4 Travel Website with Good Example of Contents

1. Marketing Unit 2: Inbound & Social Media Marketing
Assignment 5 Task 1
Presented by: Yan Ki CHAN 86649925
A night view of Sakura was taken by me at Kyoto

2. 'Content marketing is a strategic marketing approach focused
on creating and distributing valuable, relevant, and consistent
content to attract and retain a clearly defined audience — and,
ultimately, to drive profitable customer action.'
(Content Marketing Institute, n.d.)

3. 4 Travel Website with Good Example of Contents

4. 1. Lonely Planet
A well-known travel guide for travellers with trusted content for print and digital from travel
experts who visit every destination.
Lonely Planet (2020) 'First Page' [Photo]

5. Blog
The content is very informative
and details which providing sees
and do, what you will see in
different season for travel,
recommeding how to get there,
accommodation etc. And, there
are many inspiring photos to
attract travellers to have real
experience.

6. Viusal
The visual is originality to show
the nature of northern lights
which is very inspiring to admire
target audience to have real
experience for travel.
Lonely Planet (2020) 'Northern Lights' [instagram]

7. Video
This video is capture about
Western Australia adventure in 1
mins. The content is about day
dreaming during covid. It arouse
empathy with eyeballs' travel
even though we are during
lockdown and can't go anywhere.
And, lonely planet added many
happy faces in the video which
engaging audiences to think if
they are having travel experience.
Lonely Planet (2020) 'Daydream During Covid Series 1: Western Australia' [video]

8. 2. Airbnb Australia
A global travel community which offering one-of-kind of experience
to let you feel like home or get the real local stay experience.
Airbnb Australia (2020) 'First Page' [Photo]

9. Blog
This content is very details about
online experience with
actionable button for booking a
class. Although during lockdown,
audiences still can have a French
Pastries Class with the host from
Paris. It doesn't have location
boundaries as you can learn from
anywhere with your laptop or
tablets.
Airbnb Australia (2018) 'Bake French Pastries in Paris' [photo]

10. Visual
The visual is originality to show a
local stay experience which is
very inspiring to admire target
audience to have real experience
for travel. And, it is including an
actionable button to book
instantly and details of availability
date to check the pricing
information.
Airbnb Australia (2020) 'Dome house hosted by Miguel' [photo]

11. https://worldofwanderlust.com/
3. World of Wanderlust
A popular Australian travel blog written by Brooke Saward. Brooke Saward's dream was
always travel and she published her first book 'World of Wanderlust' in 2006. It is a collection
of her travel photography and memoirs over the years.

12. Blog
This content is about 20 top tips
for travel solo at the first time. It
is an added value information
especially for woman who want
to travel solo. She used her
originality experience to share
her best advise.
Brooke Saward (2020) 'How to travel Solo for the First Time (20 top tips)' [blog]

13. Visual
This visual is very inspiring and
admire audience to get the real
travel experience. And, the
content in instagram that telling
her traveling to tips for 'lesser
visit destinations is the level of
intrigue in reverse.'
(worldwanderlust, 2020)
Worldwanderlust (2020) 'Favourite places of 2019' [instagram]

14. Video
Worldwanderlust (2020) 'Perfect places' [instagram]
This video is so nice that seems
you have been there with her for
travel. The scenery is inspiring
too and the content is engaging
with audience which she is saying
something about empathy and
encourage for those who are
stucks under pandemic.

15. 3. Zero to Travel
A global listening community podcasts with travel topics.
It is packed with inspiration and advice for everyone from travel newbies to nomads.
Zerototravel (2020) 'First Page' [photo]

16. Podcast
Zerototravel (2020) 'Ireland: Travel, Music, and History w/ Garvan Rushe' [podcast]
This podcast is very informative
and talking about the history
culture, music and how to make
your time in Ireland. The host
invited a guest who is from
Ireland to chit chat together. It
makes the podcast more
interesting and the content more
authentics with local experience.

17. Podcast
It is a relax podcasts with the
guest Dylan Magaster to talk
about the travel experience.
There is originality travel
experience to share accept
change which is the #1 skills that
help you to build your life around
travel.
Zerototravel (2020) 'Enjoy The Process Of Everything With Dylan Magaster' [podcast]

18. Reference
Content Marketing Institute (n.d.) 'What Is Content Marketing?' Available at:
https://contentmarketinginstitute.com/what-is-content-marketing/ [accessed 14 Oct 2020]
Lonely Planet (2020) 'First Page' [photo] Available at: https://www.lonelyplanet.com/ [accessed 14 Oct 2020]
Lonely Planet (2020) 'Ikaho' [photo] Available at: https://www.visitgunma.jp/en/discover/destinations/ikaho/
[accessed 14 Oct 2020]
Lonely Planet (2020) 'Northern Lights' [instagram] Available at: https://www.instagram.com/p/CGQgT93CxP0/
[accessed 14 Oct 2020]
Lonely Planet (2020) 'Daydream During Covid Series 1: Western Australia' [video] Available at:
https://tv.lonelyplanet.com/play/#/tv/1147/season/1/episode/330?from=https:%2F%2Ftv.lonelyplanet.com%2Ft
v%2Fdaydream-during-covid%2F1%2F%23episode-330
[accessed 14 Oct 2020]

19. Reference
Airbnb Australia (2020) 'First Page' [photo] Available at:
https://www.airbnb.com.au/australia/stays?_set_bev_on_new_domain=1602642215_USRSked3dcUBFwIS
[accessed 14 Oct 2020]
Airbnb Australia (2018) 'Bake French Pastries in Paris' [photo] Available at:
https://www.airbnb.com.au/experiences/1671597?currentTab=experience_tab&federatedSearchId=8f827320-
2a94-4726-9667-bda924381075&searchId=bf58917c-012f-4f27-9815-b4873723407a&sectionId=bb22a0db-a8c9-
4d8f-8eab-7fcd23a04d67&source=p2 [accessed 14 Oct 2020]
Airbnb Australia (2020) 'Dome house hosted by Miguel' [photo] Available at:
https://www.airbnb.com.au/rooms/29559685?source_impression_id=p3_1602646597_XHzDNqGTJEIdHcKV
[accessed 14 Oct 2020]
Brooke Saward (2020) 'World of Wanderlust' [photo] Available at:
https://worldofwanderlust.com/ [accessed 14 Oct 2020]
Brooke Saward (2020) 'How to travel Solo for the First Time (20 top tips)' [blog] Available at:
https://worldofwanderlust.com/how-to-travel-solo-for-the-first-time-20-top-tips/
[accessed 14 Oct 2020]

20. Reference
Brooke Saward (2020) 'How to travel Solo for the First Time (20 top tips)' [blog] Available at:
https://worldofwanderlust.com/how-to-travel-solo-for-the-first-time-20-top-tips/
[accessed 14 Oct 2020]
Worldwanderlust (2020) 'Favourite places of 2019' [instagram] Available at:
https://www.instagram.com/p/B6aUc0OnuO7/ [accessed 14 Oct 2020]
Worldwanderlust (2020) 'Perfect places' [instagram] Available at:
https://www.instagram.com/p/CFw2VNeA1yP/ [accessed 14 Oct 2020]
Zerototravel (2020) 'First Page' [photo] Available at:
https://zerototravel.com/travel-podcast/ [accessed 14 Oct 2020]
Zerototravel (2020) 'Ireland: Travel, Music, and History w/ Garvan Rushe' [podcast] Available at:
https://zerototravel.podbean.com/e/garvan-rushe-ireland-travel-music-history/
[accessed 14 Oct 2020]
Zerototravel (2020) 'Enjoy The Process Of Everything With Dylan Magaster' [podcast] Available at:
https://zerototravel.com/dylan-magaster/ [accessed 14 Oct 2020]

21. Thank You