Content Marketing is essential now more than ever. The travel industry significantly benefits from it. However, it isn't just about making a post or a video; it should be meaningful for your target audience and go beyond the product or service you offer. You can build lasting relationships with your customers if you have a great content marketing strategy.
4. “Content marketing is the process of
planning, creating, distributing, sharing, and
publishing content via channels such as
social media, blogs, websites, podcasts, apps,
press releases, print publications, and more.
The goal is to reach your target audience and
increase brand awareness, sales,
engagement, and loyalty.”
Hubspot.com
7. Develop meaningful relationships with
the target audience
Generates strong leads and increases
conversation rate
Establish credibility and industry
authority
Expands organic search and strongly
supports paid search
Increase audience loyalty and brand
advocates.
8. YOUR CONTENT
MARKETING SHOULD…
Be consistent across all platforms
have an omnichannel approach
be original content with the support of
curated content
user-generated content - UGC
have a clear call to action - CTA
include non-sales-related content
10. Made possible by Hosts campaign is an
excellent example of user-generated
content - UGC. Airbnb claims that most of its
content comes from hosts and travellers. The
company created a series of videos to thank
their customer's loyalty using photos of real
stays.
"Our goal in Marketing is to educate the
world on the possibilities that our Hosts open
up for our guests" Airbnb
NO.1
11. Since Airbnb's organic search is intense,
their marketing strategies 'are focused
on educating the world about hosted
travel and what makes Airbnb
unique"Airbnb. Their non-sales content
is excellent and continually feeds the
audience with content related to the
company, stays, experiences and more.
NO.2
12. NO.3
Airbnb Instagram content offers users
short reels. The creativity and recreation
in these short videos entertain and
incite the audience to go to their
website and look for more information
about the showcased place.
13. A collection of travel articles, tips and
how-to guides offer a perfect mix of
information, education and engagement
for website users. Their website also
encourages users to generate content by
creating communities where the audience
can find and exchange experiences.
NO.4
14. booking.com's YouTube channel offers one
of the most creative collections of travel
videos allowing users to learn about
worldwide travel destinations relaying in the
power of storytelling.
NO.5
15. With a solid omnichannel approach
within social media, booking.com offers
content for different cultures and
audiences. LinkedIn is an excellent
example of the diversity of its content; it
covers informative posts that can impact
tourism and the travel industry.
NO.6
16. Passport Heavy is a company created by
Jubril Agoro, a Digital Marketing entrepreneur
and Digital Nomad. Jubril creates travel-
related visual content, His YouTube channel
has 332k subscribers, and his videos can
reach 1million views. His YouTube channel
offers the best information from first-hand
experiences. Jubril covers anything from
flights to experiences, including prices and
step-by-step guides from different places
across the globe.
NO.7
17. Visit Scotland is a website that promotes
Scotland's tourism, enhancing environmental
consciousness and sustainable travel. Their
website offers information for those who
intend to visit Scotland, and their content is
an excellent mix of education and
information.
NO.8
"With 91% of all web traffic coming from organic
search* from websites such as Google, our priority is
to create high-quality, engaging content that
makes Scotland easy to discover online"
VisitScotland
18. Visit Scotland YouTube video offers a short
clip educating people on how to preserve
Scottland's natural beauty. These short clips
present real moments in outdoor scenarios;
they are engaging, clear and entertaining.
The content is simple and relatable and
sinks in the audience, making it easy to
remember.
NO.9
19. 0 to Travel is a well-rounded travel podcast, and it
has ranked in the Top 5 travel podcast in 2022.
During the episodes, it is possible to hear first-hand
experiences from travellers worldwide. The main
focus is to offer the best content possible to help
people include travel in their lives. It is an inspiring
podcast for those who think they can't afford it or
don't have the time to do so. "Think of Zero To Travel
as an a la carte menu serving up whatever
information you need right now that will help you
add more travel into your life" Jason Moore
1.
NO.10
