WSI Digital Summit 2016 - Atrair mais oportunidades, esquentá-las, fechar negócios e encantar seus clientes com inbound marketing: marketing de buscas como meio de atrair clientes, por Eduardo Correia e Jared Beasley
Eduardo e Jared falaram sobre um dos assuntos mais comentados no universo do marketing digital na atualidade: inbound marketing e automação de marketing. O processo de atrair e nutrir leads para fecharmos negócios e conquistarmos fãs da marca. Tendo o conteúdo como centro da estratégia para solucionar as dúvidas e problemas das nossas buyer personas, e assim fazer com que elas cheguem até nós. Para que esse processo ocorra de maneira inteligente e personalizada, a importância de uma ferramenta de automação de marketing e os benefícios e funcionalidades da SharpSpring, uma das melhores plataformas do segmento.
WSI Digital Summit 2016 - Fortalecendo a sua marca, gerando oportunidades: 3 ...WSI Digital Marketing
François apresentou dados sobre a mídias sociais no Brasil e o enorme potencial de crescimento que o país tem. Depois, dividiu um pouco de sua experiência como consultor WSI internacional e deu 3 dicas preciosas para quem deseja melhorar os resultados utilizando as mídias sociais
It's no secret that Marketing Automation is being adopted by many organizations as an essential tool to nurture and manage leads, and streamline many marketing activities.
However, there seems to be ample room to improve so that marketers can make the most of their investments in this technology.
This infographic illustrates the undeniable growth of marketing automation over the years and the potential that still exists for the future of these platforms to further enable marketers.
Dave Chaffey's talk on Fuelling Digital Marketing Success in B2B organisations from Technology for Marketing & Advertising.
One of a set of 3 seminars - this download is for B2B organisations.
See more at www.insivia.com.
These days, with so much competition in the digital marketplace, it’s important to have effective PPC and advertising campaigns that are planned and executed well. So many businesses just hemorrhage out cash without seeing the results they want.
In this seminar, Insivia founder and CEO Andy Halko explains how you can improve ROI from PPC and paid advertising. You will learn how how the bidding process works, what a quality score is and why it impacts your PPC, and how to create retargeting ads that drive conversions.
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Many affiliates have become big brands that stand alone in their own right. We will deconstruct these mega-brand affiliates and the data-driven metrics that make them successful.
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
The Future Is Here: How Social Affects Lead GenerationMarketo
Social for lead generation has finally stepped into the limelight, and for good reason. The question of whether or not it can be an effective B2B marketing strategy has been answered with an astounding yes. But now the question remains, “how do I successfully implement social into my overall strategy?”
For those who continue to ignore this question, social will remain in a silo along with a growing list of missed opportunities. For the rest of us, it’s time to drop the philosophical approach and get down to some tactics and metrics that drive revenue. The SlideShare deck above is a goldmine for social marketers. It’s a self-guided visual journey that will enlighten and layout a blueprint for success. Developed over several months and through a tremendous amount of trial and error, we have done the homework for you and laid the groundwork. From building a foundation, to combining inbound with outbound and finally fully integrating social with marketing automation, this is the one stop shop on the road to finally breaking social out of its silo and welcoming it to the revenue table.
The Advocacy-Centered Company: A deeper look at CAC and LTVInfluitive
Mark Organ's presentation at the Bowery Capital CFO Summit on August 6, 2013.
Advocates are helpful in so many aspects of the business – pretty much every key metric you can name can be improved when you get advocates involved. Veteran SaaS CFOs have learned to shine a light on net churn metrics – renewal and growth of accounts. Can advocates help there? Absolutely.
WSI Digital Summit 2016 - Fortalecendo a sua marca, gerando oportunidades: 3 ...WSI Digital Marketing
François apresentou dados sobre a mídias sociais no Brasil e o enorme potencial de crescimento que o país tem. Depois, dividiu um pouco de sua experiência como consultor WSI internacional e deu 3 dicas preciosas para quem deseja melhorar os resultados utilizando as mídias sociais
It's no secret that Marketing Automation is being adopted by many organizations as an essential tool to nurture and manage leads, and streamline many marketing activities.
However, there seems to be ample room to improve so that marketers can make the most of their investments in this technology.
This infographic illustrates the undeniable growth of marketing automation over the years and the potential that still exists for the future of these platforms to further enable marketers.
Dave Chaffey's talk on Fuelling Digital Marketing Success in B2B organisations from Technology for Marketing & Advertising.
One of a set of 3 seminars - this download is for B2B organisations.
See more at www.insivia.com.
These days, with so much competition in the digital marketplace, it’s important to have effective PPC and advertising campaigns that are planned and executed well. So many businesses just hemorrhage out cash without seeing the results they want.
In this seminar, Insivia founder and CEO Andy Halko explains how you can improve ROI from PPC and paid advertising. You will learn how how the bidding process works, what a quality score is and why it impacts your PPC, and how to create retargeting ads that drive conversions.
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Many affiliates have become big brands that stand alone in their own right. We will deconstruct these mega-brand affiliates and the data-driven metrics that make them successful.
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
The Future Is Here: How Social Affects Lead GenerationMarketo
Social for lead generation has finally stepped into the limelight, and for good reason. The question of whether or not it can be an effective B2B marketing strategy has been answered with an astounding yes. But now the question remains, “how do I successfully implement social into my overall strategy?”
For those who continue to ignore this question, social will remain in a silo along with a growing list of missed opportunities. For the rest of us, it’s time to drop the philosophical approach and get down to some tactics and metrics that drive revenue. The SlideShare deck above is a goldmine for social marketers. It’s a self-guided visual journey that will enlighten and layout a blueprint for success. Developed over several months and through a tremendous amount of trial and error, we have done the homework for you and laid the groundwork. From building a foundation, to combining inbound with outbound and finally fully integrating social with marketing automation, this is the one stop shop on the road to finally breaking social out of its silo and welcoming it to the revenue table.
The Advocacy-Centered Company: A deeper look at CAC and LTVInfluitive
Mark Organ's presentation at the Bowery Capital CFO Summit on August 6, 2013.
Advocates are helpful in so many aspects of the business – pretty much every key metric you can name can be improved when you get advocates involved. Veteran SaaS CFOs have learned to shine a light on net churn metrics – renewal and growth of accounts. Can advocates help there? Absolutely.
Why digital Marketing necessary for business growth? How it is useful compare to tradition marketing. #Digital Marketing Benefits #Digital Marketing Channels #SEO #SMO #SMM #Email marketing #Blog #Analytics #Digital Marketing Strategies
Analytics Toolkit: 3 Ways to Increase Conversions and Revenue for Your ClientsKissmetrics on SlideShare
Can you confidently say to every client - for every $1 you spend with me, you are going to get $X back in revenue? The truth is, most marketers can’t see metrics all the way through to revenue. And the key for growth is having visibility into the right metrics so you can recommend the right optimizations to your clients.
In this webinar, analytics experts at Kissmetrics will teach you 3 ways to help your advertisers increase conversions and revenue. At the end of this webinar, you’ll be able to talk intelligently with your clients about how analytics can help them:
Measure the direct impact that campaigns have on revenue and profit
Recommend the best optimizations that will lead to your clients' goals
Understand where their best customers come from and what drives the highest conversion rates: like specific campaigns, channels, and product features
Are you getting the most out of your digital marketing strategy?
A common answer is yes, but in reality most companies find out there are many more available strategies and points of optimization than they realized. Use this Digital Marketing Checklist to see how your current strategy stacks up and if there are opportunities for improvement!
The 2017 State of B2B Digital Marketing ReportDemandWave
Get a sneak peek of our sixth annual State of B2B Digital Marketing Report where nearly 200 B2B marketing leaders weighed in on the top goals and challenges of 2017.
Content Marketing: A discussion about McGladrey's 300% increase in content pr...MarketingSherpa
Visit http://www.marketingsherpa.com/webinars/signup to register for the latest presentation and get your questions answered live.
Join Daniel Burstein, Director of Editorial Content, MECLABS, for a 30-minute interview with Eric Webb, Senior Marketing Director, Corporate Marketing and Brand, McGladrey. You’ll hear how Eric’s his team developed a content creation engine to drive increased thought leadership and lead generation.
They'll cover:
• How McGladrey increased its Web visits per month by 100%
• How Webb’s team created energy around content for subject-matter experts, who in turn, wanted to produce more content
• How writers' productivity tripled
Visit http://www.marketingsherpa.com/webinars/signup to register for the latest presentation and get your questions answered live, or view past webinars here: http://www.marketingsherpa.com/webinars
Social Media Marketing Slide. Social Media Marketing is probably the most successful alternative to marketing.
Marketing strategies with the highest return on investment in digital marketing.
Marketing advice for creating successful campaigns bizadmarkAtheethBelagode
Successful marketing campaigns. What goes into it? Something told me to ponder over it. Yesterday, a discussion with a political blogger left me thinking about the importance of strategy in the success of marketing campaigns.
When it comes to marketing, the most important skill is the power to create and implement a strategy. What kind of tools are used to deliver those strategies and the knowledge of those is a secondary thing. Alas! Many still don’t see it that way.
https://www.bizadmark.com/successful-marketing-campaigns-advice/
How often should you send push notifications? Which messages perform the best? What time of day should they be sent? How many characters should you use?
#bestpractices #mobilemarketing #mobile #retail #retailmarketing #mobileapplications #mobileapps #pushnotifications #iphone #android #ios #marketing #retailers #omnichannel
Why digital Marketing necessary for business growth? How it is useful compare to tradition marketing. #Digital Marketing Benefits #Digital Marketing Channels #SEO #SMO #SMM #Email marketing #Blog #Analytics #Digital Marketing Strategies
Analytics Toolkit: 3 Ways to Increase Conversions and Revenue for Your ClientsKissmetrics on SlideShare
Can you confidently say to every client - for every $1 you spend with me, you are going to get $X back in revenue? The truth is, most marketers can’t see metrics all the way through to revenue. And the key for growth is having visibility into the right metrics so you can recommend the right optimizations to your clients.
In this webinar, analytics experts at Kissmetrics will teach you 3 ways to help your advertisers increase conversions and revenue. At the end of this webinar, you’ll be able to talk intelligently with your clients about how analytics can help them:
Measure the direct impact that campaigns have on revenue and profit
Recommend the best optimizations that will lead to your clients' goals
Understand where their best customers come from and what drives the highest conversion rates: like specific campaigns, channels, and product features
Are you getting the most out of your digital marketing strategy?
A common answer is yes, but in reality most companies find out there are many more available strategies and points of optimization than they realized. Use this Digital Marketing Checklist to see how your current strategy stacks up and if there are opportunities for improvement!
The 2017 State of B2B Digital Marketing ReportDemandWave
Get a sneak peek of our sixth annual State of B2B Digital Marketing Report where nearly 200 B2B marketing leaders weighed in on the top goals and challenges of 2017.
Content Marketing: A discussion about McGladrey's 300% increase in content pr...MarketingSherpa
Visit http://www.marketingsherpa.com/webinars/signup to register for the latest presentation and get your questions answered live.
Join Daniel Burstein, Director of Editorial Content, MECLABS, for a 30-minute interview with Eric Webb, Senior Marketing Director, Corporate Marketing and Brand, McGladrey. You’ll hear how Eric’s his team developed a content creation engine to drive increased thought leadership and lead generation.
They'll cover:
• How McGladrey increased its Web visits per month by 100%
• How Webb’s team created energy around content for subject-matter experts, who in turn, wanted to produce more content
• How writers' productivity tripled
Visit http://www.marketingsherpa.com/webinars/signup to register for the latest presentation and get your questions answered live, or view past webinars here: http://www.marketingsherpa.com/webinars
Social Media Marketing Slide. Social Media Marketing is probably the most successful alternative to marketing.
Marketing strategies with the highest return on investment in digital marketing.
Marketing advice for creating successful campaigns bizadmarkAtheethBelagode
Successful marketing campaigns. What goes into it? Something told me to ponder over it. Yesterday, a discussion with a political blogger left me thinking about the importance of strategy in the success of marketing campaigns.
When it comes to marketing, the most important skill is the power to create and implement a strategy. What kind of tools are used to deliver those strategies and the knowledge of those is a secondary thing. Alas! Many still don’t see it that way.
https://www.bizadmark.com/successful-marketing-campaigns-advice/
How often should you send push notifications? Which messages perform the best? What time of day should they be sent? How many characters should you use?
#bestpractices #mobilemarketing #mobile #retail #retailmarketing #mobileapplications #mobileapps #pushnotifications #iphone #android #ios #marketing #retailers #omnichannel
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Want to Increase Your Revenue this Year?? - Live And SocialLive And Social
Are you a business owner who's looking to implement growth strategies into their business this year?
We know one of the best ways to invest in growth this year. Marketing automation. With marketing automation your company can see an increase in revenue of just 10% in the first 6 months.
Marketing automation is powerful technology, but how do you build a business case for it in your company? This presentation highlights key features of marketing automation platforms, and shares tips for planning and implementing your new system.
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Marketing automation has enabled companies to massively scale their marketing efforts and take advantage of efficiencies at scale. Over 60% of the Fortune 1000 have adopted some type of marketing automation, and those companies are seeing amazing ROI. Unfortunately, when you look at companies below the Fortune 1000, adoption declines drastically and drops to under 5% due to budgets and complexity. But doesn’t every business deserve the ability to access marketing automation tools that are cost-effective and easy to use? We think they do, so we reimagined our entire marketing automation solution.
Are robots about to take over the world? No, but if you let them, they can transform your marketing through automation.
This month our webinar was all about marketing automation. We focused on the good “robots” can do, and the many services and programs available to help make your life a little easier as a marketer. We were joined by Jon Reese, the director of digital marketing for ADP, as well as Fluid’s own Digital Marketing Director, Dustin Cederholm.
Looking to grow your business, some reasons to drive business online. Attention all Texas business hear why marketing is going digital and inbound, sales effectiveness and marketing automation keys to success
Forrester Automation Redefining Marketings Game Planzdyer1
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Similar to WSI Digital Summit 2016 - Atrair mais oportunidades, esquentá-las, fechar negócios e encantar seus clientes com inbound marketing: marketing de buscas como meio de atrair clientes, por Eduardo Correia e Jared Beasley (20)
Nesta apresentação você poderá ver detalhes a considerar em uma análise de SEO Onpage para seu site. Essa apresentação de SEO faz parte do webinar realizado em conjunto com o SEMRush
WSI Digital Summit 2016 - Como as Empresas podem ter Sucesso neste Mundo comp...WSI Digital Marketing
Rodrigo falou sobre a inovação na era digital, tarefa difícil para muitas empresas. O conceito de Internet das Coisas está cada vez mais próximo de nós e as empresas precisam utilizar isso como potencial para remodelar processos e para facilitar a vida de seus consumidores. Contudo, essas integrações de redes com transmissão de muitos dados não podem deixar de considerar a segurança do usuário, “o que” e “como” compartilhar dados são pontos-chave
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WSI Digital Summit 2016 - Inbound e Automação de Marketing: Descubra como usa...WSI Digital Marketing
Nesta apresentação, Eduardo mostra como é o processo de compras nos dias atuais e sua evolução durante os últimos anos. Nem todos os leads que chegam até sua empresa estão preparados para uma compra. É preciso um processo estruturado de nutrição de leads, com conteúdo relevante e assertivo para fechar negócios a longo prazo. Com o Inbound Marketing e o avanço das plataformas de automação, as empresas conseguem esquentar seus leads de forma rápida, segmentada e eficiente.
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O Marketing Digital está mudando o mundo e as empresas. E você? Está pronto para liderar essa revolução digital? Este foi o tema da palestra que abriu o Digital Summit Brasil 2016. Caio Cunha, WSI Master, abriu o evento abordando as principais evoluções das tecnologias ao longo dos anos e o tempo de adoção respectivo.
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Digital Power Hour é uma série de webinars gratuitos oferecidos pela WSI em mais de 80 países onde atuamos.
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3) Configurações e Acompanhamento de Conversões
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# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
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1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
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Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
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APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
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WSI Digital Summit 2016 - Atrair mais oportunidades, esquentá-las, fechar negócios e encantar seus clientes com inbound marketing: marketing de buscas como meio de atrair clientes, por Eduardo Correia e Jared Beasley
1. Powerful. Affordable.
Marketing Automation.
On average, 49% of companies are currently using
marketing automation, with more than half of B2B
companies (55%) adopting the technology.
“The Ultimate Marketing Automation stats” (2016)Source:
49%
55%
B2B
companies
All
companies
3. Powerful. Affordable.
Marketing Automation.
2011
2016
B2B organizations using marketing automation
There are nearly 11 times more B2B organizations
using marketing automation now than in 2011.
“B-to-B Marketing Automation Study” (2016)Source:
4. Marketing technology is changing the landscape.
Marketers need to stay current to be competitive.
5. Technology Marketing
“Over the past few years, the union of technology & marketing
has created software products and platforms that are redefining
the way in which modern marketers go about their jobs.”
Source
:
MarTech Advisor (MTA)
6. Using Marketing Automation
For Agency New Business
Presented by:
Jared Beasley
Vice President of Partnerships
SharpSpring
7. Marketing Automation Built for
Agencies
Launched in 2014
More than 1,000 Digital Agencies
Agency Focused Features
Agency Pricing Model
12. What is the Buyer’s Journey?
The Process of Discovery
From not knowing
anything about you to
buying your product or
service
Crucial to understanding your customer
Each stage requires a different approach
Consideration DecisionAwareness
13. Basics:
The Sales &
Marketing Funnel
Marketers see the buyer’s
journey as a funnel
Marketing automation
produces results at
different phases
of the funnel
14. What is the Sales &
Marketing Funnel?Driving Leads
Messaging
Closing
PPC Campaigns | SEO Techniques | Social Ads
Blast Emails
Siloed CRM
A typical marketing stack
may look something like
this:
A typical sales & marketing funnel may look like this:
Consideration
Decision
Awareness
15. We’re going to show you how marketing automation can do it…
Everyone Wants a Wider Funnel
… but first, let’s review the results from a traditional marketing funnel.
16. Every action people have to
take requires a decision. At
most decision points, more than
50% of your audience (usually
more like 80-99%) opts out.
- Brian Carter Group, Internet Marketing
Strategy - 5 Funnel Mistakes
Only 25% of leads are legitimate
and should advance to sales.
- Gleanster Research, Measuring the impact
of lead nurturing on the sales pipeline.
Driving Leads
Closing
Nurturing
17. Dynamic Landing Pages
& Forms
Campaign Tracking
Blogging and RSS
Email Integration
VisitorID (Anonymous
Site Visitor Identification)
Reporting/Analytics
Next Generation Email Campaigns
Google AdWords Integration
Nurturing
Closing
Blog & RSS
EmailCampaign
Tracking
Dynamic
Landing Pages
Reporting
Analytics
Visitor ID
Google
AdWords
Next Gen
Emails
Driving Leads
DRIVING
18. Lead Scoring
NURTURIN
G
Dynamic, Behavior-Based Email
Drip Campaigns for Nurturing
Behavioral Based Lead
Tracking (Life of the Lead)
Dynamic List Building
/Segmentation
Nurturing
Closing
Driving Leads Blog & RSS
EmailCampaign
Tracking
Dynamic
Landing Pages
Reporting
Analytics
Visitor ID
Google
AdWords
Next Gen
Emails
Dynamic, Drip
Campaigns
Lead
Scoring
Dynamic List
Building
Behavioral
Based Lead
Tracking
19. Nurturing
Driving Leads
Dynamic, Drip
Campaigns
Lead
Scoring
Dynamic List
Building
Behavioral
Based Lead
Tracking
Blog & RSS
EmailCampaign
Tracking
Dynamic
Landing Pages
Reporting
Analytics
Visitor ID
Google
AdWords
Smart Email
Sales
Management
Shopping
Cart
CRM/CRM
Integration
Lead
Scoring
ROI Analytics
& Reporting
Social Integration
Smart Emails and
Trackable Media
Sales Email Automations
for Post-contact Nurturing
End-to-end ROI/Reporting
and Analytics
Shopping Cart Integration
/Abandonment - B2C
CRM/CRM Integration - B2B
Lead Scoring
Social Integration (Life of the
Lead)
Sales Management/Notification
CLOSING
Next Gen
Emails
Closing
22. The average ROI from implementing marketing
automation is 27.8 percent. Almost every single
company of the 83 reported positive ROI, with four of
them reporting massive 150% increases in revenue.
- VentureBeat, Marketing Automation ROI Hits 28%. 5/5/2014
23. 75% of companies using marketing
automation see ROI within 12
months, 44% within 6 months.
Source: 20-incredible-marketing-automation-stats, 2013
58% of marketers said the
biggest benefit of marketing
automation was increased
opportunities, including up-selling
and more timely
communications.Source: Marketer vs Machine, 2015
Companies that use marketing
automation generate twice as many
leads as those just using email
software.
Source: 30 Marketing Automation Statistics – 2015
Edition
24. Marketers who have adopted marketing
automation suggest that the biggest benefits are:
Source:
Redeye and TFM&A Insights The Marketing
Automation Report 2014
Better targeting their prospects
and existing customers.
Better email
marketing
Lead
management
Improving customer
experience
10%
Reduction of
human error
8%9%
30%
4%
Implementing
multichannel marketing
3%
25. Why do agencies offer
marketing automation to their clients?
Build higher value
relationships
Grow your agency by becoming
an integrated and indispensable
partner to your clients
Demonstrate
provable ROI
Show clients measurable
results with
comprehensive lead-to-
revenue reporting
Increase monthly
recurring revenue
Move from unpredictable
project work to retainer-
based relationships
26. Flexible platform
architecture
We work with everyone
SharpSpring is built around the needs of
agencies
… and it affects everything we do
Agency pricing model
1/10 cost of competitors
Month-to-month billing
Agency support
Always 100% free
Customer Success Manager
Agency features
Rebrandable platform
Multi-client management