Inbound and social media marketing - Travel Industry.

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The document contains 11 figures that are screenshots from various travel and tourism websites and resources such as TripAdvisor, VisitScotland's Instagram page, travel blogs, podcasts, magazines, guidebooks, and informational emails. The figures provide examples of how different organizations use social media, blogs, magazines, and other online and physical resources to promote travel destinations, share travel tips and advice, and engage potential visitors.

Marketing

Elizabeth Carey - 76996469
Fig.1. TripAdvisor.co.uk (2019) A screenshot of testimonials and responses from the hotel that had been reviewed in Paris. (Screenshot Image.)

Elizabeth Carey - 76996469
Fig.2. TripAdvisor.co.uk (2019) A screenshot of the websites use of their own and previous customers
images.

Elizabeth Carey - 76996469
Fig.3. VisitScotland Instagram(2019) A screenshot of the organisation’s Instagram page
and video selections on their ‘IGTV.’

Elizabeth Carey - 76996469
Fig.4. (2019) Opodo. Screenshots of Opodo’s blog showcasing their different topics
they cover.

Elizabeth Carey - 76996469
Fig.5 (2019) Indietravelpodcast. Screenshots of the most recent episodes of indie travel podcast.

Elizabeth Carey - 76996469
Fig.6 (2019) Fourseasons. Screenshots of Four Seasons online magazine.

Elizabeth Carey - 76996469
Fig.8 (2019) Telluride. (A screenshot of a travel company for Telluride in Colorado.

Elizabeth Carey - 76996469
Fig.9 (2019)Australia.com (A screenshot of a guidebook for the great barrier reef.)
Fig.10 (2019)LonelyPlanet(A
physical guidebook for San
Francisco with pull out map,
Airport card and planning advice.)

Elizabeth Carey - 76996469
Fig.11 (2019)Reallygoodemails.com(A screenshot of an informational email.)

Elizabeth Carey - 76996469
Fig.8 (2019) Telluride. (A screenshot of a travel company for Telluride in Colorado. Available at https://www.visittelluride.com/
[Accessed on 3rd December 2019]
Fig.9 (2019)Australia.com (A screenshot of a guidebook for the great barrier reef. Available at https://www.australia.com/en/places/cairns-and-
surrounds/guide-to-the-great-barrier-reef.html
[Accessed on 5th December 2019]
Fig.10 (2019)LonelyPlanet(A physical guidebook for San Francisco with pull out map, Airport card and planning advice. Available at
https://shop.lonelyplanet.com/pages/guide-books
[Accessed on 6th December 2019]
Fig.11 (2019)Reallygoodemails.com(A screenshot of an informational email.) Available at https://reallygoodemails.com/emails/dont-let-planning-travel-
drive-you-nuts/
[Accessed on 6th December 2019]

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Travel Treasures_ Inspirational Content Marketing Ideas for Travel companies.pdf

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In this presentation, I have explored how content marketing can be a game changer for a travel related website. I have conducted extensive online research to curate an inspiring pitch for my client. The travel industry is dynamic, and to stand out, a well crafted online presence is crucial. I have explored various examples of content marketing strategies employed by different organisations, offering a range of insights and inspiration. My presentation showcases excellent blogs, captivating visuals, engaging videos, and informative podcasts, all tailored to the travel sector.

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Inbound and social media marketing - Travel Industry.

2. Elizabeth Carey - 76996469 Unit 2 – Inbound & social media marketing

3. Elizabeth Carey - 76996469 Fig.1. TripAdvisor.co.uk (2019) A screenshot of testimonials and responses from the hotel that had been reviewed in Paris. (Screenshot Image.)

4. Elizabeth Carey - 76996469 Fig.2. TripAdvisor.co.uk (2019) A screenshot of the websites use of their own and previous customers images.

5. Elizabeth Carey - 76996469 Fig.3. VisitScotland Instagram(2019) A screenshot of the organisation’s Instagram page and video selections on their ‘IGTV.’

6. Elizabeth Carey - 76996469 Fig.4. (2019) Opodo. Screenshots of Opodo’s blog showcasing their different topics they cover.

7. Elizabeth Carey - 76996469 Fig.5 (2019) Indietravelpodcast. Screenshots of the most recent episodes of indie travel podcast.

8. Elizabeth Carey - 76996469 Fig.6 (2019) Fourseasons. Screenshots of Four Seasons online magazine.

9. Elizabeth Carey - 76996469 Fig.7 (2017) Brogan Tate – YouTube. (A screenshot of a travel vlogger’s video for working with a travel brand

10. Elizabeth Carey - 76996469 Fig.8 (2019) Telluride. (A screenshot of a travel company for Telluride in Colorado.

11. Elizabeth Carey - 76996469 Fig.9 (2019)Australia.com (A screenshot of a guidebook for the great barrier reef.) Fig.10 (2019)LonelyPlanet(A physical guidebook for San Francisco with pull out map, Airport card and planning advice.)

12. Elizabeth Carey - 76996469 Fig.11 (2019)Reallygoodemails.com(A screenshot of an informational email.)

13. Elizabeth Carey - 76996469 Fig.1. TripAdvisor.co.uk (2019) A screenshot of testimonials and responses from the hotel that had been reviewed in Paris. (Screenshot Image.) Available at https://www.tripadvisor.co.uk/Hotel_Review-g187147-d188729-Reviews-Le_Bristol_Paris-Paris_Ile_de_France.html [Accessed on 3rd December 2019] Fig.2. TripAdvisor.co.uk (2019) A screenshot of the websites use of their own and previous customers images. (Screenshot Images.) Available at https://www.tripadvisor.co.uk/Hotel_Review-g147265-d260445-Reviews-Waves_Hotel_Spa_by_Elegant_Hotels-Saint_James_Parish_Barbados.html [Accessed on 3rd December 2019] Fig.3. VisitScotland Instagram(2019) A screenshot of the organisation’s Instagram page and video selections on their ‘IGTV.’ Available at https://www.instagram.com/visitscotland/ [Accessed on 3rd December 2019] Fig.4. (2019) Opodo. Screenshots of Opodo’s blog showcasing their different topics they cover. Available at https://www.opodo.co.uk/blog/category/destinations/ [Accessed on 3rd December 2019] Fig.5 (2019) Indietravelpodcast. Screenshots of the most recent episodes of indie travel podcast. Available at https://indietravelpodcast.com/travelpodcasts/ [Accessed on 3rd December 2019] Fig.6 (2019) Fourseasons. Screenshots of Four Seasons online magazine. Available at https://www.fourseasons.com/magazine/discover/ [Accessed on 3rd December 2019] Fig.7 (2017) Brogan Tate – YouTube. (A screenshot of a travel vlogger’s video for working with a travel brand. Available at https://www.youtube.com/watch?v=Q2aBNX0nsjk [Accessed on 3rd December 2019]

14. Elizabeth Carey - 76996469 Fig.8 (2019) Telluride. (A screenshot of a travel company for Telluride in Colorado. Available at https://www.visittelluride.com/ [Accessed on 3rd December 2019] Fig.9 (2019)Australia.com (A screenshot of a guidebook for the great barrier reef. Available at https://www.australia.com/en/places/cairns-and- surrounds/guide-to-the-great-barrier-reef.html [Accessed on 5th December 2019] Fig.10 (2019)LonelyPlanet(A physical guidebook for San Francisco with pull out map, Airport card and planning advice. Available at https://shop.lonelyplanet.com/pages/guide-books [Accessed on 6th December 2019] Fig.11 (2019)Reallygoodemails.com(A screenshot of an informational email.) Available at https://reallygoodemails.com/emails/dont-let-planning-travel- drive-you-nuts/ [Accessed on 6th December 2019]

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