In this presentation, I have made multiple examples of the different types of content marketing strategies Travel Websites and Companies uses.

1. UNIT 2,
ASSIGNMENT 5
Daria Mozejewska
76961962

2. TASK 1, SECTION 1

3. Example 1,
Social Media,
TUI:
https://www.youtube.com/watch?v=ye
mU_Ag4yOU
This is a video that shows a tour of a
hotel in Greece, it allows customers to
view the hotel’s facilities and get an
idea of what the hotel looks like before
they book it. This is more beneficial as
people can get more in-depth
information about their hotel and
explore all the facilities before making
their final decision.

4. Example 2,
Social Media,
TUI:
https://www.instagram.com/p/Cq-
U_vyMV0L/?utm_source=ig_web_copy_li
nk&igshid=MzRlODBiNWFlZA==
This Instagram post shows people a
“guide” to Zanzibar. It has different
places to visit and attractions that
people can do whilst there. It gives
them a sneak peek into what they could
spend their time doing while there. It
also allows for a quick and smaller
chunk of information that people can
then further research into.

5. Example 3,
TUI:
https://www.tui.co.uk/discover
This is on the TUI website and shows
people many different topics that they
can investigate. From the 3 that we can
see it gives them reasons as to why
they should book with TUI or places
people can fly to from a specific
location. It gives them ideas for their
next holidays. It also provides all the
information someone may need while
deciding where to and who with to
book their holiday.

6. Example 4,
Social Media,
TUI:
https://www.tiktok.com/@tuiuk/video
/7222581112717970715
This Tik Tok shows off the beautiful
views while having lunch. It makes
people miss that view and want to go
on vacation so they will start looking
into different holidays with TUI, as they
have been reminded of the holiday
feeling.

7. Example 5,
TUI:
TUI and TUI Blue App
These two apps are available on the
App and Google Stores. On the TUI app,
people can see their holiday itinerary,
from their flights to the hotel to bus
transfers to boarding passes. It is all
there in one place. While the TUI Blue
app shows the specific hotel and allows
the viewer to see what is going on
around the hotel that day, where the
restaurants and bars are (and the
opening times), and any questions they
have they can post to find out more
information before their trip.

8. Example 6,
Social Media,
Ryanair:
https://www.tiktok.com/@ryanair/vide
o/7224104352250711322?_r=1&_t=8cE6
eEDaIzS&social_sharing=v1
This Tik Tok from Ryanair is playing
with the current trend that is going
around now. People see it and instantly
recognize it as relatable along with the
witty and funny captions. Seeing the
current trend being used makes the
content a lot funnier without even
realizing who posted it.

9. Example 7,
Ryanair:
https://www.ryanair.com/try-
somewhere-new/gb/en/podcasts/
This is part of the Ryanair website. It
shows a few podcasts of places that
Ryanair flies to and the hosts tell you
what places to visit and compile a list
for the viewer in case they did decide
to fly there.

10. Example 8,
Social Media,
Ryanair:
https://www.youtube.com/watch?v=ce
z2kYJtZoM
This is a YouTube video which Ryanair
has posted. It shows step by step on
how to check in online through the app.
Some people may struggle with it as it's
only been introduced over the last few
years, so a handy guide will help people
a lot, knowing they are fully ready for
their holiday.

11. Example 9,
Booking.com
:
https://community.booking.com/t5/Tra
vel-Discussions/bd-p/travel-
discussions?profile.language=en-gb
This is a tab on the Booking.com
website which is like a forum. People
can post and comment under existing
posts to find out information about
specific places or help other people
out. It allows for a more personalized
experience from someone who has
already been there.

12. Example 10,
Social Media,
Booking.com
:
https://fb.watch/kwOs1-dn3h/
This is a post on Facebook that
Booking.com have posted, it originally
has a gif to go along with the witty and
relatable caption. It will speak to
parents who have gone through the
same thing and will remind them of
spending time together as a family.

13. Example 11,
Social Media,
Booking.com
:
https://www.instagram.com/p/CsJMb8
QtEWO/
This is a post on Instagram made by
Booking.com. With the Eurovision going
on in Liverpool, they have made a post
about the iconic music destinations
around Britain to get more people to
come to the UK for a themed musical
holiday.

14. Example 12,
‘The Travel
Diaries’
Podcast:
https://open.spotify.com/show/22P5ly
R8nYtQiOUj6WFxJn?si=cdd856af443f42e
3
With this podcast, the host Holly brings
on special celebrity guests and speaks
to them about their adventures around
the world and everything surrounding
that. It’s a good and easy way for
someone to find out a lot of
information about different countries
all while going along with their daily
life, all while getting them excited for
any holidays they are looking to plan.

15. Link to presentation

16. References
■ Booking.com (n.d) ‘Travel Discussions’ [online] Available at: https://community.booking.com/t5/Travel-
Discussions/bd-p/travel-discussions?profile.language=en-gb [Accessed on 11 May 2023]
■ Booking (2023) [online] Available at: https://www.instagram.com/bookingcom/ [Accessed on 14 May
2023]
■ Booking (2023) [online] Available at: https://www.facebook.com/bookingcom/ [Accessed on 14 May
2023]
■ Champion, J. (2022) ’20 Content marketing examples that stand out in 2022’ HubSpot [online] Available
at: https://blog.hubspot.com/marketing/marketing-examples-online-resources [Accessed on 11 May
2023]
■ HubSpot Marketing (2022) ‘What everyone must know about content marketing?’ [online] Available at:
https://www.youtube.com/watch?v=TkskQD1Lt4A&t=165s [Accessed on 11 May 2023]

17. References
■ Ryanair (2023) [online] Available at:
https://www.tiktok.com/@ryanair/video/7224104352250711322?_r=1&_t=8cE6eEDaIzS&social_s
haring=v1 [Accessed on 11 May 2023]
■ Ryanair (2019) ‘Ryanair’s online check-in process’ [online] Available at:
https://www.youtube.com/watch?v=cez2kYJtZoM [Accessed on 11 May 2023]
■ Ryanair Podcast (n.d) [online] Available at: https://www.ryanair.com/try-somewhere-
new/gb/en/podcasts/ [Accessed on 11 May 2023]
■ The Travel Diaries (2023) [online] Available at:
https://open.spotify.com/show/22P5lyR8nYtQiOUj6WFxJn?si=cdd856af443f42e3 [Accessed on 11
May 2023]
■ Tui UK & Ireland (2023) [online] Available at:
https://www.tiktok.com/@tuiuk/video/7222581112717970715 [Accessed on 11 May 2023]

18. References
■ Tui (n.d) ‘Tui Discover’ [online] Available at: https://www.tui.co.uk/discover [Accessed on 11 May
2023]
■ Tui UK (2023) [online] Available at: https://www.instagram.com/p/Cq-
U_vyMV0L/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA== [Accessed on 11 May
2023]
■ Tui UK (2019) ‘Tui Blue Sensatori Atlantica Caldera Palace | Resort Tour’ [online] Available at:
https://www.youtube.com/watch?v=yemU_Ag4yOU [Accessed on 11 May 2023]

19. TASK 2, SECTION 2

20. Link to video pitch

21. TASK 2, SECTION 3

22. Script for Video Pitch
■ Hello. My name is Daria and today I will be talking about content marketing,
specifically targeted around travel-related websites and companies. I will be
comparing the types of content marketing and what in my opinion is the most
effective.
■ To start off I will be speaking about the use of humour in posts. On social
media like Tik Tok where it is all very fast-paced and a lot of quick-wit
humour, seeing a post from a brand joining in with current trends makes it
more relatable and sometimes surprising, in a good way. I will use the Ryanair
Tik Tok for this example. The incorporating of a current trend of John Cena
dancing along to some music, along with a funny and witty caption “I wasn’t
asking, I was telling you” makes it so much more relatable to this generation
who are working towards their holiday. It makes them remember that and
think about Ryanair when booking their next holiday.

23. Script for Video Pitch
■ The next content marketing strategy is guide videos. These can be simple and
quick videos demonstrating how to use their app to check in for your flight,
just like the Ryanair video. Or they can be more in-depth, longer videos
showing people around resorts just so they can exactly see what the hotel they
are booking is offering. In my opinion, the longer guide video of the hotel was
really helpful when booking our holiday as we could see and know what to
expect beforehand. It also helped with making the decision as it was nicer to
see the hotel in not just pictures.
■ Thirdly, the use of phone apps. Everyone nowadays is glued to their phones
and has their phone on them at all times. Having something simple as what
time the breakfast, lunch and dinner times are, and what activities are on that
day and night will allow guests to see and plan their evening accordingly,
without having to leave their sunbeds. As well as having your whole trip
itinerary in one place allows you to have and see all the information you need
in one place.

24. Script for Video Pitch
■ Last but not least, podcasts. Podcasts are an easy way to absorb and listen to
information all while getting on with your daily tasks. Listening to someone
describe what attractions are available, about the weather and many other
things. If you don’t like the sound of something skipping to another place, or
episode, is as easy as ever.
■ Now these were the best content marketing techniques in my opinion because
it all follows a sequence from when you first see the brand on social media, to
looking at videos of specific hotels or listening to podcasts to help you decide
where to go, to actually booking your holiday and getting everything ready to
go. It gets you excited and really looking forward to your well-deserved time
off.

25. TASK 2, SECTION 4

26. Link to the blog article
■ https://marketingdaria.wordpress.com/2023/05/24/travel-companies-
content-marketing/