In this presentation, I discuss how the travel industry uses content marketing for a pitch I am presenting for a travel-related website. The travel industry uses good quality blogs, pictures, videos and podcasts to promote themselves to customers and in this presentation I give examples of each. I hope you enjoy the presentation!

1. Examples of content
marketing for a travel-
related website
Digital Marketing Presentation
by David Fleming

2. HolidayPirates
.
Aidingthecustomerinthe
‘awareness’stageoftheir
buyer’s journeyprovidesthem
valueandenforceapositive
brandreputation.
Fig. 1. HolidayPirates (n.d.) Best October holiday destinations. [Online]Available at:
https://www.holidaypirates.com/holidays/travel-calendar/october [Accessed 15 August 2023]
Fig. 1

3. Island Hopper
TV
Providingreviewvideoswill
helpcustomerstodecide
duringtheconsideration
stageofthebuyer’s journey
andpotentiallyinfluencea
sale.
Fig. 2. Island HopperTV (2023) BestThingsTo Do in Bali 2023 4k.YouTube. [Online] Available at:
https://www.youtube.com/watch?v=z4Coqn1a6t4 [Accessed 15 August 2023]
Fig. 2

4. Easyjet
Showingamorepersonal
sidetothebusinesswill
delightcustomersatall
stagesofthebuyer’s
journeyandensurethat
theyconsideryouforfuture
holidays.
Fig. 3. Easyjet (2023)We love a good sunny turnaround selfie!. Instagram. [Online]Available at:
https://www.instagram.com/p/Cvhj8-2uPVn/ [Accessed 15 August 2023]
Fig. 3

5. TUI
.
Collaboratingwithinfluencers
willextendyourbrand’sreach
bysharingaudiences.
Fig. 4.TUI (2023) Going through your holiday highlights like. Instagram. [Online]Available at:
https://www.instagram.com/p/CvzAaRZoz6m/ [Accessed 15 August 2023]
Fig. 4

6. Abroad inJapan
Apodcastcanbeagreatway
forcustomerstolearnmore
aboutthecountrytheyare
consideringvisitingandwill
helpthemduringthe
‘consideration’stageoftheir
buyer’s journey.
Fig. 5. Donaldson, P. & Broad, C. (2023)Abroad in Japan. Spotify. [Online]Available at:
https://open.spotify.com/show/1dbguTBIriCwhJXlxTITFe [Accessed 15 August 2023]
Fig. 5

7. Easyjet
Avisuallyexciting,eye-
grabbingmotiongraphicwitha
clearcall-to-actionisagreat
waytostealaudiences’
attentionontheinternetand
socialmedia.
Fig. 6. Easyjet (2022)Our Big Orange Sale is now on!. Instagram. [Online]Available at:
https://www.instagram.com/reel/CmdqwcbN7ww/?igshid=MzRlODBiNWFlZA==
[Accessed 15 August 2023]
Fig. 6

8. TUI
.
Bloggingaboutyourtravel
company’sbenefitsisan
engaging,interactivewayto
influencecustomer’s
‘decision’inthebuyer’s
journey.
Fig. 7.TUI. (2022) 11 reasons why you should book withTUI.TUI. [Online]Available at:
https://www.tui.co.uk/discover/why-book-with-tui-reasons [Accessed 16 August 2023]
Fig. 7

9. TUI
.
Bloggingaboutyour
sustainabilityvaluesasa
companywillenforcea
positivebrandreputation.
Fig. 8. Easyjet. (n.d.) Sustainability. Easyjet. [Online]Available at: https://www.easyjet.com/en [Accessed
16 August 2023]
Fig. 8

10. TUI
.
Sendingcustomerscontent
viaane-mailnewsletterisa
greatwayto‘delight’
customersandensurethat
yourcompanystaysatthe
forefrontoftheirmind
whenitcomestotravel.
Fig. 9
Fig. 9. Easyjet. (n.d.) Sign up to our newsletter. Easyjet. [Online]Available at:
https://www.easyjet.com/en [Accessed 16 August 2023]

11. Ryanair
.
Comingatthingsfroma
differentangle,forexample
injectinghumourintosocial
mediaposts,enhancesyour
companycontent’s
originalityandwillincrease
yourpost’sreach.
Fig. 10. Ryanair. (2023) Look, if it fits it flies.Twitter. (@Ryanair) [Online]Available at:
https://twitter.com/Ryanair/status/1691758443713929612 [Accessed 16 August 2023]
Fig. 10

12. TrailfindersUK
.
HavingaclearCall-To-
Actiongivescustomers
directionfromyourpost
and increasesthelikelihood
ofyourpostinfluencing
customerdecisions.
Fig. 11.Trailfinders UK. (2023)To celebrate our award winning ‘America’sWild’ garden at the Hampton
Court Flower Show (4-9 July), we have put together a selection of holidays that showcase the USA in all
its natural glory. Link in bio. Instagram. (@Trailfindersuk) [Online]Available at:
https://www.instagram.com/p/CuTzpS-LcF1/ [Accessed 16 August 2023]
Fig. 11

13. TUI
.
Giveyourcontentrealvalue
andbeclearaboutwhatthe
valueissocustomerchoose
toengagewithyourbrand
ratherthanbeingforcedto.
Fig. 12.TUI. (2022) How to maximise your annual leave.TUI. [Online]Available at:
https://www.tui.co.uk/discover/maximise-your-annual-leave [Accessed 16 August 2023]
Fig. 12

14. Reference list
 HolidayPirates (n.d.) Best October holiday destinations. [Online] Available at:
https://www.holidaypirates.com/holidays/travel-calendar/october [Accessed 15 August 2023]
 Island Hopper TV (2023) Best Things To Do in Bali 2023 4k. YouTube. [Online] Available at:
https://www.youtube.com/watch?v=z4Coqn1a6t4 [Accessed 15 August 2023]
 Easyjet (2023) We love a good sunny turnaround selfie!. Instagram. [Online] Available at:
https://www.instagram.com/p/Cvhj8-2uPVn/ [Accessed 15 August 2023]
 TUI (2023) Going through your holiday highlights like. Instagram. [Online] Available at:
https://www.instagram.com/p/CvzAaRZoz6m/ [Accessed 15 August 2023]
 Donaldson, P. & Broad, C. (2023) Abroad in Japan. Spotify. [Online] Available at:
https://open.spotify.com/show/1dbguTBIriCwhJXlxTITFe [Accessed 15 August 2023]
 Easyjet (2022) Our Big Orange Sale is now on!. Instagram. [Online] Available at:
https://www.instagram.com/reel/CmdqwcbN7ww/?igshid=MzRlODBiNWFlZA== [Accessed 15 August 2023]
 TUI. (2022) 11 reasons why you should book with TUI. TUI. [Online] Available at: https://www.tui.co.uk/discover/why-
book-with-tui-reasons [Accessed 16 August 2023]
 Easyjet. (n.d.) Sustainability. Easyjet. [Online] Available at: https://www.easyjet.com/en [Accessed 16 August 2023]
 Easyjet. (n.d.) Sign up to our newsletter. Easyjet. [Online] Available at: https://www.easyjet.com/en [Accessed 16 August
2023]
 Ryanair. (2023) Look, if it fits it flies. Twitter. (@Ryanair) [Online] Available at:
https://twitter.com/Ryanair/status/1691758443713929612 [Accessed 16 August 2023]
 Trailfinders UK. (2023) To celebrate our award winning ‘America’s Wild’ garden at the Hampton Court Flower Show (4-9
July), we have put together a selection of holidays that showcase the USA in all its natural glory. Link in bio. Instagram.
(@Trailfindersuk) [Online] Available at: https://www.instagram.com/p/CuTzpS-LcF1/ [Accessed 16 August 2023]
 TUI. (2022) How to maximise your annual leave. TUI. [Online] Available at: https://www.tui.co.uk/discover/maximise-
your-annual-leave [Accessed 16 August 2023]