Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic

•Download as PPTX, PDF•

2 likes•996 views

This presentation outlines how to assess, gather data, and perform a successful SEO audit of your or your client's websites. During the SEO process, it's important to know the tools and when and where to use them.

Technology Design

May 14–16, 2014
#CZLTO | @ClickZLive
The Global Conference Series Designed by Digital Marketers, for Digital Marketers
Assess. Diagnose. Fix:
How to Become a Leading SEO Mechanic
Bill Hartzer
Globe Runner
Senior SEO Strategist

@bhartzer
May 14–16, 2014 | #CZLTO | @ClickZLive
Overview
• When you need to perform an SEO audit
• What tools you can use
• How to spot SEO issues you need to fix
• SEO Audit Checklist

@bhartzer
May 14–16, 2014 | #CZLTO | @ClickZLive
When you Need to Perform an SEO Audit
• Changes in rankings or traffic
• Development: before a site goes live
• Development: before a website redesign
• Once every 6 months, or annually

@bhartzer
May 14–16, 2014 | #CZLTO | @ClickZLive
What Tools You Can Use
• Traffic Tools
• Webmaster Tools (Bing, Google)
• Crawlers - crawl sites that gather data
• Link Tools - show links to your site
• Link Audit Tools - audits links to your site

@bhartzer
May 14–16, 2014 | #CZLTO | @ClickZLive
Traffic Tools
• Google Analytics
• SEMRush

@bhartzer
May 14–16, 2014 | #CZLTO | @ClickZLive
Traffic Tools
• Google Analytics
• Use to analyze traffic for drops, changes

@bhartzer
May 14–16, 2014 | #CZLTO | @ClickZLive
Traffic Tools
• SEMRush
• Analyze changes in rankings

@bhartzer
May 14–16, 2014 | #CZLTO | @ClickZLive
Webmaster Tools
• Bing Webmaster Tools

@bhartzer
May 14–16, 2014 | #CZLTO | @ClickZLive
Bing Webmaster Tools
• Spot Issues To Fix:

@bhartzer
May 14–16, 2014 | #CZLTO | @ClickZLive
Webmaster Tools
• Google Webmaster Tools

@bhartzer
May 14–16, 2014 | #CZLTO | @ClickZLive
Google Webmaster Tools
• Spot Issues to Fix

@bhartzer
May 14–16, 2014 | #CZLTO | @ClickZLive
Crawlers: OptiSpider
• What it does:
• Crawls site, analyzes internal links on site.
• Analyzes topic/reputation of site, pages

@bhartzer
May 14–16, 2014 | #CZLTO | @ClickZLive
Crawlers: OptiSpider
• Spot Issues to Fix:
• Mismatch between anchor text and topic
of pages

@bhartzer
May 14–16, 2014 | #CZLTO | @ClickZLive
Crawlers: Screaming Frog SEO Spider
• What it does: crawls site, grabs data
• Titles, Meta Desc., Heading Tags, more

@bhartzer
May 14–16, 2014 | #CZLTO | @ClickZLive
Crawlers: Screaming Frog SEO Spider
• Spot Issues to Fix:
• Review Title Tags, all meta data, headings
• Review 404 errors, redirects, URL issues

@bhartzer
May 14–16, 2014 | #CZLTO | @ClickZLive
Crawlers: Integrity (Scrutiny)
• What it does:
• Crawls site, reports redirects, 404 errors
• Mac only, finds more errors than other crawlers

@bhartzer
May 14–16, 2014 | #CZLTO | @ClickZLive
Crawlers: Integrity (Scrutiny)
• Spot Issues to Fix:
• 404 errors and 301 redirects (internal and
external bad links)

@bhartzer
May 14–16, 2014 | #CZLTO | @ClickZLive
Link Tools: Majestic SEO
• What it does: Reports links to your site.

@bhartzer
May 14–16, 2014 | #CZLTO | @ClickZLive
Link Tools: Majestic SEO
• Spot Issues to Fix:
• Topical Trust Flow
• Anchor Text of Links
• Referring Domains
• Links to Site

@bhartzer
May 14–16, 2014 | #CZLTO | @ClickZLive
Link Tools: Ahrefs
• What it does: Reports Links to Site

@bhartzer
May 14–16, 2014 | #CZLTO | @ClickZLive
Link Tools: Ahrefs
• Spot Issues to Fix:
• Anchor Text
• Referring Domains, Outgoing Domain Links

@bhartzer
May 14–16, 2014 | #CZLTO | @ClickZLive
Link Tools: OSE, Moz.com
• What it does:
• Open Site Explorer Reports Links
• Moz.com (Keyword Difficulty Report)
• Moz.com has lots of other reports

@bhartzer
May 14–16, 2014 | #CZLTO | @ClickZLive
Link Tools: OSE, Moz.com
• Spot Issues to Fix:
• Keyword Difficulty Report, Review DA, PA

@bhartzer
May 14–16, 2014 | #CZLTO | @ClickZLive
Link Audit Tools: Link Research Tools
• What it does: Lots of reports
• Link Detox Identifies Risk of Links to Site

@bhartzer
May 14–16, 2014 | #CZLTO | @ClickZLive
Link Audit Tools: Link Research Tools
• Spot Issues to Fix:
• Remove Toxic Links to Site, then Disavow
• Review Suspicious Links

@bhartzer
May 14–16, 2014 | #CZLTO | @ClickZLive
Globe Runner SEO Audit Checklist
• Search Engine Reputation
• Search Engine Exposure
• Web Site Structure
• Link Popularity
• Internal Link Structure
• Site Meta Data
• Social Media (accounts, engagement)
• Domain Name(s) owned
• Local (NAP data, citations, reviews, etc.)
Contact me for copy of 10 Page SEO Audit Checklist.

@bhartzer
May 14–16, 2014 | #CZLTO | @ClickZLive
Thank You
Contact Me
Bill Hartzer
Senior SEO Strategist
Globe Runner SEO
Email: Bill@GlobeRunnerSEO.com
Mobile: (214) 236-4378
Office: (972) 538-0260 Ext. 7076
Direct: (469) 645-1231
Web: http://www.globerunner.com
Blog: http://www.billhartzer.com
Twitter: @bhartzer

The major search engines have shown that there is value in social media, and what you do on Facebook, Twitter, and Google+ factors into ranking algorithms. In this session, we will provide tips for webmasters to make their site more accessible and "social media friendly." From extensions to conversation, we will discuss the integration of social and search and how you can maximize your online presence.

Google Algorithm Chaos: Panda, Penguin, and Other Google Updates

Bill Hartzer

Frustrated at the world of algorithm updates? Has a Google penalty wiped you out? Do you have an algo-proofed website? Can your online marketing platform sustain the test of time? Obtain answers to these questions as well as solutions for long-term SEO success from this session.<p>The second part of "algo choas" is to be proactive and stop penalties and algo problems before they happen. Don’t waste time trying to fix Google penalties chasing unauthorized content usage with Google Alerts, Copyscape, GWTs, disavowing junk links and other services. Better yet, avoid the hassle of using DMCAs making it your last resort, not the first.

Google Algorithm Update 2013: Google Panda, Penguin Recovery

Bill Hartzer

In the past few years, there have been several Google organic search algorithm updates. Manual actions, also referred to as manual penalties, from Google, can have a devastating effect on your site’s traffic and revenue. If your site has a manual action because of unnatural links to your website, filing a reconsideration request with Google isn’t just a matter of filling out a form: you must prove to them that you’ve removed the links, cleaned up your act, and disavowed the links you couldn’t get removed. In this meeting, Bill Hartzer, co-founder of DFWSEM, and Senior SEO Strategist at Globerunner SEO, will discuss the differences between Google Panda and Google Penguin. We’ll review each of these algorithm and figure out if your site has been penalized or not. Then, we’ll go through specific steps in order to recover traffic and rankings due to a Panda or Penguin algorithmic penalty. We’ll discuss the process of getting a Google manual penalty revoked, and even timelines for recovery of the lost traffic and sales. Takeaways: -- Understand the differences between Google Panda and Google Penguin algorithm updates. -- Tell whether or not your website has been hit by Google Panda or Google Penguin updates. -- Understand Google Manual Actions and what you need to do in order to get a manual action or penalty revoked by Google.

SEO Fundamentals, PubCon Las Vegas 2015

Bill Hartzer

Tomorrow’s SEO Today – Social Search and Beyond - Pubcon SFIMA 2014

Bill Hartzer

SEO Fundamentals - PubCon Las Vegas 2014

Bill Hartzer

Chicago SEO 101 Training for Small Business by LinchpinSEO

Linchpin SEO

The State of SEO: 2015 and Beyond!

DFWSEM

Push Your Content to the Next Level

Jordan Kasteler

SEO 101: An Intro to Search Engine Optimization

UpTikMedia

The following slideshow was presented by Brady Callahan - on behalf of UpTik Media - to a class at Lee University. The subject of the presentation is An Introduction to Search Engine Optimization, or more informally, SEO 101. Topics covered in this presentation range from (but are not limited to): the history of search engines, what SEO is, how search engines crawl the Web, how websites can be optimized for search, how search engines rank pages, the power of Google+, schema markup, machine learning, and more.

SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVE

Cory Ampe

From Social Media University Milwaukee 2014... Having your site come up high in the search engines has never been easy. A critical element has always been a well-crafted search engine optimization plan and properly executed, measured and improved search engine placement goals. The impact of Social Media on your sites' position in search adds a whole new dimension to any brand's SEO strategy. This session will help you understand how social media is turning that whole discipline on its ear, from changing how people make buying decisions, to how the search engines monitor your brand's presence in the social sphere, and reward...or penalize you as a result.

2014 SEO and Social Media Basics - DBRFF Conference

Bill Hartzer

What Are Google Penalties and What to Do to Recover

Spencer e-Strategies

Has your keywords dropped in Google search results? Has your traffic from Google drastically decreased? Have you ever received a Google Webmaster email stating that your site was given a manual spam penalty for having unnatural links? - Learn What SEO Strategies Google Penalizes - Learn How to Identify a Google Penalty - Learn How to Recover from a Google Penalty - Learn How to Prevent Google Penalties

SEO Services Provided By Spencer e-StrategiesSpencer e-Strategies

Why AuthorRank is the Future of SEO

Online Marketing Institute

Social Media Overview for WordPress

Noel Saw

#BBC16 - Dave Rohrer - Analytics – Know the True Story of Your Reach and Enga...

Dave Rohrer

Intro to SEO

Chris Snider

LinkedIn: How to Close More Sales through Your Connections - Forward Progress...

Social Jack

With over 300,000,000 professionals on LinkedIn, your immediate network is connected to more business prospects than you might realize. Join us to learn how to harness the power of your network to be found by your prospects before your competitors. Forward Progress has trained over 85,000 people in over 35 countries on how to increase targeted appointments and develop more business – directly from LinkedIn! In this brief session you will learn how to: -Optimize your profile -Attract second and third degree prospects -Increase targeted referrals -Expand your pipeline -Discover new business channels To receive the webinar’s recording, complete our registration form to receive the webinar recording and materials. About Dean DeLisle: For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through increasing engagement online, and make converting connections to new business more efficient.

SEO Myths Busted and Tips on Implementing SEO and Social on a Budget

J Turnbull

Expert Panel Session - Killer Keyword Research - ionSearch 2012ionSearch Conference

81 PdfsamEmanuel Mateus

60 ασκησεισ ολοκληρωτικοσ λογισμοσ

Μάκης Χατζόπουλος

What's hot

Google Penguin, Google Panda, and Google Algorithms 2013

Bill Hartzer

Google Algorithm Update: Pandas, Penguins, and Recovering from Penalties

Bill Hartzer

SEO Fundamentals, PubCon Las Vegas 2015

Bill Hartzer

Tomorrow’s SEO Today – Social Search and Beyond - Pubcon SFIMA 2014

Bill Hartzer

SEO Fundamentals - PubCon Las Vegas 2014

Bill Hartzer

Chicago SEO 101 Training for Small Business by LinchpinSEO

Linchpin SEO

The State of SEO: 2015 and Beyond!

DFWSEM

Push Your Content to the Next Level

Jordan Kasteler

SEO 101: An Intro to Search Engine Optimization

UpTikMedia

SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVE

Cory Ampe

2014 SEO and Social Media Basics - DBRFF Conference

Bill Hartzer

What Are Google Penalties and What to Do to Recover

Spencer e-Strategies

SEO Services Provided By Spencer e-StrategiesSpencer e-Strategies

Why AuthorRank is the Future of SEO

Online Marketing Institute

Social Media Overview for WordPress

Noel Saw

#BBC16 - Dave Rohrer - Analytics – Know the True Story of Your Reach and Enga...

Dave Rohrer

Intro to SEO

Chris Snider

LinkedIn: How to Close More Sales through Your Connections - Forward Progress...

Social Jack

SEO Myths Busted and Tips on Implementing SEO and Social on a Budget

J Turnbull

Expert Panel Session - Killer Keyword Research - ionSearch 2012ionSearch Conference

What's hot (20)

Google Penguin, Google Panda, and Google Algorithms 2013

Google Algorithm Update: Pandas, Penguins, and Recovering from Penalties

SEO Fundamentals, PubCon Las Vegas 2015

Tomorrow’s SEO Today – Social Search and Beyond - Pubcon SFIMA 2014

SEO Fundamentals - PubCon Las Vegas 2014

Chicago SEO 101 Training for Small Business by LinchpinSEO

The State of SEO: 2015 and Beyond!

Push Your Content to the Next Level

SEO 101: An Intro to Search Engine Optimization

SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVE

2014 SEO and Social Media Basics - DBRFF Conference

What Are Google Penalties and What to Do to Recover

SEO Services Provided By Spencer e-Strategies

Why AuthorRank is the Future of SEO

Social Media Overview for WordPress

#BBC16 - Dave Rohrer - Analytics – Know the True Story of Your Reach and Enga...

Intro to SEO

LinkedIn: How to Close More Sales through Your Connections - Forward Progress...

SEO Myths Busted and Tips on Implementing SEO and Social on a Budget

Expert Panel Session - Killer Keyword Research - ionSearch 2012

Viewers also liked

81 PdfsamEmanuel Mateus

60 ασκησεισ ολοκληρωτικοσ λογισμοσ

Μάκης Χατζόπουλος

Revenue Management And Customer Experience

eckes05

Healthcare Webinar

Daniel Connolly

οεφε 2011 μαθηματικα κατευθυνσησΜάκης Χατζόπουλος

μαθηματικα γενικης επαναληπτικες 2011Μάκης Χατζόπουλος

41 Rac

Emanuel Mateus

Beautiful Sri LankaJITHIN CHANDRAN

Using Directories, Voter Lists, and Tax Records in Genealogy Research

Michael Ritchey

οι λύσεις επαναληπτικών εξετάσεων γπ DocΜάκης Χατζόπουλος

Yangki Imade Suara Future Leader Summit 2011

Yangki Imade Suara

AIDIC Presentazione sbocchi lavorativi (workshop 2 Dicembre 2010)a.bettoni

Meptraining 20090424

Damond Nollan

ICRI Living Labs Oct 2014

Duncan Wilson

141 Rac

Emanuel Mateus

φυλλάδιο γεωμετρια παραλληλες

Μάκης Χατζόπουλος

Search and Social Media Content Strategy - PubCon Las Vegas 2015

Bill Hartzer

Islamic Finance 2010 Melbourne Australiagregora

τ.θ. β αλγεβρα-ιδιοτητεσ συναρτησεων

Μάκης Χατζόπουλος

Viewers also liked (20)

81 Pdfsam

60 ασκησεισ ολοκληρωτικοσ λογισμοσ

Revenue Management And Customer Experience

Healthcare Webinar

οεφε 2011 μαθηματικα κατευθυνσησ

μαθηματικα γενικης επαναληπτικες 2011

41 Rac

Beautiful Sri Lanka

Using Directories, Voter Lists, and Tax Records in Genealogy Research

οι λύσεις επαναληπτικών εξετάσεων γπ Doc

Yangki Imade Suara Future Leader Summit 2011

AIDIC Presentazione sbocchi lavorativi (workshop 2 Dicembre 2010)

Meptraining 20090424

ICRI Living Labs Oct 2014

141 Rac

φυλλάδιο γεωμετρια παραλληλες

Search and Social Media Content Strategy - PubCon Las Vegas 2015

Islamic Finance 2010 Melbourne Australia

τ.θ. β αλγεβρα-ιδιοτητεσ συναρτησεων

Similar to Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic

SEO Presentation

Alli Berry

Content Marketing Success by Design

Eric Enge

SEO Consultant - SEO Audits from Beginning to Advanced Auditing

Bill Hartzer

SEO Bootcamp Training Course - Kuala Lumpur Marketing Meetup

Freelance

Start gearing up now for an absolutely killer training session in Search Engine Optimization. Enjoy the slide deck from our hands-on training course, designed to guide you – step-by-step – through all that is needed to position your site to rank in the natural search-engine results. In this intensive, real-world training guide, American-born industry veteran Nikki Johnson covers the full range of 2016 SEO best practices, fundamental tactics, and go-to-market strategies. Learn how to do SEO with this essential field guide.

Demand quest seo training May 2018 - session 1

Nate Plaunt

Get Your SEO Reporting Right

gShift

Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.

Randall Wong, M.D.

How Google Got Binged, and other SEO Stories

Sanky Inc.

Search Marketing Workshop

The Online Marketing Business

How We Built 1,000+ Links Per Month With This 6-Month Sprint.

Search Engine Journal

Feel like you’re at link building capacity? Know you could build more links if you just had more time or a larger SEO team? Even small teams have been able to build 600 backlinks per month. Seem impossible? We have good news. Link building at scale is very possible. 10 years in the making, there is finally a 6-month link building roadmap that can help you build a backlink profile that increases your brand’s search visibility. In this webinar, you can learn how to build thousands of links a month – with any sized SEO team. Learn How To Growth Hack Your Link Profile By: - Creating a pilot program to test link building techniques that can scale. - Selecting the link building techniques that are best for your company and resources. - Understanding the methods to scale up a successful pilot. Kevin Rowe, Founder and Head of Strategy at PureLinq, has taken small link building proof-of-concepts to large scale initiatives with thousands of links per month. Leave this session with the insights you need to build a system that will work for your business, based on a situation analysis and available resources. Ready to start scaling your link profile and boosting your search rankings? Don’t miss out! Watch today and get the link building hacks to help grow your business.

How Do I Know If My SEO Is Working?

Boostability

From Web Site to Web App: Fantastic Optimisations and Where To Find Them

MobileMoxie

Demand quest seo training

Nate Plaunt

SEO Consultant - SEO Audits from Beginning to Advanced Auditing

Bill Hartzer

Bill Hartzer of Hartzer Consulting, an SEO Consultant and SEO audit expert, presented to the SearchHOU group. Have you ever performed a technical SEO audit of a website? And advanced technical SEO audit isn’t just running an SEO tool and thinking that you’re done–it’s a lot more than that. Bill Hartzer of Hartzer Consulting will go through all the steps required to perform an advanced technical SEO audit of any website. Whether you’ve never performed an SEO audit or you’re an Advanced SEO auditor, you’ll learn a lot from a real pro, who has performed hundreds of SEO audits in the past 10 years.

Search engine optimization (SEO, SEM, SMM)

NeslaSherin

Demand Quest SEO Training Sept. 2017 - Session 1

Nate Plaunt

SEO: Now What Does Google Want?

Jennifer Ellis, JD, LLC

Top Tools in Your SEO Toolkit

BizCamp NI

Seo class (2) converted

NeslaSherin

SEO for Developers - Little Rock Tech Fest 2014

Bill Hartzer

As web developers, we know that SEO (Search Engine Optimization) is important when building a website. But what parts of SEO is important, and what parts of on-site SEO can be ignored? In this panel, we’ll discuss search engine friendly websites, building sites with ‘responsive design’ and migrating sites from old an older CMS to WordPress. The focus will be primarily on on-site search engine optimization, and making websites are search engine friendly. We’ll also discuss how to perform a search engine optimization audit of your own website, using several widely available tools. Some of the tools discussed will be website crawlers (you can crawl your own website and check for errors and common SEO problems) and using the data provided in Google Webmaster Tools and Bing Webmaster Tools.

Similar to Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic (20)

SEO Presentation

Content Marketing Success by Design

SEO Consultant - SEO Audits from Beginning to Advanced Auditing

SEO Bootcamp Training Course - Kuala Lumpur Marketing Meetup

Demand quest seo training May 2018 - session 1

Get Your SEO Reporting Right

Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.

How Google Got Binged, and other SEO Stories

Search Marketing Workshop

How We Built 1,000+ Links Per Month With This 6-Month Sprint.

How Do I Know If My SEO Is Working?

From Web Site to Web App: Fantastic Optimisations and Where To Find Them

Demand quest seo training

SEO Consultant - SEO Audits from Beginning to Advanced Auditing

Search engine optimization (SEO, SEM, SMM)

Demand Quest SEO Training Sept. 2017 - Session 1

SEO: Now What Does Google Want?

Top Tools in Your SEO Toolkit

Seo class (2) converted

SEO for Developers - Little Rock Tech Fest 2014

More from Bill Hartzer

Search Engine Optimization, SEO Audits, and Analytics

Bill Hartzer

Want to learn the latest, up to date Search Engine Optimization techniques, tips, and best practices? Here’s your chance. Bill Hartzer will show you how to create websites that are search engine friendly, while taking advantage of all the latest SEO techniques and code markup. He’ll show you how to analyze websites that are currently ranking well in the search results, get your own web pages to rank well, and how to continually tweak and repeat the process. He’ll also discuss SEO audits and why they’re a necessary part of the overall SEO process and why analytics is so an integral part of SEO.

SEO and TLD Domain Names - NamesCon 2020

Bill Hartzer

Bill Hartzer explores how domain names fit into search engine optimization (SEO). He discusses the results from recent testing and research regarding keyword-rich domain names and keyword-rich new gTLD domains. You'll learn why certain domain names and website content perform well in the search engine results, while others seem to have difficulty getting visibility. Learn how search engine crawling and indexing work, and how you can jump-start the search engine ranking process using the latest SEO techniques.

Technical SEO Audits - SEO Consultant Bill Hartzer - Triangle Marketing Club

Bill Hartzer

Bill Hartzer - Advanced SEO Audits - Pubcon Las Vegas 2018

Bill Hartzer

Mobile and Desktop SEO Audits - Rocks Digital Marketing Conference 2018

Bill Hartzer

Tips and Techniques for Performing an SEO Audit

Bill Hartzer

SEO Audits - Performing a Technical SEO Audit from an Agency Perspective

Bill Hartzer

Bill Hartzer, Digital Marketing Expert, Speaks About On-Page and Off-Page SEO

Bill Hartzer

Everything You Must Know About On-Page and Off-Page SEO SEO has evolved over the years and it’s alive and thriving in 2017. Some SEO concepts and techniques haven’t changed, but others must be adapted so they work. And, with mobile and local SEO being so important, you need to know what works and what doesn’t. In this session, we’ll discuss everything you need to know about on-page and off-page SEO in 2017. Many on-page SEO techniques are against Google’s Webmaster Guidelines, while many techniques are encouraged by Google to make a site more accessible and crawlable. We’ll review what’s recommended and identify what will get a site penalized. We’ll also examine off-page techniques, including link building and social media marketing, that can be tricky as well. Key takeaways include an on-page SEO checklist, new tips and tricks you can use to find more traffic for your site, and a review of off-page SEO techniques.

Link Building and Link Training by Bill Hartzer - Internet Marketer 2017 Austin

Bill Hartzer

Technical SEO and SEO Audits - Engage 2017 Portland - Bill Hartzer

Bill Hartzer

Optimize Your WordPress Site: How to do an SEO Audit by Bill Hartzer

Bill Hartzer

SEO and the Not Com Revolution

Bill Hartzer

DFWSEM - March 2016 SEO Update

Bill Hartzer

Loco for Local: A Local SEO Workshop

Bill Hartzer

Local SEO is a subset of search engine optimization (SEO) that focuses specifically on ranking for search results based on the searcher's location. In Loco for Local, Globe Runner's Senior SEO Strategist Bill Hartzer will talk about local SEO best practices, useful tips and insider secrets that you can use in making your website rank better in searches relevant to Fort Worth. Topics covered in Loco for Local include: 1. Local listings and citations: What they are, how to make them, how to maintain them 2. Simple changes you can make to your website to help it rank better 3. Online reviews: How they factor into search results and their impact on buyer decisions

Performing an SEO Audit of Your Website

Bill Hartzer

SEO and the Not Com Revolution of the New gTLD Domain Names

Bill Hartzer

The Not Com revolution of new gTLD domain names is here. By the time they're done, over 1,000 new extensions will be available. Google has said, multiple times, that they treat all domain name extensions the same. But what is really happening in the real world? Are these new domain extensions ranking well? Should you move your sites to a new keyword-rich new gTLD? We'll discuss these questions, look at some actual real-world data and research, and look at how to acquire great domains at "insider prices".

SEO, Dot Brand, and the Not Com Revolution

Bill Hartzer

The Not Com revolution of new gTLD domain names is here. By the time they’re done, over 1,000 new extensions will be available. The search engines say that they treat all domain name extensions the same. But what is really happening in the real world? Should you move your sites to a new keyword-rich new gTLD domain name extension? Can brands benefit from having their own .BRAND domain name extension? Which brands have moved to their own domain extension, and who is planning on moving? In this session, you’ll learn where to get lists of the new domain extensions, and how to apply if you’d like your own .BRAND domain extension. But, more importantly, let’s explore whether or not you should move to a new gTLD domain name extension or stick with .COM.

How to Perform an SEO Audit

Bill Hartzer

How to perform a technical SEO Audit. From Bill Hartzer's session at the 2015 SearchFest conference in Portland, here is the presentation about performing a highly technical SEO Audit of a website. Bill Hartzer has literally performed hundreds of SEO Audits over the past 10 years, and is a master at performing highly technical SEO Audits of websites. He is the Senior SEO Strategist at Globe Runner, based in Dallas, Texas.

2014 SEO Basics - Pubcon SFIMA 2014

Bill Hartzer

More from Bill Hartzer (19)

Search Engine Optimization, SEO Audits, and Analytics

SEO and TLD Domain Names - NamesCon 2020

Technical SEO Audits - SEO Consultant Bill Hartzer - Triangle Marketing Club

Bill Hartzer - Advanced SEO Audits - Pubcon Las Vegas 2018

Mobile and Desktop SEO Audits - Rocks Digital Marketing Conference 2018

Tips and Techniques for Performing an SEO Audit

SEO Audits - Performing a Technical SEO Audit from an Agency Perspective

Bill Hartzer, Digital Marketing Expert, Speaks About On-Page and Off-Page SEO

Link Building and Link Training by Bill Hartzer - Internet Marketer 2017 Austin

Technical SEO and SEO Audits - Engage 2017 Portland - Bill Hartzer

Optimize Your WordPress Site: How to do an SEO Audit by Bill Hartzer

SEO and the Not Com Revolution

DFWSEM - March 2016 SEO Update

Loco for Local: A Local SEO Workshop

Performing an SEO Audit of Your Website

SEO and the Not Com Revolution of the New gTLD Domain Names

SEO, Dot Brand, and the Not Com Revolution

How to Perform an SEO Audit

2014 SEO Basics - Pubcon SFIMA 2014

Recently uploaded

Mind map of terminologies used in context of Generative AI

Kumud Singh

Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!

SOFTTECHHUB

As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.

UiPath Test Automation using UiPath Test Suite series, part 6

DianaGray10

Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI. UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities. Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes. What will you get from this session? 1. Insights into integrating generative AI. 2. Understanding how this integration enhances test automation within the UiPath platform 3. Practical demonstrations 4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath Topics covered: What is generative AI Test Automation with generative AI and Open AI. UiPath integration with generative AI Speaker: Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP

zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs

Alex Pruden

This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second). Paper: https://eprint.iacr.org/2023/1886

GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...

Neo4j

Leonard Jayamohan, Partner & Generative AI Lead, Deloitte This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.

A tale of scale & speed: How the US Navy is enabling software delivery from l...

sonjaschweigert1

Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved: - Reduction in onboarding time from 5 weeks to 1 day - Improved developer experience and productivity through actionable findings and reduction of false positives - Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO) Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production. We will cover: - How to remove silos in DevSecOps - How to build efficient development pipeline roles and component templates - How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence) - How to streamline operations with automated policy checks on container images

National Security Agency - NSA mobile device best practices

Quotidiano Piemontese

20240607 QFM018 Elixir Reading List May 2024

Matthew Sinclair

Free Complete Python - A step towards Data Science

RinaMondal9

By Design, not by Accident - Agile Venture Bolzano 2024

Pierluigi Pugliese

DevOps and Testing slides at DASA Connect

Kari Kakkonen

Essentials of Automations: The Art of Triggers and Actions in FME

Safe Software

In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation. We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios. Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!

20240609 QFM020 Irresponsible AI Reading List May 2024

Matthew Sinclair

20240605 QFM017 Machine Intelligence Reading List May 2024

Matthew Sinclair

GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...

James Anderson

Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management. The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM). Speakers: Bob Boule Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle. Gopinath Rebala Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.

Epistemic Interaction - tuning interfaces to provide information for AI support

Alan Dix

Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024 https://alandix.com/academic/papers/synergy2024-epistemic/ As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.

UiPath Test Automation using UiPath Test Suite series, part 5

DianaGray10

Encryption in Microsoft 365 - ExpertsLive Netherlands 2024

Albert Hoitingh

Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx

nkrafacyberclub

Communications Mining Series - Zero to Hero - Session 1

DianaGray10

This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered: • Communication Mining Overview • Why is it important? • How can it help today’s business and the benefits • Phases in Communication Mining • Demo on Platform overview • Q/A

Recently uploaded (20)

Mind map of terminologies used in context of Generative AI

Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!

UiPath Test Automation using UiPath Test Suite series, part 6

zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs

GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...

A tale of scale & speed: How the US Navy is enabling software delivery from l...

National Security Agency - NSA mobile device best practices

20240607 QFM018 Elixir Reading List May 2024

Free Complete Python - A step towards Data Science

By Design, not by Accident - Agile Venture Bolzano 2024

DevOps and Testing slides at DASA Connect

Essentials of Automations: The Art of Triggers and Actions in FME

20240609 QFM020 Irresponsible AI Reading List May 2024

20240605 QFM017 Machine Intelligence Reading List May 2024

GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...

Epistemic Interaction - tuning interfaces to provide information for AI support

UiPath Test Automation using UiPath Test Suite series, part 5

Encryption in Microsoft 365 - ExpertsLive Netherlands 2024

Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx

Communications Mining Series - Zero to Hero - Session 1

Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic

1. May 14–16, 2014 #CZLTO | @ClickZLive The Global Conference Series Designed by Digital Marketers, for Digital Marketers Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic Bill Hartzer Globe Runner Senior SEO Strategist

2. @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Overview • When you need to perform an SEO audit • What tools you can use • How to spot SEO issues you need to fix • SEO Audit Checklist

3. @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive When you Need to Perform an SEO Audit • Changes in rankings or traffic • Development: before a site goes live • Development: before a website redesign • Once every 6 months, or annually

4. @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive What Tools You Can Use • Traffic Tools • Webmaster Tools (Bing, Google) • Crawlers - crawl sites that gather data • Link Tools - show links to your site • Link Audit Tools - audits links to your site

5. @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Traffic Tools • Google Analytics • SEMRush

6. @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Traffic Tools • Google Analytics • Use to analyze traffic for drops, changes

7. @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Traffic Tools • SEMRush • Analyze changes in rankings

8. @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Webmaster Tools • Bing Webmaster Tools

9. @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Bing Webmaster Tools • Spot Issues To Fix:

10. @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Webmaster Tools • Google Webmaster Tools

11. @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Google Webmaster Tools • Spot Issues to Fix

12. @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Crawlers: OptiSpider • What it does: • Crawls site, analyzes internal links on site. • Analyzes topic/reputation of site, pages

13. @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Crawlers: OptiSpider • Spot Issues to Fix: • Mismatch between anchor text and topic of pages

14. @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Crawlers: Screaming Frog SEO Spider • What it does: crawls site, grabs data • Titles, Meta Desc., Heading Tags, more

15. @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Crawlers: Screaming Frog SEO Spider • Spot Issues to Fix: • Review Title Tags, all meta data, headings • Review 404 errors, redirects, URL issues

16. @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Crawlers: Integrity (Scrutiny) • What it does: • Crawls site, reports redirects, 404 errors • Mac only, finds more errors than other crawlers

17. @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Crawlers: Integrity (Scrutiny) • Spot Issues to Fix: • 404 errors and 301 redirects (internal and external bad links)

18. @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Link Tools: Majestic SEO • What it does: Reports links to your site.

19. @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Link Tools: Majestic SEO • Spot Issues to Fix: • Topical Trust Flow • Anchor Text of Links • Referring Domains • Links to Site

20. @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Link Tools: Ahrefs • What it does: Reports Links to Site

21. @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Link Tools: Ahrefs • Spot Issues to Fix: • Anchor Text • Referring Domains, Outgoing Domain Links

22. @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Link Tools: OSE, Moz.com • What it does: • Open Site Explorer Reports Links • Moz.com (Keyword Difficulty Report) • Moz.com has lots of other reports

23. @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Link Tools: OSE, Moz.com • Spot Issues to Fix: • Keyword Difficulty Report, Review DA, PA

24. @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Link Audit Tools: Link Research Tools • What it does: Lots of reports • Link Detox Identifies Risk of Links to Site

25. @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Link Audit Tools: Link Research Tools • Spot Issues to Fix: • Remove Toxic Links to Site, then Disavow • Review Suspicious Links

26. @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Globe Runner SEO Audit Checklist • Search Engine Reputation • Search Engine Exposure • Web Site Structure • Link Popularity • Internal Link Structure • Site Meta Data • Social Media (accounts, engagement) • Domain Name(s) owned • Local (NAP data, citations, reviews, etc.) Contact me for copy of 10 Page SEO Audit Checklist.

27. @bhartzer May 14–16, 2014 | #CZLTO | @ClickZLive Thank You Contact Me Bill Hartzer Senior SEO Strategist Globe Runner SEO Email: Bill@GlobeRunnerSEO.com Mobile: (214) 236-4378 Office: (972) 538-0260 Ext. 7076 Direct: (469) 645-1231 Web: http://www.globerunner.com Blog: http://www.billhartzer.com Twitter: @bhartzer

Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (20)

Similar to Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic

Similar to Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic (20)

More from Bill Hartzer

More from Bill Hartzer (19)

Recently uploaded

Recently uploaded (20)

Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic