Onlne Sales And Optimisationv1.1
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The document provides guidance on optimizing websites and digital strategies for sales and marketing. It discusses testing different design elements, calls to action, and content to improve key metrics like conversions, retention, referrals, and revenue. Sample testing techniques include A/B testing and multi-variate testing to evaluate things like copy, images, and page layouts. Tracking user behavior and goals at each stage of the customer journey is also emphasized.
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Onlne Sales And Optimisationv1.1
- 1. Sales and Site Optimisation Keith Feighery: Digital Strategist
- 3. Design with Clear Intent
- 4. Clear Layout
- 8. Demonstrate clear Call to Action
- 9. Clear and Intuitive Messages
- 12. Case Study: Wiltshire Farm Foods
- 21. International Examples Web 2.0
- 30. 5 Steps Start-up Metrics Model Website.com R evenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, ECommerce A CQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains R etention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds