Research made for the the assessment 5,Unit 2 of 'Digital Marketing Diploma' Three examples of how travel organisations best used content marketing in a unique way.

1. Giulia Pizzimenti
Content Marketing for Travel Industries

2. Guests Blog
view
fi
nder.expedia.com shares
Travel articles from di
ff
erent
authors

3. Infographic
Created from di
ff
erent blog posts on
https://advertising.expedia.com

4. A Trusted Travel Partner
This videos are from the Series of a
Campaign called ‘A People Shaped
Travel’ , Which shows Expedia
employees going to di
ff
erent
destinations and experiencing local
things

5. Podcast
Expedia shares Podcast since 2019. However, with
the Covid 19 Pandemic created a Series to help
people to travel again

6. Airbnb Magazine is an amazing campaign that addresses to an audience that
fi
ghts for equality: It celebrates humanity
wherever it exists across borders, time zones, languages, and skin tones.

7. Airbnb City Guides: Explore the neighbourhood. Guides are divided per Neighborhoods, as each one
of them has a story to tell. Also, people who live there can gives suggestions

8. Airbnb is well known for people who want to become hosts and rent their property. Airbnb created a YouTube series
with the aim of Digital Storytelling, providing a unique prospective to the audience

9. Global Marketing Example: Airbnb cooperated with South Korean Rapper to engage with with the asian
side of the world

10. Whoever wants to read or provide
reviews, goes to Tripadvisor. The
company goes around the User
Generated campaign that give
people the opportunity to feel part
of a big group

11. Tripadvisor App opens the door to In
fl
uencers and to you to become one of them

12. Email marketing
This business has improved the return of
investments with email technique, segmented by
sale-cycle

13. References:
Image: Smith,A (2019) ‘Predictive Tourism: The Merger Of Big Data In Travel Industry’ [photograph] in smartdatacollective.com. A
available at https://www.smartdatacollective.com/predictive-tourism-merger-of-big-data-in-travel-industry/ [accessed 6 January 2021]
Image: Shimizu,A (2016) ‘ Expedia logo’ [photograph] in seeklogo.net Available at: https://seeklogo.net/expedia-logo-vector-256.html
[accessed 6 January 2021]
Image: Raymond,O (2020) ‘ TIPS AND TRICKS FOR WORKING FROM ANYWHERE IN THE U.S. WITH KIDS’ [photograph] in
view
fi
nder.expedia.com Available at https://view
fi
nder.expedia.com/work-from-here-oneikathetraveller-top-wfh-tips/ [accessed 6
January 2021]
Image: Lara,G (n.d) ‘Business Traveler’ [infographic] Available at: https://www.pinterest.it/pin/463096774155432652/ [accessed 7
January 2021]
Image: Expedia (2011) ‘Barcelona Travel Guide:Barcelona Castellers- A People Shaped Travel Video by Expedia uk’ Available at:
https://www.youtube.com/results?search_query=People+Shaped+Travel+expedia [accessed 7 January 2021]
Image: View
fi
nder (2020) ‘ Travel Podcast Episodes’ Available at: https://view
fi
nder.expedia.com/podcast/ [accessed 8 January 2021]
Image: Airbnb (n.d) ‘See the world through local lens’ [photograph] in airbnb.com Available at https://www.airbnb.com/magazine
[accessed 8 January 2021]
Image: Airbnb (n.d) ‘ Neighborhoods’ [online] in airbnb.com Available at: https://www.airbnb.com/locations [accessed 9 January 2021]
Image: Airbnb (2020) ‘Multifamily Innovation: The Landing | Host Stories | Airbnb’ Available at: https://www.youtube.com/watch?v=-
v8kOCLRABQ&list=PLe_YVMnS1oXZZu2Tq_Zc7ripbJ4f5ypDb&index=3 [accessed 9 January 2021]
Image: Airbnb (2015) ‘【Airbnb特宿企劃】住進G-Dragon的第⼆個家 這裡是GD錄⾳、練舞的場所，也是他吃飯、休息、娛樂的第⼆個
家。從未對外開放的G-Dragon錄⾳室⾸度歡迎⼤家作客，只需登⼊以下⾴⾯，於8⽉29⽇晩上11時59分前回答⼀條簡單問題，即有機會
連同其他地區的幸運兒，於9⽉21-23⽇住進GD的錄⾳室，更可與他共晉晚餐，讓你認識不⼀樣的⾸爾，不⼀樣的G-Dragon’ Available at:
https://www.facebook.com/1429447583993002/videos/1620396491564776 [accessed 9 January 2021]
Image: Vidi Guides (n.d) ‘Secret Shoreditch: Art, Cuisine and Culture Immersive Audio Tour’ Available at: https://www.tripadvisor.com/
AttractionProductReview-g186338-d21284216-Secret_Shoreditch_Art_Cuisine_and_Culture_Immersive_Audio_Tour-
London_England.html [accessed 10 January 2021]

14. Image: Vagabond Images (2018) 'TripAdvisor to become Facebook and Instagram of travel’ Available at: https://vagabondimages.in/
2018/09/26/tripadvisor-to-become-facebook-and-instagram-of-travel/ [accessed 10 January 2021]
Image: Tripadvisor (2018) ‘Sibiu?Great Choice’ Available at: Personal email example. [accessed 10 January 2021]
Image: Cli
ff
ord,C (2014) ‘Airbnb, Why the New Logo?’ [photograph] in entrepreneur.com. Available at: https://www.entrepreneur.com/
article/235709 [accessed 8 January 2021]
Image: Tripadvisor (n.d) ‘Tripadvisor’ Available at: https://www.tripadvisor.com/ [accessed 9 January 2021]