A city that is …
Global Powerhouse Multi - Dimensional Newand Exciting
New & unique experiences that the world has to offer.
You want it? - We have it!
Indians, when they go out to see new places, they want to have new & unique experiences. It
makes them feel that they are & will be seen as evolved travelers.
The perception is “Everyone has gone to Singapore.”
It is losing out to exotic and unexplored holiday destinations
which offer new experiences.
Lets make Singapore the boiling point of
all unique experiences the world has to offer.
Lets make Singapore the boiling point of
all unique experiences the world has to
How do we do that?
Through the following filters
A city that providesa completeimmersive world experiencethroughits 3 pillars
in termsof roads, parks,islands,
in termsof music, nightlife,sky-diving,
in termsof food, people,
What is All-In-Singapore!
Every user journey begins with a choice.
So, how do we make them choose Singapore?
MAKING THEM CHOOSE
How do we do this?
city has to offer
user wants to have
A first of a kind tourism video
that showcases the awesome experience of
the city from an alien’s perspective.
Watch video here!
Before you proceeds
Why the Alien’s perspective?
- An alien will find everything new and interesting
- An alien represents an unfamiliar person having an
awesome time in Singapore
- This re-positions Singapore as a new place, even
for those who have already been there.
- And because an alien would want to experience
everything grand the world has to offer and there’s
no better place to do so than Singapore
WHAT HAPPENS THEN?
As we introduce the story of interest led vacations/breaks that are a far cry from stereotypes, the
mundane, and the boring tourism videos, we release it on the brand’s YouTube channel. The
conversation continues with the users via
This further leads into a series of
before/after images with case study videos
being released online
The most liked/retweeted
picture will be awarded a
trip to the destination- he
We urge users to click
moment from the video
and share it on
Instagram & Twitter.
Teaser walkthroughs (GoPro) of the new & unique experiences that the city has to offer through
visually appealing gifs, images & videos to capture the users attention.
Utilizing social media properties like Snapchat, Instagram, Pinterest, Vines etc. we will
offer them seamless online discovery.
Big idea – All-in-Singapore Challenge
A unique travel show sponsored by Singapore Tourism in
collaboration with Fox traveler- where you explore the world in
Engaging users on social media to tell us about new experiences in the world they would one
day like to tick off from their travel bucket list.
How it works
Using the best requests, we will create the “All-In-Singapore” travel challenge.
A travel show on YouTube powered by Singapore Tourism.
5 users paired with 5 travel celebrities. One city. One Amazing journey.
on google chrome
We will create a widget
that would constantly
remain with the user, to
provide the latest updates,
fare alerts, and more.
Constantly reminding the
users that the
Singapore is just a click
A pub/restaurant is often a cool place
to unwind. Its is a place where we
people initiate discussion on their life,
their plans, etc.
A perfect place to start a
conversation about a trip.
As they order their beverages, like a
cocktail, mocktail, iced tea, beer etc.
we will give them a coaster, that is
personalized to their drink.
The coaster willcome attached with RFID
On placing the phone on the coaster, it will
launch a video/teasers that showcases the
best destination toenjoy the ordered
Video that showcase real time events.
A unique functionality that engages users to
break away from the monotony of life & explore
When a person views our ad in the morning at
11.00am he is told how he could be spending the
same time doing more exciting things in
So if he happens to see the ad in the evening
the video changes to what Singapore has to
offer him real time.
Facilitating the All-In-Singapore experience!
The website is an All-In-Singapore experience! Based on customized requests it will
throw up various new experiences in the city in tune with user interests.
Big Idea – Air BNB Bid
A unique concept of Singapore Tourism in collaboration with Air BnB bidding for potential travelers to
come explore the city that promises everything.
Creating a unique proposition, where users pondering on a trip to the city can register themselves for a
And with 190+ local hosts bidding, you have a chance to have your trip sponsored for FREE
The bid page will be a part of the website itself.
The winning bid will be covered through blogs & reviews.
Travelers are always looking for deals, but seldom get it because
deals come and go in seconds. But what if we release 5 exciting trip
deals every month on Twitter & Facebook, for just for 1 minute each?
Brand will notify users a day before.
The next day brand will send out tweets with special
deals which the user has to catch.
The FIRST ONE to retweet or share the #CatchItAll
tweet will win the trip.
The tweet can appear any time of the day & all the
user needs to do is follow the brand & keep an eye
out to #CatchItAll.
Collaborating with travel
websites & airlines to provide
Collaborating with travel websites &
airlines to provide special packages.
For segmented target audiences.
HoneymoonersSolo Travelers Family
Off beat travelers Re- union
All-For-One Package –
For the Solo Traveler
This package is specifically designed for the
solo traveler to provide flight tickets + staying
for a cheap price.
This gives the solo traveler the freedom to
chose beyond an itinerary.
After choosing his package, the traveler will be given
a choice to create his perfect itinerary to explore all
that he wants to (without any restrictions) in Singapore
in 48 hours.
Based on the best itinerary, few lucky solo travelers
can have their desired plan,
FREE of cost.
Placement of banners on various travel portals
All-For-Two Package –
For the Honeymooners
A honeymoon package that can be yours for just two
Singapore Tourism Tweets
honeymoon offer on their
The first couple to claim
the offer by tweeting
#AllForTwo at the same
time, wins the package
A package that’s
specially made for
involves a romantic
week in Singapore
Singapore for All
For the Family
Participate on behalf of the family and win the trip
Phase 3: Talking about the All-In-Singapore
By inspiring people to share their experiences on social
User Generated Content Testimonials Special Experiences
CREATING POST LAUNCH SOCIAL BUZZ
After the video launch, we create a buzz on
social and blogging platforms of many
Alien/UFO sightings around Singapore.
Amplifying the news about the sighting, we
will involve influencers and bloggers to keep
up the hype.
Video content and stories on blogs like
ScoopWhoop, Story Pick, Diply, Bored
Panda will also add up a lot to the
Recruitment. Influence. Support.
The different groups of travellers seek different kind of
information and require a different style of conversations.
Tapping all the travelers and social junkies, there lies an
opportunity on Instagram where people show off their travel
adventures for no reward whatsoever. Some even hope to get
featured on Nat Geo.
The idea is to reward travellers and enthusiasts for sharing their
travel stories and memories, and in the process creating content
around the unlimited memories and interests that can be
experienced at Singapore
Whenever a user uploads a picture/video using #AllInSingapore, we will tag
ourselves (Singapore Tourism) on the best entries.
The picture will get added to our Instagram page/catalogue, and at the end of a
month long Instagram campaign we would showcase a collection ofall the pictures in
a forma musical StopGapFilm on ourdifferent Social Media Platforms.
This unique music project can be a great connect between the users and there stories
around Singapore. Celebrating the user content we give them a reason to remember
there stories forlifetime.
SOCIAL ENGAGEMENT ON TWITTER
By inspiring people to share their experiences on twitter we can engage them around different contest and there first
hand expernces around Singapore.
An engageing contest on twitter where we ask users to share their unique experinces around Singapore and in return
we gratify them for the same.
Further taking this engagement ahead we
will hopintoother platforms like Pinintrest
andFlicker. Where we can engage a large
mass ofaudience according tothere interest.