3. The algorithm that Google uses to rank webpages is
actually information they don’t share.
Some specialists revealed some insights about
this famous algorithm.
15. 1
Keywords are still important. Put them in
every page title and on the page itself.
16. 2
Links in your own site en from other websites
are an important factor too.
17. 3
Think in function of people, not robots.
The opinion of the user is a new factor. If users
come back or click on your +1 button from
Google+ it’s a positive signal for your ranking
on Google.
18. What does the +1 button do?
If a user click on your +1 button your link will
appear on his Google+ wall, just like a ‘like’ in
Facebook. All his contacts will see your link. But
in this case it is also positive for your ranking on
Google.
So a ‘+1’ is more powerful than a ‘like’.
19. 4
Google will look for patterns. If your website
looks like a high-rated websites, your rank will
rise. But also in the negative way!
20. What do you mean by patterns?
- the length of the title tag
- the ratio of words to pictures
- the commonality of runs of words
- ...
21. 5
Let users easily share your content by adding
tweet, like, share en +1 buttons. It makes your
website popular!
22. 6
Respect the standards on www.schema.org
that Google, Yahoo and Bing developed
together.
It will tell search engines what your site is about.
23. 7
Location and mobile are taking over.
Use ‘Google places’ to indicate where your
company is situated. Google will give search
results in your neighborhood first...
26. The previous slides are based on common thoughts
of SEO-specialists... None of these are certain.
Only Google could tell us, but they will never
explain the secret about their algorithm...
