How to perform a technical SEO Audit. From Bill Hartzer's session at the 2015 SearchFest conference in Portland, here is the presentation about performing a highly technical SEO Audit of a website. Bill Hartzer has literally performed hundreds of SEO Audits over the past 10 years, and is a master at performing highly technical SEO Audits of websites. He is the Senior SEO Strategist at Globe Runner, based in Dallas, Texas.
Technical SEO - An Introduction to Core Aspects of Technical SEO Best-PractiseErudite
On Thursday 28th November the group of search experts and business owners, who blog together as "the SEO Chicks" conducted a panel discussion at The Digital Marketing Show at Londons' Excel.
The presentation outlines each of the main considerations each of the presenters discussed; including critical concerns, best practise and common mistakes.
The SEO Chicks are Lisa Myers, Jackie Hole, Julie Joyce, Judith Lewis, Annabel Hodges, Hannah Smith, Bridget Randolph and Nichola Stott
How to perform a technical SEO Audit. From Bill Hartzer's session at the 2015 SearchFest conference in Portland, here is the presentation about performing a highly technical SEO Audit of a website. Bill Hartzer has literally performed hundreds of SEO Audits over the past 10 years, and is a master at performing highly technical SEO Audits of websites. He is the Senior SEO Strategist at Globe Runner, based in Dallas, Texas.
Technical SEO - An Introduction to Core Aspects of Technical SEO Best-PractiseErudite
On Thursday 28th November the group of search experts and business owners, who blog together as "the SEO Chicks" conducted a panel discussion at The Digital Marketing Show at Londons' Excel.
The presentation outlines each of the main considerations each of the presenters discussed; including critical concerns, best practise and common mistakes.
The SEO Chicks are Lisa Myers, Jackie Hole, Julie Joyce, Judith Lewis, Annabel Hodges, Hannah Smith, Bridget Randolph and Nichola Stott
International SEO - Search Love London 2012Lisa Myers
My presentation on International SEO at Search Love London (2012). Go through all options for geo targeting including hreflang, using webmaster tools and ccTLD vs subdomain and subfolders.
Total Search Engine Optimization Presentation In Bangla For The First Time. If Follow The Presentation Step By Step i Hope You Will Find You As A SEO Expert.
Search Engine Optimization, SEO Audits, and AnalyticsBill Hartzer
Want to learn the latest, up to date Search Engine Optimization techniques, tips, and best practices? Here’s your chance. Bill Hartzer will show you how to create websites that are search engine friendly, while taking advantage of all the latest SEO techniques and code markup. He’ll show you how to analyze websites that are currently ranking well in the search results, get your own web pages to rank well, and how to continually tweak and repeat the process. He’ll also discuss SEO audits and why they’re a necessary part of the overall SEO process and why analytics is so an integral part of SEO.
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...Dealmaker Media
Presentation by Stephan Spencer, http://NetConcepts.com, on startup stragies & tactics for using Search Engine Optimization (SEO) as a core customer acquisition channel.
The 30 Minute Website Audit - Using Google to Make Your Website More EffectiveWebLink International
Are you using the wealth of data that Google provides to maintain and enhance your website? Are you overwhelmed with all of the data and don't even know where to start?
In this quick 30 minute website audit, Benji Craig, Senior Website Designer at WebLink International, will give you simple tips for using Google and its various tools to better understand what information they maintain on your website and how you can use it to your advantage. We’ll show you how you can leverage this information to make improvements, increase traffic and bring more value to you and your members.
You’ll learn the following in this webinar:
- A brief understanding of how Google.com works and why that’s important.
- How Google reads your website content and what they think is most valuable.
- How to use Google tools to find out what content you should be building on your website.
- Why your brand isn’t as important to your website success as you think.
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
SEO for Developers - Little Rock Tech Fest 2014Bill Hartzer
As web developers, we know that SEO (Search Engine Optimization) is important when building a website. But what parts of SEO is important, and what parts of on-site SEO can be ignored? In this panel, we’ll discuss search engine friendly websites, building sites with ‘responsive design’ and migrating sites from old an older CMS to WordPress.
The focus will be primarily on on-site search engine optimization, and making websites are search engine friendly. We’ll also discuss how to perform a search engine optimization audit of your own website, using several widely available tools. Some of the tools discussed will be website crawlers (you can crawl your own website and check for errors and common SEO problems) and using the data provided in Google Webmaster Tools and Bing Webmaster Tools.
SEO for Ecommerce: A Comprehensive GuideAdam Audette
A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies.
Slides broken into sections:
1. Technical SEO
2. On-page and Content
3. Social Media
4. Reporting and Analytics
5. Business Concerns
International SEO - Search Love London 2012Lisa Myers
My presentation on International SEO at Search Love London (2012). Go through all options for geo targeting including hreflang, using webmaster tools and ccTLD vs subdomain and subfolders.
Total Search Engine Optimization Presentation In Bangla For The First Time. If Follow The Presentation Step By Step i Hope You Will Find You As A SEO Expert.
Search Engine Optimization, SEO Audits, and AnalyticsBill Hartzer
Want to learn the latest, up to date Search Engine Optimization techniques, tips, and best practices? Here’s your chance. Bill Hartzer will show you how to create websites that are search engine friendly, while taking advantage of all the latest SEO techniques and code markup. He’ll show you how to analyze websites that are currently ranking well in the search results, get your own web pages to rank well, and how to continually tweak and repeat the process. He’ll also discuss SEO audits and why they’re a necessary part of the overall SEO process and why analytics is so an integral part of SEO.
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...Dealmaker Media
Presentation by Stephan Spencer, http://NetConcepts.com, on startup stragies & tactics for using Search Engine Optimization (SEO) as a core customer acquisition channel.
The 30 Minute Website Audit - Using Google to Make Your Website More EffectiveWebLink International
Are you using the wealth of data that Google provides to maintain and enhance your website? Are you overwhelmed with all of the data and don't even know where to start?
In this quick 30 minute website audit, Benji Craig, Senior Website Designer at WebLink International, will give you simple tips for using Google and its various tools to better understand what information they maintain on your website and how you can use it to your advantage. We’ll show you how you can leverage this information to make improvements, increase traffic and bring more value to you and your members.
You’ll learn the following in this webinar:
- A brief understanding of how Google.com works and why that’s important.
- How Google reads your website content and what they think is most valuable.
- How to use Google tools to find out what content you should be building on your website.
- Why your brand isn’t as important to your website success as you think.
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
SEO for Developers - Little Rock Tech Fest 2014Bill Hartzer
As web developers, we know that SEO (Search Engine Optimization) is important when building a website. But what parts of SEO is important, and what parts of on-site SEO can be ignored? In this panel, we’ll discuss search engine friendly websites, building sites with ‘responsive design’ and migrating sites from old an older CMS to WordPress.
The focus will be primarily on on-site search engine optimization, and making websites are search engine friendly. We’ll also discuss how to perform a search engine optimization audit of your own website, using several widely available tools. Some of the tools discussed will be website crawlers (you can crawl your own website and check for errors and common SEO problems) and using the data provided in Google Webmaster Tools and Bing Webmaster Tools.
SEO for Ecommerce: A Comprehensive GuideAdam Audette
A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies.
Slides broken into sections:
1. Technical SEO
2. On-page and Content
3. Social Media
4. Reporting and Analytics
5. Business Concerns
2014 SEO and Social Media Basics - DBRFF ConferenceBill Hartzer
Bill Hartzer's presentation about SEO basics, Google Panda and Google Penguin, the latest SEO updates, and how Social Media integrates into search engine optimization.
Alex Miranda the Editor-in-Chief of PR Underground WordPress SEO presentation covering: SEO Basics, WordPress SEO Plugins, Google Analytics & Webmaster Tools, The hidden WordPress SEO Features Most People Miss, Exposure on bookmarking sites and social media, How to optimize for competitive search terms
While many of the core rules of SEO still hold true, there are some tactics that were OK in early 2013 that are not OK in 2014. This session will cover the 101 basics of SEO today. Make sure your Search Engine Strategies are correct.
SEO Seminar for Visibility, Action, & ConversionCirrus ABS
(Search Engine Optimization) SEO for Visibility, Action & Conversion: Presented by Kevin Mullett for Cirrus ABS on November 3rd, 2010 at the Northeast Indiana Innovation Center in Fort Wayne Indiana.
Google Penguin, Google Panda, and Google Algorithms 2013Bill Hartzer
Bill Hartzer provides a historical view of the Google algorithms most in use today, including Google Panda, Google Penguin, and Google Hummingbird. Learn about these algorithm and filters, and how to recover from Google Penguin and Google Panda if your website was penalized.
Control What You Can Control in WordPress. On Page SEO FTW!Mike Zielonka
Listen, we all know that SEO is a bottomless pit. The factors of what impacts a page's SERP (Search Engine Ranking Position) on Google, Bing, Etc is a long long laundry list and frankly it's very hard to control every single factor. BUT there are two things you can control: Developing Quality Content and On Page SEO. I can't commit to teaching you how to create amazing content in an hour but I can teach you everything you need to know to control your One Page SEO using WordPress with a few plugins and few lines of code.
During this interactive talk we'll cover:
* Natural Keyword Rich Content
* Open Graph Tags
* Title Text
* SEO Friendly URLs
* Why the Meta Description still matters
* Meta Keywords are useless but can be useful
* Semantic Markup & heading tags
* Microdata, Microformats, RDFa & Rich Snippets
* Googlent + Authorship
* Canonical URL
* Anchor text & Title Text for Links
* Alt Text, Title Text & file naming
* How to use nofollow and noindex
* XML Sitemaps
* Why comments are gold
* Social Authority
Working in digital industry? Learn how to perform a website Technical Audit for SEO. Hannah Thorpe explains
What are the core elements to check for an SEO audit?
What are the warning sites your site might be struggling?
How to fix common problems flagged during a technical audit
http://www.pointit.com - In this presentation, you'll learn the possible causes of a Google Panda penalty, how to tell if you've been assessed a Panda penalty, and how to recover from a Panda penalty.
SEO Fundamentals, PubCon Las Vegas 2015Bill Hartzer
SEOs, both new and seasoned, need to understand the fundamentals of website optimization to have an effective SEO campaign. This session will cover basic site optimization techniques and the Google algorithm updates we all need to understand.
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
SEO Fundamentals - PubCon Las Vegas 2014Bill Hartzer
SEOs both new and seasoned need to understand the fundamentals of website optimization to have an effective SEO campaign. This session will cover basic site optimization techniques and the Google algorithm updates you need to understand.
In this presentation from dotCMS Boot Camp 2010 you learn how to leverage the new features of dotCMS v1.9 to easily enhance your SEO practices and capabilities. Ensuring that your pages are optimized for the major search engines.
Similar to What startups need to know about seo by barry schwartz news editor at search engine land (20)
Browse pictures celebrating all of the finalists and winners in attendance at this year's Search Engine Land Awards Gala, sponsored by Google, Acronym Media and Stone Temple.
2017 Search Engine Land Awards Gala Photobooth Sponsored by Stone TempleSearch Engine Land
Relive the fun of the annual awards gala as finalists and winners take to the red carpet area for serious and silly shots with colleagues and friends! Photos courtesy of StoneTemple.com
Machine learning, new ad formats and targeting options, plus privacy issues with customer data as presented by Search Engine Land's Ginny Marvin at the 2017 SLCSEM.org Digital Marketing Conference on September 15, 2017. Includes reference links to news articles and related insights.
The Growth of Google Direct Answers - A Dreamforce14 Presentation by Danny Su...Search Engine Land
View the #DF14 #Dreamforce14 presentation given by Danny Sullivan (@DannySullivan) Founding Editor & Chief Content officer of http://SearchEngineLand.com & http://marketingland.com
2014 State of Search Marketing Charlotte NC - Search ExchangeSearch Engine Land
2014 State of Search - Presentation by Elisabeth Osmeloski @ElisabethOs at #SearchEX SearchExchange Conference in Charlotte, North Carolina July 29, 2014.
Some images from Shutterstock, used under license.
Google Hummingbird: What It Means and What You Can Do About ItSearch Engine Land
Joint presentation from #EktronSynergy conference in Boston MA May 2014 - Given by @MonicaWright (Director of Audience Engagement at @SEngineland & @MarketingLand) and Jim Carney (@JimmCarney ) of @Ektron.
Periodic Table of SEO Success Factors & Guide to SEO by SearchEngineLandSearch Engine Land
Updated in July 2013, SearchEngineLand.com's Periodic Table of SEO Success Factors is explained in a quick-start presentation format. Read the companion Guide to SEO, featuring nine chapters that explain the Periodic Table of SEO elements in more detail, perfect to use a beginner's guide and tutorial for getting started with search engine optimization.
The Periodic Table of SEO Success Factors
http://searchengineland.com/seotable
Read the Search Engine Land Guide to SEO:
http://searchengineland.com/guide/seo
Chapter 1: Types Of Search Engine Success Factors
http://searchengineland.com/guide/seo/types-of-search-engine-ranking-factors
Chapter 2: Content & Search Engine Success Factors
http://searchengineland.com/guide/seo/content-search-engine-ranking
Chapter 3: HTML Code & Search Engine Success Factors
http://searchengineland.com/guide/seo/html-code-search-engine-ranking
Chapter 4: Site Architecture & Search Engine Success Factors
http://searchengineland.com/guide/seo/site-architecture-search-engine-ranking
Chapter 5: Link Building & Ranking In Search Engines
http://searchengineland.com/guide/seo/link-building-ranking-search-engines
Chapter 6: Social Media & Ranking In Search Results
http://searchengineland.com/guide/seo/social-media-ranking-search-results
Chapter 7: Trust, Authority, Identity & Search Rankings
http://searchengineland.com/guide/seo/trust-authority-search-rankings
Chapter 8: Personalization & Search Engine Rankings
http://searchengineland.com/guide/seo/personalization-search-engine-rankings
Chapter 9: Violations & Search Engine Spam Penalties
http://searchengineland.com/guide/seo/violations-search-engine-spam-penalties
New Face of PR: Search Engines & Social Media - PRSA Keynote by Danny SullivanSearch Engine Land
PRSA #PRSAdiconf keynote presentation by Danny Sullivan of SearchEngineLand.com & MarketingLand.com - focuses on managing PR crises on social media, owning more real estate in search results, and how NOT to pitch journalists.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
4. Types Of SEO Factors:
• On The Page SEO
• content
• <HTML>
• site architecture
• Off The Page SEO
•
•
•
•
links
trust
social signals
personalization
• Violations & Penalties
@SEngineLand
48. Famous Google Updates
Summer 2003
2000-2003
Fritz
Google Dance
Jan. 2007
Supplemental
Oct. 2007
Paid Links
Jan. 2012
Top Heavy
April 2012
Penguin
Nov. 2003
Florida
October 2005
Big Daddy Jagger
March 2008
Freshness
Aug. 2012
Pirate
Bourbon
March 2009
Vince/Brand
Dewey
Nov. 2011
May 2005
Feb. 2011
Panda
Jan. 2011
Scraper
Sep. 2012 June 2013
EMD
Payday
Jan. 2004
Austin
April 2004
Sandbox
May 2010
May Day
June 2010
Caffeine
Sept. 2013
Hummingbird
51. Panda: Update Timeline
•
•
•
•
•
•
•
•
•
•
•
•
•
Panda Update 1, Feb. 24, 2011
Panda Update 2, April 11, 2011
Panda Update 3, May 10, 2011
Panda Update 4, June 16, 2011
Panda Update 5, July 23, 2011
Panda Update 6, Aug. 12, 2011
Panda Update 7, Sept. 28, 2011
Panda Update 8, Oct. 19, 2011
Panda Update 9, Nov. 18, 2011:
Panda Update 10, Jan. 18, 2012
Panda Update 11, Feb. 27, 2012
Panda Update 12, March 23, 2012
Panda Update 13, April 19, 2012
•
•
•
•
•
•
•
•
•
•
•
•
•
Panda Update 14, April 27, 2012
Panda Update 15, June 9, 2012:
Panda Update 16, June 25, 2012
Panda Update 17, July 24, 2012
Panda Update 18, Aug. 20, 2012:
Panda Update 19, Sept. 18, 2012:
Panda Update 20 , Sept. 27, 2012
Panda Update 21, Nov. 5, 2012
Panda Update 22, Nov. 21, 2012
Panda Update 23, Dec. 21, 2012
Panda Update 24, Jan. 22, 2013
Panda Update 25, March 15, 2013
Panda Update 26, July 18, 2013
@SEngineLand
52. Avoiding Panda
What Should Site Owners Do To Avoid It?
Matt Cutts says:
“we’re looking for high quality
content… the sort of content
that people really enjoy, that is
compelling, the sort of thing
that people love to read, that
you might see a magazine
or book…” -September 2013
@SEngineLand
53. Content Quality Tips
Google’s Amit Singhal says:
Search is a complicated and evolving art and science, so rather than focusing on
specific algorithmic tweaks, we encourage you to focus on delivering the best
possible experience for users.
23 questions to ask about your site’s content quality:
1. Would you trust the information presented in this article?
2. Is this article written by an expert or enthusiast who knows the topic well, or is it
more shallow in nature?
3. Does the site have duplicate, overlapping, or redundant articles on the same or
similar topics with slightly different keyword variations?
4. Would you be comfortable giving your credit card information to this site?
5. Does this article have spelling, stylistic, or factual errors?
Read them all at Google Webmaster Blog >>
@SEngineLand
55. Penguin: Update Timeline
• Penguin 1 - April 24, 2012
• impacting around 3.1% of queries
• Penguin 2 - May 26, 2012
• impacting less than 0.1%
• Penguin 3 - October 5, 2012
• impacting around 0.3% of queries
• Penguin 4 (AKA Penguin 2.0) - May 22, 2013
• impacting 2.3% of queries
• Penguin 5 (AKA Penguin 2.1) - Oct. 4, 2013
• (impacting around 1% of queries)
@SEngineLand
56. Avoiding Penguin
What Should Site Owners Do To Avoid It?
Matt Cutts says:
“make a great site that users
love, that they want to tell
their friends about, bookmark,
come back to…“
- May 2013
• Disavow Links as an option
@SEngineLand
57. Link Quality Tips
Five Steps To Clean Up Your Links Like A Techie
by Jenny Halasz:
1. Look for Unnatural Links Warning in GWT
2. Download & Review Sample Links from GWT
3. Check Links Manually
4. Review Domains Linking To Your Site
5. Take Stock of Links & Clean Up Problems
read more >>
@SEngineLand
59. Hummingbird: Entity Search
• Emphasis on
“Entity Search”
• People, Places
& Things
• Knowledge
Graph ->>
@SEngineLand
60. Entity Search & Structured Data
data-vocabulary.org/Rating
SCHEMA.ORG/REVIEW
OPEN GRAPH PROTOCOL, RDFa &
SCHEMA
@SEngineLand
61. SEO Best Practices
• Structured Data & Semantic Search
• use Schema.org markup where relevant
• Create & Verify Trusted Profiles
• Earn Trusted
Links & Citations
@SEngineLand
62. SEO Best Practices
• Develop Brand & Site Authority
rel=“author”
• Used for bloggers & subject
matter experts - PEOPLE
rel=“publisher”
resource: Authorship Setup Flowchart
• Used for media publications
& organizations – NOT
PEOPLE
@SEngineLand
63. SEO Best Practices
Step 1:
• Verify Your Site in Google Webmaster Tools
Step 2:
• Read The SEO
Guide To Getting
Started With
Google Webmaster Tools
Step 3:
• Use The Data in GWT To Enhance Your SEO Efforts
@SEngineLand
64.
65. What About Bing?
18.1% search share
+ Yahoo! Search, additional 11.1%
source: comScore Oct. 2013
• Social Signals
• via Facebook
• Snapshots
& Satori
@SEngineLand
68. Types of Mobile SEO
• Smart Phones
• Feature Phones
• Tablet Devices
@SEngineLand
69. Mobile Sites vs. Responsive
•
Inbound
links
•
Less Bot
confusion
•
Less cost & maintenance
“one URL per content item”
@SEngineLand
70. Mobile Sites vs. Responsive
• Responsive
Design
• One URL but
different HTML
•
3 methods, 1 preferred:
The Definitive Guide To Mobile SEO
Separate URLs, Domains Completely
@SEngineLand
72. Responsive Design
Why?
• Easier To Interact:
• Share & Link
• helps Google's Algorithms
• No Redirection Needed
• Saves Server & GoogleBot Resources
@SEngineLand
73. One URL, Different HTML
Why?
•
•
•
•
Conversions May Be Better
Legacy Designs Hard To Go Responsive
Special Landing Pages
Keep Link Equity
•
(i.e. Same URLs/Content)
@SEngineLand
74. One URL, Different HTML
How?
• User Agent Detection
• Serve Different HTML/CSS
• Vary HTTP Header (Hint To GoogleBot)
GET /page-1 HTTP/1.1
Host: www.example.com
(...rest of HTTP request headers...)
HTTP/1.1 200 OK
Content-Type: text/html
Vary: User-Agent
Content-Length: 5710
(... rest of HTTP response headers...)
@SEngineLand
75. Separate URL / Domains
Why?
• Conversions May Be Better
• Legacy Designs Hard To Go Responsive
• CMS Complications
• Special Landing Pages
• Easy To Test Campaigns
@SEngineLand
76. Separate URL / Domains
How?
• m.domain.com or domain.mobi
• GoogleBot & GoogleBot-Mobile
Accessible
• On Desktop, use link rel="alternate" tag
<link rel=”alternate” media=”only screen and (max-width: 640px)”
href=“mobileurl”>
• On Mobile, use link rel="canonical" tag
<link rel="canonical" href="desktopurl" >
@SEngineLand
78. Mobile SEO Best Practices
• Serve mobile & desktop users with either:
• same URL (responsive design or dynamic serving)
• different URLs (mobile-specific pages)
• Use the Vary: User Agent HTTP header for:
• pages that serve dynamic content based on device
• or that redirect to device-specific URLs
• Use the canonical attribute (to the desktop version)
When Using Separate URLs:
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redirect both desktop and mobile users to the appropriate page
don’t redirect users if you don’t have an equivalent page
redirect tablet users to the desktop version
use a canonical value of the desktop URL
use the rel=“alternate media” on the desktop version to specify the mobile version
make sure the page loads quickly
reduce unneeded redirects
don’t keep the searcher from the content with an interstitial advertising your app