Google+ is a social networking platform created by Google with over 300 million monthly users. It allows users to share posts, photos, videos and interact through circles, events, hangouts and +1 buttons. While many small businesses use Google+ for marketing, some large companies have failing Google+ pages due to lack of updates and engagement by their marketing teams. Maintaining an active presence on Google+ provides benefits like improved search engine optimization and connections across Google platforms and services.

1. What is Google+
A SOCIAL NETWORKING
PLATFORM CREATED BY
GOOGLE

2.  OVER 300 MILLION
MONTHLY USERS
 13% OF USERS ARE SMALL
BUSINESSES
REACHING OVER 38% OF U.S. DIGITAL
POPULATION
 @ LEAST 20 MILLION MONTHLY USERS ARE
MOBILE USERS

3. How Do
You
Use It?•HOME- Newsfeed (i.e. what people are posting)
•PROFILE- Landing page (what people see on your page)
•PEOPLE- Where you can see people that are on G+ to follow
•PHOTOS- All the photos you’ve uploaded
•COMMUNITIES- Where you gather to chat with people
•EVENTS- Events can be anywhere & sync up with your Google calendar
•HANGOUTS- These are live video on-air broadcasts or private video

4. • Like stuff in G+ ? Then +1 !
› On G+, you +1 things that you like
What else is
there??
• Google Hangouts
› Similar to Skype, but you can have up to nine
people talking at once.
• Hashtags
› Similar to Twitter, you use hashtags in your status to help
people find your post

5. •Acquaintances = Put everyone you follow in here that you don’t
know yet.
•Family/friends = Make a circle of people you know in real life who
might be interested in personal updates.
•Fellow bloggers = Make a circle of people you connect with in
the blogging world.
•Potential clients = These are people who might be interested
in your services or blog as a consumer.
•Circles are an easy way to interact with
different people from work, the
community, or online.
Understanding
Circles

6. Benefits of Google+
Full integration with Gmail, YouTube, and Picasa
No paying to promote posts
Open platform with less rules and restrictions.
Regular engagement on G+ helps with your Google ranking for
websites and pages
The events feature has invites, party mode, and other options that
Facebook does not.
Once you get used to the navigation, the hover menu options
makes G+ easier to use than Facebook.
 Each post is its own webpage and makes it easier to share across
the web.
The ripples effect shows you how far your posts travel and
who is sharing you.

7. Primarily makes money from advertising
By increasing the value of search to users
More personalized search responses
More opportunities for advertising

8.  To Grow Mailing List
 Sell Products
 Service Provider
 Promote Books
 Increase Affiliate Products
Sales
 AND MORE…
Content is indexed and shows up on
search engines making traffic reach
HIGH!

9. Increases ranking on
Google’s search engine
results
Can integrate with all
other Google applications
Improves online visibility
to businesses
Allows Google Analytics to
monitor how your content
is viewed & shared
 “Circles” allows you to
group your contacts into
customized groups.
The “Hangout” allows
business to hold video
conferences and group
chats.
The “+1” feature allows
users to recommend and
share content.
Tools
Marketing
Advantages
The “Ripples” provide statistics for public posts.
The Google Plus Brand Page allows you to position your
business using Google Plus.

10. Google + is mostly used by small
businesses
3 Reason Businesses Use It
1. Optimized
business listings
2. Helps dominate
branded
searches
3. It’s another way
to connect
 Photographers
Craft Lovers
Food Enthusiasts
Video Game Chatters
Parental Advisors (Wanted or Not)
You get the experience you create with Google+
This is what makes it a little different from the other
networks.

11. What makes Google plus
such an effective
marketing tool?
This is effective because Google offers a wide
variety of unique products that are all linked
together. Unlike Facebook for example, it is
only Facebook.

12. Google+ is a highly visual
platform which makes
many small businesses
SUCCESSFUL!
This company, like many other
companies out there utilize these
photos to feature their dishes,
specials, and much more.
Lockhart Smoke House
uses the highly visual platform
by posting high quality photos
in their updates.

13. This is where marketers (expert or novice) go to
understand how their content as well as their competitors
are being received on Google+.
ALL MY + Statistics
•Outlines relevant facts
and statistics
•This tool provides insight into
Total number of posts
 +1s
Shares
Most popular posts
•Analytics data for
public Google+
content and profile
•SIMPLE TO USE

14. COMPANIES FAIL BUT WHO IS TO BLAME
•Largest pizza chain but their Google Plus page is
failing while their Facebook thrives
• Reasoning: It takes them 9 months or more to
post on Google plus.
•Major credit card company but their Google+ page is failing
•Reasoning: Their Google plus account is all but
abandoned, never even updated cover photo
•Popular Clothing company but their Google Plus page is failing
•Reasoning: Their Google plus account was established
and then forgotten about.
COMPANIES ARE FAILING ON GOOGLE
PLUS BECAUSE THEIR MARKETING TEAMS ARE
FAILING THEM!ESPECIALLY WHEN YOU COMPARE
THEM WITH THEIR TOP COMPETITORS!

15. Businesses of all industries can benefit
from Google+
 Sharing content easily
 Business circles can make important
connections between similar industries
 Search engine preference is given to Google+
active members
 Ability to link other platforms for added
exposure

16. Industries of all types have
reasons as to why no platform
is for them…including Google Plus
•Aerospace Manufactures- the target market
is so small as well as security issues
•Small Businesses- the overwhelming
presence required to keep up to date on all
platforms
•Medications- doctors are usually being paid
by Pharmaceutical companies and certain
states have disclosure requirements when
selling drugs

17. Dr Pepper is a popular soda company, but
their Google Plus page is failing.
Reasoning: Their Google plus account was
established and then forgotten about by their
marketing team.
However Coke and Pepsi
Have over 809,000 +1 on
Google Plus which means they
are getting more exposure through
all of Google
Risks
Underactive presence on Google Plus can cause limitations of SEO
Better Understanding
Presence is on Google + maintaining a presence on this
platform allows more exposure.