Dr. Juan Bernabé-Moreno, Web Intelligence and Online Data Science, Telefonica Germany - "The Digital Command Centre: the place where Data really helps creating business value"

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Dr. Juan Bernabé-Moreno, Web Intelligence and Online Data Science at Telefonica Germany presented "The Digital Command Centre: the place where Data really helps creating business value" as part of the Big Data, Berlin v 8.0 meetup organised on the 14th of July 2016 at the WeWork headquarters.

Dr. Juan Bernabé Moreno
Digital Command Center
The place where Data
really helps crea6ng business value

14th July 2016

2 Dataconomy – Big Data Berlin v8.0
The IMPULSE: Leading Digital Telco

3 Dataconomy – Big Data Berlin v8.0
CAR
THE CAR DEALER
Source: Zookeeper Movie

4 Dataconomy – Big Data Berlin v8.0
George A. Akerlof
Seller
Buyer
Informa6on Asymmetry
Internet typing the scale for the buyer
Seller
Buyer
Internet

6 Dataconomy – Big Data Berlin v8.0
€ Product

10 Dataconomy – Big Data Berlin v8.0
The AIM of the Digital Command Center
To 6p the scale back as much as we can
Seller Buyer
Internet DCC

11 Dataconomy – Big Data Berlin v8.0
Nice vision…
… but have you guys actually
done anything?

15 Dataconomy – Big Data Berlin v8.0
Data Enabler
Control Application Algorithms (ML) RT Decision
Support
System
Data Lake
Data
Catalogue
What is it you already got?
Methodology

16 Dataconomy – Big Data Berlin v8.0
Data Democra6za6on – A pre-requisite
src: bigdata-doctor.com/data-democratization-manifesto/
Do you really have access to your own data?

17 Dataconomy – Big Data Berlin v8.0
Technologies Overview
Char6ng and Visualiza6on
Mapping
App. Development
Data Analysis Tooling Data Persistence

18 Dataconomy – Big Data Berlin v8.0
Intelligent “stuﬀ” we are doing (aka Data Science)
Detec6on of Anomalies
at KPI level
KPIs scoring based on
business impact

Ac6va6ons predic6on
based on Online Orders
Goals breakdown
by Brands, Channels,
product, etc
Recommenda6on
algorithms based on users
interac6on (re-
enforcement)

…

19 Dataconomy – Big Data Berlin v8.0
We got a lot… but the cool stuﬀ is s6ll to come!
InitialDropStabilization
Assisted Decision
making
Online War Gaming
Self Diagnosis
(Early Warning System)
Online Intelligent
Steering
Digital Data Enabler
Today
Machine learning
Human Intelligence

20 Dataconomy – Big Data Berlin v8.0
CAR
..THANK YOU...
AND Remember all that next Rme you buy a car
Source: Zookeeper Movie

Dr. Juan Bernabé-Moreno, Web Intelligence and Online Data Science, Telefonica Germany - "The Digital Command Centre: the place where Data really helps creating business value"

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