The document outlines a 6-step process for digital marketing and business growth: 1) Identify target keywords and topics, 2) Define products/services to address customer needs, 3) Build a basic website, 4) Drive initial traffic, 5) Refine offers and content based on metrics and feedback, 6) Address bottlenecks and scale through offline and joint venture opportunities. The steps guide the reader through market research, offer development, launching a website and basic advertising, ongoing optimization, and pursuing larger growth avenues.
Changing Consumer Behavior towards e-commerce in IndiaDigital Vidya
Interested in learning about changing consumer behavior towards e-commerce in India? You will find this deck presented during Webinar for Nichepro Technology's community relevant and useful. You may want to check our upcoming hands-on, case study driven Digital Marketing Trainings at http://www.digitalvidya.com.
Clients purchase the value we provide, not the time we spend. Learn how to shift your law practice from the inefficient and opaque billable hour to a profitable alternative aligned with your client's goals. Learn more at www.adifferentpractice.com
Here's your epic Personality Marketing Workbook. This workbook is designed for those who have taken the Personality Marketing Course at www.totalgamechange.com I hope you've enjoyed the course; now Take Massive Action and Do the work!
Changing Consumer Behavior towards e-commerce in IndiaDigital Vidya
Interested in learning about changing consumer behavior towards e-commerce in India? You will find this deck presented during Webinar for Nichepro Technology's community relevant and useful. You may want to check our upcoming hands-on, case study driven Digital Marketing Trainings at http://www.digitalvidya.com.
Clients purchase the value we provide, not the time we spend. Learn how to shift your law practice from the inefficient and opaque billable hour to a profitable alternative aligned with your client's goals. Learn more at www.adifferentpractice.com
Here's your epic Personality Marketing Workbook. This workbook is designed for those who have taken the Personality Marketing Course at www.totalgamechange.com I hope you've enjoyed the course; now Take Massive Action and Do the work!
131217 the recommender revolution : recent data for direct marketing institut...Jan Van den Bergh
Plenty of recent data from here, there and everywhere on the recommender revolution and how the Holaba model measures the recommendation power of both brands and consumers by asking The One (Simple) Question.
Edexcel iGCSE Business 1.1.1 Businesses can have several objectivesworksheet....Revisionstation
PART OF THE REVISIONSTATION TEACHING RESOURCES PACK FOR EDEXCEL IGSE BUSINESS
Businesses can have several objectives:
• financial aims and objectives - survival, profit,
sales, market share, financial security
• non-financial aims and objectives - social
objectives, personal satisfaction, challenge,
independence and control.
Straight Talk to Customer Value Journey Audit by Natalia Nicholson
The goal of this lesson is to give you a scalable plan for transforming strangers into rabid buyers and raving super-fans... profitably and predictably.
This is our 1st free session of 'Complete Digital Marketing'.
This session covers:
+ What is digital marketing?
+ How is it different from ‘Online Marketing’ and other related terms?
+ Digital Marketing Or Marketing in a Digital World
+ Business Models & Examples
+ Marketing perspectives of different business models
+ What is the status of current job market for digital marketing?
+ What are the global trends of marketing?
+ Integrated marketing
+ LinkedIn – the importance of networking
+ Paid vs. Organic vs. Earned
+ What are the prerequisites for enrolling for a digital marketing course?
+ Which specialization to choose in digital marketing?
+ Q & A
131217 the recommender revolution : recent data for direct marketing institut...Jan Van den Bergh
Plenty of recent data from here, there and everywhere on the recommender revolution and how the Holaba model measures the recommendation power of both brands and consumers by asking The One (Simple) Question.
Edexcel iGCSE Business 1.1.1 Businesses can have several objectivesworksheet....Revisionstation
PART OF THE REVISIONSTATION TEACHING RESOURCES PACK FOR EDEXCEL IGSE BUSINESS
Businesses can have several objectives:
• financial aims and objectives - survival, profit,
sales, market share, financial security
• non-financial aims and objectives - social
objectives, personal satisfaction, challenge,
independence and control.
Straight Talk to Customer Value Journey Audit by Natalia Nicholson
The goal of this lesson is to give you a scalable plan for transforming strangers into rabid buyers and raving super-fans... profitably and predictably.
This is our 1st free session of 'Complete Digital Marketing'.
This session covers:
+ What is digital marketing?
+ How is it different from ‘Online Marketing’ and other related terms?
+ Digital Marketing Or Marketing in a Digital World
+ Business Models & Examples
+ Marketing perspectives of different business models
+ What is the status of current job market for digital marketing?
+ What are the global trends of marketing?
+ Integrated marketing
+ LinkedIn – the importance of networking
+ Paid vs. Organic vs. Earned
+ What are the prerequisites for enrolling for a digital marketing course?
+ Which specialization to choose in digital marketing?
+ Q & A
2. scaleup.com.au
Using Google Trends what are some of the top keywords for your business or
market?
_____________________________________
_____________________________________
_____________________________________
Using Google Trends what are some of the fastest rising keywords for your
business or market?
_____________________________________
_____________________________________
_____________________________________
What are the hottest topics and problems being discussed in forums related
to your market? (the keywords might be a good place to start)
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
Step 2: Define an offer
3. scaleup.com.au
Does the keywords and forum questions you found in step 1 offer you any
indication of what services or products your customers are looking for?
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
If you can look up testimonials on womo.com.au, what specific reasons are
mentioned the most often?
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
Given the problems in market, and what potential customers are seeking
and appreciating, what could you offer that would fit that?
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
Step 2: Define an offer
4. scaleup.com.au
Does the keywords and forum questions you found in step 1 offer you any
indication of what services or products your customers are looking for?
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
If you can look up testimonials on womo.com.au, what specific reasons are
mentioned the most often?
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
Given the problems in market, and what potential customers are seeking
and appreciating, what could you offer that would fit that?
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
Step 3: Get a basic website
5. scaleup.com.au
Trying to be as empathetic as possible, which problems would your offer
address?
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
Which logical arguments could you provide for solving it?
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
What evidence can you offer for the customers to take your offer?
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
What action do you want visitors to make first?
__________________________________________________________________________
Step 4: Drive a little traffic
6. scaleup.com.au
Which advertising networks do you think would work best for your offering?
(snoop around the website of a few of your competitors to get ideas)
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
What would you like to test? (rank in order of importance)
1. _____________________________________________________________________
2. _____________________________________________________________________
3. _____________________________________________________________________
What results did you get (to be filled in later)
Metric/Variation A B C D E F
Conversion rate
Time on page
Cost per lead
Step 5: Tweak and adjust
7. scaleup.com.au
How could you use email marketing to add more value? What type of course
or could you offer which your audience would highly appreciate?
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
Can you think of 3 incentives that could get visitors sharing on social media?
● _____________________________________________________________________
● _____________________________________________________________________
● _____________________________________________________________________
Which questions does your customers ask frequently which could become
material for articles or videos and be shared on social media?
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
Step 6: Scale up!
8. scaleup.com.au
Are there any bottlenecks you need to address before you can scale your
business?
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
Can you identify 3 offline traffic sources that are popular in your market?
● _____________________________________________________________________
● _____________________________________________________________________
● _____________________________________________________________________
Can you identify a few complimentary markets you can joint venture with?
● Industry: _____________________________________________________________
○ Benefit you can offer: _____________________________________________
● Industry: _____________________________________________________________
○ Benefit you can offer: _____________________________________________
● Industry: _____________________________________________________________
○ Benefit you can offer: _____________________________________________