Content Marketing - Good Examples of Content Marketing in the Travel Industry

1. Content
Marketing
Good Examples of Content
Marketing in the Travel Industry
Eva Paroczai
Student Number:
76667748

2. TripAdvisor - Facebook
On the left: Facebook post about weird hotels all over the world.
On the right: The actual blog post on TripAdvisor’s website. Below each recommended hotel the rating of
the actual hotel can be found. Clicking on the reviews the website navigates us to a booking site where we
can find more information as well as the rating in more detail. (Facebook, 2019)

3. TripAdvisor - Twitter
TripAdvisor shared a
gorgeous eye-catchy
photo from an
influencer who is a
regular TripAdvisor
user too.
(Twitter, 2019)

4. TripAdvisor - Pinterest
Visitors can find not only creative, but also useful and inspiring pinborads – like this - on TripAdvisor’s
Pinterest page. (Pinterest, 2019)

5. TravelZoo – Facebook & Twitter
Compelling short video about the beautiful landscape
of Switzerland. (Facebook, 2019)
A Twitter post advertising a travel deal. The photo is
showcasing a stunning seaside of Algarve, Portugal.
The post includes a link to a landing page.
(Twitter, 2019)

6. TravelZoo – YouTube
This video is giving
valuable advice to
parents on how to
make their long travels
smooth with young
children.
A mum of two is
showing how to pack
mini suitcases with her
children’s favourite toys
and colouring books to
keep them entertained
during a long journey.
(YouTube, 2019)

7. TravelZoo – Instagram
This Instagram post
from TravelZoo can
make everyone
smile: swimming
with pigs in the
Bahamas.
The video gained
more than 4000
views within two
days as well as
many shares and
comments.
(Instagram, 2019)

8. lastminute.com – Facebook
Lastminute.com has its own cabala animal: a flamingo. The funny flamingo appears in most of the
photos and videos lastminute.com shares. (Facebook, 2019)

9. lastminute.com – Instagram
A compelling way of using
the cabala flamingo. The
adventurous flamingo
appears in typically
holiday related situations:
while sightseeing, at the
beach, ready for
parachuting, in a
restaurant etc.
(Instagram, 2019)

10. lastminute.com – Instagram
“Make your
Valentine's a bit more
pink with a romantic
gateway.” – says the
Instagram post.
Lastminute.com’s
slogan is: “Whatever
makes you pink” refers
to the pink colour of
the flamingo.
Flamingos do not born
pink. They become
pink by eating pink
crabs. In other words,
they become pink
because do what they
love. (Instagram, 2019)

11. lastminute.com – Instagram
Creating giant pictures by
putting it together using
several smaller pictures is a
unique and compelling way of
posting in Instagram.
(Instagram, 2019)

12. lastminute.com – Twitter
Popularising lastminute.com WhatsApp channel: this
post offers 20% off of the next booking to those
subscribe to lastminute.com WhatsApp channel.
(Twitter, 2019)
This post offers a downloadable travel guide to
visitors: “Where to go in March”. The guide provides
useful information on the best Spring destinations,
for example March is the best season to visit Japan to
see the cherry blossom. (Twitter, 2019)

13. Airbnb – Facebook
A thank you video
to the community
of Airbnb hosts for
using Airbnb.
(Facebook, 2019)

14. Airbnb – Twitter
A Tweet about Airbnb’s recent blog post about what’s trending
in this Summer. The post is illustrated with beautiful photos
being shared from in other Twitter user. (Twitter, 2019)
The actual blog post on Airbnb’s
website. The blog gives advice for solo
travellers, couples and families on the
best Summer destinations.
(Airbnb, 2019)

15. Airbnb – Instagram
A photo of an
accommodation being
offered to rent for tourists.
Next to the photo there is a
short description about the
surrounding landscape and
the activities available
nearby.
(Instagram, 2019)

16. Thank You

17. Source List
TripAdvisor
https://www.facebook.com/TripAdvisor
https://www.pinterest.com/tripadvisorus/
https://www.tripadvisor.com
https://twitter.com/TripAdvisorUK
TravelZoo
https://www.facebook.com/Travelzoo.UK/
https://www.instagram.com/travelzoo_uk/
https://twitter.com/Travelzoo_UK
https://www.youtube.com/user/UKTravelzoo/
lastminute.com
https://www.facebook.com/lastminute.com
https://www.instagram.com/lastminute_com/?ref=badge
https://twitter.com/lastminute_com
Airbnb
https://www.instagram.com/airbnb/
https://www.facebook.com/airbnbuk
https://press.airbnb.com
https://twitter.com/airbnb

18. References
Airbnb (2019) “What’s Trending for Summer on Airbnb” [Online] Available at: https://press.airbnb.com/whats-trending-
for-summer-on-airbnb/ [Accessed 13 June 2019]
TravelZoo (2015) YouTube “Travelzoo's Parent Trap Survival Kits” [Online] Available at:
https://www.youtube.com/watch?v=u5Gu7lLx4YQ [Accessed 13 June 2019]
TripAdvisor (2019) “10 Weird and Wonderful Hotels for A Truly Out There Experience” [Online] Available at:
https://www.tripadvisor.com/blog/10-weird-and-wonderful-hotels-for-a-truly-out-there-experience-
uk/?linkId=68381296&fbclid=IwAR1SJ557QSR878A4u6KcqjCbGfkdH3o-KCKmsaeBK2cOrkI3Bz993-Ztj-4 [Accessed 13
June 2019]