The document summarizes an SEO presentation about Google algorithm updates from 2013. It discusses major updates like Panda, Penguin, and Hummingbird. For Panda, it describes how it targets low-quality pages and provides tips for recovery. For Penguin, it focuses on spamdexing and suggests auditing links. Finally, it provides advice on content strategy, social validation of new content, and combining SEO with social media.
While many of the core rules of SEO still hold true, there are some tactics that were OK in early 2013 that are not OK in 2014. This session will cover the 101 basics of SEO today. Make sure your Search Engine Strategies are correct.
Google Algorithm Chaos: Panda, Penguin, and Other Google UpdatesBill Hartzer
Frustrated at the world of algorithm updates? Has a Google penalty wiped you out? Do you have an algo-proofed website? Can your online marketing platform sustain the test of time? Obtain answers to these questions as well as solutions for long-term SEO success from this session.<p>The second part of "algo choas" is to be proactive and stop penalties and algo problems before they happen. Don’t waste time trying to fix Google penalties chasing unauthorized content usage with Google Alerts, Copyscape, GWTs, disavowing junk links and other services. Better yet, avoid the hassle of using DMCAs making it your last resort, not the first.
It's 2013, and the concept of doing "local SEO" has been around for a few years now. In this presentation, Bill Hartzer talks about what works, what does not work, and what are the basic requirements in order to rank well in the local search results. He covers everything from local search engine ranking factors to ranking well in the Google Local Carousel.
The major search engines have shown that there is value in social media, and what you do on Facebook, Twitter, and Google+ factors into ranking algorithms. In this session, we will provide tips for webmasters to make their site more accessible and "social media friendly." From extensions to conversation, we will discuss the integration of social and search and how you can maximize your online presence.
The Convergence of Search and Social Media, 2013Bill Hartzer
Learn from Bill Hartzer about the convergence of search and social media, and what it means in 2013. Presented at the Pubcon Conference in Las Vegas, 2013.
Google Algorithm Update: Pandas, Penguins, and Recovering from Penalties Bill Hartzer
In the past few years, there have been several Google organic search algorithm updates. Manual actions, also referred to as manual penalties, from Google, can have a devastating effect on your site’s traffic and revenue. If your site has a manual action because of unnatural links to your website, filing a reconsideration request with Google isn’t just a matter of filling out a form: you must prove to them that you’ve removed the links, cleaned up your act, and disavowed the links you couldn’t get removed.
In this meeting, Bill Hartzer, co-founder of DFWSEM, and Senior SEO Strategist at Globerunner SEO, will discuss the differences between Google Panda and Google Penguin. We’ll review each of these algorithm and figure out if your site has been penalized or not. Then, we’ll go through specific steps in order to recover traffic and rankings due to a Panda or Penguin algorithmic penalty. We’ll discuss the process of getting a Google manual penalty revoked, and even timelines for recovery of the lost traffic and sales.
Takeaways:
-- Understand the differences between Google Panda and Google Penguin algorithm updates.
-- Tell whether or not your website has been hit by Google Panda or Google Penguin updates.
-- Understand Google Manual Actions and what you need to do in order to get a manual action or penalty revoked by Google.
Search and Social Content Strategy, Pubcon Austin 2015Bill Hartzer
Finding the right mix of content that works for social as well as SEO is a delicate balance. On one hand, keyword-heavy copy does not lend itself entirely to "click bait" and "share bait" on social networks. This session will look at strategies, options, tools, and specific tactics you can pursue for making your content attractive for social sites as well as search engines.
How to perform a technical SEO Audit. From Bill Hartzer's session at the 2015 SearchFest conference in Portland, here is the presentation about performing a highly technical SEO Audit of a website. Bill Hartzer has literally performed hundreds of SEO Audits over the past 10 years, and is a master at performing highly technical SEO Audits of websites. He is the Senior SEO Strategist at Globe Runner, based in Dallas, Texas.
While many of the core rules of SEO still hold true, there are some tactics that were OK in early 2013 that are not OK in 2014. This session will cover the 101 basics of SEO today. Make sure your Search Engine Strategies are correct.
Google Algorithm Chaos: Panda, Penguin, and Other Google UpdatesBill Hartzer
Frustrated at the world of algorithm updates? Has a Google penalty wiped you out? Do you have an algo-proofed website? Can your online marketing platform sustain the test of time? Obtain answers to these questions as well as solutions for long-term SEO success from this session.<p>The second part of "algo choas" is to be proactive and stop penalties and algo problems before they happen. Don’t waste time trying to fix Google penalties chasing unauthorized content usage with Google Alerts, Copyscape, GWTs, disavowing junk links and other services. Better yet, avoid the hassle of using DMCAs making it your last resort, not the first.
It's 2013, and the concept of doing "local SEO" has been around for a few years now. In this presentation, Bill Hartzer talks about what works, what does not work, and what are the basic requirements in order to rank well in the local search results. He covers everything from local search engine ranking factors to ranking well in the Google Local Carousel.
The major search engines have shown that there is value in social media, and what you do on Facebook, Twitter, and Google+ factors into ranking algorithms. In this session, we will provide tips for webmasters to make their site more accessible and "social media friendly." From extensions to conversation, we will discuss the integration of social and search and how you can maximize your online presence.
The Convergence of Search and Social Media, 2013Bill Hartzer
Learn from Bill Hartzer about the convergence of search and social media, and what it means in 2013. Presented at the Pubcon Conference in Las Vegas, 2013.
Google Algorithm Update: Pandas, Penguins, and Recovering from Penalties Bill Hartzer
In the past few years, there have been several Google organic search algorithm updates. Manual actions, also referred to as manual penalties, from Google, can have a devastating effect on your site’s traffic and revenue. If your site has a manual action because of unnatural links to your website, filing a reconsideration request with Google isn’t just a matter of filling out a form: you must prove to them that you’ve removed the links, cleaned up your act, and disavowed the links you couldn’t get removed.
In this meeting, Bill Hartzer, co-founder of DFWSEM, and Senior SEO Strategist at Globerunner SEO, will discuss the differences between Google Panda and Google Penguin. We’ll review each of these algorithm and figure out if your site has been penalized or not. Then, we’ll go through specific steps in order to recover traffic and rankings due to a Panda or Penguin algorithmic penalty. We’ll discuss the process of getting a Google manual penalty revoked, and even timelines for recovery of the lost traffic and sales.
Takeaways:
-- Understand the differences between Google Panda and Google Penguin algorithm updates.
-- Tell whether or not your website has been hit by Google Panda or Google Penguin updates.
-- Understand Google Manual Actions and what you need to do in order to get a manual action or penalty revoked by Google.
Search and Social Content Strategy, Pubcon Austin 2015Bill Hartzer
Finding the right mix of content that works for social as well as SEO is a delicate balance. On one hand, keyword-heavy copy does not lend itself entirely to "click bait" and "share bait" on social networks. This session will look at strategies, options, tools, and specific tactics you can pursue for making your content attractive for social sites as well as search engines.
How to perform a technical SEO Audit. From Bill Hartzer's session at the 2015 SearchFest conference in Portland, here is the presentation about performing a highly technical SEO Audit of a website. Bill Hartzer has literally performed hundreds of SEO Audits over the past 10 years, and is a master at performing highly technical SEO Audits of websites. He is the Senior SEO Strategist at Globe Runner, based in Dallas, Texas.
Google Penguin, Google Panda, and Google Algorithms 2013Bill Hartzer
Bill Hartzer provides a historical view of the Google algorithms most in use today, including Google Panda, Google Penguin, and Google Hummingbird. Learn about these algorithm and filters, and how to recover from Google Penguin and Google Panda if your website was penalized.
In this presentation, Bill Hartzer covers the Google Panda update, engagement factors, social signals, and more of the latest Search Engine algorithm updates that everyone should know. We will also discuss how to effectively adjust your overall SEO strategy.
Tips and Techniques for Performing an SEO AuditBill Hartzer
Bill Hartzer of Hartzer Consulting shares tips and techniques for performing an SEO audit of your website. Presented at the Pubcon Austin 2018 conference in Austin, Texas on February 21, 2018.
Assess. Diagnose. Fix: How to Become a Leading SEO MechanicBill Hartzer
This presentation outlines how to assess, gather data, and perform a successful SEO audit of your or your client's websites. During the SEO process, it's important to know the tools and when and where to use them.
SEO Fundamentals, PubCon Las Vegas 2015Bill Hartzer
SEOs, both new and seasoned, need to understand the fundamentals of website optimization to have an effective SEO campaign. This session will cover basic site optimization techniques and the Google algorithm updates we all need to understand.
SEO Fundamentals - PubCon Las Vegas 2014Bill Hartzer
SEOs both new and seasoned need to understand the fundamentals of website optimization to have an effective SEO campaign. This session will cover basic site optimization techniques and the Google algorithm updates you need to understand.
Search and Social Media Content Strategy - PubCon Las Vegas 2015Bill Hartzer
Finding the right mix of content that works for social as well as SEO is a delicate balance. On one hand, keyword-heavy copy does not lend itself entirely to "click bait" and/or "share bait" on social networks. This session will look at strategies, options, tools, and specific tactics you can pursue for making your content attractive for social sites, as well as search engines.
2014 SEO and Social Media Basics - DBRFF ConferenceBill Hartzer
Bill Hartzer's presentation about SEO basics, Google Panda and Google Penguin, the latest SEO updates, and how Social Media integrates into search engine optimization.
Optimize Your WordPress Site: How to do an SEO Audit by Bill HartzerBill Hartzer
Bill Hartzer explores optimizing your WordPress website using search engine optimization best practices. He also discusses performing an SEO audit of your website, including on-page and off-page strategies. Originally presented at the DFW WordPress Meetup on January 27, 2017.
Mobile and Desktop SEO Audits - Rocks Digital Marketing Conference 2018Bill Hartzer
In this presentation about Mobile SEO audits and Desktop SEO audits, Bill Hartzer talks about performing a mobile SEO audit versus a desktop SEO audit. SEO tools are mentioned, as well as the process for performing an SEO audit on a website.
Bill Hartzer - Advanced SEO Audits - Pubcon Las Vegas 2018Bill Hartzer
In this presentation, Bill Hartzer of Hartzer Consulting talks about Advanced SEO Audits of websites. Presented at the Pubcon Las Vegas Conference, Pubcon Pro 2018.
What PPC Can Steal from SEO - given at State of Search 2013, through DFWSEM, Dallas, TX. November 18, 2013
Learn some tips and tricks that paid search can borrow from the SEO industry tools.
SEO, Dot Brand, and the Not Com RevolutionBill Hartzer
The Not Com revolution of new gTLD domain names is here. By the time they’re done, over 1,000 new extensions will be available. The search engines say that they treat all domain name extensions the same. But what is really happening in the real world? Should you move your sites to a new keyword-rich new gTLD domain name extension?
Can brands benefit from having their own .BRAND domain name extension? Which brands have moved to their own domain extension, and who is planning on moving? In this session, you’ll learn where to get lists of the new domain extensions, and how to apply if you’d like your own .BRAND domain extension. But, more importantly, let’s explore whether or not you should move to a new gTLD domain name extension or stick with .COM.
SEO Consultant - SEO Audits from Beginning to Advanced AuditingBill Hartzer
Bill Hartzer of Hartzer Consulting, an SEO Consultant and SEO audit expert, presented to the SearchHOU group. Have you ever performed a technical SEO audit of a website? And advanced technical SEO audit isn’t just running an SEO tool and thinking that you’re done–it’s a lot more than that. Bill Hartzer of Hartzer Consulting will go through all the steps required to perform an advanced technical SEO audit of any website. Whether you’ve never performed an SEO audit or you’re an Advanced SEO auditor, you’ll learn a lot from a real pro, who has performed hundreds of SEO audits in the past 10 years.
Bill Hartzer, the founder of DFWSEM, gives the Dallas/Fort Worth Search Engine Marketing Association an update on the latest SEO, and goes over Basic Search Engine Optimization.
Google Penguin, Google Panda, and Google Algorithms 2013Bill Hartzer
Bill Hartzer provides a historical view of the Google algorithms most in use today, including Google Panda, Google Penguin, and Google Hummingbird. Learn about these algorithm and filters, and how to recover from Google Penguin and Google Panda if your website was penalized.
In this presentation, Bill Hartzer covers the Google Panda update, engagement factors, social signals, and more of the latest Search Engine algorithm updates that everyone should know. We will also discuss how to effectively adjust your overall SEO strategy.
Tips and Techniques for Performing an SEO AuditBill Hartzer
Bill Hartzer of Hartzer Consulting shares tips and techniques for performing an SEO audit of your website. Presented at the Pubcon Austin 2018 conference in Austin, Texas on February 21, 2018.
Assess. Diagnose. Fix: How to Become a Leading SEO MechanicBill Hartzer
This presentation outlines how to assess, gather data, and perform a successful SEO audit of your or your client's websites. During the SEO process, it's important to know the tools and when and where to use them.
SEO Fundamentals, PubCon Las Vegas 2015Bill Hartzer
SEOs, both new and seasoned, need to understand the fundamentals of website optimization to have an effective SEO campaign. This session will cover basic site optimization techniques and the Google algorithm updates we all need to understand.
SEO Fundamentals - PubCon Las Vegas 2014Bill Hartzer
SEOs both new and seasoned need to understand the fundamentals of website optimization to have an effective SEO campaign. This session will cover basic site optimization techniques and the Google algorithm updates you need to understand.
Search and Social Media Content Strategy - PubCon Las Vegas 2015Bill Hartzer
Finding the right mix of content that works for social as well as SEO is a delicate balance. On one hand, keyword-heavy copy does not lend itself entirely to "click bait" and/or "share bait" on social networks. This session will look at strategies, options, tools, and specific tactics you can pursue for making your content attractive for social sites, as well as search engines.
2014 SEO and Social Media Basics - DBRFF ConferenceBill Hartzer
Bill Hartzer's presentation about SEO basics, Google Panda and Google Penguin, the latest SEO updates, and how Social Media integrates into search engine optimization.
Optimize Your WordPress Site: How to do an SEO Audit by Bill HartzerBill Hartzer
Bill Hartzer explores optimizing your WordPress website using search engine optimization best practices. He also discusses performing an SEO audit of your website, including on-page and off-page strategies. Originally presented at the DFW WordPress Meetup on January 27, 2017.
Mobile and Desktop SEO Audits - Rocks Digital Marketing Conference 2018Bill Hartzer
In this presentation about Mobile SEO audits and Desktop SEO audits, Bill Hartzer talks about performing a mobile SEO audit versus a desktop SEO audit. SEO tools are mentioned, as well as the process for performing an SEO audit on a website.
Bill Hartzer - Advanced SEO Audits - Pubcon Las Vegas 2018Bill Hartzer
In this presentation, Bill Hartzer of Hartzer Consulting talks about Advanced SEO Audits of websites. Presented at the Pubcon Las Vegas Conference, Pubcon Pro 2018.
What PPC Can Steal from SEO - given at State of Search 2013, through DFWSEM, Dallas, TX. November 18, 2013
Learn some tips and tricks that paid search can borrow from the SEO industry tools.
SEO, Dot Brand, and the Not Com RevolutionBill Hartzer
The Not Com revolution of new gTLD domain names is here. By the time they’re done, over 1,000 new extensions will be available. The search engines say that they treat all domain name extensions the same. But what is really happening in the real world? Should you move your sites to a new keyword-rich new gTLD domain name extension?
Can brands benefit from having their own .BRAND domain name extension? Which brands have moved to their own domain extension, and who is planning on moving? In this session, you’ll learn where to get lists of the new domain extensions, and how to apply if you’d like your own .BRAND domain extension. But, more importantly, let’s explore whether or not you should move to a new gTLD domain name extension or stick with .COM.
SEO Consultant - SEO Audits from Beginning to Advanced AuditingBill Hartzer
Bill Hartzer of Hartzer Consulting, an SEO Consultant and SEO audit expert, presented to the SearchHOU group. Have you ever performed a technical SEO audit of a website? And advanced technical SEO audit isn’t just running an SEO tool and thinking that you’re done–it’s a lot more than that. Bill Hartzer of Hartzer Consulting will go through all the steps required to perform an advanced technical SEO audit of any website. Whether you’ve never performed an SEO audit or you’re an Advanced SEO auditor, you’ll learn a lot from a real pro, who has performed hundreds of SEO audits in the past 10 years.
Bill Hartzer, the founder of DFWSEM, gives the Dallas/Fort Worth Search Engine Marketing Association an update on the latest SEO, and goes over Basic Search Engine Optimization.
Comparison of android and black berry forensic techniquesYury Chemerkin
As digital data is omnipresent now, the digital forensics has quickly become a legal necessity. Mobile devices have quickly grown and extend their own features which simplifying makes them less unique. Developers API, SDK, NDK provide great opportunity to build live, DLP or spyware for data extracting.
http://hakin9.org/hakin9-extra-412/
An Advanced SEO presentation that was done for the 2015 BlogPaws conference. Touching on semantic SEO including Latent Semantic Indexing, Schema/Microdata, technical seo and more, all presented in a way that was geared towards bloggers.
At the MnSearch Snippet #13 event held at Spyder Trap in Minneapolis, MN on April 30, 2014, Joe Wilebski presented his slidedeck "Panda, Penguin, Hummingbird."
What One Digital Forensics Expert Found on Hundreds of Hard Drives, iPhones a...Blancco
Do organizations have a defined process for wiping sensitive company information before discarding/reselling old drives and mobile devices?
In this webinar, Randy F. Smith and data security experts from Blancco Technology Group explore the following topics:
- How easily residual data can be recovered from hard drives and mobile devices
- The risks leftover data can pose to organizations
- The most secure ways to wipe company data from end-of-life devices and drives
This presentation was done by Raaj Paatkar at Mumbai SEO & SMM Meetup on March 30, 2014. It covers SEO strategies to rank in Google in face of punishing Google updates like Panda, Penguin and Hummingbird.
CNIT 121: 12 Investigating Windows Systems (Part 1 of 3)Sam Bowne
Slides for a college course based on "Incident Response & Computer Forensics, Third Edition" by by Jason Luttgens, Matthew Pepe, and Kevin Mandia.
Teacher: Sam Bowne
Twitter: @sambowne
Website: https://samsclass.info/121/121_F16.shtml
Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird
Bill Hartzer, Digital Marketing Expert, Speaks About On-Page and Off-Page SEOBill Hartzer
Everything You Must Know About On-Page and Off-Page SEO
SEO has evolved over the years and it’s alive and thriving in 2017. Some SEO concepts and techniques haven’t changed, but others must be adapted so they work. And, with mobile and local SEO being so important, you need to know what works and what doesn’t.
In this session, we’ll discuss everything you need to know about on-page and off-page SEO in 2017. Many on-page SEO techniques are against Google’s Webmaster Guidelines, while many techniques are encouraged by Google to make a site more accessible and crawlable. We’ll review what’s recommended and identify what will get a site penalized. We’ll also examine off-page techniques, including link building and social media marketing, that can be tricky as well.
Key takeaways include an on-page SEO checklist, new tips and tricks you can use to find more traffic for your site, and a review of off-page SEO techniques.
Alex Miranda the Editor-in-Chief of PR Underground WordPress SEO presentation covering: SEO Basics, WordPress SEO Plugins, Google Analytics & Webmaster Tools, The hidden WordPress SEO Features Most People Miss, Exposure on bookmarking sites and social media, How to optimize for competitive search terms
The Convergence of Social Media & SearchBill Hartzer
Influence from social media sites such as Facebook, Twitter and Google + is utilized by search engines to personalize search results. In this session you will learn more about the growing relationship between social media and search and how to utilize the merger to your advantage.
SEO for Developers - Little Rock Tech Fest 2014Bill Hartzer
As web developers, we know that SEO (Search Engine Optimization) is important when building a website. But what parts of SEO is important, and what parts of on-site SEO can be ignored? In this panel, we’ll discuss search engine friendly websites, building sites with ‘responsive design’ and migrating sites from old an older CMS to WordPress.
The focus will be primarily on on-site search engine optimization, and making websites are search engine friendly. We’ll also discuss how to perform a search engine optimization audit of your own website, using several widely available tools. Some of the tools discussed will be website crawlers (you can crawl your own website and check for errors and common SEO problems) and using the data provided in Google Webmaster Tools and Bing Webmaster Tools.
For years, when it comes to content creation, the industry has taken a 'good enough' approach with regards to the quality of the content.
With Google's Panda release, Facebook and other social channels increasing their focus on filtering out low quality content, and the increase in volume of content in general, you have to really understand why you make content and how to make it really quality for your readers.
This presentation offers guidance on how to approach content marketing, how to pick the right topics, and how to make sure your content succeeds.
Total Search Engine Optimization Presentation In Bangla For The First Time. If Follow The Presentation Step By Step i Hope You Will Find You As A SEO Expert.
Google really does love WordPress. Luckily, if your using WordPress then blogging for SEO is easier than you thought. This presentation will give you great tips, plugins and tools to help you achieve better rankings and find your target market.
Technical SEO Audits - SEO Consultant Bill Hartzer - Triangle Marketing ClubBill Hartzer
Bill Hartzer, an SEO Consultant with Hartzer Consulting, talked about performing Technical SEO Audits. Bill presented to the Triangle Marketing Club in Raleigh, North Carolina.
New Trends Through Social Media & SEO - Central Florida Lady BloggersChatter Buzz
Chatter Buzz Media's presentation for the Central Florida Lady Bloggers. This PowerPoint discusses new trends we've noticed through social media and SEO.
Tomorrow’s SEO Today – Social Search and Beyond - Pubcon SFIMA 2014Bill Hartzer
As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow.
Everything You Should Know About SEO From Aug 2014Saijo George
Quick roundup of all the SEO and marketing news from Aug 2014. I will be presenting on this at the Melbourne SEO Meetup on Sep 3rd.
Blog post with more info on these : http://blog.saijogeorge.com/seo-news-roundup-aug-2014/
Get in touch with me on Twitter : @Saijo_George
Similar to Google Algorithm Update 2013: Google Panda, Penguin Recovery (20)
Search Engine Optimization, SEO Audits, and AnalyticsBill Hartzer
Want to learn the latest, up to date Search Engine Optimization techniques, tips, and best practices? Here’s your chance. Bill Hartzer will show you how to create websites that are search engine friendly, while taking advantage of all the latest SEO techniques and code markup. He’ll show you how to analyze websites that are currently ranking well in the search results, get your own web pages to rank well, and how to continually tweak and repeat the process. He’ll also discuss SEO audits and why they’re a necessary part of the overall SEO process and why analytics is so an integral part of SEO.
SEO and TLD Domain Names - NamesCon 2020Bill Hartzer
Bill Hartzer explores how domain names fit into search engine optimization (SEO). He discusses the results from recent testing and research regarding keyword-rich domain names and keyword-rich new gTLD domains. You'll learn why certain domain names and website content perform well in the search engine results, while others seem to have difficulty getting visibility. Learn how search engine crawling and indexing work, and how you can jump-start the search engine ranking process using the latest SEO techniques.
Link Building and Link Training by Bill Hartzer - Internet Marketer 2017 AustinBill Hartzer
Bill Hartzer's presentation on links and link training, including removing link penalties, recovering from a Google Manual Action because of links. Link earning and link building is also discussed. Presented at the Internet Marketer 2017 expo, located in Austin, Texas on May 21, 2017.
Technical SEO and SEO Audits - Engage 2017 Portland - Bill HartzerBill Hartzer
Bill Hartzer's Technical SEO and SEO Audits at the Engage 2017 conference held in Portland Oregon on March 9th, 2017. Bill talks about technical SEO and performing a technical SEO audit of your website
Here's what digital marketers and SEOs need to know about the Not Com revolution. Presented at the Rocks Digital Marketing Conferences in 2016 at the Addison, Texas convention center.
Local SEO is a subset of search engine optimization (SEO) that focuses specifically on ranking for search results based on the searcher's location. In Loco for Local, Globe Runner's Senior SEO Strategist Bill Hartzer will talk about local SEO best practices, useful tips and insider secrets that you can use in making your website rank better in searches relevant to Fort Worth.
Topics covered in Loco for Local include:
1. Local listings and citations: What they are, how to make them, how to maintain them
2. Simple changes you can make to your website to help it rank better
3. Online reviews: How they factor into search results and their impact on buyer decisions
Performing an SEO Audit of Your WebsiteBill Hartzer
In this presentation, Bill Hartzer will start by showing several crawlers to grab the data we need, and then start analyzing those results and make recommendations for changes. He'll cover everything from the tools needed to crawl and analyze sites, plus other tools and services, such as Google Webmaster Tools, that you can use to help gather the data.
SEO and the Not Com Revolution of the New gTLD Domain NamesBill Hartzer
The Not Com revolution of new gTLD domain names is here. By the time they're done, over 1,000 new extensions will be available. Google has said, multiple times, that they treat all domain name extensions the same. But what is really happening in the real world?
Are these new domain extensions ranking well? Should you move your sites to a new keyword-rich new gTLD? We'll discuss these questions, look at some actual real-world data and research, and look at how to acquire great domains at "insider prices".
Tomorrow’s SEO Today – Social Search and BeyondBill Hartzer
As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx
Google Algorithm Update 2013: Google Panda, Penguin Recovery
1. Google Algorithm Update, 2013
Presented by:
Bill Hartzer
Bill Hartzer
Twitter: @bhartzer
Facebook: Facebook.com/bhartzer
2. Overview
• Recent Major Google Updates
– Panda, Penguin, EMD, Page Layout, Hummingbird
•
•
•
•
•
•
•
Google Knowledge Graph
UnNatural Link Warnings
Cleaning Up Links
Link Removal Requests
Google Disavow Tool
Content Strategy
Social Validation
Bill Hartzer
Twitter: @bhartzer
Facebook: Facebook.com/bhartzer
3. What is Google Panda?
• Ranking factor added to the Google algorithm
• Filter designed to identify ‘low quality pages’.
• Provides better rankings for high-quality sites
• Panda is integrated into algorithm, after two years
• Named after Google engineer Navneet Panda
Bill Hartzer
Twitter: @bhartzer
Facebook: Facebook.com/bhartzer
4. How Google Panda Was Developed
• Google Engineer came up with questions.
• Sent questions to human quality testers who rated sites
– Rated based on quality, design, trustworthiness, speed, and
whether or not they would return to site
– Google came up with definition of “low quality”
• Launched Personal Chrome Site Blocker extension earlier.
– Allowed users to specify sites they want blocked from search
results
• Compared data from both sources (Raters and Chrome Blocker),
and had 84 percent overlap, indicating on right track
• Came up with Classifier to indicate Low Quality vs. High Quality
Sites, to be used mathematically in Google Panda.
Bill Hartzer
Twitter: @bhartzer
Facebook: Facebook.com/bhartzer
5. Google Panda History
• Rolled Out to US sites around February 24, 2011
–
http://googleblog.blogspot.com/2011/02/finding-more-high-quality-sitesin.html
• Rolled out to Globally to all English language Users around
April 11, 2011
–
Also began to roll out data from sites that users block
• Latest update Panda #25 — March 14, 2013
- Panda updates now on rolling update schedule (previously
manually pushed out). Updates less transparent now.
• Panda Dance, Panda Recovery, June and July 2013
Bill Hartzer
Twitter: @bhartzer
Facebook: Facebook.com/bhartzer
6. Google Panda Update History
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
• Panda #21 — November 5, 2012
Panda/Farmer — February 23, 2011
• Panda #22 — November 21, 2012
Panda 2.0 — April 11, 2011
• Panda #23 — December 21, 2012
Panda 2.1 — May 9, 2011
• Panda #24 — January 23, 2013
Panda 2.2 — June 21, 2011
• Panda #24 — March 14, 2013
Panda 2.3 — July 23, 2011
• Panda Dance — June 11, 2013
Panda Goes Global (2.4) — August 12, 2011
• Panda Recovery — July 18, 2013
Panda 2.5 — September 28, 2011
Panda "Flux" — October 5, 2011
Panda 3.1 — November 18, 2011
Panda 3.2 — January 18, 2012
Panda 3.3 — February 27, 2012
Panda 3.4 — March 23, 2012
Panda 3.5 — April 19, 2012
Panda 3.6 — April 27, 2012
Panda 3.7 — June 8, 2012
Panda 3.8 — June 25, 2012
Panda 3.9 — July 24, 2012
See the Google Algorithm Change History:
Panda 3.9.1 — August 20, 2012
http://moz.com/google-algorithm-change
Panda 3.9.2 — September 18, 2012
Panda #20 — September 27, 2012
Bill Hartzer, Director of SEO
Twitter: @standingdog and @bhartzer
Facebook: Facebook.com/StandingDog
7. Were You Hit by Panda?
•
•
•
•
•
Look at Web Analytics
Sites affected had traffic loss starting in February, 2011.
Google Analytics for your site (Web Trends, Omniture, etc.)
SEM Rush for most sites (SEMRush.com)
How many sites recover?
http://www.screamingfrog.co.uk/google-panda/
Bill Hartzer
Twitter: @bhartzer
Facebook: Facebook.com/bhartzer
8. Recovering from Panda
• Make sure all content on site is “high quality”
• Review Google’s List: 23 Questions to assess quality
–
http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-buildinghigh-quality.html
• Identify and remove least-visited pages
on site via your web analytics
• Take out the trash, so to speak.
• Prevent Pogosticking from SERPs.
Bill Hartzer
Twitter: @bhartzer
Facebook: Facebook.com/bhartzer
9. Panda vs. Penguin
• Panda focuses on sites providing a bad user experience
– Sites with low quality content
• Penguin focuses on spamdexing and link bombing.
Bill Hartzer
Twitter: @bhartzer
Facebook: Facebook.com/bhartzer
10. What is Google Penguin?
• Google: “algorithm change targeted at webspam.”
–
http://insidesearch.blogspot.co.uk/2012/04/another-step-to-rewardhigh-quality.html
• Goal is to “decrease rankings for sites that violate Google’s
Quality Guidelines”.
–
http://support.google.com/webmasters/bin/answer.py?
hl=en&answer=35769#3
• Examples:
–
–
Keyword Stuffing, Over Optimization
Unusual linking patterns (outgoing links)
Bill Hartzer
Twitter: @bhartzer
Facebook: Facebook.com/bhartzer
11. Google Penguin History
•
•
•
•
•
First reported April 24, 2012
Penguin #2 — May 25, 2012
Penguin #3 — October 5, 2012 (0.3 percent of queries)
Penguin 2.0 (#4) — May 22, 2013
Penguin 2.1 (#5) — October 4, 2013
Bill Hartzer
Twitter: @bhartzer
Facebook: Facebook.com/bhartzer
12. Were You Hit by Penguin?
• Look at Google Analytics, Google Webmaster Tools, review
dates of Google Updates.
Bill Hartzer
Twitter: @bhartzer
Facebook: Facebook.com/bhartzer
13. Recovering from Penguin
• Perform a full SEO Audit of web site
– Identify and fix problem areas on site that violate Google
guidelines (keyword stuffing, over optimization, etc.)
• Review Google Webmaster Tools for messages, suggestions
• Perform full link analysis of site
– Download links from Majestic SEO, Moz Open Site Explorer,
a hrefs, etc.
– Review anchor text, clean up links to site
– LinkResearchTools.com for further cleanup
• Work on Authority, Trust of your site
Bill Hartzer
Twitter: @bhartzer
Facebook: Facebook.com/bhartzer
14. Exact Match Domain Update
• Exact-Match Domain (EMD) Update — September 27, 2012
Should be called the “Commercial Phrase” Update. But for PR purposes, I realize
why Google calls it the “EMD” update.
• Google targeted “commercial phrases” with this update.
• AdWords CPC Cost + # Searches Per Month = Commercial Phrase
• Example:
–
•
•
•
•
$5.00 CPC + 20,000 Searches Per Month = Commercial Phrase
Valuable Domain Names include Keywords (commercial phrases)
Not all keyword rich domains affected
Sites without keyword rich domains were affected
Recover by cleaning up your link profile, especially anchor text
• Link Profiles should have 70 percent or more “brand”
anchor text, company name, URL as anchor text.
Bill Hartzer
Twitter: @bhartzer
Facebook: Facebook.com/bhartzer
15. Page Layout Update
•
•
•
•
Page Layout #2 — October 9, 2012
Google targeted pages with too many ads “above the fold”
http://browsersize.googlelabs.com/
Algo proof: content above fold, minimal ads above the fold.
Bill Hartzer
Twitter: @bhartzer
Facebook: Facebook.com/bhartzer
16. Knowledge Graph Update
•
•
•
•
•
Knowledge Graph Expansion — December 4, 2012
Added KG functionality to non-English queries, enhanced KG
Knowledge Graph is here now, almost a year later.
Get your site, business into the Knowledge Graph.
TIP: get listed in Freebase.com, part of Knowledge Graph.
Bill Hartzer
Twitter: @bhartzer
Facebook: Facebook.com/bhartzer
17. UnNatural Link Warnings
•
•
•
•
•
Have an unnatural link warning in Google Webmaster Tools?
Sample Unnatural Link Warning shown below
Process for Recovering from Unnatural Link Warnings:
Clean Up Links, Disavow, Reinclusion Request
IMPORTANT: Clean Up Your Links!
–
Disavow, Reinclusion Request not required!
Bill Hartzer
Twitter: @bhartzer
Facebook: Facebook.com/bhartzer
18. Cleaning Up Your Links
•
•
•
•
•
•
Review all your links (Majestic SEO, a hrefs, Webmaster Tools)
LinkResearchTools .com Link Detox Tool
Identify Toxic and Suspicious Links. Review by hand!
Notify site owners of toxic links, review suspicious links
Be nice, ask, beg for removals. No C&D from your lawyer!
If no answer, prepare Link Disavow list
Bill Hartzer
Twitter: @bhartzer
Facebook: Facebook.com/bhartzer
19. Link Removal Requests
•
•
•
•
•
•
Get organized. MS Excel, Google Docs spreadsheet
Include URL, Status, Date Contacted, Anchor Text, Notes
Find domain owner (whois data, contact info on site)
Ask for link removal or anchor text change if appropriate
Realize that some links won’t be removed (thus disavow tool)
Remember: Disavow is not required in order to recover.
• How to respond to a link removal request
http://www.billhartzer.com/pages/how-to-respond-to-a-linkremoval-request/
Bill Hartzer
Twitter: @bhartzer
Facebook: Facebook.com/bhartzer
20. Google Disavow Tool
•
•
•
•
What is Disavow? (Bing has Disavow tool, too)
Disavow is an advanced tool – use with caution
Not all sites should disavow links
Should You Disavow Links? How to Know
- check your backlink profile, look for toxic links
- if you have a rogue former SEO firm who built bad links
- if you have negative SEO done to your site
• Disavow should be a “last resort” effort. It’s not a magic bullet
for ranking better.
• Carry on with your ‘normal’ linking, link earning activities (or
do more of it)
• https://www.google.com/webmasters/tools/disavow-links-main
Bill Hartzer
Twitter: @bhartzer
Facebook: Facebook.com/bhartzer
21. Google Hummingbird
•
•
•
•
Did you notice when Hummingbird went live? I didn’t.
Some say Hummingbird was a publicity stunt by Google.
Hummingbird is the “back end” or “engine” of organic SERPs.
Google’s blog post doesn’t mention Hummingbird, but mentions
Knowledge Graph
http://insidesearch.blogspot.com/2013/09/fifteen-years-onandwere-just-getting.html
Bill Hartzer
Twitter: @bhartzer
Facebook: Facebook.com/bhartzer
22. Recovering from Hummingbird
•
•
•
•
•
Was your site hit by Google Hummingbird?
Did your site traffic go down?
Probably not.
Hummingbird debate is just starting…
Hummingbird patents:
http://bit.ly/Z6uArv
• Hummingbird not about Longtail
http://bit.ly/1eFD1k1
Bill Hartzer
Twitter: @bhartzer
Facebook: Facebook.com/bhartzer
23. Your Content Strategy
• Content Marketing, on your own site, is key
• Review Google’s 23 Questions to Assess Quality
•
http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-highquality.html
Examples:
• Would you trust the info presented in this article?
• Is this article written by an expert or enthusiast who
knows the topic well, or is it more shallow in nature?
• Does the site have duplicate, overlapping, or
redundant articles on the same or similar topics with
slightly different keyword variations?
Bill Hartzer
Twitter: @bhartzer
Facebook: Facebook.com/bhartzer
24. Combine Social Media with SEO
•
•
•
•
Create content on site, promote on social sites
Twitter links, mentions of URL are seen as links.
Post on Google+, +1 the URL, add to Facebook page
Encourage social sharing of your site’s content
Bill Hartzer
Twitter: @bhartzer
Facebook: Facebook.com/bhartzer
25. Social Validation
New URLs need Social Validation
•
•
•
•
•
•
Google looks for new URLs they can trust
Google “trusts” new URLs if social shares (validation)
New content must be socialized within 2 hours
After 2 hours, new URLs are not “fresh”
Submit new URLs (blog posts, articles, even new sites/domains
Share on Facebook Page, Google+, Twitter,
LinkedIn, other social sites
Bill Hartzer
Twitter: @bhartzer
Facebook: Facebook.com/bhartzer
26. Thank You
Bill Hartzer
President, Bill Hartzer, LLC
www.BillHartzer.com
Twitter: @bhartzer
Facebook: Facebook.com/bhartzer
Bill Hartzer
Twitter: @bhartzer
Facebook: Facebook.com/bhartzer