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Information Architecture Overview, Calls to Action & Case Studies

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Digital Insights - Digital Marketing Agency
Digital Insights - Digital Marketing Agency

Overview of some key precepts in information architecture, looks at calls to action design, web2.0 design patterns, ecommerce sales funnels

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[object Object],[object Object]
Design Examples from Save The Pixel by Ben Hunt http://www.savethepixel.org/
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Clear Layout
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De-cluttered Logical Flow
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Demonstrate clear Call to Action
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Obvious Benefits
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Appropriate Channel Design
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Clear and Intuitive Messages
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[object Object],[object Object]
Case Study: Wiltshire Farm Foods
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Key Take-Aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Website Optimisation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Test Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Funnels
Boden
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Micks Garage
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Amazon Funnel
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Amazon Cart Functions
[object Object]
Managing the Sales Funnel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Lifecycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Lifetime Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Understanding โ€œRecencyโ€ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
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Calls To Action
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Information Architecture Overview, Calls to Action & Case Studies