If you weren't able to make it out to Social Media Week in Chicago September 19-23, we have you covered. The GolinHarris team put together insights from the panels they attended to give you topline takeaways from the week.
The document discusses how customer evangelism, or word-of-mouth marketing, has evolved and increased in importance in the digital age. It explains how social media and online reviews have given customers a stronger voice and made their opinions more influential. The document also provides best practices for companies to ethically leverage customer evangelism, such as encouraging referrals, being transparent, and monitoring online conversations.
Delivered at the TDWI Executive Summit, Las Vegas, Feb 2010. Discusses socila medial and its relationship to business intelligence. Copyright William Baker.
The document discusses digital peer pressure and social media engagement by businesses. It provides examples of both good and bad social media campaigns.
The good example is of a bookstore owner who honestly shared on social media that the store may have to close, and offered customers a free burrito if they visited. This emotional connection with the community generated many new sales and saved the store.
The bad example is of Skittles allowing unfettered user comments on its website about Skittle colors. Without filters or moderation, negative comments were published. The unclear strategy and informal tone may have encouraged inappropriate responses. The lesson is businesses need control and participation in social media conversations regarding their brand.
This document provides an overview of social marketing strategies and best practices. It includes the following sections:
- An introduction that discusses the changing media landscape and importance of social media engagement.
- Chapters on developing a social marketing strategy, key social media platforms, building an engaged fan base, managing social communities, measuring success, and case studies.
- Contributor articles from industry experts on topics like using social media to tell brand stories and writing effective tweets.
The document is intended to help marketers develop a strategic "playbook" for incorporating social media into their overall marketing approach in order to directly engage with customers.
This document provides an overview of social media marketing. It defines social media as involving genuine conversations between people about topics of mutual interest. It then discusses how social media differs from traditional media by being participatory and collaborative. The document outlines several major social media channels like blogging, microblogging, social networking, and media sharing. It provides tips for using each channel effectively for marketing purposes. Finally, it discusses measuring the impact of social media marketing through analytics and metrics.
An article I co-authored focusing on the value of real communications and conversations -- no matter which social platform or site emerges, companies must be honest and smart in how they communicate.
The document discusses how customer evangelism, or word-of-mouth marketing, has evolved and increased in importance in the digital age. It explains how social media and online reviews have given customers a stronger voice and made their opinions more influential. The document also provides best practices for companies to ethically leverage customer evangelism, such as encouraging referrals, being transparent, and monitoring online conversations.
Delivered at the TDWI Executive Summit, Las Vegas, Feb 2010. Discusses socila medial and its relationship to business intelligence. Copyright William Baker.
The document discusses digital peer pressure and social media engagement by businesses. It provides examples of both good and bad social media campaigns.
The good example is of a bookstore owner who honestly shared on social media that the store may have to close, and offered customers a free burrito if they visited. This emotional connection with the community generated many new sales and saved the store.
The bad example is of Skittles allowing unfettered user comments on its website about Skittle colors. Without filters or moderation, negative comments were published. The unclear strategy and informal tone may have encouraged inappropriate responses. The lesson is businesses need control and participation in social media conversations regarding their brand.
This document provides an overview of social marketing strategies and best practices. It includes the following sections:
- An introduction that discusses the changing media landscape and importance of social media engagement.
- Chapters on developing a social marketing strategy, key social media platforms, building an engaged fan base, managing social communities, measuring success, and case studies.
- Contributor articles from industry experts on topics like using social media to tell brand stories and writing effective tweets.
The document is intended to help marketers develop a strategic "playbook" for incorporating social media into their overall marketing approach in order to directly engage with customers.
This document provides an overview of social media marketing. It defines social media as involving genuine conversations between people about topics of mutual interest. It then discusses how social media differs from traditional media by being participatory and collaborative. The document outlines several major social media channels like blogging, microblogging, social networking, and media sharing. It provides tips for using each channel effectively for marketing purposes. Finally, it discusses measuring the impact of social media marketing through analytics and metrics.
An article I co-authored focusing on the value of real communications and conversations -- no matter which social platform or site emerges, companies must be honest and smart in how they communicate.
The document discusses using social media, specifically Facebook, Twitter, and LinkedIn, for lead generation. It provides tips on creating engaging content, using paid promotion features like promoted posts and ads, and tracking results. The key recommendations are to post mostly valuable content and focus promotion on content with clear calls-to-action. Tracking engagement and conversion metrics is important to measure the effectiveness of social media lead generation efforts.
Learning From Listening - Utilizing Social Media MonitoringAlterian
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
Building Public Relationships Through Social MediaJeff Risley
Jeff Risley gave a presentation on using social media to build public relationships. He discussed how social media allows for conversations that can help or harm organizations. Risley outlined strategies for auditing, monitoring, and engaging social media to understand conversations and influence them. He provided examples of how organizations have successfully engaged social media and measured the impact on key metrics like website traffic and requests for information. Risley emphasized the importance of responding quickly, directly, and receptively to social media conversations.
Social Marketing and Leveraging InfluencersBolaji Okusaga
Today, consumer expectation is on the rise and technologies are changing at a dizzying pace. At a time like this, we take a look at the place of influence in Social Media Marketing.
Wisconsin Association of Health Underwriters.pptRed Shoes PR
1) The document discusses how social media has shifted power to individuals and communities, and outlines various social media platforms like Facebook, Twitter, and LinkedIn that companies can use to engage customers, generate leads, and drive traffic to their website.
2) It emphasizes providing valuable, relevant content online through blogging and thought leadership to establish expertise and build trust with prospects.
3) The presentation provides tips on social media etiquette, listening to customers, accepting criticism, and using social platforms as a way to further conversations rather than just broadcast messages.
The document discusses the rise of hacktivism and online activism targeting large corporations. It provides examples of activist campaigns against companies like Shell, Kenneth Cole, and Starbucks. The document urges companies to have response protocols and escalation procedures in place to respond to unexpected online attacks. It offers five tips for corporate readiness, including always-on social listening, anticipating worst case scenarios, developing response protocols, knowing escalation procedures, and being prepared to respond offensively if needed.
Five Best Practices for Social Media MeasurementRyan Green
In a webcast co-hosted by the AMA and SAS, presenters described three areas of focus for using social media, and the five best practices for being effective in social media. This paper provides a summary of that webcast.
This document provides strategies for using social networks to generate business leads. It discusses evaluating a company's existing lead generation process and how social networks can fit into the buying process. Tactical social media approaches are emphasized, including using appropriate content, relevant measurement, and tools that shorten the lead time per sale. Both B2C and B2B examples are provided. Specific social media platforms like Facebook, Twitter, YouTube and LinkedIn are discussed as engagement platforms for lead generation.
20 Reasons Why Your Business NEEDS Social Media MarketingHaidi Demneri
Did you know that 90% of all marketers say social media marketing has increased their business exposure?
I can help you Create and grow your Online Business contact me on Fiverr: haidid
Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
This document discusses using social media for building relationships between companies and stakeholders. It outlines a 3 step social media strategy of listening and learning, planning, and engaging. Examples are provided of how different companies have implemented aspects of this strategy, such as monitoring conversations, developing policies, identifying influencers to partner with, and measuring results. The importance of transparency, disclosure of relationships, and adhering to FTC guidelines when working with bloggers is also covered.
Digital has fundamentally changed the way brands behave, as well as the way they organize and optimize their marketing efforts. To be successful in connecting with people in the digital age, brands must adopt new habits and, in some cases, behave more like people themselves.
While the personalities of individual brands are varied and unique, there are commonalities across strong digital brands that can be identified as critical to success in the new marketing landscape. We looked at some of the most successful digital brands and idenfified seven shared traits across the board. Each day for the next week, we’ll uncover a new “habit” and explain its importance to brands.
1) The document provides guidance for non-profits on developing an effective social media strategy, emphasizing the importance of understanding target audiences and inspiring meaningful engagement and action through compelling content.
2) It stresses the need to secure organizational buy-in, develop a detailed plan that integrates social media with other strategies, and go beyond just posting to actively engage followers.
3) The document also highlights measuring social media success through relevant metrics that track meaningful outcomes rather than just activities, and ensuring goals and resources are properly aligned.
The document provides guidance on using social media to promote and sell products. It discusses the challenge of moving customers from discovery to purchase on social platforms and introduces the concept of "social product experiences" - rich product pages that engage customers and guide them towards consideration and purchase. The document outlines a workflow for building a social product strategy, including defining goals, choosing products, creating engaging experiences, and promoting experiences on social networks. It emphasizes the importance of integrating social media efforts with products to drive real business outcomes like sales.
The document discusses developing a successful digital media strategy. It emphasizes the importance of defining goals, understanding audiences, choosing appropriate technologies, and developing a consistent message. It also stresses engaging audiences, measuring success through analytics, analyzing results, and continually refining the strategy based on insights. The strategy cycle involves planning, creating content, measuring engagement, and using results for future analysis and strategy. A variety of digital tools and channels are mentioned for communication.
Susan Gunelius, President & CEO of KeySplash Creative, Inc., delivered this presentation at the OPERA America annual conference in Boston, Massachusetts in May 2011. The seminar taught attendees how to use social media marketing to build their brands and businesses strategically.
Here is a simple template for developing a social media action plan -- from tying to broad business goals and designing a listening program to picking to tools to meet your goals and measuring results.
How to Build Social Campaigns into your Website (FULL DECK)BusinessOnline
Social Media marketing is not all about Facebook, Twitter and Youtube. A major contributor to the success of a social media marketing program is how well you leverage your website visitors to engage and share information on their social networks.
With today’s technology you are able to add many features to your website to make it social and help generate buzz. However, it takes careful planning and a centralized platform to properly manage all the social features. In this webinar we will cover the strategy and planning process for adding social features to websites and the capabilities provided by the CrowdFactory platform to make the implementation and performance reporting much easier.
Key Points of Interest:
• Importance of the Earned Media in Social Media Marketing
• Finding ways to integrate social features into your website
• Measuring engagement and identifying influencers
This document provides guidance on building a successful social media marketing campaign. It discusses how social media campaigns can benefit businesses by creating buzz, generating traffic and leads, joining conversations, working with customers, and building reputation. Key tenets are outlined, including monitoring, engaging, and influencing across owned, earned, and paid social media channels. A seven-step process is then described for planning, creating content, setting up landing pages, crafting optimal messages, distributing on social platforms, tracking performance, and refining the campaign.
Real Time Marketing Big Data Analytics Social Marketing Intelligence DisruptionChase McMichael
Social Analytics-driven Real-time Marketing with Domain-specific Use Cases The Take away from this event:
1. What is Real Time Marketing and how marketers are using it
2. Why social analysis "The Science" is here to stay and how it works
3. Beyond the buzz word of Big Data - real use cases on how SMBs and Big cos are harnessing insight, trends and content to engage with their customers.
Start your Monday off right and be the smartest person in the room. @chasemcmichael
The document discusses using social media, specifically Facebook, Twitter, and LinkedIn, for lead generation. It provides tips on creating engaging content, using paid promotion features like promoted posts and ads, and tracking results. The key recommendations are to post mostly valuable content and focus promotion on content with clear calls-to-action. Tracking engagement and conversion metrics is important to measure the effectiveness of social media lead generation efforts.
Learning From Listening - Utilizing Social Media MonitoringAlterian
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
Building Public Relationships Through Social MediaJeff Risley
Jeff Risley gave a presentation on using social media to build public relationships. He discussed how social media allows for conversations that can help or harm organizations. Risley outlined strategies for auditing, monitoring, and engaging social media to understand conversations and influence them. He provided examples of how organizations have successfully engaged social media and measured the impact on key metrics like website traffic and requests for information. Risley emphasized the importance of responding quickly, directly, and receptively to social media conversations.
Social Marketing and Leveraging InfluencersBolaji Okusaga
Today, consumer expectation is on the rise and technologies are changing at a dizzying pace. At a time like this, we take a look at the place of influence in Social Media Marketing.
Wisconsin Association of Health Underwriters.pptRed Shoes PR
1) The document discusses how social media has shifted power to individuals and communities, and outlines various social media platforms like Facebook, Twitter, and LinkedIn that companies can use to engage customers, generate leads, and drive traffic to their website.
2) It emphasizes providing valuable, relevant content online through blogging and thought leadership to establish expertise and build trust with prospects.
3) The presentation provides tips on social media etiquette, listening to customers, accepting criticism, and using social platforms as a way to further conversations rather than just broadcast messages.
The document discusses the rise of hacktivism and online activism targeting large corporations. It provides examples of activist campaigns against companies like Shell, Kenneth Cole, and Starbucks. The document urges companies to have response protocols and escalation procedures in place to respond to unexpected online attacks. It offers five tips for corporate readiness, including always-on social listening, anticipating worst case scenarios, developing response protocols, knowing escalation procedures, and being prepared to respond offensively if needed.
Five Best Practices for Social Media MeasurementRyan Green
In a webcast co-hosted by the AMA and SAS, presenters described three areas of focus for using social media, and the five best practices for being effective in social media. This paper provides a summary of that webcast.
This document provides strategies for using social networks to generate business leads. It discusses evaluating a company's existing lead generation process and how social networks can fit into the buying process. Tactical social media approaches are emphasized, including using appropriate content, relevant measurement, and tools that shorten the lead time per sale. Both B2C and B2B examples are provided. Specific social media platforms like Facebook, Twitter, YouTube and LinkedIn are discussed as engagement platforms for lead generation.
20 Reasons Why Your Business NEEDS Social Media MarketingHaidi Demneri
Did you know that 90% of all marketers say social media marketing has increased their business exposure?
I can help you Create and grow your Online Business contact me on Fiverr: haidid
Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
This document discusses using social media for building relationships between companies and stakeholders. It outlines a 3 step social media strategy of listening and learning, planning, and engaging. Examples are provided of how different companies have implemented aspects of this strategy, such as monitoring conversations, developing policies, identifying influencers to partner with, and measuring results. The importance of transparency, disclosure of relationships, and adhering to FTC guidelines when working with bloggers is also covered.
Digital has fundamentally changed the way brands behave, as well as the way they organize and optimize their marketing efforts. To be successful in connecting with people in the digital age, brands must adopt new habits and, in some cases, behave more like people themselves.
While the personalities of individual brands are varied and unique, there are commonalities across strong digital brands that can be identified as critical to success in the new marketing landscape. We looked at some of the most successful digital brands and idenfified seven shared traits across the board. Each day for the next week, we’ll uncover a new “habit” and explain its importance to brands.
1) The document provides guidance for non-profits on developing an effective social media strategy, emphasizing the importance of understanding target audiences and inspiring meaningful engagement and action through compelling content.
2) It stresses the need to secure organizational buy-in, develop a detailed plan that integrates social media with other strategies, and go beyond just posting to actively engage followers.
3) The document also highlights measuring social media success through relevant metrics that track meaningful outcomes rather than just activities, and ensuring goals and resources are properly aligned.
The document provides guidance on using social media to promote and sell products. It discusses the challenge of moving customers from discovery to purchase on social platforms and introduces the concept of "social product experiences" - rich product pages that engage customers and guide them towards consideration and purchase. The document outlines a workflow for building a social product strategy, including defining goals, choosing products, creating engaging experiences, and promoting experiences on social networks. It emphasizes the importance of integrating social media efforts with products to drive real business outcomes like sales.
The document discusses developing a successful digital media strategy. It emphasizes the importance of defining goals, understanding audiences, choosing appropriate technologies, and developing a consistent message. It also stresses engaging audiences, measuring success through analytics, analyzing results, and continually refining the strategy based on insights. The strategy cycle involves planning, creating content, measuring engagement, and using results for future analysis and strategy. A variety of digital tools and channels are mentioned for communication.
Susan Gunelius, President & CEO of KeySplash Creative, Inc., delivered this presentation at the OPERA America annual conference in Boston, Massachusetts in May 2011. The seminar taught attendees how to use social media marketing to build their brands and businesses strategically.
Here is a simple template for developing a social media action plan -- from tying to broad business goals and designing a listening program to picking to tools to meet your goals and measuring results.
How to Build Social Campaigns into your Website (FULL DECK)BusinessOnline
Social Media marketing is not all about Facebook, Twitter and Youtube. A major contributor to the success of a social media marketing program is how well you leverage your website visitors to engage and share information on their social networks.
With today’s technology you are able to add many features to your website to make it social and help generate buzz. However, it takes careful planning and a centralized platform to properly manage all the social features. In this webinar we will cover the strategy and planning process for adding social features to websites and the capabilities provided by the CrowdFactory platform to make the implementation and performance reporting much easier.
Key Points of Interest:
• Importance of the Earned Media in Social Media Marketing
• Finding ways to integrate social features into your website
• Measuring engagement and identifying influencers
This document provides guidance on building a successful social media marketing campaign. It discusses how social media campaigns can benefit businesses by creating buzz, generating traffic and leads, joining conversations, working with customers, and building reputation. Key tenets are outlined, including monitoring, engaging, and influencing across owned, earned, and paid social media channels. A seven-step process is then described for planning, creating content, setting up landing pages, crafting optimal messages, distributing on social platforms, tracking performance, and refining the campaign.
Real Time Marketing Big Data Analytics Social Marketing Intelligence DisruptionChase McMichael
Social Analytics-driven Real-time Marketing with Domain-specific Use Cases The Take away from this event:
1. What is Real Time Marketing and how marketers are using it
2. Why social analysis "The Science" is here to stay and how it works
3. Beyond the buzz word of Big Data - real use cases on how SMBs and Big cos are harnessing insight, trends and content to engage with their customers.
Start your Monday off right and be the smartest person in the room. @chasemcmichael
The document provides information about CCS, a leading fundraising consulting and management firm. It details CCS's services, experience, locations, clients, and approach. CCS offers comprehensive development services, strategic consulting, and expertise in campaign planning, management, major gifts, and more. It has worked with national and local non-profit organizations across sectors to help them advance their philanthropic goals and missions through strategic and customized guidance.
Matthew Parker has over 25 years of experience in talent acquisition and staffing. He has led recruiting teams in the US, UK, and across 3 continents. He is skilled at building scalable recruiting processes, reducing costs, and delivering results through strategic thinking and operational execution. His experience spans both corporate recruiting and external staffing agencies.
Changing the social advertsing setting on Linked In. Left checked, Linked In can use your phot and name in social advertising without further notification to you or specific consent.
The document describes an ADT (abstract data type) for a sorted linked list implementation in C++. It includes definitions of common list operations like makeEmpty, lengthIs, retrieveItem, insertItem, and deleteItem. It also explains how insertItem works by using two pointers called predLoc and location to find the proper insertion position while maintaining the sorted order, in a process called the "inchworm effect". The insertItem algorithm involves allocating a new node, finding the correct spot in the list using a comparison on the item's key, and adjusting the pointers accordingly before incrementing the length.
This schedule lists various classes and activities for a school day including Court Jesters, Green Class, Band, and PE Class with Lunch in between. It appears to be listing the daily classes and activities for a student but does not provide many details about each item or time periods.
International App development and challengesAffiliate Dag
Everything about international app development, the differences with webdevelopment and the future of mobile, differences between tablets and mobile and some great opportunities and examples.
The document discusses using word frequency analysis to measure the happiness or valence level conveyed in large text corpora such as song lyrics, blog posts, and State of the Union addresses. Key findings include:
1) Song lyrics from 1961-2007 showed an overall decline in average valence, driven by decreased use of positive words and increased use of negative words.
2) Blog posts showed valence varies with demographics like age (lowest for teens) and location (highest in US, Canada, UK, Australia).
3) State of the Union addresses showed valence correlated with historical events, being lowest during times of war and economic crises.
Social media involves online conversations between people about topics of mutual interest. It allows for sharing information and collective discussion to make informed choices. Some key social media channels discussed include blogging, microblogging on Twitter, social networking sites, and media sharing sites. The document provides tips for using each channel, such as establishing a consistent blog posting habit, engaging in two-way Twitter conversations, and leveraging existing media by sharing it on different sites. It also discusses measuring social media success through metrics like time on site, engagement, influence, and conversions. The overall strategy involves active listening, clear policies, organizational alignment, objectives, customer research, measurement, and integration into the business.
Champaign County Ohio Social Media 101 & 201 WorkshopsShane Haggerty
The document provides an overview of social media strategies for businesses. It discusses using platforms like Facebook, Twitter, YouTube and blogs to engage customers and expand networks. Specific tips are provided for each platform, such as using photos and videos on Facebook, being a resource on Twitter, and adding personality to blogs. The importance of social media for communication and business is highlighted.
The document discusses social media marketing and provides tips for using various social media channels effectively. It defines social media as involving genuine conversations between people about mutual interests to arrive at collective points or make informed choices. It then provides guidelines for using blogs, microblogging on Twitter, social networking sites, media sharing sites, and targeted Facebook ads in a social media marketing strategy.
This document provides an overview of social media and best practices for brands. It discusses the history and growth of major social media platforms like Facebook, Twitter, and LinkedIn. It also examines demographics, why brands should use social media, what executives expect to see from social media efforts, why consumers use social media, common mistakes brands make, and tips for effective social media use.
The Intersection of Social Media and DirectVivastream
The document discusses the intersection of social media and direct marketing. It provides an overview of key trends in social media and commerce, comparing elements of direct response and social media. It examines how brands can integrate social media into existing marketing channels through case studies. The document also looks ahead at how social media could become the new customer relationship management program and customer service platform. It emphasizes developing engaging content and having a clear call to action when leveraging social media for direct marketing purposes.
This document outlines strategies for effective social media use to enhance businesses. It discusses setting goals for platforms like Facebook, Twitter, LinkedIn and YouTube. Content should be created through calendars and respond to customers in a timely manner. Metrics should track results and plans reevaluated quarterly. Social media fits into overall marketing and requires resources. The same marketing principles apply in a new interactive way online to strengthen brands and engage audiences.
This document discusses reputation management and how organizations can build trust and authentic relationships with key stakeholders through social media and web content. It notes that reputation is based on current perceptions which are influenced by experiences, news, events and actions. It emphasizes the importance of consistency, transparency and commitment in developing trusted relationships. It also outlines best practices for social media engagement and discusses how web content can fuel traditional public relations by allowing direct communication with various audiences.
1. The document provides an overview of social media marketing, including defining it, discussing why it is important, and reviewing the key social media platforms.
2. It discusses best practices for social media marketing, including using engaging content, consistency, regular posting, two-way engagement, optimization, and personalization.
3. The document shares a case study of a tennis club that increased membership by 10% through a successful social media marketing campaign, spending only £24 on Facebook ads.
Champaign County Chamber Social Media 101 & 201 PresentationsShane Haggerty
This document provides an overview of social media marketing strategies presented at a Chamber of Commerce workshop. It discusses using Facebook, Twitter, YouTube and blogging to engage customers and build brands. Key points include using photos and video on Facebook, listening on Twitter, creating YouTube videos, and maintaining blogs for long-form content. The workshop also covers developing human business teams by involving customers and employees on social media.
This document discusses new media marketing tools for small businesses. It defines new media as online content that can be accessed anytime from any device. Social media is described as interactive platforms where users create and share content. When combined with marketing, new platforms provide powerful communication tools like word-of-mouth at high speeds. Both inbound and outbound online marketing strategies are covered. The importance of analytics and creating an online marketing strategy and plan are also discussed.
The document discusses how brands need to become publishers by creating and distributing original content across multiple channels to engage with consumers. It states that to succeed as a publisher, brands must invest in processes, content creation, technology, and hiring the right people. Specifically, brands need to establish different content workstreams, develop guidelines around their brand voice and content types, identify their target audiences, and promote content through influencers and paid media. The key is producing different types of content on an ongoing basis to meet consumers' changing expectations in today's media landscape.
Social media whitepaper from d13 march 2001Carol Austin
This document discusses the evolving uses of social media networking for organizations. It argues that social media is here to stay and organizations need to have a strategic plan for how to use it. The document provides examples of how social media has been used successfully for fundraising, knowledge translation, and internally within companies. It emphasizes that for social media strategies to be effective, organizations need to monitor and measure the results.
The document discusses the evolving uses of social media networking and provides guidance on developing a strategic social media plan. It notes that social media is now widely adopted and outlines key steps to developing an effective plan, including defining goals, choosing appropriate channels, investing time and money, and monitoring results. It also provides an example of how social media was used successfully for fundraising in the 2008 US presidential election.
Why Social media? Engaging with customers through social mediaSmartdog digital
Slides cover how to engage with customers online looking at how social media as a channel allows businesses to talk to customers in a more personalised way.
Looks at current examples of businesses using social media to add value to their brand and customer experience online, the way social media is impacting the way we communicate to customers.
Also looks at the implications of social media for online PR.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
Similar to GolinHarris Insights: Social Media Week Chicago (20)
This document provides 7 ways for organizations to champion communications in a multicultural marketplace. It recommends defining or redefining what general market means with more multicultural consumers. It also suggests doing in-depth research on multicultural consumers, tracking youth markets, re-evaluating geographic regions, auditing multicultural marketing activities, identifying strategies to test the multicultural marketplace, and seeking internal or external multicultural experts. The document aims to help organizations improve their communications to diverse audiences.
The Social Third: How Social Media is Transforming IT SalesGolin
Few things have captivated the imagination of communications professionals in recent years more than social media. But the journey forward has not been plain sailing, with some skeptics suggesting the medium is often an exercise in vanity characterized by too much broadcast and little meaningful engagement.
For consumer brands social media has proved a valuable route to reaching a broad audience. In the world of B2B marketing, however, where target audiences are considerably smaller and messaging is often more complex, some have suggested the social media is too lightweight or even irrelevant.
To uncover the truth about social media in the B2B space, GolinHarris teamed up with YouGov to complete the report, Social Media: How Social Media is Transforming Sales, which examines the ways in which IT buying decision makers are influenced by this medium. To complete the research for the report, YouGov conducted an online survey of people on both sides of the purchasing spectrum: the marketers from technology companies and the IT buyers they are trying to reach.
Top line findings reveal that any lingering doubt over social media’s importance to B2B marketers should be dismissed. In total, 34% of IT buyers surveyed – the ‘social third’ – have been positively influenced by online interactions with a brand when making a purchasing decision. Moreover, this ‘third’ actually wants to engage with brands online.
In this report, GolinHarris sheds light on how B2B marketers can most effectively engage customers online in order to drive sales.
To access the full report please click here: 131413 The Social Third 04_FINAL
For further information please contact:
Elizabeth Littlewood, Head of Techology, GolinHarris, elittlewood@golinharris.com
Jane Fordham, Director of Marketing, GolinHarris, jfordham@golinharris.com
This year, GolinHarris celebrated its fifth annual worldwide community service initiative, Al’s Day. The day honors founder and chairman Al Golin’s dedication to community service and is held each year on, or around, Al’s birthday on June 19.
Offices around the world celebrated Al’s Day by participating in activities ranging from volunteering at Café 458 in Atlanta to feed the homeless; to working with Little People, an international NGO providing care for children and young people affected by cancer in Bucharest; to painting murals and helping the Ashburn Community Elementary School in Chicago prepare for the new school year; to spending the day with the kids at Manzil Special Needs School in Dubai; to volunteering with client Ronald McDonald House Charities in Shanghai.
We’re happy to share, in the following pages, all of the ways in which we gave back on Al’s Day to help communities around the world look forward to a brighter day and a better year.
Has Real-Time Marketing Jumped the #Sharknado?Golin
The night the lights went out during the Super Bowl, Oreo was ready, sending out the now-famous “dunk in the dark” tweet just four minutes later. Light bulbs went on for marketers, and since then, brands have tried to have their own “Oreo Moment” with every major media event from the Oscars to the Royal Baby with widely varying degrees of success. Recent real-time brand activations around the sci-fi Sharknado phenomenon produced a sea of sameness: image + clever wording = RTM. So has the idea of brands attaching themselves to trending stories jumped the shark, or the #Sharknado in this case? During Social Media Week in Chicago, the GolinHarris team took a look at the best and worst of RTM (ours and others) and explored the next generation of integrated engagement that delivers real results for brands. See how we backed up our insights with analytics and learn the value in making RTM a daily part of PR and marking plans.
This document discusses real-time marketing and provides best practices for creating real-time content. It defines real-time marketing as authentic communication delivered at the right time and place with the right message. It discusses using opportunistic real-time marketing to comment on current events and changing consumer behaviors. Best practices include planning for various scenarios, creating hyper-relevant timely content, establishing a visual voice for each channel, and balancing speed and quality in the creative process and workflow. Challenges discussed are moving beyond Facebook and Twitter, dealing with subjectivity, and maintaining quality and legacy over time.
Black & Latino dominance on Twitter & Facebook, yet omission from Social Medi...Golin
GolinHarris at Social Media Week 2013
Black & Latino dominance on Twitter & Facebook,
yet omission from Social Media Strategy
A discussion on how black and Latino’s have dominated Twitter and Facebook, however lack SM strategies. Discuss best practices for multicultural social media strategies.
#smwmulticultural
Designing for Real-Time Marketing - SXSW 2013Golin
Tyler Travitz, Digital Design Director at Golinharris, shares tips on rapid content creation and design in the age of real-time marketing. From SXSW 2013, delivered 3/10/13.
The document provides statistics on the types of content posted on a page. Photos make up 50% of all content, while page posts account for 30% of content. The remaining 20% of content is not specified.
GolinHarris employees around the world volunteered over 7,000 hours on Al's Day, the firm's annual community service initiative, to help various charitable organizations. Activities included preparing meals for the homeless in Dallas, painting a mural in Atlanta, and cleaning parks in Los Angeles. The theme for 2012 was "balancing high tech with high touch" by using technology to coordinate efforts but focusing on in-person engagement through activities like visiting retirement homes in Stockholm. Over 600 employees from offices globally participated in Al's Day 2012.
CES 2012: Trends, Technologies & Media ResponseGolin
CES 2012 saw record attendance and media coverage. Social media played a large role, with 93.5% of online conversation occurring on platforms like Twitter. Microsoft, Samsung, and Sony generated the most social media buzz. The Nest smart thermostat in particular drew attention for its innovative design. While many products focused on incremental upgrades, CES continues to showcase new technologies that will be discussed throughout the year.
The document summarizes key themes and insights from the 2011 ANA Multicultural Conference. The top five recurring themes were: 1) blurring lines between general and multicultural markets, 2) total market/new mainstream approach, 3) multicultural responsibility of entire organizations, 4) need for culturally relevant content, and 5) purpose-based marketing. Speakers from PepsiCo, Google, and Yahoo discussed strategies for embedding multiculturalism, optimizing for consumer insights, and targeting multicultural audiences. Statistics highlighted the lack of diversity in marketing and disproportionate advertising spend between general and multicultural markets.
If you didn't work for your company, would you follow it? This is the key question Playboy asks when developing its social media strategy. They focus on providing dynamic, exclusive content to engage fans and generate traffic, looking for monetization opportunities through partnerships, ads, and premium offerings. The goal is to make social channels a must-visit destination rather than a chance interaction.
A few members of the GolinHarris Chicago team had the pleasure of attending the CUSP conference in Chicago, a 1 ½ day session focused on the design of everything. It was a terrific break from the ordinary and a great way to re-energize by witnessing the creative process of others. We created the Top 10 Tweets from Cusp 2011 to share some highlights from the session and to encourage others to see design in their everyday lives.
The document discusses the importance of adopting an all-markets strategy to effectively target growing multicultural audiences in the United States. It notes that ethnic minorities now comprise over 36% of the population, with Hispanics driving the majority of growth among youth. An all-markets approach allows consistent messaging across diverse audiences while maintaining flexibility. The document provides recommendations for how local councils can start engaging multicultural communities through research, partnership, authentic storytelling, and culturally relevant information.
In 2011, over 500 GolinHarris employees from around the world volunteered nearly 25,000 hours for Al's Day, an annual community service initiative honoring the company's founder. Offices carried out service projects from May to July, including donating time and supplies to schools, homeless shelters, food banks, and other charities. Activities ranged from painting and cleaning facilities to preparing and delivering meals to those in need. The global event demonstrated the company's commitment to improving communities through volunteer work on and around founder Al Golin's birthday each year.
To ensure its successful market entry, Staples planned a high-profile launch event for influential South Florida business leaders where the COO kicked off the launch. Outreach efforts resulted in media coverage across South Florida and beneficial ongoing relationships. Staples also partnered with Miami Heat star Dwyane Wade on a community park improvement program that engaged residents through voting and awarded funds, generating 52 million media impressions. Additionally, Staples surprised teachers at low-performing schools with breakfast and supplies to build awareness of its educational support and convert teachers into brand enthusiasts. Staples' first green store opening was planned and managed to communicate its environmental commitment and generated 13 million media impressions, helping solidify its reputation in South Florida.
The document summarizes public relations efforts by GolinHarris to help the peanut industry recover from a major food recall in 2009 and promote peanuts. Key efforts included:
1) Training peanut farmers as spokespeople and launching a national tour to ease consumer concerns about safety.
2) Transforming Grand Central Terminal into an "Energy Central" exhibit promoting peanuts' health benefits which generated significant media coverage.
3) Helping establish a Scientific Advisory Council of allergy experts to provide facts on peanut allergies in the face of consumer emotions.
This document discusses McDonald's marketing campaigns between 2008-2011 that generated billions of media impressions. It describes campaigns promoting the Big Mac's 40th anniversary through a remix contest on MySpace, the "Give A Hand" widget on Facebook that raised money for Ronald McDonald House Charities, and the "What Came First" viral campaign around the launch of Southern Style Chicken. It also discusses the McDonald's Moms program that shared mothers' experiences visiting McDonald's facilities, generating over 275 million impressions and improving consumers' views of McDonald's food quality. Finally, it mentions the McDonald's Champion Kids program at the 2008 Beijing Olympics that gave children exclusive Olympic access and the 2011 McDonald's All American basketball games that raised awareness for Ronald McDonald House Char
The document discusses several marketing campaigns conducted by Texas Instruments (TI) to promote their products and services:
1) The "Thank an Engineer" campaign featured humorous videos about a world without technologies like cell phones and laptops to acknowledge engineers' contributions and garnered over 100,000 video views.
2) The TInergy blog showcased TI's energy efficiency expertise and engaged media/bloggers, with 1,000 unique visitors per month.
3) The "Vision for Voice" video program encouraged ideas for future voice technologies and received nearly 250 entries and over 24,000 website views in three months.
4) TI leveraged Twitter at tradeshows through an editorial calendar, receiving an average
Toyota hired GolinHarris to help with its entry into NASCAR racing in 2004 and promote its "Toyota in America" story to gain acceptance among fans. Over the following years, GolinHarris assisted with Toyota's environmental initiatives like the Mobile Hybrid Experience tour and LEAF program donating to national parks. The agency also supported Toyota's involvement in action sports and the Driving Expectations safe driving program for teens.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
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ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...Diana Rendina
Librarians are leading the way in creating future-ready citizens – now we need to update our spaces to match. In this session, attendees will get inspiration for transforming their library spaces. You’ll learn how to survey students and patrons, create a focus group, and use design thinking to brainstorm ideas for your space. We’ll discuss budget friendly ways to change your space as well as how to find funding. No matter where you’re at, you’ll find ideas for reimagining your space in this session.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Leveraging Generative AI to Drive Nonprofit Innovation
GolinHarris Insights: Social Media Week Chicago
1. Panel
Discussions
Highlights
Social Media Week Chicago
September 19-23, 2011
1 Headliner: Adam Bain of Twitter
2 Crisis Communication for the Social Age • Social Media to Social Business
3 Getting to Social ROI • My Facebook Page Needs a Strategy?
4 Questions, Complaints… Compliments! • WOMMA Talkable Brands Exchange
5 Interaction of Paid, Owned and Earned Media & Measurement
6 Google+
7 The Evolution of Breaking News in Social Media
2. Panel Discussions from Social Media Week Chicago Sep. 19-23, 2011
Headliner:
Adam Bain of Twitter
President of Global Revenue at Twitter,
talks about Twitter’s future and its impact so far.
Actively grow your Twitter base; they have power.
59%
are more likely to recommend
56%
are more likely to purchase
from your brand
Twitter by the numbers
100M 600K
active users daily users
230M tweets a day
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3. Panel Discussions from Social Media Week Chicago Sep. 19-23, 2011
Crisis Communication for the Social Age
How to use social media in preparation for and during a crisis:
• Construct a multi-faceted social media monitoring system
• Understand what conversations are potential crises and what is
simply a business issue
• Determine your current reputation within social media and what
equity you have with your audience
• Be quick, use the strengths of social media to your advantage “It takes 20 years to build
• Communicate across all platforms you have at your disposal a reputation and five minutes
(Facebook, Twitter, YouTube) to ruin it.”
• Identify third party allies within social media
• Create dynamic messaging that is understandable by each
audience you are approaching
Warren Buffett
Social Media to Social Business
Business itself is a conversation.
In developing a “social” business, you need buy-in from the top down. Get the executives on board by illustrating deep
analytics on opportunities and challenges in the marketplace. Turn your numbers into a story and let them do the talking.
How do you force or encourage change within an organization to be more “socially” minded?
Here is where you start:
• Clear objective for what you would like to get out of social media and what business need(s) are you looking to fulfill
• Identify multiple units within a company that could benefit from being active on social media
• Develop a tone and brand voice for the company that can be defined by guardrails, but let individual employees
communicate in their own voice (must be authentic)
• Create a social playbook (consult key people from all business units who may benefit from use of social media: HR,
customer service, marketing, etc.)
• Educate, train and reinforce the objectives you would like to achieve
• Share and provide deep analysis for results to entire organization
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4. Panel Discussions from Social Media Week Chicago Sep. 19-23, 2011
Getting to Social ROI: Black & White and Lots of Gray
What’s the ROI of marketing on Facebook? And how do we prove profitability through our YouTube presence?
These are questions that come at us every day, but just like during the dawn of the internet era thirteen years ago, the
industry is still waffling, trying to “believe” in the return value of social media as a marketing tool, with no universally-
accepted ‘black and white’ standards yet in place. So instead of claiming to have all the answers, let’s work together to
share how each challenging gray area maps to distinct opportunities to prove your social program is moving the needle.
• “To get to ROI, an org must have a certain level of culture (of measurement and accountability)”
• Social ROI: Return comes from Activity, Advocacy, Affinity
• Social ROI: Investment comes from tools, staff, training & tech/creative
Secrets of ROI success
1. Develop social segments/personas - know your audience
2. Determine if you’re a “researched” industry or “referred” industry
3. Determine “return” measures
4. Define Approach/Measurement 1) Conversion, 2) Engagement, 3) Awareness/Affinity
5. Optimize 1) Social media content/engagement 2) Social and web integration
My Facebook Page Needs a Strategy?
This panel addressed strategic planning, tools, and tips for social channels to effectively engage your consumer online.
How to start that strategy
• To effectively engage, figure out what’s on the brain of your consumer
• Building Social Identity: people define themselves through functionality
• Social media is about passion...and passion cannot be faked
Facebook Strategy
• Posts on Thursday or Friday receive 18% higher engagement rates
• Engagement rates are 3 times higher for posts that use a full-length URL
• Posts 80 characters or less have 27% higher engagement rates
11 BILLION
Want to drive the highest engagement rates?
hours per month
are spent on Facebook
Ask: Where? When? Would? Should? Avoid: Why?
Social media allows you to break the barrier of communication
with consumers and gain insights in real time.
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5. Panel Discussions from Social Media Week Chicago Sep. 19-23, 2011
Questions, Complaints… Compliments!
Transforming Consumer Comments into Powerful Brand Conversations
• Personalize your brand’s Facebook “voice” (e.g. LaurenwithAXE) as a means to increase fan engagement
• Use your listening dashboards to help identify über fans – turning fans into advocates, and advocates into
your word-of-mouth army
• Consider incorporating customer quotes in your advertising: Click through rates in digital banners increase by four
or five times when copy includes a pull-out customer quote
• Pre-empt anticipated questions from your community by incorporating answers proactively into your conversation calendars
• Never under-estimate the power of the crowd to come to your brand’s defense and answer the tough question for you –
they can often be your best advocates
• Host monthly Tweet-ups with brand, company or third-party experts; use content to not only answer immediate questions,
but to inform future communication based on frequent questions
• Use consumer reviews as an opportunity to highlight your brand or company’s customer service (e.g. publically “right” a
perceived poor experience) or offer suggestions on how to correct misperceptions about your product or offering
• Solicit product/service reviews directly via your social media real estate (e.g. Facebook, Twitter); 93% of consumers make
their purchase decisions based on a recommendation
WOMMA Talkable Brands Exchange
Measuring Customer Conversations: Is WOM Worth it? And What Exactly is it Worth?
Measurement is always a hot topic when it comes to execution of social media for business.
• Business was social before social media
• Betty Crocker is a good example of how social relationships existed before social media -a brand put a face to
the company image – similar to how consumers looks for a face to communicate with online (Facebook/Twitter)
• Fiscars case study – community about scrapbooking hit a passion point with consumers. Sharing became viral
because topic was not about the blade on the scissors, but the emotional connection with scrapbooking.
• Start with a people strategy - where are they? What are they talking about? Audience insights should always be
first step in planning.
• Aim to connect business objectives to social measurement.
• Set meaningful objectives that will tell a powerful story about business value vs. fluffy metrics.
• Look at numbers, but also look at the story the numbers tell – how do you tell it as a business story?
• KPIs should always relate back to business goals
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6. Panel Discussions from Social Media Week Chicago Sep. 19-23, 2011
Interaction of Paid, Owned and Earned Media & Measurement
Have a strategy for how the two should interact.
• When planning your strategy, understand the unique strengths of each vertical (paid, owned and earned)
and how they play out over time
• Speak a consistent language when communicating metrics. This is especially important if a brand is working
with several different agencies. If you’re not speaking the same measurement language, how does your strategy
tell a cohesive success story? Some examples of consistent measurement language include: reach, share of voice,
effectiveness of voice, and tone/quality.
• Make measurement specific to your industry and speak the same language as the industry. If you’re in the food
industry, for example, measure your efforts against competitors to set benchmarks for success.
• Build a framework for measurement for integration across brand and agencies
• Search brings Paid, Owned and Earned media together for the consumer. When doing a search, links to paid, owned
and earned media are shown in the Search Engine Results Page (SERP) – consumers are then able to make the
decision about what they will click on and so begins the cycle of how they learn more about your brand
• Search cycle: intent, authority/relevance, control and scale, results and insights
• “Amplified Earned” = search + social
• In SEO use social media to increase search visibility bypromoting social properties in paid search
and optimizing digital assets to increase search-ability
How do you effectively measure paid, owned and earned?
• Consider a database management system - connecting all assets holistically to look at performance
of your strategy from a larger perspective
• Unify reporting from different parts of organization into one dashboard, look for flexibility, customization,
and integrating existing tools
• Create new metrics that support current social landscape
• The more dimensions of interaction you understand from a customer perspective, the better chance you have with
improving the brand experience (online and offline)
• There are three parts of engagement: advocacy, feedback, support
• Each pillar should have their own set of metrics; content changes based on your decision tree.
• Make measurement tactics specific to your content, especially as it changes
• Weighing importance of each metric is helpful in telling a story for the index.
• Metrics can show winners and losers in your tactics and help optimize strategy moving forward.
• On the horizon: True ROI (cost of driving sales with social vs. traditional means of promotion) and value of a
recommendation (preference of brand)
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7. Panel Discussions from Social Media Week Chicago Sep. 19-23, 2011
Google+
In addition to what has come out already in news about Google Plus
features, Ryan Stonehouse from Google stopped by for a Q&A session
regarding the roll-out of brand pages on Google Plus, which he expects
will be rolled out in a lightweight version in early November this year.
Here are a few highlights:
• Content and engagement shared through plus page creates visibility
in natural search. The more social (or the more +1s
a piece of content receives), the higher that piece of content will
rank on the Search Engine Results Page (SERP)
• Huge difference between content in Facebook – which is a closed
network and is therefore not able to be crawled
for content. This will allow brands and fans the power to share
and impact search
• Brands will be able to segment their fans into Circles, just like a user Google Plus page
• This opens up opportunities to make content highly relevant to a select group of fans. Stonehouse also remarked
that this should also increase performance, given the insight that the more relevant content is to a fan, the
likelihood for interaction is higher
• Brand pages will be free – Google has not looked into or considered any paid models just yet
• At launch, brand pages will be pretty lightweight in tools, similar to user pages
• Rollout of brand pages will be small and steady - not mass, to allow considerable feedback from marketers
• Overall goal of Google Plus is not to replace Facebook, but to have a better, more personalized web experience
on the Internet
• In terms of consumer reception to the +1 button, consumers understand it much like a Facebook Like and it’s working
thus far from what they can tell in their market research
• There will be an analytics platform for the brand Google Plus pages. Stonehouse remarked there will definitely be an
upgrade for Google Analytics soon which will include more sharing functionality insights, but he also hinted for brand
pages, there may be an overlay of Google analytics and Plus page analytics
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8. Panel Discussions from Social Media Week Chicago Sep. 19-23, 2011
The Evolution of Breaking News in Social Media
Journalism and media companies have adapted quickly to the new truth that actually breaking the news is no longer their
main objective. It is nearly impossible in this day and age with mobile technology and Twitter. They now are embracing a new
role as a filter for reporting relevant news and providing depth and context to situations that are occurring around the globe.
What this means for journalism, news and global awareness:
• There is an opportunity now to reach more people quicker than ever before
• News is now reported in a conversation, dubbed conversation journalism. A two-way dialogue that creates
and evolves the story as it unfolds
• Every citizen with a cell phone is now a journalist and can break and share news in an authentic and timely manner
• News companies that can take a breaking news story and then curate deep and insightful context on the
back end will succeed
• Social media has created a resurgence of one-on-one/personal communication that connects people with media
and brands like never before
• Brands that embrace this personal communication and allow experts to be a part of that conversation have the
ability to create very personal and real connections with their customers
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