This document provides a worksheet for new users of Google Analytics to collect key metrics about their website traffic such as the main sources of traffic, locations of visitors, ages and genders of core visitor groups, devices and browsers used, most common landing and exit pages, and percentage of mobile users. The worksheet instructs users to gather this data from Google Analytics and note any key learnings.

1. scaleup.com.au
Google Analytics Worksheet For Newbies
Website: ____________________________________ Date of analysis: ______________
Data to collect Reply
Is most of your traffic referral, organic or direct?
Where are most of your audience located?
How old are your core groups of visitors?
Are your visitors predominantly male or female?
Which browser do they most typically use?
How many percent view your website on mobile?
Which device is your website most typically viewed on?
Which landing page is most commonly visited?
Which page is most commonly viewed?
Which page does most people leave from?
Total Yes
Key learnings:
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