Social Media for camps and schools
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This document provides guidance for schools and summer camps on using social media. It suggests engaging students by having a presence on popular platforms and sharing fun content to attract their interest. Proper monitoring is also advised to ensure interactions remain appropriate and rules are followed.
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The document discusses shifts in digital marketing for retirement living and care providers. It summarizes that Google is prioritizing mobile-friendly and high-quality content in its search algorithm. Marketers are advised to make websites mobile-friendly and optimize content for different devices to remain competitive. The document also notes trends in different digital marketing approaches, including increased use of content marketing, native advertising, visual media, and data collection across devices and online/offline channels.
2015's Biggest Digital Marketing Trends | Private School & Summer Camp Marketing
Marketing and advertising private schools and summer camps has gone digital. Every parent considering a program for their kids will turn to Google to do their research, looking for reviews and trusted sources as third party referrals or testimonials. Not only can online advertising generate quality leads for your camp or private school, marketing kids programs in the right online spaces can support your brand message and move a prospect down the ‘consideration funnel’ so they feel confident they are making the right choice.
This presentation provides an overview of how Google is changing their mobile search algorithm in April 2015, and the significant impact it can have on your online visibility in google search. Plus, it includes a list of the best digital marketing trends for private schools and summer camps in 2015.
Google is the king of online marketing, and when they make changes, we need to listen or we’ll be left behind. Originally presented at the Our Kids Marketing Academy Seminar by Agnes Stawicki. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing
How to Maximize your Retirement Community Sales Funnel
FOR: Retirement community owners, marketers and sales teams.
Marketing a retirement community or senior care services gets your brand in front of the right people if done well, will deliver quality leads to you. How you handle those leads or prospects will make all the difference in filling your suites and growing your community. All too often, we focus all of our marketing budget on 'advertising' and forget about the 'sales' required to fill retirement suites. This presentation gives you everything you need to know about fine tuning your retirement community sales funnel and closing more deals.
From the first phone call or email through to the retirement home tour and follow-up, we give you all of the best sales tips for retirement communities so you can improve your lead-to-move in conversion rate without increasing your advertising budget.
Presented at the Comfort Life Marketing Academy Seminar by Heather Green of Greenhouse Marketing & Communications. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing/retirement-living/
Marketing Retirement Homes & Senior Care - Integrated Multichannel Marketing
Marketing retirement communities and senior care is complex and requires multichannel marketing, the ability to interact with parents and seniors on various platforms and during each of their consideration stages.
This presentation showcases how online search behavior has changed over the years with case studies from Google, Starbucks and Comfortlife.ca
Where do retirement homes invest advertising dollars and marketing budgets? Have a look at this Marketing Retirement Homes and Senior Care presentation for the right insight.
Modified presetation of Our Kids Marketing Academy Seminar by Mark Morin, president of Strategies Relationship Marketing. Presented at Comfort Life Marketing Academy Seminar.
Marketing Private Schools & Camps - Integrated multichannel marketing
Marketing schools, camps and kids programs is complex and requires multichannel marketing, the ability to interact with parents on various platforms and during each of their consideration stages.
This presentation showcases how online search behavior has changed over the years with case studies from Google, Starbucks and Ourkids.net.
Where do schools and camps invest advertising dollars and marketing budgets? Have a look at this Marketing Private Schools & Summer Camps presentation for some insight.
Modified presetation of Our Kids Marketing Academy Seminar by Mark Morin, president of Strategies Relationship Marketing.
How to Use and Track New Media - Marketing Schools, Programs & Kids Camps
How can you use new media such as blogs, facebook and twitter to engage with moms and kids and market your programs, schools or summer camps? This presentation shows you how you can engage with parents during the various stages of their consideration funnel, and how to track your results with Google Analytics and social media tracking tools.
Be the best at private school marketing, summer camp marketing or kids program marketing and selling to moms in Canada.
Originally presented by wink11 founders Nadia Duriavig and Daniela Duriavig at the OUR KIDS Marketing Academy Lunch & Learn in Toronto on October 28th, 2014. More tools and resources available at http://www.ourkidsmedia.com/marketing
Using & Tracking New Media - Marketing Retirement Homes & Senior Care
The document discusses using new media and social media to optimize marketing strategies. It outlines how prospects move through an awareness and decision-making funnel, from initial awareness to advocacy. It then provides recommendations on leveraging different parts of the funnel, such as using social media to increase awareness, online tools to aid research, and capturing leads. The document also recommends quantifying results through analytics to measure engagement, acquisition and optimize strategies.
Marketing Retirement Homes: What do Seniors Really Want and Search For? [SEMI...
When you look at any retirement home marketing and communications material, you see the words Beautiful, Elegant, Amenities, Services... But what is it that families looking for a retirement community REALLY want? We analyzed thousands of questions and inquiries received from families using www.comfortlife.ca (Canada's guide and directory to the best retirement homes) to give you an insiders look into the needs and wants of Canadian seniors. Start marketing your retirement community and care services with this important research and insight.
Originally presented by Agnes Stawicki or Our Kids Media at the Comfort Life Marketing Academy Lunch & Learn in Toronto on April 8, 2014.
How retirement homes can use social media to aid in marketing and communications
Not many retirement homes, nursing homes or senior care providers are using social media and communities to interact with and build their reputation online. There is a HUGE opportunity out there. This presentation outlines the value of online networks, how to build an online communications strategy and features two important case studies from top retirement homes using social media.
Originally presented by Eden Spodek for the Comfort Life Marketing Academy Lunch & Learn in Toronto, April 8, 2014.
Private School Online Marketing Campaign
The internet has changed how students and families search for and choose a school. Now more than ever, a strong online brand is crucial to your private school marketing plan – and that includes your web site, social media, advertising and tracking. A savvy online presence not only increases your school's exposure, it gives you more return on investment. This presentation will tell you where to start, what to include, and how to make your online marketing campaign successful. [The Association of Boarding Schools TABS Conference, December 2013, Presented by Agnes Stawicki, Our Kids Media]
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