WEBSITE ANATOMY
What makes a Good Website?
ABOUT THE SPEAKER
Zakery Kates is the founder of Simple Edge Marketing, a
Web Development and Web Marketing firm in
Naperville.
Simple Edge has been building Custom Wordpress
websites since 2010.
2014 - Simple Edge won the Naperville Chamber's
Small Business of the Year Award in the Young
Entrepreneur Category.
Additionally, Zak is an officer with the Naperville
Jaycees, a KidsMatter Board Trustee and the Social
Media Director for Naperville's Ribfest.
• How are websites built?
• What makes a good website?
• Where to begin w/ a small budget
HOW ARE WEBSITES
BUILT?
• HTML/CSS
• JavaScript
• PhP (asp.net)
HTML/CSS
• HTML is your content - Raw Materials
• CSS is how your content looks - Blue Print
HTML/CSS CONT…
• <head>
• <body>
HTML/CSS CONT…
• Playing w/ DIVs
• Playing w/ List Items
• What are Classes and IDs?
JAVASCRIPT (JQUERY)
• Interactivity on your website
• JavaScript Libraries - jQuery, etc.
PHP (ASP.NET)
• Server Side Scripting Languages
• CMS (Content Management Systems)
WHAT MAKES A GOOD
WEBSITE?
• Page Structure
• User Experience
PAGE STRUCTURE
• Webpage Load Speed
• SEO (Search Engine Optimization)
• Security
LOAD SPEED
SEO
SEO CONT…
• What’s google’s goal?
SEO CONT…
• Permalink
• Title
• Description
• H1
• Content
• Images (title and name)
• Additional Media
USER EXPERIENCE
• Mobile
• Design
• Content
MOBILE
DESIGN
DESIGN CONT…
• It takes only .05 seconds (a blink of an eye)
for visitors to form an opinion about your
website. Source: BBC
DESIGN CONT…
• Keep it Simple
• Clear Messaging
• Easy to navigate (search box)
• Don’t use too many colors (mindful of
disabilities)
CONTENT
• Break up Content w/ Sub Headings
• Use Bullet Points
• Strategic Formatting (Quotes, Bolding, etc.)
• Media - Images, Graphs, Visuals, Video, etc.
CONTENT CONT…
–Steve Jobs
“Simple can be harder than complex: You have
to work hard to get your thinking clean to make it
simple.”
SMALL BUDGETS
• http://www.squarespace.com
• https://wordpress.com
• http://themeforest.net/category/wordpress

Website anatomy - What makes a good website?