The Not Com revolution of new gTLD domain names is here. By the time they're done, over 1,000 new extensions will be available. Google has said, multiple times, that they treat all domain name extensions the same. But what is really happening in the real world?
Are these new domain extensions ranking well? Should you move your sites to a new keyword-rich new gTLD? We'll discuss these questions, look at some actual real-world data and research, and look at how to acquire great domains at "insider prices".
SEO, Dot Brand, and the Not Com RevolutionBill Hartzer
The Not Com revolution of new gTLD domain names is here. By the time they’re done, over 1,000 new extensions will be available. The search engines say that they treat all domain name extensions the same. But what is really happening in the real world? Should you move your sites to a new keyword-rich new gTLD domain name extension?
Can brands benefit from having their own .BRAND domain name extension? Which brands have moved to their own domain extension, and who is planning on moving? In this session, you’ll learn where to get lists of the new domain extensions, and how to apply if you’d like your own .BRAND domain extension. But, more importantly, let’s explore whether or not you should move to a new gTLD domain name extension or stick with .COM.
Local SEO is a subset of search engine optimization (SEO) that focuses specifically on ranking for search results based on the searcher's location. In Loco for Local, Globe Runner's Senior SEO Strategist Bill Hartzer will talk about local SEO best practices, useful tips and insider secrets that you can use in making your website rank better in searches relevant to Fort Worth.
Topics covered in Loco for Local include:
1. Local listings and citations: What they are, how to make them, how to maintain them
2. Simple changes you can make to your website to help it rank better
3. Online reviews: How they factor into search results and their impact on buyer decisions
Bill Hartzer, the founder of DFWSEM, gives the Dallas/Fort Worth Search Engine Marketing Association an update on the latest SEO, and goes over Basic Search Engine Optimization.
Here's what digital marketers and SEOs need to know about the Not Com revolution. Presented at the Rocks Digital Marketing Conferences in 2016 at the Addison, Texas convention center.
How to perform a technical SEO Audit. From Bill Hartzer's session at the 2015 SearchFest conference in Portland, here is the presentation about performing a highly technical SEO Audit of a website. Bill Hartzer has literally performed hundreds of SEO Audits over the past 10 years, and is a master at performing highly technical SEO Audits of websites. He is the Senior SEO Strategist at Globe Runner, based in Dallas, Texas.
Performing an SEO Audit of Your WebsiteBill Hartzer
In this presentation, Bill Hartzer will start by showing several crawlers to grab the data we need, and then start analyzing those results and make recommendations for changes. He'll cover everything from the tools needed to crawl and analyze sites, plus other tools and services, such as Google Webmaster Tools, that you can use to help gather the data.
Google Algorithm Update: Pandas, Penguins, and Recovering from Penalties Bill Hartzer
In the past few years, there have been several Google organic search algorithm updates. Manual actions, also referred to as manual penalties, from Google, can have a devastating effect on your site’s traffic and revenue. If your site has a manual action because of unnatural links to your website, filing a reconsideration request with Google isn’t just a matter of filling out a form: you must prove to them that you’ve removed the links, cleaned up your act, and disavowed the links you couldn’t get removed.
In this meeting, Bill Hartzer, co-founder of DFWSEM, and Senior SEO Strategist at Globerunner SEO, will discuss the differences between Google Panda and Google Penguin. We’ll review each of these algorithm and figure out if your site has been penalized or not. Then, we’ll go through specific steps in order to recover traffic and rankings due to a Panda or Penguin algorithmic penalty. We’ll discuss the process of getting a Google manual penalty revoked, and even timelines for recovery of the lost traffic and sales.
Takeaways:
-- Understand the differences between Google Panda and Google Penguin algorithm updates.
-- Tell whether or not your website has been hit by Google Panda or Google Penguin updates.
-- Understand Google Manual Actions and what you need to do in order to get a manual action or penalty revoked by Google.
SEO, Dot Brand, and the Not Com RevolutionBill Hartzer
The Not Com revolution of new gTLD domain names is here. By the time they’re done, over 1,000 new extensions will be available. The search engines say that they treat all domain name extensions the same. But what is really happening in the real world? Should you move your sites to a new keyword-rich new gTLD domain name extension?
Can brands benefit from having their own .BRAND domain name extension? Which brands have moved to their own domain extension, and who is planning on moving? In this session, you’ll learn where to get lists of the new domain extensions, and how to apply if you’d like your own .BRAND domain extension. But, more importantly, let’s explore whether or not you should move to a new gTLD domain name extension or stick with .COM.
Local SEO is a subset of search engine optimization (SEO) that focuses specifically on ranking for search results based on the searcher's location. In Loco for Local, Globe Runner's Senior SEO Strategist Bill Hartzer will talk about local SEO best practices, useful tips and insider secrets that you can use in making your website rank better in searches relevant to Fort Worth.
Topics covered in Loco for Local include:
1. Local listings and citations: What they are, how to make them, how to maintain them
2. Simple changes you can make to your website to help it rank better
3. Online reviews: How they factor into search results and their impact on buyer decisions
Bill Hartzer, the founder of DFWSEM, gives the Dallas/Fort Worth Search Engine Marketing Association an update on the latest SEO, and goes over Basic Search Engine Optimization.
Here's what digital marketers and SEOs need to know about the Not Com revolution. Presented at the Rocks Digital Marketing Conferences in 2016 at the Addison, Texas convention center.
How to perform a technical SEO Audit. From Bill Hartzer's session at the 2015 SearchFest conference in Portland, here is the presentation about performing a highly technical SEO Audit of a website. Bill Hartzer has literally performed hundreds of SEO Audits over the past 10 years, and is a master at performing highly technical SEO Audits of websites. He is the Senior SEO Strategist at Globe Runner, based in Dallas, Texas.
Performing an SEO Audit of Your WebsiteBill Hartzer
In this presentation, Bill Hartzer will start by showing several crawlers to grab the data we need, and then start analyzing those results and make recommendations for changes. He'll cover everything from the tools needed to crawl and analyze sites, plus other tools and services, such as Google Webmaster Tools, that you can use to help gather the data.
Google Algorithm Update: Pandas, Penguins, and Recovering from Penalties Bill Hartzer
In the past few years, there have been several Google organic search algorithm updates. Manual actions, also referred to as manual penalties, from Google, can have a devastating effect on your site’s traffic and revenue. If your site has a manual action because of unnatural links to your website, filing a reconsideration request with Google isn’t just a matter of filling out a form: you must prove to them that you’ve removed the links, cleaned up your act, and disavowed the links you couldn’t get removed.
In this meeting, Bill Hartzer, co-founder of DFWSEM, and Senior SEO Strategist at Globerunner SEO, will discuss the differences between Google Panda and Google Penguin. We’ll review each of these algorithm and figure out if your site has been penalized or not. Then, we’ll go through specific steps in order to recover traffic and rankings due to a Panda or Penguin algorithmic penalty. We’ll discuss the process of getting a Google manual penalty revoked, and even timelines for recovery of the lost traffic and sales.
Takeaways:
-- Understand the differences between Google Panda and Google Penguin algorithm updates.
-- Tell whether or not your website has been hit by Google Panda or Google Penguin updates.
-- Understand Google Manual Actions and what you need to do in order to get a manual action or penalty revoked by Google.
SEO and TLD Domain Names - NamesCon 2020Bill Hartzer
Bill Hartzer explores how domain names fit into search engine optimization (SEO). He discusses the results from recent testing and research regarding keyword-rich domain names and keyword-rich new gTLD domains. You'll learn why certain domain names and website content perform well in the search engine results, while others seem to have difficulty getting visibility. Learn how search engine crawling and indexing work, and how you can jump-start the search engine ranking process using the latest SEO techniques.
Technical SEO Audits - SEO Consultant Bill Hartzer - Triangle Marketing ClubBill Hartzer
Bill Hartzer, an SEO Consultant with Hartzer Consulting, talked about performing Technical SEO Audits. Bill presented to the Triangle Marketing Club in Raleigh, North Carolina.
At the May 19th SEOyvr Meet-Up, local Vancouver SEO expert Julien Berard of Costal.com tells us how to conduct an SEO audit in 2016.
An SEO audit is an assessment of the SEO friendliness of one website at one point in time. It can reveal factors that slow down your SEO campaign, assess the severity of the problems, prioritize actions to implement, and find new levers to increase website traffic.
How to Do Keyword Research in 2018 - IRCE 2018jeffox4d
Keyword research can be a big sticking point for online retailers as search continues to evolve online and the competitive field keeps changing. Are you using the best tools and tactics to find keywords that are popular (and attainable)? Do you know how to uncover untapped keyword opportunities from your competitors? Is your content strategy fueled by search data to create content that your customers are actually looking for? This presentation will cover all this and more, including the best free and paid tools to supercharge your keyword research.
What Real Estate SEO is. Part one of two
What Real Estate SEO is
Why Real Estate SEO is important
What Real Estate SEO is needed for
(Part two will include HOW to do Real estate SEO)
eCommerce SEO - The Top 10 Mistakes Most Store Owners Make.David Jenyns
Are you an eCommerce store owner looking to optimised your organic rankings? SEO for eCommerce can be complicated and typically there are a big list of issues that need to be fixed. So, how do you prioritise and know what’s most important to get Google rankings?
In this webinar, David Jenyns (director of Melbourne SEO Services) will share the top 10 mistakes most eCommerce owners make. With his simple checklist you’ll quickly and easily get things back on track.
In the webinar Dave will explain:
- How Google works
- Simple onpage SEO tweaks that improve rankings
- Why low engagement signal are killing your rankings
- Common duplicate content issues caused by modern CMSs
- How to handle out of stock items
- Why you’re finding it hard to build links to your web store
And that’s just the start, book your spot early and we’ll see you on the webinar. To get a feel for the quality and popularity of David’s webinars, you can watch the last SEMrush webinar he gave on Modern SEO & Authority Content here: https://www.youtube.com/watch?v=nc6YwaHCpK0
Wikis, CMSs, & Community: Enhancing Publishing in LibrariesMichael Ritchey
This presentation, which was given at the American Library Association\'s Library & Information Technology Association national forum in 2009, focuses on wildly improving a library\'s effectiveness by distributing its reference aids and other content on a wiki or CMS. Discover how a library benefits from "taking back" its content from the IT and publication departments and turning it over to librarians and the community. See how the Family History Library used a CMS and a wiki to partner with its patron community and thus multiply its content output, boost teamwork and morale, improve community relations, improve content design, quality and relevance, and quicken its publishing cycle from months to minutes.
SEO and TLD Domain Names - NamesCon 2020Bill Hartzer
Bill Hartzer explores how domain names fit into search engine optimization (SEO). He discusses the results from recent testing and research regarding keyword-rich domain names and keyword-rich new gTLD domains. You'll learn why certain domain names and website content perform well in the search engine results, while others seem to have difficulty getting visibility. Learn how search engine crawling and indexing work, and how you can jump-start the search engine ranking process using the latest SEO techniques.
Technical SEO Audits - SEO Consultant Bill Hartzer - Triangle Marketing ClubBill Hartzer
Bill Hartzer, an SEO Consultant with Hartzer Consulting, talked about performing Technical SEO Audits. Bill presented to the Triangle Marketing Club in Raleigh, North Carolina.
At the May 19th SEOyvr Meet-Up, local Vancouver SEO expert Julien Berard of Costal.com tells us how to conduct an SEO audit in 2016.
An SEO audit is an assessment of the SEO friendliness of one website at one point in time. It can reveal factors that slow down your SEO campaign, assess the severity of the problems, prioritize actions to implement, and find new levers to increase website traffic.
How to Do Keyword Research in 2018 - IRCE 2018jeffox4d
Keyword research can be a big sticking point for online retailers as search continues to evolve online and the competitive field keeps changing. Are you using the best tools and tactics to find keywords that are popular (and attainable)? Do you know how to uncover untapped keyword opportunities from your competitors? Is your content strategy fueled by search data to create content that your customers are actually looking for? This presentation will cover all this and more, including the best free and paid tools to supercharge your keyword research.
What Real Estate SEO is. Part one of two
What Real Estate SEO is
Why Real Estate SEO is important
What Real Estate SEO is needed for
(Part two will include HOW to do Real estate SEO)
eCommerce SEO - The Top 10 Mistakes Most Store Owners Make.David Jenyns
Are you an eCommerce store owner looking to optimised your organic rankings? SEO for eCommerce can be complicated and typically there are a big list of issues that need to be fixed. So, how do you prioritise and know what’s most important to get Google rankings?
In this webinar, David Jenyns (director of Melbourne SEO Services) will share the top 10 mistakes most eCommerce owners make. With his simple checklist you’ll quickly and easily get things back on track.
In the webinar Dave will explain:
- How Google works
- Simple onpage SEO tweaks that improve rankings
- Why low engagement signal are killing your rankings
- Common duplicate content issues caused by modern CMSs
- How to handle out of stock items
- Why you’re finding it hard to build links to your web store
And that’s just the start, book your spot early and we’ll see you on the webinar. To get a feel for the quality and popularity of David’s webinars, you can watch the last SEMrush webinar he gave on Modern SEO & Authority Content here: https://www.youtube.com/watch?v=nc6YwaHCpK0
Wikis, CMSs, & Community: Enhancing Publishing in LibrariesMichael Ritchey
This presentation, which was given at the American Library Association\'s Library & Information Technology Association national forum in 2009, focuses on wildly improving a library\'s effectiveness by distributing its reference aids and other content on a wiki or CMS. Discover how a library benefits from "taking back" its content from the IT and publication departments and turning it over to librarians and the community. See how the Family History Library used a CMS and a wiki to partner with its patron community and thus multiply its content output, boost teamwork and morale, improve community relations, improve content design, quality and relevance, and quicken its publishing cycle from months to minutes.
Assess. Diagnose. Fix: How to Become a Leading SEO MechanicBill Hartzer
This presentation outlines how to assess, gather data, and perform a successful SEO audit of your or your client's websites. During the SEO process, it's important to know the tools and when and where to use them.
Using Directories, Voter Lists, and Tax Records in Genealogy ResearchMichael Ritchey
City directories, voter lists, and tax records are three sources you can use to locate your U.S. ancestor and trace him from place to place. Learn how to locate and use these valuable records for genealogical research.
In This Episode We Share The SEO Strategies & Tactics We're Using In
2019 & Beyond. A MUST Watch For Anyone Looking To Be More Aggressive
About Their Search Engine Optimisation In The Future.
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
Putting The Brand Bidding Debate To Bed - HeroConf London 2016 - ArianneArianne Donoghue
The question of whether or not you should bid on your brand keywords is as old as paid search itself. Discover the answer to the question and get tips for how to react to competitors and work out which are "good" and "bad" terms to bid on.
Social Media and SEO Tips to make your Business succeedNavneet Kaushal
Learn the power of social media and the SEO 2014 in this simple step by step presentation to help enable you to derive more out of SEO and Social Media Marketing
SXSW: How New gTLDs Will Change the Web - Rob Garner - iCrossingiCrossing
As presented by Rob Garner, VP of Strategy for iCrossing. With ICANN's rollout of new vanity TLD's this year, marketers, IT, and legal professionals have many questions the implications and impact on their respective areas of business. While conceivably anything past the "." can now be registered and used as a proprietary presence or open registry, the price of entry makes this a heavy consideration for even the largest enterprise businesses.
Kicking Web Butt - Small Business Web Strategy PlanningEd Wu
This presentation provides an overview of most aspects of web for entrepreneurs and business owners. It provides a quick guide through all aspects of web from personnel, development, marketing strategy and optimizing. It has resources and links to helpful sites and tools. You can view more content on www.THINKademic.com
One more thing - the header font did not come through correctly. It original is not quite in a comic font but it'll have to do. Be sure to drop by www.thinkademic.com for more web resources for entrepreneurs.
Distinction Drink Digital: AdWords - Turning Ad Spend to ProfitDistinction
AdWords Strategy - How To Plan & Implement A Successful Campaign. AdWords Training For Marketers - Beginners to Pros! We'll look at how to strategically plan and prepare for your AdWords campaigns
9 Business to Business (B2B) Startup Business Models Dave Parker
Your startup idea is unique - but the business model isn't unique. What can you learn from established fast growth startup companies? The models and key metrics they use to monetize their ideas.
learn more about your revenue models and how they compare to other peer & competitor companies at www.lumeric.com
Similar to SEO and the Not Com Revolution of the New gTLD Domain Names (20)
Search Engine Optimization, SEO Audits, and AnalyticsBill Hartzer
Want to learn the latest, up to date Search Engine Optimization techniques, tips, and best practices? Here’s your chance. Bill Hartzer will show you how to create websites that are search engine friendly, while taking advantage of all the latest SEO techniques and code markup. He’ll show you how to analyze websites that are currently ranking well in the search results, get your own web pages to rank well, and how to continually tweak and repeat the process. He’ll also discuss SEO audits and why they’re a necessary part of the overall SEO process and why analytics is so an integral part of SEO.
SEO Consultant - SEO Audits from Beginning to Advanced AuditingBill Hartzer
Bill Hartzer of Hartzer Consulting, an SEO Consultant and SEO audit expert, presented to the SearchHOU group. Have you ever performed a technical SEO audit of a website? And advanced technical SEO audit isn’t just running an SEO tool and thinking that you’re done–it’s a lot more than that. Bill Hartzer of Hartzer Consulting will go through all the steps required to perform an advanced technical SEO audit of any website. Whether you’ve never performed an SEO audit or you’re an Advanced SEO auditor, you’ll learn a lot from a real pro, who has performed hundreds of SEO audits in the past 10 years.
Bill Hartzer - Advanced SEO Audits - Pubcon Las Vegas 2018Bill Hartzer
In this presentation, Bill Hartzer of Hartzer Consulting talks about Advanced SEO Audits of websites. Presented at the Pubcon Las Vegas Conference, Pubcon Pro 2018.
Mobile and Desktop SEO Audits - Rocks Digital Marketing Conference 2018Bill Hartzer
In this presentation about Mobile SEO audits and Desktop SEO audits, Bill Hartzer talks about performing a mobile SEO audit versus a desktop SEO audit. SEO tools are mentioned, as well as the process for performing an SEO audit on a website.
Tips and Techniques for Performing an SEO AuditBill Hartzer
Bill Hartzer of Hartzer Consulting shares tips and techniques for performing an SEO audit of your website. Presented at the Pubcon Austin 2018 conference in Austin, Texas on February 21, 2018.
Bill Hartzer, Digital Marketing Expert, Speaks About On-Page and Off-Page SEOBill Hartzer
Everything You Must Know About On-Page and Off-Page SEO
SEO has evolved over the years and it’s alive and thriving in 2017. Some SEO concepts and techniques haven’t changed, but others must be adapted so they work. And, with mobile and local SEO being so important, you need to know what works and what doesn’t.
In this session, we’ll discuss everything you need to know about on-page and off-page SEO in 2017. Many on-page SEO techniques are against Google’s Webmaster Guidelines, while many techniques are encouraged by Google to make a site more accessible and crawlable. We’ll review what’s recommended and identify what will get a site penalized. We’ll also examine off-page techniques, including link building and social media marketing, that can be tricky as well.
Key takeaways include an on-page SEO checklist, new tips and tricks you can use to find more traffic for your site, and a review of off-page SEO techniques.
Link Building and Link Training by Bill Hartzer - Internet Marketer 2017 AustinBill Hartzer
Bill Hartzer's presentation on links and link training, including removing link penalties, recovering from a Google Manual Action because of links. Link earning and link building is also discussed. Presented at the Internet Marketer 2017 expo, located in Austin, Texas on May 21, 2017.
Technical SEO and SEO Audits - Engage 2017 Portland - Bill HartzerBill Hartzer
Bill Hartzer's Technical SEO and SEO Audits at the Engage 2017 conference held in Portland Oregon on March 9th, 2017. Bill talks about technical SEO and performing a technical SEO audit of your website
Optimize Your WordPress Site: How to do an SEO Audit by Bill HartzerBill Hartzer
Bill Hartzer explores optimizing your WordPress website using search engine optimization best practices. He also discusses performing an SEO audit of your website, including on-page and off-page strategies. Originally presented at the DFW WordPress Meetup on January 27, 2017.
Search and Social Media Content Strategy - PubCon Las Vegas 2015Bill Hartzer
Finding the right mix of content that works for social as well as SEO is a delicate balance. On one hand, keyword-heavy copy does not lend itself entirely to "click bait" and/or "share bait" on social networks. This session will look at strategies, options, tools, and specific tactics you can pursue for making your content attractive for social sites, as well as search engines.
SEO Fundamentals, PubCon Las Vegas 2015Bill Hartzer
SEOs, both new and seasoned, need to understand the fundamentals of website optimization to have an effective SEO campaign. This session will cover basic site optimization techniques and the Google algorithm updates we all need to understand.
Search and Social Content Strategy, Pubcon Austin 2015Bill Hartzer
Finding the right mix of content that works for social as well as SEO is a delicate balance. On one hand, keyword-heavy copy does not lend itself entirely to "click bait" and "share bait" on social networks. This session will look at strategies, options, tools, and specific tactics you can pursue for making your content attractive for social sites as well as search engines.
Tomorrow’s SEO Today – Social Search and BeyondBill Hartzer
As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow.
SEO Fundamentals - PubCon Las Vegas 2014Bill Hartzer
SEOs both new and seasoned need to understand the fundamentals of website optimization to have an effective SEO campaign. This session will cover basic site optimization techniques and the Google algorithm updates you need to understand.
SEO for Developers - Little Rock Tech Fest 2014Bill Hartzer
As web developers, we know that SEO (Search Engine Optimization) is important when building a website. But what parts of SEO is important, and what parts of on-site SEO can be ignored? In this panel, we’ll discuss search engine friendly websites, building sites with ‘responsive design’ and migrating sites from old an older CMS to WordPress.
The focus will be primarily on on-site search engine optimization, and making websites are search engine friendly. We’ll also discuss how to perform a search engine optimization audit of your own website, using several widely available tools. Some of the tools discussed will be website crawlers (you can crawl your own website and check for errors and common SEO problems) and using the data provided in Google Webmaster Tools and Bing Webmaster Tools.
2014 SEO and Social Media Basics - DBRFF ConferenceBill Hartzer
Bill Hartzer's presentation about SEO basics, Google Panda and Google Penguin, the latest SEO updates, and how Social Media integrates into search engine optimization.
While many of the core rules of SEO still hold true, there are some tactics that were OK in early 2013 that are not OK in 2014. This session will cover the 101 basics of SEO today. Make sure your Search Engine Strategies are correct.
Tomorrow’s SEO Today – Social Search and Beyond - Pubcon SFIMA 2014Bill Hartzer
As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
SEO and the Not Com Revolution of the New gTLD Domain Names
1. 2015 Ungagged – SEO, Dot Brand, and the Not Com Revolution
SEO and the Not Com Revolution
Hacking the New gTLDs
2. 2015 Ungagged – SEO, Dot Brand, and the Not Com Revolution
About Me
• Senior Strategist, Globe Runner
• Brand Ambassador, Majestic.com
• Personal Blog: www.BillHartzer.com
• Practicing Organic SEO since 1996
• Affiliate Marketer… building sites since 1996
3. 2015 Ungagged – SEO, Dot Brand, and the Not Com Revolution
Overview
• Background: What are New gTLDs?
• Examples of New gTLDs
• Real World Example: GR Research Study
• Launch Process of New gTLDs
• Brands Committed to Own their TLD
• Moving to a New Domain
• Expired New gTLDs, Available Domains
• New gTLD Secrets
4. 2015 Ungagged – SEO, Dot Brand, and the Not Com Revolution
What are New gTLDs?
• TLDs: Top Level Domains
.COM, .NET, .ORG, .INFO are all TLDs
• Generic TLDs (gTLDs): .XYZ, .BANK, .CLUB, 800+ more
• Generic GEO TLDs (.London, .NYC, .Vegas, etc.)
• ccTLDs: Country Code TLDs
.CO.UK, .CA, .FR, .ES, .IT, .COM.AU, .ME
5. 2015 Ungagged – SEO, Dot Brand, and the Not Com Revolution
Total Domain Market as of August 2015
9. 2015 Ungagged – SEO, Dot Brand, and the Not Com Revolution
SEO Factors and Domain Names
• For search, still value in using Keyword Rich domain
• Keyword rich domains must be developed
• Search engines use link data, keywords used in links
• Domain history, reputation are ranking factors
10. 2015 Ungagged – Examples of New gTLDs
Yeezy.SUPPLY by Kanye West
15. 2015 Ungagged– New gTLD Vs. .COM Study
New gTLD Versus .COM Study
• Which is better for marketing?
• .COM vs. New gTLD domain name?
• Which is better for ROI?
16. 2015 Ungagged– New gTLD Vs. .COM Study
Methodology, Requirements
• Use a Controlled Marketing Test
• Real-World Testing, Results
• PPC to Test Ads, Landing Pages, gTLD
• Landing Pages, Conversions the Same
• Test for a Certain Period of Time
17. 2015 Ungagged– New gTLD Vs. .COM Study
How We Did the Testing
• Google AdWords Ads
• Keywords the same for all ads
• Bids the same ($1.00 per click bid)
• Same Landing Page, Same Content
• Only difference was the domain name used:
www.3CaratDiamonds.com
www.3Carat.Diamonds
18. 2015 Ungagged – New gTLD Vs. .COM Study
Keyword Examples
diamond price chart
diamond chart
diamond quality chart
diamond carat size chart
types of diamond cuts
diamond facts
3 carat diamond ring
diamond grade
diamond clarity
diamond color
diamond buyer guide
diamond certification
19. 2015 Ungagged– New gTLD Vs. .COM Study
Ad Examples
Diamond Buying Guide
Download Your Free Carat Size Chart.
& Learn the 4 C’s of Diamond Buying!
3CaratDiamonds.com
Beginner’s Diamond Guide
Download Your Free Carat Size Chart.
& Learn the 4 C’s of Diamond Buying!
3carat.Diamonds
21. 2015 Ungagged – New gTLD Vs. .COM Study
Results in 2014
3CaratDiamonds.com vs. 3Carat.Diamonds
• May 2014: Average CPC
3Carat.Diamonds: $.77
3CaratDiamonds.com: $.81
• May 2014: Results
52% Conversion Rate on .COM, 36% on .DIAMONDS
Effective CPM: Costs 2x as much to advertise a .COM
*Effective CPM is the rate spent for 1000 views of an ad
22. 2015 Ungagged– New gTLD Vs. .COM Study
Results – Sept. 2015
3CaratDiamonds.com vs. 3Carat.Diamonds
• Results: Average CPC
3Carat.Diamonds: $.77 (vs. $.77 in May 2014)
3CaratDiamonds.com: $.83 (vs. $.81 in May 2014)
• Conclusions:
Sept. 2015: 22% Conversion Rate on .COM, 35% on .DIAMONDS
May 2014: 52% Conversion Rate on .COM, 36% on .DIAMONDS
New gTLD converts BETTER than .COM in 2015
Effective CPM: Still costs 2x as much to advertise a .COM
23. 2015 Ungagged – New gTLD Vs. .COM
Changes in Conversions Since 2014
24. 2015 Ungagged– SEO, Dot Brand, and the Not Com Revolution
600+ Brands Already Committed
600+ plus brand leaders have applied for their dotBrand
List: http://icannwiki.com/New_gTLD_Brand_Applications
AAA
Accenture
Australian Football League (.AFL)
American International Group (.AIG)
Google (.android, .chrome)
AOL
Apple
Council of Better Business Bureaus, Inc. (.BBB)
Microsoft (.azure)
Bentley Motors Limited (.bentley)
Bloomberg IP Holdings (.bloomberg)
Bristol-Myers Squibb Company (.bms)
Canon (.canon)
Delta Air Lines, Inc. (.delta)
Amazon
Federal Express Corporation (.fedex)
Ford Motor Company
Hitachi
IBM
Nissan Motor Co., LTD.
Jaguar Cars Limited (.jaguar)
Toyota
Marriott Worldwide Corporation (.marriott)
Oracle Corporation (.oracle)
Vistaprint Limited (.vista, .vistaprint)
Xerox (.xerox)
25. 2015 Ungagged – SEO, Dot Brand, and the Not Com Revolution
How Do You Get Your .Brand?
.Brand TLD Fees
• ICANN Evaluation/Application Fee $185,000
• ICANN gTLD Annual Maintenance Fee $24,000
• ICANN Second Level Domain names registered $0.25 per SLD
• Companies to Assist in .Brand
Afilias, Instra Corporation, Verisign, Others
• 2nd round coming fairly soon via ICANN
26. 2015 Ungagged – SEO, Dot Brand, and the Not Com Revolution
Launch Process of New gTLDs
• Agreement Signed
• Delegation
• Start-up Plan
• Sunrise Period (trademark owners)
• Limited Registrations ($$ pre-registration) Best Time
• New gTLDs are cheapest on pre-reg day before GA
• General Availability (hand register at GA)
• Some registrars offer pre-reg services (some free)
27. 2015 Ungagged – SEO, Dot Brand, and the Not Com Revolution
Finding New gTLDs
• New TLD Stats - https://ntldstats.com/tld
• Calzone - http://www.calzone.org
28. 2015 Ungagged – Available, Expired and Dropping New gTLDs
Find Available New gTLDs with Value
• Keyword Research is key
• Start w/keyword in ending (e.g., “shoes” for .shoes)
• Use SEMRush.com, other keyword research tools
• Make list of keywords: track shoes, gold shoes, etc.
• Search/Replace in list (replace space with . (dot)
• Bulk search available domains at 101domain.com
• TIP: This is great for pre-reg and GA New gTLDs
29. 2015 Ungagged – Expired Domains, Expired New gTLDs
Expired Domains – New gTLDs
• Many New gTLDs out for over a year
• Some really good names are dropping every day
• Buyers had high expectations (developing, selling)
• I picked up Bill.Ninja on the drop, others…
30. 2015 Ungagged – Expired Domains, Expired New gTLDs
Expired Domains – New gTLDs
• The Drop List (several ways to get list of all dropping)
• List of Dropping New gTLDs based on TLD
https://domainpunch.com/tlds/deleted.php
• ICANN Name Collision List:
https://www.icann.org/sites/default/files/ci-monitoring/citld-current.csv
• Domain Auctions (Namejet.com, Live Auctions)
31. 2015 Ungagged – New gTLD Tips, Tricks
New gTLDs: Don’t Share This Slide
• Premium Names: Registries must hold back names
Even though names don’t appear to be available, you can buy direct.
Registries making $BANK$ by selling premiums, all negotiable.
• Shop around. Same name, cheaper at diff. registrar
• Domainers ARE selling plenty of the New gTLDs
• New gTLDs are getting type-in traffic (e.g. gold.shoes)
• Several geo gTLDs are not closed TLDs (e.g., .London)
• Big opportunity with 2-character gTLDs just released
• New gTLD Forum: http://gtld.link