The document discusses how to increase one's Klout score and influence on social media. It explains what Klout is and how scores are calculated based on reach, amplification, and network influence. It describes a contest called #KloutWar2011 where employees competed to increase their scores the most. The winner increased their score by 33 points. It also provides a case study of how Audi used Klout to find influencers and give perks to promote a Super Bowl commercial, though they admit it's hard to track direct sales from social media activities. Overall, the key ways discussed to increase Klout scores are to position oneself as an authority, connect with influential accounts, encourage interaction, share often and well, and link multiple

1. Find Out Now How To Increase Your Klout Scores August 25, 2011 | noon EST

3. #KloutWar2011

4. What We Learned

5. Case Study: Audi of America

6. Takeaways

9. Takes into consideration your Twitter, Facebook, LinkedIn and other social accounts

10. The higher your Klout score, the more influential you are

12. Klout topics In addition to score, Klout lists key topics they think you are influential about You can give +K to verify someone is influential about a given topic Useful for finding people or brands with similar interests

13. Klout style Klout also identifies your social media style Examples include a broadcaster, specialist, socializer and dabbler A visual chart compares you to others styles

14. Klout perks Users can unlock certain “Perks” if they qualify To qualify, must have a high Klout score & be influential on a topic specified by the Perk owner Perks range from coupons to free stuff Limited availability of Perks before they are sold out

15. Applications and alternatives to Klout? Klout is no replacement for true social media monitoring Can be used to quickly get a sense of relative popularity & influence, but actual number nothing to obsess over Other quick & easy social metrics? Twitter Follower Count Facebook Page Fan Count Compete.com traffic (blogs & such) Google+ circles Tumblr subscribers Flickr contacts

16. Possible uses for brands I don’t know how to put this, but I’m kind of a big deal (on Klout) Customer Service – make sure to take care of the influencers Klout Perks Blogger & Social Media Outreach Find Brand Advocates and RT & Share their content Competitor Analysis

17. #KloutWar2011

19. Terms of the contest

20. May 27th – June 30th

21. “Winners” would be the person with the highest Klout Score and the person with the greatest improvement

24. Posting “like bait” on Facebook

25. No @mentions of other competitors in early tweets

26. Not including the leaders in tweets

28. Connecting as many social accounts as possible

29. Deleting past Facebook posts that hadn’t received ‘likes’ or comments

30. Scheduling tweets while away from your computer

31. Using a newer account to see a greater increase

33. Achieved 2nd place overall within 2 weeks, despite

34. @straderade wasn’t tweeting nearly as often as the rest of us

35. His stats weren’t astronomically better than anyone else’s either

37. By tweeting persistently, engaging authoritative accounts, linking his Facebook account and LinkedIn account and being an overall sneak, Collin managed to claim 2nd place in the final, and improved his Klout Score by 30 points in a month

40. Honorable mentions

42. Klout puts a lot of emphasis on Facebook interaction

43. Klout decides what you’re influential about based on your posted and shared content

45. Case Study: Audi Audi has worked with Klout through adding Perks & Facebook Page integration Rated “Most Engaged” fans on Facebook, beating Justin Bieber, Lady Gaga, and every other automaker, too. 228 “Likes” out of every 100,000 fans #ProgressIs promotion Cross-promotion with Super Bowl TV Ad Used for launch of Audi A8

47. Part of “Klout Perks” program

48. Used to help launch the new 2011 Audi A8

50. Klout + Facebook App + Brands and agencies can incorporate a user’s Klout scores to dynamically change the content/interaction with the Involver platform applications. The Klout app is available as a free application and with more features enabled as a part of Involver’s Professional, Business, and Enterprise offerings How the Klout App works: A brand deploys the Klout App and configures it settings Once fan interacts with the application the brand is able to show different content based on users’ Klout scores. Like a “fan-gate” on steroids. Example: When a user above a certain threshhold interacts, they get access to special, unreleased content (a new trailer, product, coupon, etc.). That person is more likely to share it, and it’s more likely to catch on.

51. Audi case study – Klout page High Score of 74 Thought Leader style Topics include automobile, audi s5, engineering, cars Connected Accounts: Twitter Facebook Foursquare YouTube

52. Audi case study – #ProgressIs Audi created a Super Bowl Commercial featuring the hashtag #ProgressIs Audi used Klout to find 1,100 influencers to help promote the hashtag Gave out 200 gift packages (travel mug + flashlight) to top Klout users that tweet #ProgressIshashtag The best #ProgressIs tweet received a trip to Sonoma to test drive Audis at Infineon Raceway, and a $25,000 donation was made to the charity of the winner’s choice (@jetsetbrunette)

53. The perk page - #ProgressIs

54. Audi case study – the results? "Today the equation to measure that doesn't exist" (referring to ROI on the campaign) says Doug Clark, Audi of America's general manager for social media and customer engagement Clark concedes that, so far, he doesn't have any numbers to prove that all this engagement has resulted in, you know, selling more cars. For Audi, Facebook and Twitter "are places where we know tech-minded consumers are active, where they're seeking to engage with the brand," Clark says. "But can I say that a fan is more likely to buy an Audi? No.“ Still, Audi has “most engaged” fans on Facebook, have a very active Twitter presence, and are posting sales records each month here in the US

55. Audi takeaways Use Klout to find key influencers Being “early adopter” of Klout got Audi a lot of press Well rounded social media strategy helps brands connect no matter what the medium (Foursquare, Facebook, Twitter, Instagram, Flickr, etc) Klout is just one of many ways to identify influencers, but might be the quickest/easiest/most formal way to do so Integration of blogging platforms (Posterous, Tumblr, WordPress) into Klout could be a way to find influential bloggers in the future A good metric to monitor & compare against your competitors, but nothing to obsess over

56. Other global brands are using Klout, too…

57. How can you increase your Klout score?

58. How can you increase your Klout score? Position yourself as an authority Connect with other authoritative people Join in conversations happening around you Encourage interaction with your content Share often Share well Connect as many networks as possible

59. Questions?

60. thank you. Dana Notman Natural Search Strategist Dana.Notman@icrossing.com Nick Roshon Natural Search Strategist Nicholas.Roshon@icrossing.com