media to distribute
● Spread to where your market is
● Let the content be a teaser
● The goal is to drive traffic to the site

5. 4. Automate
● Use automation plugins
● SNAP
● Tweetily
● Publicize from Jetpack
● ifttt.com

6. 5. Do things offline
● Press releases
● Radio
● TV
● Speak at events

7. 6. Give incentives for social sharing
● E-books
● Audio files
● Courses
● Casestudies
● Use plug-ins and ad-ons to deliver

8. 7. Develop based on feedback
● Consider what your customers want
● Try to think of something better
● Be ahead of trends

9. www.digitalmined.com