The document provides statistics on the types of content posted on a page. Photos make up 50% of all content, while page posts account for 30% of content. The remaining 20% of content is not specified.
This document contains examples of balanced scorecards from different divisions and time periods. It shows metrics like staff satisfaction, expense ratios, customer satisfaction, value of new business, sales volumes, and net profit after tax. The balanced scorecards provide a high-level overview of performance across key metrics over time to help evaluate progress toward goals.
This document outlines a social media campaign to promote the BEX Accessories brand. The campaign objectives are to triple social media followers, increase word-of-mouth marketing online, and raise sales by 30% over 3 months. The target customers are bold, independent, and fashion-oriented female millennials aged 25-34 in major cities. BEX offers classy and bold accessories that empower women. The campaign will provide gifts of accessories to women who have influenced others and encourage recipients to post pictures on social media using campaign hashtags to promote the brand's message of being classy and bold. Additional deliverables include print ads, a traveling "Fashion Bus" pop-up shop, and product showrooms to engage customers offline
Slides fra foredraget "Alle har et liv - Der er værd at leve". Ikke alle emner tages op på 90 minutters foredrag, og der varieres i slides i forhold til målgruppe.
Temaet og Formålet vil dog altid være det samme: At du og jeg må forstå lidt mere af, hvorfor vi ser på os selv og andre som vi gør - og at vi må forstå at der er god grund til at holde af både os selv og andre. For ALLE har et liv - Der er værd at leve:-)
Designing for Real-Time Marketing - SXSW 2013Golin
Tyler Travitz, Digital Design Director at Golinharris, shares tips on rapid content creation and design in the age of real-time marketing. From SXSW 2013, delivered 3/10/13.
This document provides instructions and lists of items for cooking, including common cooking techniques like dicing, peeling, whisking, chopping, slicing, frying, boiling, stirring, grating, baking, blending, mixing, and simmering. It also lists common kitchen utensils such as saucepans, pots, serving dishes, slotted spoons, ladles, blenders, lids, colanders, canisters, roasting pans, frying pans, sieves, pressure cookers, rolling pins, and chopping boards. Finally, it lists some common spices used in cooking including rosemary, cinnamon, bay leaves, oregano, parsley, garlic, saffron, and coriander
Estratègies del discurs (de la presencialitat a l'e-learning)Josep Bargalló Valls
Material per a les sessions del curs "Habilitats i estratègies comunicatives" per a formadors
Institut de Ciències de l'Educació
Universitat Rovira i Virgili
This document contains examples of balanced scorecards from different divisions and time periods. It shows metrics like staff satisfaction, expense ratios, customer satisfaction, value of new business, sales volumes, and net profit after tax. The balanced scorecards provide a high-level overview of performance across key metrics over time to help evaluate progress toward goals.
This document outlines a social media campaign to promote the BEX Accessories brand. The campaign objectives are to triple social media followers, increase word-of-mouth marketing online, and raise sales by 30% over 3 months. The target customers are bold, independent, and fashion-oriented female millennials aged 25-34 in major cities. BEX offers classy and bold accessories that empower women. The campaign will provide gifts of accessories to women who have influenced others and encourage recipients to post pictures on social media using campaign hashtags to promote the brand's message of being classy and bold. Additional deliverables include print ads, a traveling "Fashion Bus" pop-up shop, and product showrooms to engage customers offline
Slides fra foredraget "Alle har et liv - Der er værd at leve". Ikke alle emner tages op på 90 minutters foredrag, og der varieres i slides i forhold til målgruppe.
Temaet og Formålet vil dog altid være det samme: At du og jeg må forstå lidt mere af, hvorfor vi ser på os selv og andre som vi gør - og at vi må forstå at der er god grund til at holde af både os selv og andre. For ALLE har et liv - Der er værd at leve:-)
Designing for Real-Time Marketing - SXSW 2013Golin
Tyler Travitz, Digital Design Director at Golinharris, shares tips on rapid content creation and design in the age of real-time marketing. From SXSW 2013, delivered 3/10/13.
This document provides instructions and lists of items for cooking, including common cooking techniques like dicing, peeling, whisking, chopping, slicing, frying, boiling, stirring, grating, baking, blending, mixing, and simmering. It also lists common kitchen utensils such as saucepans, pots, serving dishes, slotted spoons, ladles, blenders, lids, colanders, canisters, roasting pans, frying pans, sieves, pressure cookers, rolling pins, and chopping boards. Finally, it lists some common spices used in cooking including rosemary, cinnamon, bay leaves, oregano, parsley, garlic, saffron, and coriander
Estratègies del discurs (de la presencialitat a l'e-learning)Josep Bargalló Valls
Material per a les sessions del curs "Habilitats i estratègies comunicatives" per a formadors
Institut de Ciències de l'Educació
Universitat Rovira i Virgili
This dossier contains clips and excerpts of Charu's work in PR and communication, including blogging on behalf of companies, managing Facebook pages for Mindjumpers and Kronenbourg, launching financial products through press conferences, organizing events like sponsoring a cricket team and spelling bees, and introducing company spokespeople to the media. Charu's full posts can be found on Mindjumpers' blog and Facebook page as well as Kronenbourg's Facebook page.
Un rey tenía maravillosos jardines llenos de animales. Cortó un árbol seco que le molestaba, sustituyéndolo por fuentes. Pronto se dio cuenta de que los animales habían desaparecido sin darse cuenta, al admirar las fuentes. Una joven le explicó que los jardines necesitaban excrementos de polilla para mantener el equilibrio natural, que él había roto al cortar el árbol. El rey construyó un palacio para la joven para recompensar su sabiduría.
Congress tried to remake the South under Republican leadership during Reconstruction in several ways: by establishing new governments in the South, extending civil rights to freed slaves, and imposing military rule. The document asks students to identify a question about Reconstruction that they could research further for homework.
Presentatie over het onderzoek op het gebied van social media binnen de makelaarsbranche en wat Nederland Internet kan betekenen voor WitteWoning Makelaars op het gebied van social media.
Taco Flash adalah restoran makanan cepat saji Meksiko pertama di kota ini yang menawarkan rasa khas Indonesia. Restoran ini mengambil inspirasi dari karakter superhero Flash untuk menggambarkan produk makanan cepat saji namun sehat. Misi restoran ini adalah menyajikan makanan cepat saji bersih dan bergizi serta memperkenalkan masakan Meksiko dengan bumbu khas Indonesia dengan harga terjangkau. Menu utamanya adalah Nachos Maknyos, Taco de Maco, dan
Room Key was founded by six major hotel chains to differentiate the hotel booking experience through personalization. The presentation discusses using intent, geography, and predictive behavioral analytics to better understand customers and improve recommendations. It describes how Room Key uses real-time decisioning powered by customer, location, and transaction data to optimize property suggestions based on each customer's unique situation. The goal is to change the standard hotel search process by anticipating customer needs rather than relying solely on basic location filters.
The Consumption function, Prof. Prabha Panth, Osmania University, HyderabadPrabha Panth
- The document discusses Keynes' basic propositions about equilibrium levels of output and expenditure in an economy. It can exist at full employment if expenditure equals output, unemployment if expenditure is less than output, or inflation if expenditure is greater than output.
- It then explains the consumption function, which shows that consumption (C) increases with disposable income (Y) but by less than the increase in income. Consumption plus savings must equal total income. The consumption function is represented by the equation C = Ca + cY, where Ca is autonomous consumption and cY shows the slope of the consumption function.
- The average propensity to consume and marginal propensity to consume are also explained, with the marginal propensity
Este documento promociona un blog sobre marketing en línea y redes sociales. Brevemente menciona temas como redes sociales, marketing en línea y proporciona la dirección del blog para obtener más información.
The document discusses the concept of "Super Apps" for BlackBerry that provide seamless integration with the device's core functionality and services. Some key aspects of Super Apps highlighted include always-on experiences, proactive notifications, background processing, and contextual integration with features like the inbox, calendar, contacts and location services. Several examples are provided of potential Super Apps for activities like social media, ecommerce, collaboration, law enforcement, and healthcare. The overall vision presented is for apps that transform how users work and live by empowering greater connectivity and engagement.
The document discusses the Great Depression and its global impacts in the 1930s. It notes that over 11,000 banks failed in the US between 1929-1933, unemployment rose to 15-30% worldwide, and economies were affected across the globe. Some countries were able to reduce unemployment more quickly than others by taking control, though they also destroyed democracy. The document also discusses the rights movements that emerged in the US and South Africa in the 1960s to combat racial segregation and white supremacy, as well as the new feminism movements that arose in the US and UK during that same time period to advocate for women's rights.
The document provides background information on the Victorian era in Britain from 1837 to 1901. It discusses some of the major social, economic, political and cultural changes that occurred during this time period, including the Industrial Revolution, expansion of the British Empire, rise of the middle class, development of urbanization and poverty, role of women, impact of new technologies and scientific discoveries, and how Victorian writers reflected this complex era in their works.
1) The document provides guidance on sequencing events when telling a story through linking ideas, ordering events chronologically using words like "firstly", "then", "after that", and "next".
2) It also discusses expressing interruptions or adding new elements using words like "suddenly" or "unexpectedly" as well as ways listeners interrupt to ask questions.
3) Finally, it offers suggestions for concluding a story using words such as "finally", "in the end", or "lastly".
Data Management and Applications at SOCIBDavid March
SOCIB is a marine research infrastructure located in the Balearic Islands that integrates observing systems, numerical forecasting, and data management. It aims to provide open and quality-controlled data to support science and society. The data management system implements a full data lifecycle from ingestion to distribution. Applications have been developed to visualize deployments, gridded model output, coastal maps, and real-time beach and ocean data for researchers and the public. Further work will focus on managing increasing data volumes and developing new applications.
The document is a presentation by Roger Dooley on using neuroscience and behavioral research techniques to increase marketing conversion rates. It discusses how the majority of traditional marketing fails to influence consumers on a subconscious level. It then provides examples of "neuro-nudges" like scarcity, social proof, anchoring, personalization and other behavioral triggers that can be applied to offers based on neuroscience research findings in order to more effectively persuade and convert consumers. The presentation emphasizes testing marketing approaches to see what most improves outcomes.
This document provides 7 ways for organizations to champion communications in a multicultural marketplace. It recommends defining or redefining what general market means with more multicultural consumers. It also suggests doing in-depth research on multicultural consumers, tracking youth markets, re-evaluating geographic regions, auditing multicultural marketing activities, identifying strategies to test the multicultural marketplace, and seeking internal or external multicultural experts. The document aims to help organizations improve their communications to diverse audiences.
The Social Third: How Social Media is Transforming IT SalesGolin
Few things have captivated the imagination of communications professionals in recent years more than social media. But the journey forward has not been plain sailing, with some skeptics suggesting the medium is often an exercise in vanity characterized by too much broadcast and little meaningful engagement.
For consumer brands social media has proved a valuable route to reaching a broad audience. In the world of B2B marketing, however, where target audiences are considerably smaller and messaging is often more complex, some have suggested the social media is too lightweight or even irrelevant.
To uncover the truth about social media in the B2B space, GolinHarris teamed up with YouGov to complete the report, Social Media: How Social Media is Transforming Sales, which examines the ways in which IT buying decision makers are influenced by this medium. To complete the research for the report, YouGov conducted an online survey of people on both sides of the purchasing spectrum: the marketers from technology companies and the IT buyers they are trying to reach.
Top line findings reveal that any lingering doubt over social media’s importance to B2B marketers should be dismissed. In total, 34% of IT buyers surveyed – the ‘social third’ – have been positively influenced by online interactions with a brand when making a purchasing decision. Moreover, this ‘third’ actually wants to engage with brands online.
In this report, GolinHarris sheds light on how B2B marketers can most effectively engage customers online in order to drive sales.
To access the full report please click here: 131413 The Social Third 04_FINAL
For further information please contact:
Elizabeth Littlewood, Head of Techology, GolinHarris, elittlewood@golinharris.com
Jane Fordham, Director of Marketing, GolinHarris, jfordham@golinharris.com
This year, GolinHarris celebrated its fifth annual worldwide community service initiative, Al’s Day. The day honors founder and chairman Al Golin’s dedication to community service and is held each year on, or around, Al’s birthday on June 19.
Offices around the world celebrated Al’s Day by participating in activities ranging from volunteering at Café 458 in Atlanta to feed the homeless; to working with Little People, an international NGO providing care for children and young people affected by cancer in Bucharest; to painting murals and helping the Ashburn Community Elementary School in Chicago prepare for the new school year; to spending the day with the kids at Manzil Special Needs School in Dubai; to volunteering with client Ronald McDonald House Charities in Shanghai.
We’re happy to share, in the following pages, all of the ways in which we gave back on Al’s Day to help communities around the world look forward to a brighter day and a better year.
Has Real-Time Marketing Jumped the #Sharknado?Golin
The night the lights went out during the Super Bowl, Oreo was ready, sending out the now-famous “dunk in the dark” tweet just four minutes later. Light bulbs went on for marketers, and since then, brands have tried to have their own “Oreo Moment” with every major media event from the Oscars to the Royal Baby with widely varying degrees of success. Recent real-time brand activations around the sci-fi Sharknado phenomenon produced a sea of sameness: image + clever wording = RTM. So has the idea of brands attaching themselves to trending stories jumped the shark, or the #Sharknado in this case? During Social Media Week in Chicago, the GolinHarris team took a look at the best and worst of RTM (ours and others) and explored the next generation of integrated engagement that delivers real results for brands. See how we backed up our insights with analytics and learn the value in making RTM a daily part of PR and marking plans.
This document discusses real-time marketing and provides best practices for creating real-time content. It defines real-time marketing as authentic communication delivered at the right time and place with the right message. It discusses using opportunistic real-time marketing to comment on current events and changing consumer behaviors. Best practices include planning for various scenarios, creating hyper-relevant timely content, establishing a visual voice for each channel, and balancing speed and quality in the creative process and workflow. Challenges discussed are moving beyond Facebook and Twitter, dealing with subjectivity, and maintaining quality and legacy over time.
This dossier contains clips and excerpts of Charu's work in PR and communication, including blogging on behalf of companies, managing Facebook pages for Mindjumpers and Kronenbourg, launching financial products through press conferences, organizing events like sponsoring a cricket team and spelling bees, and introducing company spokespeople to the media. Charu's full posts can be found on Mindjumpers' blog and Facebook page as well as Kronenbourg's Facebook page.
Un rey tenía maravillosos jardines llenos de animales. Cortó un árbol seco que le molestaba, sustituyéndolo por fuentes. Pronto se dio cuenta de que los animales habían desaparecido sin darse cuenta, al admirar las fuentes. Una joven le explicó que los jardines necesitaban excrementos de polilla para mantener el equilibrio natural, que él había roto al cortar el árbol. El rey construyó un palacio para la joven para recompensar su sabiduría.
Congress tried to remake the South under Republican leadership during Reconstruction in several ways: by establishing new governments in the South, extending civil rights to freed slaves, and imposing military rule. The document asks students to identify a question about Reconstruction that they could research further for homework.
Presentatie over het onderzoek op het gebied van social media binnen de makelaarsbranche en wat Nederland Internet kan betekenen voor WitteWoning Makelaars op het gebied van social media.
Taco Flash adalah restoran makanan cepat saji Meksiko pertama di kota ini yang menawarkan rasa khas Indonesia. Restoran ini mengambil inspirasi dari karakter superhero Flash untuk menggambarkan produk makanan cepat saji namun sehat. Misi restoran ini adalah menyajikan makanan cepat saji bersih dan bergizi serta memperkenalkan masakan Meksiko dengan bumbu khas Indonesia dengan harga terjangkau. Menu utamanya adalah Nachos Maknyos, Taco de Maco, dan
Room Key was founded by six major hotel chains to differentiate the hotel booking experience through personalization. The presentation discusses using intent, geography, and predictive behavioral analytics to better understand customers and improve recommendations. It describes how Room Key uses real-time decisioning powered by customer, location, and transaction data to optimize property suggestions based on each customer's unique situation. The goal is to change the standard hotel search process by anticipating customer needs rather than relying solely on basic location filters.
The Consumption function, Prof. Prabha Panth, Osmania University, HyderabadPrabha Panth
- The document discusses Keynes' basic propositions about equilibrium levels of output and expenditure in an economy. It can exist at full employment if expenditure equals output, unemployment if expenditure is less than output, or inflation if expenditure is greater than output.
- It then explains the consumption function, which shows that consumption (C) increases with disposable income (Y) but by less than the increase in income. Consumption plus savings must equal total income. The consumption function is represented by the equation C = Ca + cY, where Ca is autonomous consumption and cY shows the slope of the consumption function.
- The average propensity to consume and marginal propensity to consume are also explained, with the marginal propensity
Este documento promociona un blog sobre marketing en línea y redes sociales. Brevemente menciona temas como redes sociales, marketing en línea y proporciona la dirección del blog para obtener más información.
The document discusses the concept of "Super Apps" for BlackBerry that provide seamless integration with the device's core functionality and services. Some key aspects of Super Apps highlighted include always-on experiences, proactive notifications, background processing, and contextual integration with features like the inbox, calendar, contacts and location services. Several examples are provided of potential Super Apps for activities like social media, ecommerce, collaboration, law enforcement, and healthcare. The overall vision presented is for apps that transform how users work and live by empowering greater connectivity and engagement.
The document discusses the Great Depression and its global impacts in the 1930s. It notes that over 11,000 banks failed in the US between 1929-1933, unemployment rose to 15-30% worldwide, and economies were affected across the globe. Some countries were able to reduce unemployment more quickly than others by taking control, though they also destroyed democracy. The document also discusses the rights movements that emerged in the US and South Africa in the 1960s to combat racial segregation and white supremacy, as well as the new feminism movements that arose in the US and UK during that same time period to advocate for women's rights.
The document provides background information on the Victorian era in Britain from 1837 to 1901. It discusses some of the major social, economic, political and cultural changes that occurred during this time period, including the Industrial Revolution, expansion of the British Empire, rise of the middle class, development of urbanization and poverty, role of women, impact of new technologies and scientific discoveries, and how Victorian writers reflected this complex era in their works.
1) The document provides guidance on sequencing events when telling a story through linking ideas, ordering events chronologically using words like "firstly", "then", "after that", and "next".
2) It also discusses expressing interruptions or adding new elements using words like "suddenly" or "unexpectedly" as well as ways listeners interrupt to ask questions.
3) Finally, it offers suggestions for concluding a story using words such as "finally", "in the end", or "lastly".
Data Management and Applications at SOCIBDavid March
SOCIB is a marine research infrastructure located in the Balearic Islands that integrates observing systems, numerical forecasting, and data management. It aims to provide open and quality-controlled data to support science and society. The data management system implements a full data lifecycle from ingestion to distribution. Applications have been developed to visualize deployments, gridded model output, coastal maps, and real-time beach and ocean data for researchers and the public. Further work will focus on managing increasing data volumes and developing new applications.
The document is a presentation by Roger Dooley on using neuroscience and behavioral research techniques to increase marketing conversion rates. It discusses how the majority of traditional marketing fails to influence consumers on a subconscious level. It then provides examples of "neuro-nudges" like scarcity, social proof, anchoring, personalization and other behavioral triggers that can be applied to offers based on neuroscience research findings in order to more effectively persuade and convert consumers. The presentation emphasizes testing marketing approaches to see what most improves outcomes.
This document provides 7 ways for organizations to champion communications in a multicultural marketplace. It recommends defining or redefining what general market means with more multicultural consumers. It also suggests doing in-depth research on multicultural consumers, tracking youth markets, re-evaluating geographic regions, auditing multicultural marketing activities, identifying strategies to test the multicultural marketplace, and seeking internal or external multicultural experts. The document aims to help organizations improve their communications to diverse audiences.
The Social Third: How Social Media is Transforming IT SalesGolin
Few things have captivated the imagination of communications professionals in recent years more than social media. But the journey forward has not been plain sailing, with some skeptics suggesting the medium is often an exercise in vanity characterized by too much broadcast and little meaningful engagement.
For consumer brands social media has proved a valuable route to reaching a broad audience. In the world of B2B marketing, however, where target audiences are considerably smaller and messaging is often more complex, some have suggested the social media is too lightweight or even irrelevant.
To uncover the truth about social media in the B2B space, GolinHarris teamed up with YouGov to complete the report, Social Media: How Social Media is Transforming Sales, which examines the ways in which IT buying decision makers are influenced by this medium. To complete the research for the report, YouGov conducted an online survey of people on both sides of the purchasing spectrum: the marketers from technology companies and the IT buyers they are trying to reach.
Top line findings reveal that any lingering doubt over social media’s importance to B2B marketers should be dismissed. In total, 34% of IT buyers surveyed – the ‘social third’ – have been positively influenced by online interactions with a brand when making a purchasing decision. Moreover, this ‘third’ actually wants to engage with brands online.
In this report, GolinHarris sheds light on how B2B marketers can most effectively engage customers online in order to drive sales.
To access the full report please click here: 131413 The Social Third 04_FINAL
For further information please contact:
Elizabeth Littlewood, Head of Techology, GolinHarris, elittlewood@golinharris.com
Jane Fordham, Director of Marketing, GolinHarris, jfordham@golinharris.com
This year, GolinHarris celebrated its fifth annual worldwide community service initiative, Al’s Day. The day honors founder and chairman Al Golin’s dedication to community service and is held each year on, or around, Al’s birthday on June 19.
Offices around the world celebrated Al’s Day by participating in activities ranging from volunteering at Café 458 in Atlanta to feed the homeless; to working with Little People, an international NGO providing care for children and young people affected by cancer in Bucharest; to painting murals and helping the Ashburn Community Elementary School in Chicago prepare for the new school year; to spending the day with the kids at Manzil Special Needs School in Dubai; to volunteering with client Ronald McDonald House Charities in Shanghai.
We’re happy to share, in the following pages, all of the ways in which we gave back on Al’s Day to help communities around the world look forward to a brighter day and a better year.
Has Real-Time Marketing Jumped the #Sharknado?Golin
The night the lights went out during the Super Bowl, Oreo was ready, sending out the now-famous “dunk in the dark” tweet just four minutes later. Light bulbs went on for marketers, and since then, brands have tried to have their own “Oreo Moment” with every major media event from the Oscars to the Royal Baby with widely varying degrees of success. Recent real-time brand activations around the sci-fi Sharknado phenomenon produced a sea of sameness: image + clever wording = RTM. So has the idea of brands attaching themselves to trending stories jumped the shark, or the #Sharknado in this case? During Social Media Week in Chicago, the GolinHarris team took a look at the best and worst of RTM (ours and others) and explored the next generation of integrated engagement that delivers real results for brands. See how we backed up our insights with analytics and learn the value in making RTM a daily part of PR and marking plans.
This document discusses real-time marketing and provides best practices for creating real-time content. It defines real-time marketing as authentic communication delivered at the right time and place with the right message. It discusses using opportunistic real-time marketing to comment on current events and changing consumer behaviors. Best practices include planning for various scenarios, creating hyper-relevant timely content, establishing a visual voice for each channel, and balancing speed and quality in the creative process and workflow. Challenges discussed are moving beyond Facebook and Twitter, dealing with subjectivity, and maintaining quality and legacy over time.
Black & Latino dominance on Twitter & Facebook, yet omission from Social Medi...Golin
GolinHarris at Social Media Week 2013
Black & Latino dominance on Twitter & Facebook,
yet omission from Social Media Strategy
A discussion on how black and Latino’s have dominated Twitter and Facebook, however lack SM strategies. Discuss best practices for multicultural social media strategies.
#smwmulticultural
GolinHarris employees around the world volunteered over 7,000 hours on Al's Day, the firm's annual community service initiative, to help various charitable organizations. Activities included preparing meals for the homeless in Dallas, painting a mural in Atlanta, and cleaning parks in Los Angeles. The theme for 2012 was "balancing high tech with high touch" by using technology to coordinate efforts but focusing on in-person engagement through activities like visiting retirement homes in Stockholm. Over 600 employees from offices globally participated in Al's Day 2012.
CES 2012: Trends, Technologies & Media ResponseGolin
CES 2012 saw record attendance and media coverage. Social media played a large role, with 93.5% of online conversation occurring on platforms like Twitter. Microsoft, Samsung, and Sony generated the most social media buzz. The Nest smart thermostat in particular drew attention for its innovative design. While many products focused on incremental upgrades, CES continues to showcase new technologies that will be discussed throughout the year.
The document summarizes key themes and insights from the 2011 ANA Multicultural Conference. The top five recurring themes were: 1) blurring lines between general and multicultural markets, 2) total market/new mainstream approach, 3) multicultural responsibility of entire organizations, 4) need for culturally relevant content, and 5) purpose-based marketing. Speakers from PepsiCo, Google, and Yahoo discussed strategies for embedding multiculturalism, optimizing for consumer insights, and targeting multicultural audiences. Statistics highlighted the lack of diversity in marketing and disproportionate advertising spend between general and multicultural markets.
If you didn't work for your company, would you follow it? This is the key question Playboy asks when developing its social media strategy. They focus on providing dynamic, exclusive content to engage fans and generate traffic, looking for monetization opportunities through partnerships, ads, and premium offerings. The goal is to make social channels a must-visit destination rather than a chance interaction.
A few members of the GolinHarris Chicago team had the pleasure of attending the CUSP conference in Chicago, a 1 ½ day session focused on the design of everything. It was a terrific break from the ordinary and a great way to re-energize by witnessing the creative process of others. We created the Top 10 Tweets from Cusp 2011 to share some highlights from the session and to encourage others to see design in their everyday lives.
GolinHarris Insights: Social Media Week ChicagoGolin
If you weren't able to make it out to Social Media Week in Chicago September 19-23, we have you covered. The GolinHarris team put together insights from the panels they attended to give you topline takeaways from the week.
The document discusses the importance of adopting an all-markets strategy to effectively target growing multicultural audiences in the United States. It notes that ethnic minorities now comprise over 36% of the population, with Hispanics driving the majority of growth among youth. An all-markets approach allows consistent messaging across diverse audiences while maintaining flexibility. The document provides recommendations for how local councils can start engaging multicultural communities through research, partnership, authentic storytelling, and culturally relevant information.
In 2011, over 500 GolinHarris employees from around the world volunteered nearly 25,000 hours for Al's Day, an annual community service initiative honoring the company's founder. Offices carried out service projects from May to July, including donating time and supplies to schools, homeless shelters, food banks, and other charities. Activities ranged from painting and cleaning facilities to preparing and delivering meals to those in need. The global event demonstrated the company's commitment to improving communities through volunteer work on and around founder Al Golin's birthday each year.
To ensure its successful market entry, Staples planned a high-profile launch event for influential South Florida business leaders where the COO kicked off the launch. Outreach efforts resulted in media coverage across South Florida and beneficial ongoing relationships. Staples also partnered with Miami Heat star Dwyane Wade on a community park improvement program that engaged residents through voting and awarded funds, generating 52 million media impressions. Additionally, Staples surprised teachers at low-performing schools with breakfast and supplies to build awareness of its educational support and convert teachers into brand enthusiasts. Staples' first green store opening was planned and managed to communicate its environmental commitment and generated 13 million media impressions, helping solidify its reputation in South Florida.
The document summarizes public relations efforts by GolinHarris to help the peanut industry recover from a major food recall in 2009 and promote peanuts. Key efforts included:
1) Training peanut farmers as spokespeople and launching a national tour to ease consumer concerns about safety.
2) Transforming Grand Central Terminal into an "Energy Central" exhibit promoting peanuts' health benefits which generated significant media coverage.
3) Helping establish a Scientific Advisory Council of allergy experts to provide facts on peanut allergies in the face of consumer emotions.
This document discusses McDonald's marketing campaigns between 2008-2011 that generated billions of media impressions. It describes campaigns promoting the Big Mac's 40th anniversary through a remix contest on MySpace, the "Give A Hand" widget on Facebook that raised money for Ronald McDonald House Charities, and the "What Came First" viral campaign around the launch of Southern Style Chicken. It also discusses the McDonald's Moms program that shared mothers' experiences visiting McDonald's facilities, generating over 275 million impressions and improving consumers' views of McDonald's food quality. Finally, it mentions the McDonald's Champion Kids program at the 2008 Beijing Olympics that gave children exclusive Olympic access and the 2011 McDonald's All American basketball games that raised awareness for Ronald McDonald House Char
The document discusses several marketing campaigns conducted by Texas Instruments (TI) to promote their products and services:
1) The "Thank an Engineer" campaign featured humorous videos about a world without technologies like cell phones and laptops to acknowledge engineers' contributions and garnered over 100,000 video views.
2) The TInergy blog showcased TI's energy efficiency expertise and engaged media/bloggers, with 1,000 unique visitors per month.
3) The "Vision for Voice" video program encouraged ideas for future voice technologies and received nearly 250 entries and over 24,000 website views in three months.
4) TI leveraged Twitter at tradeshows through an editorial calendar, receiving an average
Toyota hired GolinHarris to help with its entry into NASCAR racing in 2004 and promote its "Toyota in America" story to gain acceptance among fans. Over the following years, GolinHarris assisted with Toyota's environmental initiatives like the Mobile Hybrid Experience tour and LEAF program donating to national parks. The agency also supported Toyota's involvement in action sports and the Driving Expectations safe driving program for teens.
GolinHarris helped Panasonic generate news for its annual declarations about green products and manufacturing in 2010 and 2011, providing recommendations to enhance news value and story angles of interest to both eco and business media. They also highlighted Panasonic's sustainability initiatives to local and foreign media. GolinHarris developed a children's news consumption survey for Panasonic's Kids Witness News program, generating interest from leading broadcast and print media. As a platinum sponsor of the Singapore International Energy Week conference, GolinHarris showcased Panasonic's perspective on sustainable lifestyles with zero CO2 through creative angles, articles, and media activities.