The document discusses several marketing campaigns conducted by Texas Instruments (TI) to promote their products and services: 1) The "Thank an Engineer" campaign featured humorous videos about a world without technologies like cell phones and laptops to acknowledge engineers' contributions and garnered over 100,000 video views. 2) The TInergy blog showcased TI's energy efficiency expertise and engaged media/bloggers, with 1,000 unique visitors per month. 3) The "Vision for Voice" video program encouraged ideas for future voice technologies and received nearly 250 entries and over 24,000 website views in three months. 4) TI leveraged Twitter at tradeshows through an editorial calendar, receiving an average

1. The “Thank an Engineer” campaign acknowledged the vast contributions engineers make to
improving consumers’ lives. We launched a series of humorous “what if” videos about a world
without technologies like cell phones, laptops and MP3 players. The videos appeared on
Facebook, Twitter, industry blogs and engineering forums. A viral contest was added where
users submitted their thanks for products they could not live without. The campaign had
bloggers and media talking and engineers Tweeting, resulting in 100,000 video views and
thousands of click-throughs. Even a competitor on Twitter said, “Bravo TI.”

2. TI wanted to tell its energy efficiency story to stake its rightful claim as the expert in power
innovation. Our team launched www.TInergy.net, a “power-full” thought leadership blog.
The site showcased insights on sources of clean, affordable and renewable energy and engaged
top-tier media and bloggers. TInergy was successful in elevating product-driven messages into
visionary insights on low power technology. TInergy had 1,000 unique visitors per month and
readership by top thinkers in the field. ZDNet went so far as to say TInergy “goes beyond what a
typical corporate green site does.”

3. To educate the industry about TI’s vision for future voice technology applications, we created
“Vision for Voice.” This viral video program encouraged customers, partners, service providers,
engineers and university students to share their ideas about the future of voice technology.
The program, driven primarily online via social media, garnered nearly 250 entries and more
than 24,000 unique Web site views over three months, including 1,000 visitors from the
Facebook fan page. TI is exploring a patent for the winning idea.

4. TI knew early on that Twitter provided the potential to interact with customers. With our team,
TI has leveraged Twitter as a strategic channel to engage engineers in conversations about
TI and its products during industry events. TwitterCal, TI’s editorial calendar for Twitter,
was established to manage its tradeshow presence more strategically. TI’s feed receives an
average of 48 clicks per link. While this number may seem small, it is extremely targeted to
engineers who are interested in listening and responding to what TI has to say… and that
assurance is priceless.

5. Our team has been awarded TI’s prestigious Supplier Excellence Award twice. Only 24 award
recipients from more than 15,000 vendor companies are recognized for their dedication and
commitment to delivering outstanding service and meeting TI’s high standards of excellence.
In our client’s words -- “This award recognizes GolinHarris’ continued enthusiasm and
commitment to helping TI maximize our media relations results. We are proud of our close
collaboration with GolinHarris, and we look forward to continued success in our work together.”