![Carla Rosa Bentele
“Travel
Treasures:
Inspirational
Content
Marketing
Ideas for
Travel
Companies”
Fig 1. AirbnB (2023) Chamonix [photograph]](https://image.slidesharecdn.com/traveltreasuresinspirationalcontentmarketingideasfortravelcompanies-231122194638-606bb8b4/85/Travel-Treasures_-Inspirational-Content-Marketing-Ideas-for-Travel-companies-pdf-1-320.jpg)
![Carla Rosa Bentele Fig 2. Palm Heights (2023) Instagram [photograph]
CONTENT MARKETING
Content marketing is crucial in the
travel industry, to engage and inspire
travellers.
From sharing destination insights to
offering immersive experiences, a
strategic approach can showcase your
offers whilst also building a strong
connection with the audience in a non
salesy way.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Travel Treasures_ Inspirational Content Marketing Ideas for Travel companies.pdf
- 1. Carla Rosa Bentele “Travel Treasures: Inspirational Content Marketing Ideas for Travel Companies” Fig 1. AirbnB (2023) Chamonix [photograph]
- 2. Carla Rosa Bentele Fig 2. Palm Heights (2023) Instagram [photograph] CONTENT MARKETING Content marketing is crucial in the travel industry, to engage and inspire travellers. From sharing destination insights to offering immersive experiences, a strategic approach can showcase your offers whilst also building a strong connection with the audience in a non salesy way.
- 4. Carla Rosa Bentele Fig 3. Canopy and Stars (2023)a Blog [photo] CANOPY AND STARS Travel Blog Canopy and Stars specialise in unique spaces, allowing individuals to embrace a wilder lifestyle. Their well crafted blog called ‘Find your Wild’ is a great example of content which is curated with their niche audience in mind.
- 5. Carla Rosa Bentele Fig 4. Canopy&Stars (2023)b Podcast [photo] CANOPY AND STARS Podcast A great example of a podcast that focuses on the brand lifestyle.
- 6. Carla Rosa Bentele Fig 5. Canopy&Stars (2023)c instagram [photo] CANOPY AND STARS Social Media Campaign A great example of social media content that uses a great hashtag of #alifemorewild #canopyandstars which encourages users to showcase their own experiences and wild adventures.
- 7. Carla Rosa Bentele Fig 6. Airbnb (2023)b cannonball lake front [photograph] AIRBNB Travel Video Airbnb is an online marketplace that connects people who want to rent out their homes with travelers looking for accommodations. A great piece of immersive video content showcasing unique stays, local experiences, and the diverse cultures of destinations.
- 8. Carla Rosa Bentele Fig 7. Airbnb (2023)c email newsletter [photograph] AIRBNB Email newsletter A well crafted email newsletter combining great copy writing, beautifully shot travel imagery and categorised easy to navigate call to actions.
- 9. Carla Rosa Bentele Fig 8. Travelbag (2023)a Puerto Rico stories[photograph] TRAVELBAG Call to Action Travelbag effectively leverages their Instagram stories by sending employees to destinations they promote. They engage with their audience by inviting them to 'ask me a question’ about the trip at the end which starts a friendly easy dialogue leading to potential sales.
- 10. Carla Rosa Bentele Fig 9. Travelbag (2023)b IG Guides [photo] TRAVELBAG Guides Travelbag effectively utilises travel guides as content to provide travel recommendations offering valuable insights to specific destinations.
- 11. Carla Rosa Bentele Fig 10. Palm heights (2023)b Instagram stories [photo] Fig 11. Palm heights (2023)c Sports range [photo] PALM HEIGHTS User Generated Content Palm Heights Hotel collaborates with local designers and also creates exclusive merchandise with the hotel's logo which is a brilliant content strategy to gain exposure in several ways.
- 12. Carla Rosa Bentele Qatar Airways (2022) QATAR AIRWAYS Virtual Reality AVerse, is a virtual reality Metaverse experience for pre journey exploration, which exemplifies innovative content marketing.
- 13. Carla Rosa Bentele Fig 12. Qatar Airways (2022)b Privilege Club [photograph] QATAR AIRWAYS Customer Loyalty Program The Privilege Club, Qatar Airways' customer loyalty program, strategically utilises content marketing by offering exclusive perks for repeat customers.
- 14. Carla Rosa Bentele Fig 13. Naomi Jane Adams (2021) Instagram [Photo] QATAR AIRWAYS Influencers Naomi Jane Adams is a excellent example of a well paired travel influencer that shares personal experiences of the brand, which taps into a targeted engaged audience, builds credibility, and creates a narrative around Qatar's luxury travel offerings.
- 15. Carla Rosa Bentele Fig 14. Travelbag (2023)b Instagram [photograph] SUMMARY Primary Goal of Content Marketing ● Engage & Inspire your audience ● Build brand awareness ● Establish authority in the industry ● Nurture customer relationships
- 17. Carla Rosa Bentele REFERENCE LIST Air101 (2022) Privilege Club [online] Available at : https://www.pinterest.co.uk/pin/676595544011959173/ [Accessed 23.11.23] Airbnb (2023)a Instagram [Photograph] Available at: https://www.airbnb.co.uk/luxury/listing/752164921174024333?adults=1&category_tag=Tag%3A8253&children=0&enable_m3_private_room=true&infants =0&pets=0&photo_id=1532017988&search_mode=flex_destinations_search&check_in=2023-12-02&check_out=2023-12-09&source_impression_id=p3_ 1700650931_aBIpEYSpvUAJWxoy&previous_page_section_name=1000 [Accessed 22.11.23] Airbnb (2023)b cannonball lake front [Video] Available at:https://youtu.be/2poCn68HK7c?si=1IBFI23jr8LJ8-qP [Accessed 23.11.23] Airbnb (2023)c Email newsletter [Video] Available at: My personal email [Accessed 23.11.23] Canopy&Stars (2023)a Blog [Photograph] https://www.canopyandstars.co.uk/glamping/dog-friendly-holidays/[Accessed 27.9.23] Canopy&Stars (2023)b Podcast [Photograph] https://www.canopyandstars.co.uk/a-life-more-wild-podcast/[Accessed 27.9.23] Canopy and stars (2023) Instagram [Photograph] Available at: https://www.instagram.com/canopyandstars/tagged/ [Accessed 22.11.23]
- 18. Carla Rosa Bentele REFERENCE LIST Naomi jane Adams (2021) Instagram [online] Available at: https://www.instagram.com/p/CTgl31djbui/ [Accessed 23.11.23] Palm Heights (2023)a Culture [Photograph] https://www.instagram.com/stories/highlights/17999258773523914/[Accessed 2.10.23] Palm Heights (2023)b Sports range [Photograph] https://palmheights.store/collections/all [Accessed 2.10.23] Palm Heights (2023)c Instagram [Photograph] Available at: https://www.instagram.com/palmheightsgc/ [Accessed 22.11.23] Qatar Airways (2022)a Introducing QVerse [online] Available at :https://www.tiktok.com/@qatarairways/video/7233681752017865986?is_from_webapp=1&sender_device=pc&web_id=7226296962310604314 [Accessed 23.11.23] Travelbag (2023)a Puerto Rico Stories [Photograph] Available at: https://www.instagram.com/stories/highlights/17894621090639056/ [Accessed 30.9.23] Travelbag (2023)b IG Guides [Photograph] https://www.instagram.com/travelbaguk/guides/[Accessed 27.9.23] Travelbag (2023)c Boro Boro Instagram [Photograph] Available at: https://www.instagram.com/p/Cwf7KAnLMdm/ [Accessed 2.10.23]