2. 1. Put out 3-5 small jobs
● Develop a reputation
● No larger than 10$ each
● Give specific instructions
3. 2. Put out a simple design brief
● Number of pages
● Purpose of website
● Do you need a logo?
● Social media integration?
● Specify that you need coding and design
● Technical platform: wordpress
4. 3. Shortlist
● Expect to get 50-150 applicants
● Most will be rubbish
● Shortlist native English speakers first
● Shortlist those that replied to your ad second
● Consider their portfolios
5. 4. Question 5-10 candidates
● Be patient and don´t get rushed
● Ask “How do you design to maximize
conversion?”
● Consider how fast applicants reply
● Consider the quality of their replies
6. 5. Consider giving a test assignment
● If you are uncertain or the project is big
● Could be a landing page or a logo
● Pay for the test
● Give detailed instructions
● Create mock-ups
7. 6. Select an applicant
● Create a mockup of the homepage
● Deliver copy and images immediately
● Make yourself available every 24 hours
● Adjust your feedback to the person
● Be open to admit mistakes
8. 7. End the project professionally
● Pay on time
● Give appropriate feedback
● Offer to give testimonial on LinkedIn