This document summarizes a presentation about Google+ and the +1 button. It introduces the Google+ team and charter, provides an overview of Google+ features like Circles and Hangouts, explains how the +1 button works in search and ads to show sentiment, and discusses implications for Google+ compared to Facebook and for businesses using Google+ and +1. It also considers questions around consumer adoption of Google+ and optimization for brands.

1. August 18 th , 2011 Wolters Kluwer Gets Social Team Google+ +1 Jesse Bruns

2. Agenda Introductions Team Charter Google+ Overview Google+1 Overview Google+ vs. Facebook Implications Google+, +1 and the Enterprise Discussion

3. Introductions

4. Team Charter Social business is important and it is beginning to permeate many aspects of marketing, product management and customer service Team will collaborate on social across WK business units Geographies Team will share Knowledge Best practices Training materials Success stories

5. Google+ Overview Google social networking platform to rival Facebook Google plans to integrate search and social Google wants to make data easier to consume and share Chose Google+ name because it is an extension of Google itself 5 million users in three weeks At this time, you must be invited to join Selected big brands have been participating (Ford, CBS) Not Google’s first foray into social YouTube Orkut Blogger Buzz Wave

6. Google+ Overview – Status and Stream

7. Google+ Overview - Circles

8. Google+ Overview - Hangouts

9. Google+ Overview - Huddle

10. Google+ Overview – Instant Uploads

11. Google+ Overview - Sparks

12. Google +1 Overview Google’s answer to the Facebook Like button Add sentiment to search results White and blue state Shows on your Google+ profile and to your network Shows in natural search results to people in your network and potentially to others outside of your network Companies can add to their websites to encourage +1’s Now part of paid search ads (SEM) as well

13. Google+1 Overview – “White”

14. Google+1 Overview – “Blue”

15. Google+1 Overview – Paid Search

16. Google+1 Overview – Google+

17. Google vs. Facebook Implications More U.S. traffic on Facebook People consume online data differently Facebook 500 million + users (no pun intended) Follow the money – advertisers pay the bills

18. Google vs. Facebook Implications Facebook can target better based on user submitted demographic data Google cannot as searching is mostly anonymous Google+ elevates Google into the targeted landscape Do not track legislation may make tracking cookies obsolete Consumers listen to friend and peer recommendations more often than anonymous reviews and marketers SEO – algorithm model vs. user driven model People get the Like concept. Will they understand +1? Consumer privacy concerns – Google vs. Facebook

19. Google+, +1 and the Enterprise Google +1 Brands rely on both natural and paid search - higher relevancy in ad serving is important +1’s show up when searching; a key trigger in the purchase funnel Likes are generally a point in time in the Facebook stream Google+ Will consumers adopt? Will Google optimize for brands? Google has an advantage in that they can leverage other social (YouTube)

20. Connect with us… Jesse Bruns – Internet Marketing Manager [email_address] LinkedIn – www.linkedin.com/in/jessebruns Amanda McAlpine – Social Media Marketing Coordinator [email_address] LinkedIn – www.linkedin.com/in/amandamcalpine526