A slideshow explaining what Google +1 recommendation are, how they work, how they compare to other Google products like Social Search & Starred Results, and their implications for SEO.
Lead Generation through Social Media SeminarKyle Lacy
The document discusses 5 steps to building online relationships through social media: 1) be authentic in your interactions, 2) listen to people and respond genuinely to them, 3) ask genuine questions of others to start conversations, 4) share interesting content to engage others, and 5) use Facebook ads and region-based targeting to promote your business. It also provides tips for using LinkedIn to grow your professional network and generate leads.
Over 50% of the US population has a Facebook account, but are they all posting pictures of their cats? Or can Independent Software Vendors (ISVs) actually make money selling software on Facebook?
We’ll be looking at real ways to build your Facebook fanbase on a shoestring budget, seeing what posts generate traffic and de-bunking a few Facebook myths.
(LOLcats not required).
Social Search & Social SEO for Marketing - Marcus Taylors, SEOptimiseOur Social Times
This document discusses how social signals like Facebook likes and Google +1s can impact search engine rankings. It includes:
1. Two experiments showing that while Facebook likes no longer directly impact indexing, they can still indirectly influence rankings through increased traffic and links.
2. A separate experiment showing that adding "real" Google +1s to pages led to sustained ranking increases for most pages within a few days, indicating +1s are a ranking factor.
3. Tips for succeeding at personalized search like influencing a user's search history in your brand's favor, appearing for related queries, encouraging return visits through good content, and linking to search results from other marketing efforts.
The Power of Like and Other Social Sharing Tools FirstGiving
This document summarizes a webinar presented by FirstGiving on using social media tools to engage donors and promote fundraising efforts. It discusses the power of the Facebook Like button and its impact on content visibility. Various Facebook plugins are described, including Like Box, Activity Feed, and Comments Box. The benefits of social sharing tools like AddThis are outlined. Analytics from case studies show high returns from social sharing and Likes. The webinar recommends integrating social plugins, understanding how Likes influence content visibility, and using sharing widgets to amplify content and drive viral traffic.
Are you a business owner and wanting to take advantage of social media to connect with current and prospective customers? Don't be overwhelmed if you don't have a Facebook, Twitter or other social media account yet.
Direct Marketers have long been the smartest marketers. They test everything and measure their way to success. In this presentation, you will discover how time tested and proven direct marketing strategies can be applied to the new media and dominate this evolving landscape.
This presentation will focus on the following topics:
• How to apply direct response testing and tracking in new media
• Groupon. Foursquare. Twitter. YouTube. What sites and technologies are important?
• Understanding how direct marketing professionals can fast track their personal expertise
• Best Practices for using DM List Building techniques to deliver bottom line profitability
• What is Info Product Marketing and how can I monetize my personal knowledge?
Integrating Social Media with the Real WorldDGdesign
The document discusses strategies for integrating social media marketing with in-person customer interactions. It recommends converting existing customer behaviors, like taking photos or checking in, into social media actions by asking them to tag the business. Signage should be designed to promote social media networks and incentivize customers to take actions like posting photos. Employees should also verbally promote social media when interacting with customers and help them connect their real-world experiences to the business's social media profiles. The goal is to build the business's social media audience from existing customers and engage them further through social actions and incentives.
Lead Generation through Social Media SeminarKyle Lacy
The document discusses 5 steps to building online relationships through social media: 1) be authentic in your interactions, 2) listen to people and respond genuinely to them, 3) ask genuine questions of others to start conversations, 4) share interesting content to engage others, and 5) use Facebook ads and region-based targeting to promote your business. It also provides tips for using LinkedIn to grow your professional network and generate leads.
Over 50% of the US population has a Facebook account, but are they all posting pictures of their cats? Or can Independent Software Vendors (ISVs) actually make money selling software on Facebook?
We’ll be looking at real ways to build your Facebook fanbase on a shoestring budget, seeing what posts generate traffic and de-bunking a few Facebook myths.
(LOLcats not required).
Social Search & Social SEO for Marketing - Marcus Taylors, SEOptimiseOur Social Times
This document discusses how social signals like Facebook likes and Google +1s can impact search engine rankings. It includes:
1. Two experiments showing that while Facebook likes no longer directly impact indexing, they can still indirectly influence rankings through increased traffic and links.
2. A separate experiment showing that adding "real" Google +1s to pages led to sustained ranking increases for most pages within a few days, indicating +1s are a ranking factor.
3. Tips for succeeding at personalized search like influencing a user's search history in your brand's favor, appearing for related queries, encouraging return visits through good content, and linking to search results from other marketing efforts.
The Power of Like and Other Social Sharing Tools FirstGiving
This document summarizes a webinar presented by FirstGiving on using social media tools to engage donors and promote fundraising efforts. It discusses the power of the Facebook Like button and its impact on content visibility. Various Facebook plugins are described, including Like Box, Activity Feed, and Comments Box. The benefits of social sharing tools like AddThis are outlined. Analytics from case studies show high returns from social sharing and Likes. The webinar recommends integrating social plugins, understanding how Likes influence content visibility, and using sharing widgets to amplify content and drive viral traffic.
Are you a business owner and wanting to take advantage of social media to connect with current and prospective customers? Don't be overwhelmed if you don't have a Facebook, Twitter or other social media account yet.
Direct Marketers have long been the smartest marketers. They test everything and measure their way to success. In this presentation, you will discover how time tested and proven direct marketing strategies can be applied to the new media and dominate this evolving landscape.
This presentation will focus on the following topics:
• How to apply direct response testing and tracking in new media
• Groupon. Foursquare. Twitter. YouTube. What sites and technologies are important?
• Understanding how direct marketing professionals can fast track their personal expertise
• Best Practices for using DM List Building techniques to deliver bottom line profitability
• What is Info Product Marketing and how can I monetize my personal knowledge?
Integrating Social Media with the Real WorldDGdesign
The document discusses strategies for integrating social media marketing with in-person customer interactions. It recommends converting existing customer behaviors, like taking photos or checking in, into social media actions by asking them to tag the business. Signage should be designed to promote social media networks and incentivize customers to take actions like posting photos. Employees should also verbally promote social media when interacting with customers and help them connect their real-world experiences to the business's social media profiles. The goal is to build the business's social media audience from existing customers and engage them further through social actions and incentives.
The document discusses blogger outreach and community management. It defines blogger outreach as reaching out to bloggers and community management as focusing on customer communities, both online and offline. It explores how blogger outreach and community management can be combined effectively through building relationships with bloggers over time. Popular outreach methods include infographics and product reviews, while unpopular ones include cold pitches. Tools mentioned for outreach include Buzzstream, SEOmoz, BlogDash and more.
Getting Started with Adwords and Social Media AdvertisingDesiree Forsyth
This document provides a step-by-step guide to setting up search engine and social media marketing campaigns on Google Adwords, Facebook, and LinkedIn. It outlines the process for creating accounts, campaigns, and ads on each platform. Tips are also provided on keywords, ad copy testing, and targeting options. Resources for online tools and keeping in contact with the author are listed at the end.
These slides accompany my speaking presentation on the basics of Facebook for Businesses, including: what's the difference between a Facebook Profile and Facebook Page, why you should use a Page for your business, how to set up a Facebook Page, basic posting tips for text, links, and photos, and how to make use of Facebook Insights (statistics).
Facebook for Real Estate is one of the most difficult topics for agents to understand. YouSocial has created a simple and easy to understand way to attract and convert leads on Facebook.
The document discusses the rise of social media and its importance for businesses. It provides an overview of popular social media platforms and how companies can use them. The key points are:
- Social media allows for two-way communication as opposed to traditional one-way communication models. It includes tools like blogs and sites like Facebook that people use to share content and have online conversations.
- Social media is important for businesses to engage with because two-thirds of internet users visit social networks and it is the fourth most popular online activity. Engagement on social media correlates with business performance.
- The document provides 10 keys to social media success for businesses, which include experimenting personally before professionally, having a strategy, listening
This presentation was created to highlight the difference between Social Media Strategy vs Social Media tactics by showing some basic Social Media Strategies followed by some common Social Media Tactics.
This week, we explain the whys & hows of using Facebook for business, including page anatomy, simple methods for outreach & engagement, and a daily 30 min task list.
The document discusses the rise of social media and its importance for businesses. It provides statistics on the growth and popularity of major social media platforms. It then offers 10 keys to success with social media, including experimenting personally before professionally, having a strategy, listening to audiences, and measuring results. The document emphasizes that social media allows for dialogue rather than one-way communication and can help improve customer service and word of mouth.
This isn't the holy grail; but rather a road-tested 'cheat sheet‘ for quick wins on your Facebook page
We're interested in your tips also so we can do a Volume 2.
For an overview on Soap's social offering visit
http://www.soapcreative.com/social/
Likes to Leads - Actionable Social Media AnalyticsSearch Influence
Will Scott's presentation at SEMpdx SearchFest on actionable social media marketing.
We walk through platforms, lead-tracking and what to measure, how.
The Unfair Advantage of Inbound MarketingRand Fishkin
This document discusses inbound marketing strategies and tactics. It explains that inbound marketing focuses on attracting and engaging customers through content rather than outbound interruption. Some key inbound tactics discussed include search engine optimization, social media, content marketing, email marketing, and participating in online communities. The document provides many examples and recommends specific tools to help marketers implement these inbound approaches.
The document discusses how SEO professionals can better incorporate social media strategies into their work. It notes that search engines like Google are increasingly factoring social metrics like shares and retweets into search rankings. As such, SEO experts need to adopt a "social mind" by engaging with audiences on social networks, tracking social sharing of content, and finding ways for their social and SEO strategies to complement each other through data sharing and collaboration. The presentation provides tips on how SEO and social media can be effectively integrated.
Presentation for Podcamp Boston 6.
Facebook Questions are a great way for a Fan Page administrator to learn about his audience gather product and service feedback and increase fan engagement.
This presentation, given by Lisa Kalner Williams of Sierra Tierra Marketing, presents examples of how brands from various industries are using this feature to their advantage.
She also presents a slide of Facebook Features shortcomings.
Please comment here to tell us how your use of Facebook Questions is going!
10 secrets of a super connector t.a. mccannT. A. McCann
T.A. McCann outlines 10 secrets for becoming a super-connector including making yourself public through social media profiles and speaking engagements, establishing yourself as a thought leader by sharing expertise online, taking relationships offline through in-person meetings, actively listening and introducing connections, and optimizing your digital tools to facilitate connections. The final tip is to buy drinks for friends to build strong relationships when in their town.
- Ricardo Guerrero is the founder of Stwittergy, a Twitter strategy and consulting firm. Stwittergy provides tools to help businesses effectively use Twitter and social media.
- Major social networks include Facebook, Twitter, LinkedIn, YouTube, and others. Networks like Facebook are more closed while Twitter is more open, making it good for connecting with new people and staying informed.
- Businesses should use social networks because their brand is discussed online whether they participate or not. Participation can influence perception while non-participation may hurt the brand. Social networks help drive buzz and relationships.
Facebook's 12 deadly sins - john mcelhenney - user-design-ux-ui-interfaceFluent Social
For the world's largest social network, facebook still gets a lot of user interface concepts wrong. In a series of pop quizes, John McElhenney takes on what's wrong with facebook. #facebookfail
In this no-nonsense webinar we will discuss if your company should be using social media. Thousands of businesses are using valuable time and resources on a medium that may not be showing any return. We will look into what companies are a good fit for social media, the resources you should have available in-house and what your expectations should be. We will also briefly discuss if you are going to participate, what elements you must include in a social media strategy.
Work That Content! CNW Group Breakfast in Montreal – May 2011Michael Pranikoff
Work That Content! CNW Group Breakfast meeting on May 27, 2011 in Montreal. Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff.
Google +1 it's importance & uses mide ribaMide Riba
The document discusses Google's +1 button and how it works. The +1 button allows users to publicly recommend web pages to their Google contacts, indicating they think the page is useful. When a user clicks the +1 button on a page, it tells Google they recommend it and can provide a boost to the page's search ranking. Only logged-in Google users can see each other's +1 recommendations. The more +1s a page gets, the higher it may rank in Google search results. The document encourages adding the +1 button to websites to try and improve search engine optimization and visibility.
Google+ provides several benefits for businesses, including improving search engine results through enhanced user profile information, improving search quality by reducing spam, and increasing click-through rates by displaying +1 votes. To take advantage of these benefits, businesses should claim their Google+ page to be eligible for the "Direct Connect" feature, which allows users to find a company's Google+ page directly from Google search results. The document then provides 10 tips for using Google+ effectively, such as leveraging the +1 function for viral sharing.
The document discusses blogger outreach and community management. It defines blogger outreach as reaching out to bloggers and community management as focusing on customer communities, both online and offline. It explores how blogger outreach and community management can be combined effectively through building relationships with bloggers over time. Popular outreach methods include infographics and product reviews, while unpopular ones include cold pitches. Tools mentioned for outreach include Buzzstream, SEOmoz, BlogDash and more.
Getting Started with Adwords and Social Media AdvertisingDesiree Forsyth
This document provides a step-by-step guide to setting up search engine and social media marketing campaigns on Google Adwords, Facebook, and LinkedIn. It outlines the process for creating accounts, campaigns, and ads on each platform. Tips are also provided on keywords, ad copy testing, and targeting options. Resources for online tools and keeping in contact with the author are listed at the end.
These slides accompany my speaking presentation on the basics of Facebook for Businesses, including: what's the difference between a Facebook Profile and Facebook Page, why you should use a Page for your business, how to set up a Facebook Page, basic posting tips for text, links, and photos, and how to make use of Facebook Insights (statistics).
Facebook for Real Estate is one of the most difficult topics for agents to understand. YouSocial has created a simple and easy to understand way to attract and convert leads on Facebook.
The document discusses the rise of social media and its importance for businesses. It provides an overview of popular social media platforms and how companies can use them. The key points are:
- Social media allows for two-way communication as opposed to traditional one-way communication models. It includes tools like blogs and sites like Facebook that people use to share content and have online conversations.
- Social media is important for businesses to engage with because two-thirds of internet users visit social networks and it is the fourth most popular online activity. Engagement on social media correlates with business performance.
- The document provides 10 keys to social media success for businesses, which include experimenting personally before professionally, having a strategy, listening
This presentation was created to highlight the difference between Social Media Strategy vs Social Media tactics by showing some basic Social Media Strategies followed by some common Social Media Tactics.
This week, we explain the whys & hows of using Facebook for business, including page anatomy, simple methods for outreach & engagement, and a daily 30 min task list.
The document discusses the rise of social media and its importance for businesses. It provides statistics on the growth and popularity of major social media platforms. It then offers 10 keys to success with social media, including experimenting personally before professionally, having a strategy, listening to audiences, and measuring results. The document emphasizes that social media allows for dialogue rather than one-way communication and can help improve customer service and word of mouth.
This isn't the holy grail; but rather a road-tested 'cheat sheet‘ for quick wins on your Facebook page
We're interested in your tips also so we can do a Volume 2.
For an overview on Soap's social offering visit
http://www.soapcreative.com/social/
Likes to Leads - Actionable Social Media AnalyticsSearch Influence
Will Scott's presentation at SEMpdx SearchFest on actionable social media marketing.
We walk through platforms, lead-tracking and what to measure, how.
The Unfair Advantage of Inbound MarketingRand Fishkin
This document discusses inbound marketing strategies and tactics. It explains that inbound marketing focuses on attracting and engaging customers through content rather than outbound interruption. Some key inbound tactics discussed include search engine optimization, social media, content marketing, email marketing, and participating in online communities. The document provides many examples and recommends specific tools to help marketers implement these inbound approaches.
The document discusses how SEO professionals can better incorporate social media strategies into their work. It notes that search engines like Google are increasingly factoring social metrics like shares and retweets into search rankings. As such, SEO experts need to adopt a "social mind" by engaging with audiences on social networks, tracking social sharing of content, and finding ways for their social and SEO strategies to complement each other through data sharing and collaboration. The presentation provides tips on how SEO and social media can be effectively integrated.
Presentation for Podcamp Boston 6.
Facebook Questions are a great way for a Fan Page administrator to learn about his audience gather product and service feedback and increase fan engagement.
This presentation, given by Lisa Kalner Williams of Sierra Tierra Marketing, presents examples of how brands from various industries are using this feature to their advantage.
She also presents a slide of Facebook Features shortcomings.
Please comment here to tell us how your use of Facebook Questions is going!
10 secrets of a super connector t.a. mccannT. A. McCann
T.A. McCann outlines 10 secrets for becoming a super-connector including making yourself public through social media profiles and speaking engagements, establishing yourself as a thought leader by sharing expertise online, taking relationships offline through in-person meetings, actively listening and introducing connections, and optimizing your digital tools to facilitate connections. The final tip is to buy drinks for friends to build strong relationships when in their town.
- Ricardo Guerrero is the founder of Stwittergy, a Twitter strategy and consulting firm. Stwittergy provides tools to help businesses effectively use Twitter and social media.
- Major social networks include Facebook, Twitter, LinkedIn, YouTube, and others. Networks like Facebook are more closed while Twitter is more open, making it good for connecting with new people and staying informed.
- Businesses should use social networks because their brand is discussed online whether they participate or not. Participation can influence perception while non-participation may hurt the brand. Social networks help drive buzz and relationships.
Facebook's 12 deadly sins - john mcelhenney - user-design-ux-ui-interfaceFluent Social
For the world's largest social network, facebook still gets a lot of user interface concepts wrong. In a series of pop quizes, John McElhenney takes on what's wrong with facebook. #facebookfail
In this no-nonsense webinar we will discuss if your company should be using social media. Thousands of businesses are using valuable time and resources on a medium that may not be showing any return. We will look into what companies are a good fit for social media, the resources you should have available in-house and what your expectations should be. We will also briefly discuss if you are going to participate, what elements you must include in a social media strategy.
Work That Content! CNW Group Breakfast in Montreal – May 2011Michael Pranikoff
Work That Content! CNW Group Breakfast meeting on May 27, 2011 in Montreal. Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff.
Google +1 it's importance & uses mide ribaMide Riba
The document discusses Google's +1 button and how it works. The +1 button allows users to publicly recommend web pages to their Google contacts, indicating they think the page is useful. When a user clicks the +1 button on a page, it tells Google they recommend it and can provide a boost to the page's search ranking. Only logged-in Google users can see each other's +1 recommendations. The more +1s a page gets, the higher it may rank in Google search results. The document encourages adding the +1 button to websites to try and improve search engine optimization and visibility.
Google+ provides several benefits for businesses, including improving search engine results through enhanced user profile information, improving search quality by reducing spam, and increasing click-through rates by displaying +1 votes. To take advantage of these benefits, businesses should claim their Google+ page to be eligible for the "Direct Connect" feature, which allows users to find a company's Google+ page directly from Google search results. The document then provides 10 tips for using Google+ effectively, such as leveraging the +1 function for viral sharing.
4 Ways to Search Engine Optimize Your Social Media EffortsMarketing Mojo
Google+ and +1 buttons allow sharing and indicating preference within search results. The +1 button functions similarly to the Facebook "Like" button and can appear in organic, paid, and display search results as well as on websites. Metrics for +1's can be tracked through Google Webmaster Tools, Analytics, and AdWords. The future of Google+ and +1's may include these signals influencing organic search rankings and quality scores, as well as more personalized search and advertising based on social connections and search history. Users and marketers are encouraged to create Google+ pages and profiles and implement +1 buttons on their websites and campaigns.
Everything You Need to Know About Google +1dealerskins
The document provides an overview of Google +1 and how it differs from Google+. Google +1 allows users to indicate their preference for websites and webpages by clicking a +1 button, which may help increase those sites' search rankings over time. It is different from Google+ which is Google's social network platform. The document also compares Google +1 to the Facebook Like button and warns about businesses that offer to generate fake +1's or Google+ followers for money. It encourages adding the +1 button to websites but cautions that it likely won't significantly impact rankings right away.
Rand Fishkin discusses Google's social search features and how they can influence search rankings. He explains that Google currently supports 7 social networks - Facebook, Twitter, LinkedIn, Google+, Flickr, Quora and Yahoo! Pulse. To earn more social connections and increase rankings, he recommends engaging more on these networks by finding friends, converting likes to connections, employing share buttons, answering questions and making quality posts with images. Building these social connections across multiple networks can help boost search results in Google.
Google+ gives you an added advantage and strong SEO support. With higher rankings on search listing, fetch your business optimum profits by putting no extra effort and time.
This document discusses the potential benefits and strategies for using Google+ as a social media platform. It outlines that while Google+ has over 1.85 billion accounts, its active user base is smaller than platforms like Facebook and Twitter. However, Google+ provides unique benefits like influencing search engine results through authorship and sharing on circles. The document provides tips for businesses and individuals to maximize their reach and engagement on Google+ such as using visual content, sharing to the right audiences, and leveraging communities.
This document summarizes a presentation about Google+ and the +1 button. It introduces the Google+ team and charter, provides an overview of Google+ features like Circles and Hangouts, explains how the +1 button works in search and ads to show sentiment, and discusses implications for Google+ compared to Facebook and for businesses using Google+ and +1. It also considers questions around consumer adoption of Google+ and optimization for brands.
Google+ is a social networking platform created by Google with over 300 million monthly users. It allows users to share posts, photos, videos and interact through circles, events, hangouts and +1 buttons. While many small businesses use Google+ for marketing, some large companies have failing Google+ pages due to lack of updates and engagement by their marketing teams. Maintaining an active presence on Google+ provides benefits like improved search engine optimization and connections across Google platforms and services.
The document discusses Google's "Panda" algorithm update from 2012. It provides 8 tips for improving organic search engine rankings based on insights from SEO specialists:
1) Keywords are still important - include them in page titles and content.
2) Internal and external links also factor into rankings.
3) Consider user experience over robots - user feedback signals like clicks and +1s impact rankings.
4) Google looks for patterns between high-ranking and low-ranking sites in elements like title tags and word-to-picture ratios.
5) Add sharing buttons to make content easily spreadable.
6) Use schema.org standards to define what the site is about.
How to Navigate Google+ Without Going InsaneLindsay Mineo
If Google+ has got you confused, you're not alone. This guide walks you through Google+ as an individual (profile) and as a business (page), and includes navigating Google+ for local and an overview on how mobile search is affected.
The SEO Effect Google +1 Experiment WhitepaperShankar Soma
Google introduced its variant of the Facebook like button: the Google +1. Pronounced as “Google plus one”.
The Google +1 is still in a bright new and experimental stage, so we could only do an exploratory experiment. It would be nice if we could come up with some proper hypotheses about the algorithms that drive this +1 button.
So Google +1. There seems to be a lot of "buzz" about it recently, though it's been available (experimental) since March. Google is now unleashing a brand new wave of changes in their next evolutionary step. It's all apart of what they are branding the Google + Project. It has some great looking potential but currently it is inbeta and only open to invitation, which unfortunately has maxed out. What is publicly available is their "+1" button.
Google has launched a new social network called Google+ that could significantly impact search engine optimization and social media marketing. Key features include Circles for organizing contacts, Hangouts for video chatting, Sparks for finding interesting content, and a +1 button for recommending pages. As Google fully integrates Google+ into its products, recommendations and engagement on Google+ could influence search rankings. This merging of social and search means brands must engage on Google+ to maintain their online presence and reach.
This document provides background on Google's launch of Search plus Your World (SPYW) and its implications. SPYW personalizes search results based on a user's Google+ connections and activity, raising visibility of Google+ content. This benefits Google by driving more users and attention to Google+. However, it also draws criticism for reducing search quality and privacy. The document advises brands to establish a presence on Google+ to maintain search visibility as personalization increases.
[Updated 8/11/11] Google Plus for Marketers: Summary, Review, Implications an...Gage Marketing Group
This document provides an overview and analysis of Google+. It summarizes that Google+ incorporates features from other social networks and will become an important network for marketers within 1-2 years. Brands should prepare to leverage Google+ business pages when they launch and understand how Google+ can drive traffic and SEO. The document then reviews key Google+ features like Circles, Sparks, Photos and more, comparing them to Facebook. It outlines expected future evolutions and recommends actions for brands to take now.
Vorian Agency Google+ Seminar (Social Media Marketing)Matt Lynch
Not sure what Google's Social Media channel Google+ is all about? It is one of the top four social media channels for businesses to consider implementing as part of their online marketing strategy. Find out why from online marketing specialist Matt Lynch - General Manager of Vorian Agency, a Perth Social Media Marketing and Online Marketing company - in Western Australia, and a Google Partner and Bing Ads Professional.
This training seminar looks at why you should consider using Google+ for business, how to set up a Google profile, managing social media content marketing on Google+, cross pollination of social media marketing, the tie in to the whole Google ecosystem, and a run down on some very useful tools to use with Google+.
SEO: The Good, The Bad, and How to Get More Out of It #BOLO2013Nick Roshon
The document discusses strategies for selling and servicing SEO in 2014. It emphasizes that SEO continues to grow in importance for driving traffic and sales. It provides tips for more effective SEO pitches that show results and forecast returns, prioritize efforts, and collaborate across marketing channels. The document advocates for an agile approach to SEO through short sprints with measurable goals tied to key performance indicators.
Agile SEO - Optimizing in Real-Time - BOLO 2012Nick Roshon
My presentation on "Agile SEO" given at the BOLO 2012 conference in Scottsdale, AZ. The presentation discusses how to apply agile methodology to SEO and marketing more broadly to help agencies and brands be more fluid & responsive in optimizing their assets. Image credit and resource links are given within the slide and appendix where appropriate.
Key Metrics for SEO - SES San FranciscoNick Roshon
The document discusses key metrics for measuring SEO success. It recommends starting with broad metrics like search demand and visibility, and getting more specific by looking at metrics for individual pages, products or categories. Custom segments in Google Analytics can make data more relevant and actionable. Non-brand and year-over-year comparisons help account for factors like seasonality. Calculating ROI across channels like SEO, SEM and display allows evaluating relative efficiencies.
Klout - What it is, How Brands Can Use It & How to Improve Your ScoreNick Roshon
The document discusses how to increase one's Klout score and influence on social media. It explains what Klout is and how scores are calculated based on reach, amplification, and network influence. It describes a contest called #KloutWar2011 where employees competed to increase their scores the most. The winner increased their score by 33 points. It also provides a case study of how Audi used Klout to find influencers and give perks to promote a Super Bowl commercial, though they admit it's hard to track direct sales from social media activities. Overall, the key ways discussed to increase Klout scores are to position oneself as an authority, connect with influential accounts, encourage interaction, share often and well, and link multiple
A brief overview of how to configure your WordPress blog for maximum SEO potential, including defining your categories, installing SEO-friendly plugins, enabling SEO-friendly permalinks, and other tips.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving
What began over 115 years ago as a supplier of precision gauges to the automotive industry has evolved into being an industry leader in the manufacture of product branding, automotive cockpit trim and decorative appliance trim. Value-added services include in-house Design, Engineering, Program Management, Test Lab and Tool Shops.
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...DanBrown980551
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
"Scaling RAG Applications to serve millions of users", Kevin GoedeckeFwdays
How we managed to grow and scale a RAG application from zero to thousands of users in 7 months. Lessons from technical challenges around managing high load for LLMs, RAGs and Vector databases.
Session 1 - Intro to Robotic Process Automation.pdfUiPathCommunity
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
Must Know Postgres Extension for DBA and Developer during MigrationMydbops
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
Follow us on LinkedIn: https://in.linkedin.com/company/mydbops
For more details and updates, please follow up the below links.
Meetup Page : https://www.meetup.com/mydbops-databa...
Twitter: https://twitter.com/mydbopsofficial
Blogs: https://www.mydbops.com/blog/
Facebook(Meta): https://www.facebook.com/mydbops/
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.