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Optimizing your E-Commerce: Tips and errors to avoid
The document outlines common SEO mistakes in eCommerce and provides recommendations for improvement, emphasizing the importance of product reviews, unique content, and optimized product pages. It also highlights the significance of mobile-friendly websites, social media integration, and effective use of keywords to enhance search engine visibility and drive traffic. The ultimate goal is to increase sales through improved organic traffic and user experience.
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Optimizing your E-Commerce: Tips and errors to avoid
- 1. SEO for Ecommerce:Common Mistakes and Recommendations
- 2. ABOUT THE HOST DavidHuerta david.huerta@positionly.com twitter.com/chido_fajny
- 3. • Overview ofSEO in Ecommerce websites • Common mistakes in Ecommerce websites • Recommendations to improve your SEO What you will learn today
- 4. • To beon the First Page in the Search Engines • 90% of the traffic is from the first page Your main goal
- 5. • Organic trafficis the highest quality traffic • Social, referral, organic and paid traffic • Relevant traffic to boost sales Traffic
- 6.
- 7. • 70% ofthe buyers are looking for reviews of products 1. Lack of Product Reviews
- 8. • Schema Markup:Customers can read reviews in the SERPs 1. Lack of Product Reviews
- 9. • Schema: rating,votes, reviews, and more! 1. Lack of Product Reviews
- 10. • It willaffect your SEO • It is not enough to just show a product’s picture 2. Lack of a product description
- 11. • Keyword: • BuyReal Madrid t-shirt • Page 1 in Google 2. Lack of a product description
- 12. • Keyword: • BuyReal Madrid t-shirt • Page 8 in Google 2. Lack of product description
- 13. • Never usethe Manufacturer Product Descriptions • Create unique content 3. Using Product Descriptions from Manufacturers
- 14. “…Crafted using ourCrystal Rock technique, the irresistible Crystaldust Cuff is a new signature Swarovski design to equal Stardust and Slake…” Manufacturer Product Description • Keyword: • Crystaldust Cuff • Page 1 in Google
- 15. Crafted using ourCrystal Rock technique, the irresistible Crystaldust Cuff is a new signature Swarovski design to equal Stardust and Slake. Copy from the Manufacturer Product Description Page 5 in Google
- 16. • Adapt tothe search demand • Use model numbers and brand names in titles • Alt Attributes 4. Not Optimizing Product Pages
- 17. • Adapt tothe search demand • Use model numbers and brand names in titles • Image Alt Attributes Not using model numbers & brand names in titles Page 1 in Google.com KW: nikon d3400 dslr camera
- 18. • Inspect Elementin your browser • <img id="image-1" src="http://1.media.bustedtees.cvcdn.com/6/-/bustedtees.a4ab15e6-2c65-47d0-ab89-acd61118.jpg" class="active " style="" itemprop="image" alt="Down With Homework - BustedTees - Image 1"> Not using Alt Attributes
- 19. • Images, redirects,tags, robots.txt, and more… Optimization feature in Positionly
- 20. • Avoid duplicatetitle tags • Use Unique key phrases • Recommended structure: Brand - Model - Item Type 5. Non-Unique Titles
- 21.
- 22. Did you thinkabout this? Smart description
- 23. Rank for moreKeywords Use synonyms
- 24. • Keyword friendlyURLs • Easier for the searcher • example.com/red-jacket-new-model 6. Lack of “Speaking” urls
- 25.
- 26.
- 27. • Your websitemight be penalized • Avoid duplicate pages • Don’t copy content from others 7. A lot of duplicate content
- 28. The new GA310series come with large Arabic numerals at 12 and 6 o'clock for an attractive mechanical look and are available in either basic black or bright colors… Don’t copy content from others
- 29. Keep visitors inyour store
- 30. • Original contentcreation • Content is power • Quality over quantity Quality content
- 31. • Keywords sectionin Positionly • SERP links are power Quality content
- 32. • Links thatgo to the same domain • Navigate easily around a website • Good for your SEO Internal linking
- 33. • You shouldhave a mobile version • Otherwise, search engines may penalize your site Mobile version By 2020 - 45% of the revenue for Ecommerce sites will come from mobile
- 34.
- 35. • People searchfor generic phrases • Create seasonal categories • Show similar products Create categories
- 36. • Christmas Products Seasonalcategories
- 37. • Keywords ingroups Groups in Positionly
- 38. • Ranking foradditional keywords • Long-tail keywords • Opportunity to create unique content Blog content
- 39. Opportunity to createunique content Blog content
- 40. Ranking for additionalkeywords Blog content
- 41.
- 42. • Reducing thesize of your images • Website speed • Make your site secure (HTTPS) Optimizing website
- 43. Google Page SpeedInsight Optimize images
- 44.
- 45. • Include picturesand/or videos for each product • Don’t use manufacturer photos • Take your own photos Pictures and videos
- 46. Your own photosand videos Good example
- 47. • One ofthe most important elements • Anticipate the thoughts of people • Create a strategy Keyword research
- 48.
- 49. • Social mediaintegration • 3 social networks • Contact with people Social media
- 50. Direct contact withcustomers Interact with people
- 51. • Name, e-mailand phone number • Include your address, in case you have a physical store Contact details
- 52. Name, e-mail, phonenumber and address Contact details
- 53. Tools that willhelp you
- 54. • Google SearchConsole • Google Analytics - Integrate with Positionly • Google Keyword Planner Google products
- 55. Organic, Paid, Referraland Social Traffic GA in Positionly
- 56. • Get abunch of different keywords • Fast, useful and unique Positionly keyword mixer
- 57. Tools to findnew Keywords Other tools
- 58.
- 59. • Your maingoal is to increase sales • More conversions and repeat visitors • Sign-up for a free trial at positionly.com/signup Final thoughts
- 60. • Check outPositionly University - Webinars, guides and articles • Download our free Ecommerce guide positionly.com/university Final tips
- 61.
- 62. Download it forfree Checklist
- 63.