Bill Hartzer's presentation about SEO basics, Google Panda and Google Penguin, the latest SEO updates, and how Social Media integrates into search engine optimization.
SEO Fundamentals - PubCon Las Vegas 2014Bill Hartzer
SEOs both new and seasoned need to understand the fundamentals of website optimization to have an effective SEO campaign. This session will cover basic site optimization techniques and the Google algorithm updates you need to understand.
SEO Fundamentals, PubCon Las Vegas 2015Bill Hartzer
SEOs, both new and seasoned, need to understand the fundamentals of website optimization to have an effective SEO campaign. This session will cover basic site optimization techniques and the Google algorithm updates we all need to understand.
Search and Social Media Content Strategy - PubCon Las Vegas 2015Bill Hartzer
Finding the right mix of content that works for social as well as SEO is a delicate balance. On one hand, keyword-heavy copy does not lend itself entirely to "click bait" and/or "share bait" on social networks. This session will look at strategies, options, tools, and specific tactics you can pursue for making your content attractive for social sites, as well as search engines.
While many of the core rules of SEO still hold true, there are some tactics that were OK in early 2013 that are not OK in 2014. This session will cover the 101 basics of SEO today. Make sure your Search Engine Strategies are correct.
Google Algorithm Chaos: Panda, Penguin, and Other Google UpdatesBill Hartzer
Frustrated at the world of algorithm updates? Has a Google penalty wiped you out? Do you have an algo-proofed website? Can your online marketing platform sustain the test of time? Obtain answers to these questions as well as solutions for long-term SEO success from this session.<p>The second part of "algo choas" is to be proactive and stop penalties and algo problems before they happen. Don’t waste time trying to fix Google penalties chasing unauthorized content usage with Google Alerts, Copyscape, GWTs, disavowing junk links and other services. Better yet, avoid the hassle of using DMCAs making it your last resort, not the first.
Google Algorithm Update 2013: Google Panda, Penguin RecoveryBill Hartzer
In this presentation, Bill Hartzer discusses the latest Google Algorithm updates, including Google Panda, Google Penguin, and some other updates you probably didn't know about. Google Panda recovery and Google Penguin recovery is discussed.
Google Algorithm Update: Pandas, Penguins, and Recovering from Penalties Bill Hartzer
In the past few years, there have been several Google organic search algorithm updates. Manual actions, also referred to as manual penalties, from Google, can have a devastating effect on your site’s traffic and revenue. If your site has a manual action because of unnatural links to your website, filing a reconsideration request with Google isn’t just a matter of filling out a form: you must prove to them that you’ve removed the links, cleaned up your act, and disavowed the links you couldn’t get removed.
In this meeting, Bill Hartzer, co-founder of DFWSEM, and Senior SEO Strategist at Globerunner SEO, will discuss the differences between Google Panda and Google Penguin. We’ll review each of these algorithm and figure out if your site has been penalized or not. Then, we’ll go through specific steps in order to recover traffic and rankings due to a Panda or Penguin algorithmic penalty. We’ll discuss the process of getting a Google manual penalty revoked, and even timelines for recovery of the lost traffic and sales.
Takeaways:
-- Understand the differences between Google Panda and Google Penguin algorithm updates.
-- Tell whether or not your website has been hit by Google Panda or Google Penguin updates.
-- Understand Google Manual Actions and what you need to do in order to get a manual action or penalty revoked by Google.
SEO Fundamentals - PubCon Las Vegas 2014Bill Hartzer
SEOs both new and seasoned need to understand the fundamentals of website optimization to have an effective SEO campaign. This session will cover basic site optimization techniques and the Google algorithm updates you need to understand.
SEO Fundamentals, PubCon Las Vegas 2015Bill Hartzer
SEOs, both new and seasoned, need to understand the fundamentals of website optimization to have an effective SEO campaign. This session will cover basic site optimization techniques and the Google algorithm updates we all need to understand.
Search and Social Media Content Strategy - PubCon Las Vegas 2015Bill Hartzer
Finding the right mix of content that works for social as well as SEO is a delicate balance. On one hand, keyword-heavy copy does not lend itself entirely to "click bait" and/or "share bait" on social networks. This session will look at strategies, options, tools, and specific tactics you can pursue for making your content attractive for social sites, as well as search engines.
While many of the core rules of SEO still hold true, there are some tactics that were OK in early 2013 that are not OK in 2014. This session will cover the 101 basics of SEO today. Make sure your Search Engine Strategies are correct.
Google Algorithm Chaos: Panda, Penguin, and Other Google UpdatesBill Hartzer
Frustrated at the world of algorithm updates? Has a Google penalty wiped you out? Do you have an algo-proofed website? Can your online marketing platform sustain the test of time? Obtain answers to these questions as well as solutions for long-term SEO success from this session.<p>The second part of "algo choas" is to be proactive and stop penalties and algo problems before they happen. Don’t waste time trying to fix Google penalties chasing unauthorized content usage with Google Alerts, Copyscape, GWTs, disavowing junk links and other services. Better yet, avoid the hassle of using DMCAs making it your last resort, not the first.
Google Algorithm Update 2013: Google Panda, Penguin RecoveryBill Hartzer
In this presentation, Bill Hartzer discusses the latest Google Algorithm updates, including Google Panda, Google Penguin, and some other updates you probably didn't know about. Google Panda recovery and Google Penguin recovery is discussed.
Google Algorithm Update: Pandas, Penguins, and Recovering from Penalties Bill Hartzer
In the past few years, there have been several Google organic search algorithm updates. Manual actions, also referred to as manual penalties, from Google, can have a devastating effect on your site’s traffic and revenue. If your site has a manual action because of unnatural links to your website, filing a reconsideration request with Google isn’t just a matter of filling out a form: you must prove to them that you’ve removed the links, cleaned up your act, and disavowed the links you couldn’t get removed.
In this meeting, Bill Hartzer, co-founder of DFWSEM, and Senior SEO Strategist at Globerunner SEO, will discuss the differences between Google Panda and Google Penguin. We’ll review each of these algorithm and figure out if your site has been penalized or not. Then, we’ll go through specific steps in order to recover traffic and rankings due to a Panda or Penguin algorithmic penalty. We’ll discuss the process of getting a Google manual penalty revoked, and even timelines for recovery of the lost traffic and sales.
Takeaways:
-- Understand the differences between Google Panda and Google Penguin algorithm updates.
-- Tell whether or not your website has been hit by Google Panda or Google Penguin updates.
-- Understand Google Manual Actions and what you need to do in order to get a manual action or penalty revoked by Google.
It's 2013, and the concept of doing "local SEO" has been around for a few years now. In this presentation, Bill Hartzer talks about what works, what does not work, and what are the basic requirements in order to rank well in the local search results. He covers everything from local search engine ranking factors to ranking well in the Google Local Carousel.
Google Penguin, Google Panda, and Google Algorithms 2013Bill Hartzer
Bill Hartzer provides a historical view of the Google algorithms most in use today, including Google Panda, Google Penguin, and Google Hummingbird. Learn about these algorithm and filters, and how to recover from Google Penguin and Google Panda if your website was penalized.
The major search engines have shown that there is value in social media, and what you do on Facebook, Twitter, and Google+ factors into ranking algorithms. In this session, we will provide tips for webmasters to make their site more accessible and "social media friendly." From extensions to conversation, we will discuss the integration of social and search and how you can maximize your online presence.
The Convergence of Search and Social Media, 2013Bill Hartzer
Learn from Bill Hartzer about the convergence of search and social media, and what it means in 2013. Presented at the Pubcon Conference in Las Vegas, 2013.
Search and Social Content Strategy, Pubcon Austin 2015Bill Hartzer
Finding the right mix of content that works for social as well as SEO is a delicate balance. On one hand, keyword-heavy copy does not lend itself entirely to "click bait" and "share bait" on social networks. This session will look at strategies, options, tools, and specific tactics you can pursue for making your content attractive for social sites as well as search engines.
How to perform a technical SEO Audit. From Bill Hartzer's session at the 2015 SearchFest conference in Portland, here is the presentation about performing a highly technical SEO Audit of a website. Bill Hartzer has literally performed hundreds of SEO Audits over the past 10 years, and is a master at performing highly technical SEO Audits of websites. He is the Senior SEO Strategist at Globe Runner, based in Dallas, Texas.
How Google Got Binged, and other SEO StoriesSanky Inc.
Wondering about the world of search engine optimization? This presentation take you through how search engines work, a step-by-step of how to optimzie your site, and some of the recent changes in search engine demographics.
In this presentation, Bill Hartzer covers the Google Panda update, engagement factors, social signals, and more of the latest Search Engine algorithm updates that everyone should know. We will also discuss how to effectively adjust your overall SEO strategy.
SEO Myths Busted and Tips on Implementing SEO and Social on a BudgetJ Turnbull
Are you confused about SEO and how it integrates with Social Media? Jo gives some real life examples of how to implement SEO and Social on a small budget.
Assess. Diagnose. Fix: How to Become a Leading SEO MechanicBill Hartzer
This presentation outlines how to assess, gather data, and perform a successful SEO audit of your or your client's websites. During the SEO process, it's important to know the tools and when and where to use them.
The Convergence of Social Media & SearchBill Hartzer
Influence from social media sites such as Facebook, Twitter and Google + is utilized by search engines to personalize search results. In this session you will learn more about the growing relationship between social media and search and how to utilize the merger to your advantage.
Tomorrow’s SEO Today – Social Search and BeyondBill Hartzer
As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow.
Bill Hartzer, the founder of DFWSEM, gives the Dallas/Fort Worth Search Engine Marketing Association an update on the latest SEO, and goes over Basic Search Engine Optimization.
Optimize Your WordPress Site: How to do an SEO Audit by Bill HartzerBill Hartzer
Bill Hartzer explores optimizing your WordPress website using search engine optimization best practices. He also discusses performing an SEO audit of your website, including on-page and off-page strategies. Originally presented at the DFW WordPress Meetup on January 27, 2017.
It's 2013, and the concept of doing "local SEO" has been around for a few years now. In this presentation, Bill Hartzer talks about what works, what does not work, and what are the basic requirements in order to rank well in the local search results. He covers everything from local search engine ranking factors to ranking well in the Google Local Carousel.
Google Penguin, Google Panda, and Google Algorithms 2013Bill Hartzer
Bill Hartzer provides a historical view of the Google algorithms most in use today, including Google Panda, Google Penguin, and Google Hummingbird. Learn about these algorithm and filters, and how to recover from Google Penguin and Google Panda if your website was penalized.
The major search engines have shown that there is value in social media, and what you do on Facebook, Twitter, and Google+ factors into ranking algorithms. In this session, we will provide tips for webmasters to make their site more accessible and "social media friendly." From extensions to conversation, we will discuss the integration of social and search and how you can maximize your online presence.
The Convergence of Search and Social Media, 2013Bill Hartzer
Learn from Bill Hartzer about the convergence of search and social media, and what it means in 2013. Presented at the Pubcon Conference in Las Vegas, 2013.
Search and Social Content Strategy, Pubcon Austin 2015Bill Hartzer
Finding the right mix of content that works for social as well as SEO is a delicate balance. On one hand, keyword-heavy copy does not lend itself entirely to "click bait" and "share bait" on social networks. This session will look at strategies, options, tools, and specific tactics you can pursue for making your content attractive for social sites as well as search engines.
How to perform a technical SEO Audit. From Bill Hartzer's session at the 2015 SearchFest conference in Portland, here is the presentation about performing a highly technical SEO Audit of a website. Bill Hartzer has literally performed hundreds of SEO Audits over the past 10 years, and is a master at performing highly technical SEO Audits of websites. He is the Senior SEO Strategist at Globe Runner, based in Dallas, Texas.
How Google Got Binged, and other SEO StoriesSanky Inc.
Wondering about the world of search engine optimization? This presentation take you through how search engines work, a step-by-step of how to optimzie your site, and some of the recent changes in search engine demographics.
In this presentation, Bill Hartzer covers the Google Panda update, engagement factors, social signals, and more of the latest Search Engine algorithm updates that everyone should know. We will also discuss how to effectively adjust your overall SEO strategy.
SEO Myths Busted and Tips on Implementing SEO and Social on a BudgetJ Turnbull
Are you confused about SEO and how it integrates with Social Media? Jo gives some real life examples of how to implement SEO and Social on a small budget.
Assess. Diagnose. Fix: How to Become a Leading SEO MechanicBill Hartzer
This presentation outlines how to assess, gather data, and perform a successful SEO audit of your or your client's websites. During the SEO process, it's important to know the tools and when and where to use them.
The Convergence of Social Media & SearchBill Hartzer
Influence from social media sites such as Facebook, Twitter and Google + is utilized by search engines to personalize search results. In this session you will learn more about the growing relationship between social media and search and how to utilize the merger to your advantage.
Tomorrow’s SEO Today – Social Search and BeyondBill Hartzer
As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow.
Bill Hartzer, the founder of DFWSEM, gives the Dallas/Fort Worth Search Engine Marketing Association an update on the latest SEO, and goes over Basic Search Engine Optimization.
Optimize Your WordPress Site: How to do an SEO Audit by Bill HartzerBill Hartzer
Bill Hartzer explores optimizing your WordPress website using search engine optimization best practices. He also discusses performing an SEO audit of your website, including on-page and off-page strategies. Originally presented at the DFW WordPress Meetup on January 27, 2017.
Diesel component Factory, Dankuni Implemented on fast track by RVNLRajesh Prasad
Diesel component Factory, Dankuni has been implemented on fast track by RVNL. On completion a Coffee table Book was made in june 2012 and the same has now been uploaded.
Mendeley Teaching Presentation during Computer Application in Economics Courses at Economics and Development Studies, Faculty of Economics and Business, Padjadjaran University (IESP FEB UNPAD).
This is the presentation I gave to the Canterbury Branch of the New Zealand Computer Society to give an overview of Sahana, and plans to set up an NZ Sahana Cluster. Credit to Tim McNamara for the fonts and design that I broadly copied for the presentation. License CC-BY v3.0 (Attribution: Gavin Treadgold).
Corporate Presentation of Accelon Technologies Private Limited. See how our bold approach to ERP solutions are helping customers increase their profitability. Accelon Technologies is a leading partner of SAP Business One since 2006, based in Pune, India. Accelon provides end to end services in SAP Business One.
SEO for Developers - Little Rock Tech Fest 2014Bill Hartzer
As web developers, we know that SEO (Search Engine Optimization) is important when building a website. But what parts of SEO is important, and what parts of on-site SEO can be ignored? In this panel, we’ll discuss search engine friendly websites, building sites with ‘responsive design’ and migrating sites from old an older CMS to WordPress.
The focus will be primarily on on-site search engine optimization, and making websites are search engine friendly. We’ll also discuss how to perform a search engine optimization audit of your own website, using several widely available tools. Some of the tools discussed will be website crawlers (you can crawl your own website and check for errors and common SEO problems) and using the data provided in Google Webmaster Tools and Bing Webmaster Tools.
Has your keywords dropped in Google search results? Has your traffic from Google drastically decreased? Have you ever received a Google Webmaster email stating that your site was given a manual spam penalty for having unnatural links?
- Learn What SEO Strategies Google Penalizes
- Learn How to Identify a Google Penalty
- Learn How to Recover from a Google Penalty
- Learn How to Prevent Google Penalties
Search Engine Optimization, SEO Audits, and AnalyticsBill Hartzer
Want to learn the latest, up to date Search Engine Optimization techniques, tips, and best practices? Here’s your chance. Bill Hartzer will show you how to create websites that are search engine friendly, while taking advantage of all the latest SEO techniques and code markup. He’ll show you how to analyze websites that are currently ranking well in the search results, get your own web pages to rank well, and how to continually tweak and repeat the process. He’ll also discuss SEO audits and why they’re a necessary part of the overall SEO process and why analytics is so an integral part of SEO.
SEO Seminar for Visibility, Action, & ConversionCirrus ABS
(Search Engine Optimization) SEO for Visibility, Action & Conversion: Presented by Kevin Mullett for Cirrus ABS on November 3rd, 2010 at the Northeast Indiana Innovation Center in Fort Wayne Indiana.
Slides from my presentation on how small businesses and non-profits can improve their search engine visibility and drive more qualified leads to their site.
Bill Hartzer, Digital Marketing Expert, Speaks About On-Page and Off-Page SEOBill Hartzer
Everything You Must Know About On-Page and Off-Page SEO
SEO has evolved over the years and it’s alive and thriving in 2017. Some SEO concepts and techniques haven’t changed, but others must be adapted so they work. And, with mobile and local SEO being so important, you need to know what works and what doesn’t.
In this session, we’ll discuss everything you need to know about on-page and off-page SEO in 2017. Many on-page SEO techniques are against Google’s Webmaster Guidelines, while many techniques are encouraged by Google to make a site more accessible and crawlable. We’ll review what’s recommended and identify what will get a site penalized. We’ll also examine off-page techniques, including link building and social media marketing, that can be tricky as well.
Key takeaways include an on-page SEO checklist, new tips and tricks you can use to find more traffic for your site, and a review of off-page SEO techniques.
SEO basics with Alex Miranda of Pr Underground. Tips on Google Plus Local, Search Engine Optimization, Penguin 2.0 update
Visit me at: http://www.prunderground.com
Follow me on Twitter: @mralexmiranda
Alex Miranda the Editor-in-Chief of PR Underground WordPress SEO presentation covering: SEO Basics, WordPress SEO Plugins, Google Analytics & Webmaster Tools, The hidden WordPress SEO Features Most People Miss, Exposure on bookmarking sites and social media, How to optimize for competitive search terms
We are extremely excited to announce a break through, that even surprised us, that is skyrocketing the SEO Results for the test cases. We have aptly named the compilation of tactics producing these extreme results as the 'SEO BOOST Program'.
Case Study #1 Results:
200 visitors to 2000 visitors in approximately 2 months (multiple competitive keywords)
-Client Testimonial available to showcase business impact
Case Study #2 Results:
4500 visitors to 7000+ visitors in approximately 2.5 months (multiple competitive keywords)
-Client Testimonial available to showcase business impact
Your client can be a good prospect for the SEO BOOST Program if you meet the following criteria:
-Sites have dropped in ranking and traffic after the Panda/Penguin Update
-Client wants to see Quick Results in less then 4 months
-Sites that are performing at Status Quo
This program is only for those serious about showing extraordinary SEO results.
We will be discussing much more details about this SEO BOOST Program and how you can be involved.
Total Search Engine Optimization Presentation In Bangla For The First Time. If Follow The Presentation Step By Step i Hope You Will Find You As A SEO Expert.
Similar to 2014 SEO and Social Media Basics - DBRFF Conference (20)
SEO and TLD Domain Names - NamesCon 2020Bill Hartzer
Bill Hartzer explores how domain names fit into search engine optimization (SEO). He discusses the results from recent testing and research regarding keyword-rich domain names and keyword-rich new gTLD domains. You'll learn why certain domain names and website content perform well in the search engine results, while others seem to have difficulty getting visibility. Learn how search engine crawling and indexing work, and how you can jump-start the search engine ranking process using the latest SEO techniques.
Technical SEO Audits - SEO Consultant Bill Hartzer - Triangle Marketing ClubBill Hartzer
Bill Hartzer, an SEO Consultant with Hartzer Consulting, talked about performing Technical SEO Audits. Bill presented to the Triangle Marketing Club in Raleigh, North Carolina.
SEO Consultant - SEO Audits from Beginning to Advanced AuditingBill Hartzer
Bill Hartzer of Hartzer Consulting, an SEO Consultant and SEO audit expert, presented to the SearchHOU group. Have you ever performed a technical SEO audit of a website? And advanced technical SEO audit isn’t just running an SEO tool and thinking that you’re done–it’s a lot more than that. Bill Hartzer of Hartzer Consulting will go through all the steps required to perform an advanced technical SEO audit of any website. Whether you’ve never performed an SEO audit or you’re an Advanced SEO auditor, you’ll learn a lot from a real pro, who has performed hundreds of SEO audits in the past 10 years.
Bill Hartzer - Advanced SEO Audits - Pubcon Las Vegas 2018Bill Hartzer
In this presentation, Bill Hartzer of Hartzer Consulting talks about Advanced SEO Audits of websites. Presented at the Pubcon Las Vegas Conference, Pubcon Pro 2018.
Mobile and Desktop SEO Audits - Rocks Digital Marketing Conference 2018Bill Hartzer
In this presentation about Mobile SEO audits and Desktop SEO audits, Bill Hartzer talks about performing a mobile SEO audit versus a desktop SEO audit. SEO tools are mentioned, as well as the process for performing an SEO audit on a website.
Tips and Techniques for Performing an SEO AuditBill Hartzer
Bill Hartzer of Hartzer Consulting shares tips and techniques for performing an SEO audit of your website. Presented at the Pubcon Austin 2018 conference in Austin, Texas on February 21, 2018.
Link Building and Link Training by Bill Hartzer - Internet Marketer 2017 AustinBill Hartzer
Bill Hartzer's presentation on links and link training, including removing link penalties, recovering from a Google Manual Action because of links. Link earning and link building is also discussed. Presented at the Internet Marketer 2017 expo, located in Austin, Texas on May 21, 2017.
Technical SEO and SEO Audits - Engage 2017 Portland - Bill HartzerBill Hartzer
Bill Hartzer's Technical SEO and SEO Audits at the Engage 2017 conference held in Portland Oregon on March 9th, 2017. Bill talks about technical SEO and performing a technical SEO audit of your website
Here's what digital marketers and SEOs need to know about the Not Com revolution. Presented at the Rocks Digital Marketing Conferences in 2016 at the Addison, Texas convention center.
Local SEO is a subset of search engine optimization (SEO) that focuses specifically on ranking for search results based on the searcher's location. In Loco for Local, Globe Runner's Senior SEO Strategist Bill Hartzer will talk about local SEO best practices, useful tips and insider secrets that you can use in making your website rank better in searches relevant to Fort Worth.
Topics covered in Loco for Local include:
1. Local listings and citations: What they are, how to make them, how to maintain them
2. Simple changes you can make to your website to help it rank better
3. Online reviews: How they factor into search results and their impact on buyer decisions
Performing an SEO Audit of Your WebsiteBill Hartzer
In this presentation, Bill Hartzer will start by showing several crawlers to grab the data we need, and then start analyzing those results and make recommendations for changes. He'll cover everything from the tools needed to crawl and analyze sites, plus other tools and services, such as Google Webmaster Tools, that you can use to help gather the data.
SEO and the Not Com Revolution of the New gTLD Domain NamesBill Hartzer
The Not Com revolution of new gTLD domain names is here. By the time they're done, over 1,000 new extensions will be available. Google has said, multiple times, that they treat all domain name extensions the same. But what is really happening in the real world?
Are these new domain extensions ranking well? Should you move your sites to a new keyword-rich new gTLD? We'll discuss these questions, look at some actual real-world data and research, and look at how to acquire great domains at "insider prices".
SEO, Dot Brand, and the Not Com RevolutionBill Hartzer
The Not Com revolution of new gTLD domain names is here. By the time they’re done, over 1,000 new extensions will be available. The search engines say that they treat all domain name extensions the same. But what is really happening in the real world? Should you move your sites to a new keyword-rich new gTLD domain name extension?
Can brands benefit from having their own .BRAND domain name extension? Which brands have moved to their own domain extension, and who is planning on moving? In this session, you’ll learn where to get lists of the new domain extensions, and how to apply if you’d like your own .BRAND domain extension. But, more importantly, let’s explore whether or not you should move to a new gTLD domain name extension or stick with .COM.
Tomorrow’s SEO Today – Social Search and Beyond - Pubcon SFIMA 2014Bill Hartzer
As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
2. 2014 SEO Basics - Overview
About Me
• Senior SEO Strategist, Globe Runner
• Brand Ambassador, Majestic SEO
• Personal Blog: www.BillHartzer.com
• Practicing Organic/Natural SEO since 1996
3. 2014 SEO Basics - Overview
Overview
• Current Ranking Factors
• On Page SEO Factors
• Off Page SEO Factors
• Social Media and SEO Factors
• Latest Google Algorithm Changes
• Future SEO Ranking Factors
4. 2014 SEO Basics – Current SEO Ranking Factors
Current Ranking Factors
• Over 200 search engine ranking factor today, maybe more.
• Latest list of ranking factors: http://moz.com/blog/ranking-factors-2013
• Important ranking factors:
- Page Authority, Domain Authority
• - Social Signals
- Anchor Text of Links
- Schema.org, Structured Data
- External Links, Keywords, Exact Match Domains
5. Page Authority
Social Signals
Anchor Text of Links
Schema.org, Structured Data
External Links, Keywords, Exact Match Domains
2014 SEO Basics – SEO Ranking Factors
Google Algorithm Break-Down
• The important factors according to the Moz survey.
6. 2014 SEO Basics – On Page Factors
On Page Factors
Several basic page elements are important:
• Proper Title Tags (keyword usage towards beginning of tag)
• Meta Description Tag (keyword usage in tag)
• Headings (One H1 tag per page, multiple H2, H3 okay)
• Image Alt Attributes (keywords describe each image)
• Local Biz? Schema.org markup
7. 2014 SEO Basics – On Site Factors
On Site Factors
Several on site factors are very important in 2014:
• Good site structure
• Internal linking (text within sentences as well as navigation)
• Minimal amount of footer links to other pages
• Content Readability / Usability / Site Design
• Google Panda Algorithm Issues
• Google Page Layout Algorithm Issues
8. 2014 SEO Basics – Social Media and SEO Factors
Social Media and SEO Factors
• Social Posts and Shares count
• Google Authorship (AuthorRank), and Publishership
Think of social pages, shares, and profiles as web pages.
• Get links from those pages.
• How to get good links? Network socially with influencers.
• PageRank is passed from social profile to social profile to site.
9. 2014 SEO Basics – Latest Google Algorithm Changes
Latest Google Algorithm Changes
• Recent Major Google Updates
- Panda, Penguin, EMD, Page Layout, Authorship
• Google Knowledge Graph
• Manual Actions
• Sample Manual Actions - Revoked
• Future Google Algo Updates.
10. 2014 SEO Basics – Google Panda
What is Google Panda?
• Ranking factor added to the Google algorithm
• Filter designed to identify ‘low quality pages’.
• Provides better rankings for high-quality sites
• Panda is integrated into algorithm, after two years
• Named after Google engineer Navneet Panda
11. 2014 SEO Basics – Google Panda
Google Panda History
• Rolled Out to US sites on February 24, 2011
http://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html
• Rolled out Globally to English language users on April 11, 2011
• Also began to roll out data from sites that users block
• Latest update Panda #25 — March 14, 2013
- Panda updates now on rolling update schedule
• Panda Dance, Panda Recovery, June and July 2013
• Panda 4.0 — May 19, 2014
12. 2014 SEO Basics – Google Panda
Google Panda Update History
• Panda/Farmer — February 23, 2011
• Panda 2.0 — April 11, 2011
• Panda 2.1 — May 9, 2011
• Panda 2.2 — June 21, 2011
• Panda 2.3 — July 23, 2011
• Panda Goes Global (2.4) — August 12, 2011
• Panda 2.5 — September 28, 2011
• Panda "Flux" — October 5, 2011
• Panda 3.1 — November 18, 2011
• Panda 3.2 — January 18, 2012
• Panda 3.3 — February 27, 2012
• Panda 3.4 — March 23, 2012
• Panda 3.5 — April 19, 2012
• Panda 3.6 — April 27, 2012
• Panda 3.7 — June 8, 2012
• Panda 3.8 — June 25, 2012
• Panda 3.9 — July 24, 2012
• Panda 3.9.1 — August 20, 2012
• Panda 3.9.2 — September 18, 2012
• Panda #20 — September 27, 2012
• Panda #21 — November 5, 2012
• Panda #22 — November 21, 2012
• Panda #23 — December 21, 2012
• Panda #24 — January 23, 2013
• Panda #24 — March 14, 2013
• Panda Dance — June 11, 2013
• Panda Recovery — July 18, 2013
• Panda 4.0 — May 19, 2014
See the Google Algorithm Change History:
http://moz.com/google-algorithm-change
13. 2014 SEO Basics – Google Panda
Were You Hit by Panda?
• Look at your web analytics
• Sites affected had traffic loss starting in February, 2011.
• Google Analytics for your site (Web Trends, Omniture, etc.)
• SEM Rush for most sites (SEMRush.com)
• How many sites recover?
http://www.screamingfrog.co.uk/google-panda/
14. 2014 SEO Basics – Google Panda
Recovering from Google Panda
• Make sure all content on site is “high quality”
• Review Google’s List:
23 Questions to assess quality
http://bit.ly/1gHZzQb
• Identify and remove least-visited pages
• Take out the trash, so to speak.
• Prevent Pogosticking from SERPs.
• Wait until next Panda update to see recovery (about a month)
15. 2014 SEO Basics – Google Panda vs. Google Penguin
Panda vs. Penguin
• Panda focuses on sites providing a bad user experience
- Sites with low quality content
• Penguin focuses on spamdexing and link bombing.
16. 2014 SEO Basics – Google Penguin
What is Google Penguin?
Google: “algorithm change targeted at webspam.”
http://insidesearch.blogspot.co.uk/2012/04/another-step-to-reward-high-quality.html
Goal is to “decrease rankings for sites that violate Google’s
Quality Guidelines”.
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769#3
Examples:
• Keyword Stuffing, Over Optimization
• Unusual linking patterns (outgoing links)
17. 2014 SEO Basics – Google Penguin
Google Penguin Update History
• First reported April 24, 2012
• Penguin #2 — May 25, 2012
• Penguin #3 — October 5, 2012 (0.3 percent of queries)
• Penguin 2.0 (#4) — May 22, 2013
• Penguin 2.1 (#5) — October 4, 2013
18. 2014 SEO Basics – Google Penguin
Were You Hit by Google Penguin?
• Look at Google Analytics, Google Webmaster Tools, review dates
of Google Updates.
19. 2014 SEO Basics – Google Penguin
Recovering from Google Penguin
• Perform a full SEO Audit of web site
- Identify and fix problem areas on site that violate Google
guidelines (keyword stuffing, over optimization, etc.)
• Review Google Webmaster Tools for messages, suggestions
• Perform full link analysis of site
- Download links from Majestic SEO, Moz Open Site Explorer, a
hrefs, etc.
- Review anchor text, clean up links to site
- LinkResearchTools.com for further cleanup
• Disavow Links to Site, Ping, force crawls of disavowed links
• Link Research Tools’ Link Detox Boost claims quick recovery
• Work on Authority, trust of site
• Wait until next Penguin update to see recovery
20. 2014 SEO Basics – Exact Match Domain Update
EMD Update
• Exact-Match Domain (EMD) Update — September 27, 2012
Should be called the “Commercial Phrase” Update. But for PR purposes, I realize why
Google calls it the “EMD” update.
• Google targeted “commercial phrases” with this update.
• AdWords CPC Cost + # Searches Per Month = Commercial Phrase
Example:
$5.00 CPC + 20,000 Searches Per Month = Commercial Phrase
• Valuable Domain Names include Keywords (commercial phrases)
• Not all keyword rich domains affected
• Sites without keyword rich domains were affected
• Recover by cleaning up your link profile, especially anchor text
• Link Profiles should have 70 percent or more “brand” anchor text,
company name, URL as anchor text.
21. 2014 SEO Basics – Page Layout Update
Google Page Layout Update
• Page Layout #2 — October 9, 2012
• Targets pages with too many ads “above the fold”
• Algo proof: content above fold, minimal ads above fold.
• Page Layout #3 — February 6, 2014
http://selnd.com/1qNV6DE
22. 2014 SEO Basics – Knowledge Graph Update
Knowledge Graph Update
• Knowledge Graph Expansion — December 4, 2012
• Added KG functionality to non-English queries
• Get your site, business into the Knowledge Graph.
• TIP: get listed in Freebase.com, part of KG.
23. 2014 SEO Basics – Google Manual Actions
Manual Actions in Webmaster Tools
• Partial Match – affects certain pages
• Full Match – affects whole site
• Unnatural links – both require link cleanup, review
24. Algo Chaos – Manual Actions
Manual Actions – Unrelated to
Penguin
• Unnatural link warnings are not related to Google Penguin
• Sites affected by Penguin should clean up links
• Manual actions more severe, require reconsideration request
25. Algo Chaos – Manual Actions
Getting Manual Actions Revoked
Unnatural Links? Clean up links, document everything.
• Identify all links to site
• Combine GWT, Majestic SEO, Ahrefs, OSE links
• Manually review links (Link Research Tools can help)
• Identify links to remove
• Contact site owners, document emails, contact dates, etc.
• 3 attempts to contact site owners
• Disavow links not removed
Request Review: include letter, spreadsheet with data proof
26. Algo Chaos – Manual Actions
Sample Manual Action Revoked
• 52,252 Total Links to Site
• 217 referring root domains
• 693 Healthy Links
• 709 Inorganic Links
• 569 “live” inorganic links to get removed (including nofollow links).
After three attempts over 3 weeks to contact site owners via email:
• 296 site owners responded
• 12 sites refused to remove the links
• 257 links were successfully removed based on our email requests
• 27 links – site owners requested payment to remove the links
• 2 links – we were unable to contact site owners
• 274 links – site owners were completely unresponsive after 3 contacts
• 256 links were removed as a result of our link removal efforts
27. Algo Chaos – Manual Actions
Sample Manual Action Revoked
• Kept track of all URLs, Status of URL, Dates, and emails
• Added all data into spreadsheet
• Uploaded spreadsheet to Google Docs
• Wrote letter explaining process, linked to Google Docs spreadsheet
28. 2014 SEO Basics – Google Authorship Update
Google Authorship Shakeup
• Technically, not a Google algorithm update, but verified by G.
• Authorship Shake-up — December 19, 2013
• Authorship results in search are being intentionally reduced
• Authorship Photos Removed from SERPS – June 25, 2014
Authorshippocalypse
http://bit.ly/1fUQ2Jk
Authorship Photos in SERPs Reduced
http://bit.ly/1d8TfGe
Google Authorship Photos Removed from SERPS
http://selnd.com/1qhyHQD
29. 2014 SEO Basics – Google Future Updates
Google Future Updates
• Google Panda Updates are monthly
• Penguin Updates are 6 months between roll-outs
• Manual Actions - Severity of infraction can affect length of time
a site will be penalized
• Manual Actions – Average site is looking at 6-12 months to
recover from a penalty even after cleaning it up
• If you get hit by Panda or Penguin you HAVE to wait to for data
refresh of that filter
30. Tomorrow’s SEO Today – Social Search and Beyond - Overview
Overview
• History of Social Signals
• Google Being Vocal about Social
• Setting Up Social Media Profiles
• Sharing content properly
• Social Signals’ SEO research, studies
• Social Signals’ Future
31. Social Search and Beyond – History of Social Signals and SEO
History of Social Signals and SEO
• Real-Time Search Launched December 2009
http://www.searchenginejournal.com/google-launches-latest-results-realtime-search/15290/
• Google goal: to strive to bring us “the freshest, most
comprehensive and relevant search results over an ever
expanding universe of content on the multitude of devices” we
“use to access it.”
• Google, Circa 2009
• July 2011, Twitter
Firehose ended.
32. Social Search and Beyond – Google Has Been Vocal on Social
Signals
Google Has Been Vocal on Social
Signals
Matt Cutts at SES San Fran 2012 Keynote:
“Google has a 10 year plan for relying on social factors as a part of
the algorithm… In the short term, Google is still relying on links as
an important ranking factor.”
Question: Are social signals a ranking factor?
“They have to have access to the data. Some sites are blocked,
Facebook, etc.. If they can’t crawl, then they won’t have the data.”
33. Social Search and Beyond – Google Has Been Vocal on Social
Signals
Google Has Been Vocal on Social
Signals
Matt Cutts at SES San Fran 2012 Keynote:
Regarding real time search:
“Twitter is like a private nightclub. Fundamentally they can
suspend anyone if they want. Anyone can compete with Google if
they can crawl better.
Google announced last week (in 2012) that they crawl 20 billion
pages a day. When the Twitter firehose deal ended, they were
blocked from crawling. When Twitter went away, Google was
leery about relying on that data.”
(Was this when they started to change their tune about signals?)
34. Social Search and Beyond – What Can You Do Now?
What Can You Do Now?
• Set up social profiles
• Contribute, update regularly
• Share content
• Add friends/followers
• Be active! Every single day...
35. Social Search and Beyond – Setting Up Social Profiles
Setting Up Facebook Profile
• Set up Business Page (Facebook.com/globerunnerseo)
• Google crawls biz pages, not personal accounts
• Promote Facebook post, even for $5
• Bing has FB personal account data
• Does anyone care about Bing rankings?
• Sorry, Duane Forrester!
36. Social Search and Beyond – Facebook Sponsored Post
Pubcon SFIMA 2014 Post April 2014
• Wrote a post about Pubcon SFIMA right before conference.
• Posted on blog, promoted
• Search result with
Google Authorship snippet,
on page 1 for
“Pubcon SFIMA 2014”
within hours
• Facebook sponsored post
• Twitter, Google+, LinkedIn
37. Social Search and Beyond – Setting Up Social Profiles
Setting Up Twitter Account
• Don’t follow more than following you
• Post on your blog? Share the full URL, not a short URL.
• Tweet of URL helps get URL crawled quickly.
38. Social Search and Beyond – Setting Up Social Profiles
LinkedIn
• Full personal profile with good photo/avatar is good.
• Share your blog posts, articles, updates.
• “Like” contacts’ updates, they get emailed that you liked it.
39. Social Search and Beyond – Setting Up Social Profiles
Setting Up Google+
• Google+ Local biz (page), verify listing, used for Publishership
• Google+ Personal Account, used for Authorship
• Google Publishership: Important for home page, content pages
• Google Authorship:
Important for blogs, sites with multiple authors
• If employee leaves company, leave authorship in tact.
40. Social Search and Beyond – Dominate Your Personal Brand on
Google+
Optimize Your Profile on Google+
• Fill Out Entire Profile, Every Field
• Summary with Interesting Facts About Yourself
• Add relevant keywords
• Get local – add location
41. Social Search and Beyond – Dominate Your Personal Brand on
Google+
Optimize Your Profile on Google+
• Write Great Content, share Great Content
• Manage Your Contacts, Put in Circles
• Join Niche Specific Communities
• Pay Attention to Your Ripples
• Create a Visually-Rich Experience
• Use Google+ Hangouts
• Display Your Google Plus Badge on Your Site
42. Social Search and Beyond – Dominate Your Personal Brand on
Google+
Watch, Use Google Ripples
• Watch hot posts, network with influencers based on Ripples
43. Social Search and Beyond – Dominate Your Personal Brand on
Google+
Adding Followers on Google+
• Search for Circles “Keyword Circle” or “SEO Circle”.
• Find others who shared their circles
• Add those people all at once, move later to other circle
44. Social Search and Beyond – Social Promotion for SEO
Promoting Social Media on Your Site
• Include Social Icons in Key Places
• Show actual number of +1s, Tweets, etc.
• +1 buttons, Tweet, LinkedIn, Facebook Like Button
• WordPress? Social Media Counters Plugin
45. Social Search and Beyond – Promoting Blog Posts for SEO
Promoting Posts on Social Media
Sites
• Post on site, get ready to promote immediately
• Write alternate titles, headlines, summaries
• Each social share gets unique title, headline, summary
• Network with others to help promote:
- bloggers write alternative post, summary post, links to you
- promote both summary posts and main post
• Promoting posts need to happen quickly: within 2 hours
• Building momentum with social shares is key
46. Social Search and Beyond – The future of social and SEO?
So, What Now?
Matt Cutts says “Facebook and Twitter Pages Are Treated Like Any
Other Web Page On the Internet”.
http://searchengineland.com/googles-matt-cutts-facebook-twitter-pages-are-treated-like-any-
other-web-page-on-the-internet-182370
Think of social pages, shares, and profiles as pages.
• Get links from those pages.
• How to get good links? Network socially with influencers.
• When you interact with influencers:
Their profile links to your profile, could pass PageRank.
47. Social Search and Beyond – Future Social Signals for SEO
Future Social Signals for SEO?
• Building up a following counts more
• Authority counts, build “Author Rank”
• History of sharing good content
• History of writing, authoring good content
• History of authoring content that gets shared.
48. Social Search and Beyond – So What Now?
We Know +1s, Tweets, Likes Don’t
Count
• Technically, we know they don’t count.
• Does it matter, really? No. Keep sharing!
Studies and research:
Does Facebook activity impact SEO?
http://www.stonetemple.com/does-facebook-activity-impact-seo/
Measuring Google Plus Impact on Search Rankings
http://www.stonetemple.com/measuring-google-plus-impact-on-search-rankings/
Google SEO: How Google Impacts Search Results
http://searchenginewatch.com/article/2307518/Google-SEO-How-Google-Impacts-
Search-Results
49. Social Search and Beyond – Thank You
THANK YOU
Contact Me
Bill Hartzer
Senior SEO Strategist
Globe Runner SEO
Email: Bill@GlobeRunnerSEO.com
Mobile: (214) 236-4378
Office: (972) 538-0260 Ext. 7076
Direct: (469) 645-1231
Web: http://www.globerunner.com
Blog: http://www.billhartzer.com
Twitter: @bhartzer