This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas). Session description: As mobile technology continues to advance the lines between mobile and affiliate marketing are becoming even more blurred. Learn what you need to know to stay ahead of the curve.

1. MOBILE & AFFILIATE
MARKETING
WHAT YOU NEED TO KNOW
VICTORIA COLLINS

2. NICE TO MEET YOU.
We’re a boutique mobile marketing firm
OBSESSED with growing your business.
We have deep expertise in customer
experience & everything mobile.

3. BORING STUFF
ABOUT ME.
• Founder of Buzzy Rocket
• Created the proprietary mobile marketing
technology, Gravy Analytics in 2011
• Worked on both the agency and client side
• Love rescue dogs and craft beer
@BuzzyRocket Victoria@BuzzyRocket.com

4. WHY MOBILE?
YOU REALLY JUST ASKED THAT?!?

5. 92% OF PEOPLE
CONSIDER THEIR
SMARTPHONE THEIR
PRIMARY DEVICE

6. THEY CHECK THEIR
SMARTPHONES
OVER
80 TIMES A DAY

7. OVER 85% OF
SMARTPHONE TIME
IS SPENT IN APPS

8. 53% OF MOBILE PAGES
ARE ABANDONED IF
THEY DON’T LOAD IN
3 SECONDS

9. NEARLY 50% OF
AFFILIATE-REFERRED
TRAFFIC ORIGINATES
FROM A MOBILE
DEVICE

10. WHY DOES THIS MATTER?
IT IMPACTS YOU AS AN AFFILIATE MARKETER / ADVERTISER

11. IF YOUR STRATEGY
AND EXECUTION ARE
NOT OPTIMIZED
FOR MOBILE YOU ARE
LOSING MONEY

12. PRETTY SIMPLE,
RIGHT?
WRONG.

13. OPTIMIZE YOUR WEBSITE
WHAT YOU NEED TO KNOW
XX

14. TRACK FOR MOBILE
WHAT YOU NEED TO KNOW

15. LEVERAGE MOBILE AD TECH
WHAT YOU NEED TO KNOW

16. OPTIMIZE OFFERS FOR MOBILE
WHAT YOU NEED TO KNOW
X

17. USE A MOBILE AFFILIATE
NETWORK
WHAT YOU NEED TO KNOW
Apple Affiliate Program

18. AFFILIATE MARKETERS
KEY TAKEAWAYS FOR
 Optimize your website for mobile
 Track for mobile
 Leverage mobile ad tech (e.g. real time geo-targeting)
 Use offers & images optimized for mobile
 Use a mobile affiliate network

19.  Optimize website & buying experience for mobile
 Track for mobile cross channel
 Provide offers & images optimized for mobile
 Use mobile-friendly affiliates
ADVERTISERS
KEY TAKEAWAYS FOR

20. “LIFE MOVES PRETTY FAST.
IF YOU DON’T STOP AND
LOOK AROUND ONCE IN A
WHILE, AT MOBILE TRENDS
YOU COULD MISS IT
MAKING LOTS OF MONEY.”
- Ferris Bueller

21. WANT TO TALK MOBILE?
Victoria Collins
Victoria@BuzzyRocket.com