Presentation of Low Cost & Free Tools from the COSE Small Business Conference.

1. Free & Low Cost Tech Applications Andy Halko Web. Marketing. Software.

2. Introduction Your logo Insivia is an interactive marketing firm. Web. Web Development Online Video Conversion Optimization A/B Testing Search Optimization Flash Animation Marketing. Search Marketing Social Media E-Mail Marketing Identity & Collateral Print & Advertising Environmental Design Software. Custom Web-Based Software Development iPhone & Mobile Application Development Usability Testing & Interface Design

5. Google Website Optimizer Your logo

6. Google Website Optimizer Your logo Choosing what to test. Landing Pages, Product Pages, Conversion Processes How should we test? Well, it depends what you are looking to evaluate. But try to determine a goal for the test. Is it a color scheme, the message, the layout, the position of actions or navigation?

9. Google Apps Your logo Cool, Easy Web-based Interfaces

10. PipeLineDeals.com Your logo Simple, Web 2.0 CRM Track all of your sales deals Collaborate and share Manage your pipeline Powerful Reporting Manage Contacts Iphone & E-mail integration $15 bucks a month per user

12. Audacity Your logo Making podcasts for customers or for in-house training is easy: Record your audio with Audacity, export it as an MP3, and upload it to your website! You can get fancier by publishing through Blogger.com or Podcasting.com. Or create an RSS feed and put it on iTunes if you plan to update it often.

13. Meebo Your logo Instant messaging for everyone Meebo lets you access your buddies on all the major networks (AIM, Yahoo!, MSN, Google Talk, ICQ, Jabber) in a single buddylist. Use your existing IM account, or get a free Meebo login to chat across all networks with a single id. Video conference, transfer files, and more from your Web browser.

14. Meebo Your logo Place a widget right on your web page Yeah, there's an app for that... Strike up a conversation, answer questions, or just keep tabs on guests. Help desk?

15. Meebo Your logo “ Notifier” puts all your IMs in your windows system tray Firefox extension:all major IM networks built in. Sidebar with smart buddylist “ Repeater” allows IM access from restricted computers without resorting to dangerous third-party proxies

16. GMail Your logo Free Powerful E-Mail Reliable Conversation Based Google Search Extendable Tons of Space

17. ActiveCollab Your logo Affordable, open-source project management – Manage projects, time tracking, and invoicing in one application – Allow your staff and your clients to work together

18. ActiveCollab Your logo - Allows for an unlimited number of projects and users - Manage projects through setting up milestones, checklists, and timelines - Time-tracking and invoicing - File-sharing, storage, and versioning

19. Social Media Your logo Free tools for many uses - Promote - Distribute - Build Relationships - Research

25. Mint.com Your logo

26. Social Media Your logo Free tools for many uses - Promote - Distribute - Build Relationships - Research

27. TweetDeck Your logo Great Social Media Interface - Multiple Twitter Accounts - Facebook - Searches

29. EventBrite Your logo Multiple ways to publish events - Embed in sites - Custom URLs - E-Mail Marketing - Social Media

30. WordPress Your logo Free, extendable content management system – Manage your website and blog with an easy editing tool – Create multiple users and permission levels – Extend with free plugins

31. WordPress Plugins Your logo Free ways to make WordPress more powerful – All-in-One SEO Pack: Manage your meta data automatically or customize per page – Google Analytics for WordPress: Integrate Google Analytics for better reporting especially for blogs – Social Media Manager: tie in website info and updates with your Twitter, Facebook, and more

32. WordPress Plugins Your logo – Event Management: Let people register and pay for events – Contact forms: Create any number of specialized contact forms on your site – Multimedia uploads: Make it easy to add content like video to your site through the CMS - Directories, Photo Galleries and tons more

37. Google Wave Your logo Reinventing E-Mail - E-Mail + Chat - Gadgets - Robots - Integration

38. www.insivia.com Call Andy at 216-373-1080 Go ahead, drop in your card to get our AskInsivia.com Blog Newsletter