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International App development and challenges
The document discusses the shift towards a mobile-first approach in media and technology, highlighting the proliferation of mobile devices and their impact on consumer behavior. Key insights include the exponential growth in mobile usage, the changing landscape of media consumption, and strategies for innovation in mobile applications. It emphasizes the importance of adapting to consumer needs and leveraging technology to meet those demands in a rapidly evolving digital environment.
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International App development and challenges
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- 2. "We understand thatthe new rule is mobile first.” "Mobile first in everything. Mobile first in terms of applications. Mobile first in terms of the way people use things. And it means ... that we have a role now to inform, to educate through all these devices." Eric Schmidt CEO, Google (2010)
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- 4. Real Smartphones AreEverywhere
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- 6. Moore’s Law KillsCosts
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- 10. Our Lives HaveTurned Mobile
- 11. Smaller Form Factor+ Lower Prices + Expanded Services = 10x More Devices Computing Growth Drivers Over Time, 1960-2020E More than Just Phones 1,000,000 Mobile iPad Internet Smartphone 100,000 Kindle Devices/Users (MM in Log Scale) Desktop Tablet 10,000 Internet MP3 Cell phone/ PDA 1000 10B+ Car Electronics PC GPS, ABS, A/V Units??? 100 Mobile 1B+ Units/ Video Minicomputer Users 100MM+ Home 10 Entertainment Units Mainframe Games 10MM+ Units 1 Wireless Home Appliances 1MM+ Units 1960 1970 1980 1990 2000 2010 2020 Note: PC installed base reached 100MM in 1993, cellphone/Internet users reached 1B in 2002/2005 respectively; Source: ITU, Mark Lipacis, Morgan Stanley Research. source: Morgan Stanley
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- 18. FI NL And It’s Still Early
- 19. 400 000 30 350 000 25 iPad 300 000 20 iPhone 250 000 Symbian Helsingin Sanomat mobiili 15 Ilta-Sanomat mobiili Android 200 000 Taloussanomat mobiili mobiili 10 Android 150 000 tablet Windows 5 Mobile 100 000 0 50 000 1 2 3 4 5 0 2009$ 2010$ 2011$ 2012$ Exponential Growth in Mobile Usage
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- 21. In the NL,Mobile Use Beats the Web
- 22. ja n/ 10 m rt /1 0 m ei /1 0 ju l/ 10 se p/ 10 no v/ 10 Mobile ja n/ 11 m PC rt /1 1 m ei /1 1 ju Tablet l/ 11 se p/ 11 no v/ 11 ja n/ 12 source: Nu.nl
- 23. • European media group • Leading media company in Finland • Founded and headquartered in Finland • #1 Finnish magazine publisher (50+ titles) • Revenue 2.7bln eur (2011), 14 000 employees • #1 Finnish newspaper publishers (20+ titles), including largest newspaper in the Nordics (HS) • Focused on Media and Education • Present in Finland, Netherlands, Belgium, Russia and • #1 Finnish online publisher (50+ websites) Central & Eastern Europe (Hungary, Poland, Czech etc.) • #2 Commercial TV broadcaster (Nelonen, JIM, Liv & other TV and radio channels) • Leading media company in the Netherlands • Leading media company in Russia & CEE • #1 Dutch magazine publisher (70+ titles) • #1 media company in Hungary (online, tv, magazines) • #1 Dutch online publisher (60+ sites) • Joint ventures with Hearst in Russia (online, • #2 Commercial TV broadcaster: SBS6, Net5, Veronica & magazines & newspapers) and other CEE countries other TV and radio channels • Leading Learning Solution provider across 20 markets
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- 26. We Are GoingMobile First
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- 28. Over 100 MobileApps Published
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- 30. Sanoma Investing InMobile Internal Ideas Execution External
- 31. Sanoma Investing InMobile Internal Mobile Innovation Fund Ideas Execution External
- 32. Sanoma Investing InMobile Internal Mobile Planet of Innovation the Apps Fund Ideas Execution External
- 33. Sanoma Investing InMobile Internal Mobile Planet of Innovation the Apps Fund Ideas Execution Sanoma App Challenge External
- 34. Sanoma Investing InMobile Internal Mobile Planet of Innovation the Apps Fund Ideas Execution Sanoma Sanoma App Ventures Challenge External
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- 37. It’s All AboutThe Audience
- 38. New Categories ofDevices Entertainment/Inspiration Information/ Entertainment/Creation Communication/ XL form Productivity Medium form Monitoring Push Short form Pull XS form TV/DVD Pull Apps/Websites Push Movies/ Software/ Websites Ebooks/Photos/Video Apps/Widgets Video Games Search/Social/Video Quarters Music/Casual Games Hours Hours Minutes
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- 40. Tablet Consumer shipments penetration (mln) 1.6 35% 1.4 30% 1.2 25% 1.0 20% 0.8 15% 0.6 10% 0.4 0.2 5% - 0% 2009 2010 2011 2012FC source: GFK, Tablet sales Penetration tablets (Q4) Telecompaper
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- 42. All Replaced ByMy Phone
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- 46. How much timedo you spend on the iPad At home, what is your primary computer How often do you use the iPad? (on a day of usage)? that you use most often now? Once per day or less N/A 4% <30 min 2% >2 hrs 16% PC/laptop 25% 36% 30-60 min. iPad 29% 62% Multiple times a day 1-2 hours 96% 30% Intense Usage: New Habit Source: Sanoma iPad user survey 2011
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- 49. Changing media consumption phone computer tablet 44% 48% 9% overall overall overall views views views In the morning, phones are People that read on computers iPad readers read more news where people start to engage consume their greatest share of on the device at night than with their chosen media online news during the day during other times of day 10% 8% Computer 7% 5% Smartphone 3% iPad 2% 0% 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Source: NU.nl (based on sample data)
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- 61. iPad Ads AreNice
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- 64. HTML5 Will Makeour Sites App-like
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- 66. The New LeanBack
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- 70. Follow Up & Considering Making a Visiting the Transaction Future Options Decision Dealership Engagement Driving Physical Traffic
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- 73.
- 74. But It CanBe Indirect At Times
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- 78. DEVELOPMENT PROOF OF CONCEPT Bootcamp to Develop Prototype TRAINING & BUSINESS CASE Six Module Track to Develop Idea into Concept SELECTION OF APPLICANTS Open application process to join Mobile First Accelerator September 2012: Mobile Accelerator
- 79. Transforming Print toMobile Sanoma’s New Mobile Offering Developing Digital to Mobile By driving internal innovation, intrapreneurship & culture change, the Mobile First Accelerator will allow us to explore new opportunities New Mobile First Services in Mobile Media
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- 81. You Can’t SeeThe Future
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- 83. Don’t Fear ToExperiment
- 84. Text Ams terd BizD ev& am Des ign est dap ent Bu pm o evel Tech D
- 85. Function, Not JustContent
- 86. For The NewGeneration
- 87. Thank You –follow @lassi