The JumpStart program is a charity that helps kids participate in organized sports to develop skills, self-esteem, and confidence. The Canadian Athletes Now Fund is a non-profit that raises money and awareness for Canadian athletes competing at the Olympics. A Gold Sponsorship of their event costs between $15,000-$20,000 and provides various promotional benefits like signage, logo placement, access to VIPs, and media coverage of the sponsorship. Contact information is provided for several roles on the event team.