This document discusses various content marketing strategies used by travel websites and blogs. It provides examples of strategies used by Expedia, travel influencers' blogs, travel magazines, and travel planning apps. The content features interactive elements like images, blogs, and videos. It also provides expert advice and commentary on destinations from companies like Lonely Planet. Overall, the content aims to provide helpful travel guidance and inspiration for those who love travel.

1. CONTENT
MARKETING
Travel Websites

2. Travel Blog That Help
You To Get
Wonderful Travel
Tips
Image 1 and 2 showing the content strategy of I am Aileen blog
(Adalid, 2020).

3. Image 1 and 2 shows travel journey that published by The Extra Pack of Peanuts Podcast (Sherry and Sherry, 2013).

4. Image 1 showing the content strategy of Expedia (Expedia, 2020)

5. Travel Before You Run of Time ..
Image 1 and Image 2 showing the top travel influencer (Johnston, 2020)

6. Travel Blog That
Promotes
Destination
Packages
I m a g e s 1 s h o w s t h e h o l i d a y p a c k a g e s (Malaysia Packages - Star Travel Malaysia, 2020)

7. Image 1& 2 are based on content in Outlook Travel Magazine (Redd,2020)

8. Image 1isbased on content in AirbnbMagazine website (Kahn,2019)

9. TRAVEL PLANNER APPS
Image 1,screenshot courtesy of iTunes (Zaino,2017)

10. BY people who love
travel,
FOR people who love
travel
Image 1 & 2 are screenshots from Not Just Travel's Website (Not Just Travel, 2020)

11. L o n e l y P l a n e t c a n
p r o v i d e e x p e r t
c o m m e n t a n d a d v i c e
f o r t r a v e l a n d
b u s i n e s s m e d i a
Image 1,2&3 are screenshots and image from
Skift and
Not Just Travel's Website (Whyte 2020)

12. Conclusion
all the content marketing strategy that have been
choose are:
• The contents are interactive
• The contents full of information's that
help people to get better travel
guidance
• It is multi-faceted which consist of
variety images, blogs and videos

13. REFERENCES
Adalid, A., 2020. I Am Aileen – Lifestyle & Travel Blog. [online] I am Aileen. Available at: <https://iamaileen.com/> [Accessed 16 May 2020].
Sherry, T. and Sherry, H., 2013. It’S Okay To Not Know Your Exact Path W/ Jon Santiago. [podcast] Extra Pack of Peanut. Available at:
<https://extrapackofpeanuts.com/show/> [Accessed 16 May 2020].
Kahn, J., 2019. AirBnb Magazine, [online] Available at: <https://medium.com/airbnbmag/smart-travel/home> [Accessed 16 May 2020].
Redd, D., 2020. Outlook Travel Magazine, [online] (3), p.Cover page. Available at: <https://www.outlooktravelmag.com/magazine/issues/5-outlook-travel-magazine-issue-3>
[Accessed 16 May 2020].
Redd, D., 2020. Landmark Attractions. Outlook Travel Magazine, [online] (3), pp.76-77. Available at: <https://www.outlooktravelmag.com/magazine/issues/5-outlook-travel-
magazine-issue-3> [Accessed 16 May 2020].
YouTube. 2020. Expedia. [online] Available at: <https://www.youtube.com/user/Expedia> [Accessed 16 May 2020].
Johnston, Z., 2020. These 56 Instagram Travel Influencers Will Inspire Your Wanderlust Dreams. [online] UPROXX. Available at: <https://uproxx.com/life/best-travel-
influencers-on-instagram-2019-new/> [Accessed 16 May 2020].
Star Travel Malaysia. 2020. Malaysia Packages - Star Travel Malaysia. [online] Available at: <https://www.startravel.com.my/tour-tag/malaysia-package/> [Accessed 16 May
2020].
Shop.lonelyplanet.com. 2020. Shop Guide Books, Travel Advice & Inspiration, Language Guides, And Lonely Planet Kids - Lonely Planet UK. [online] Available at:
<https://shop.lonelyplanet.com/> [Accessed 16 May 2020].
Not Just Travel. 2020. The Travel Podcast. [online] Available at: <https://www.notjusttravel.com/blog/podcasts> [Accessed 16 May 2020].
Whyte, P., 2020. Lonely Planet Buys Destination Content Company Arrivalguides. [online] Skift. Available at: <https://skift.com/2019/02/19/lonely-planet-buys-destination-
content-company-arrivalguides/> [Accessed 16 May 2020].