Civic Entertainment Group presented on their company which creates large brand-defining marketing campaigns. They were founded in 1999 and focus on entertainment, experiential marketing, partnerships & sponsorships, and digital/social media. In 2012, Seacrest Global acquired Civic Entertainment Group to build a world-class marketing services company. Several case studies were presented including campaigns for NBC News Education Nation summit, Boardwalk Empire series launch, and History Channel's Save Our History initiative.
I believe we’re in an age where the traditional resume is no longer enough. This presentation is my first step at building a collection of case studies to highlight work from roles I’ve held over the course of my career.
While my work roles have spanned agency, brand and service supplier sides of the fence, and my titles have been all over the map, my work experience can primarily be categorized in four areas: (1) applied analytics (database / marketing), (2) event marketing, (3) experiential / out-of-Home and (4) partnership Marketing.
I've been fortunate in my career to learn from the best and to have gotten to play in some pretty big sand boxes. An eternal student, I love learning and sharing what I have learned with others. Hit me up if you have question, ideas or opportunities.
I believe we’re in an age where the traditional resume is no longer enough. This presentation is my first step at building a collection of case studies to highlight work from roles I’ve held over the course of my career.
While my work roles have spanned agency, brand and service supplier sides of the fence, and my titles have been all over the map, my work experience can primarily be categorized in four areas: (1) applied analytics (database / marketing), (2) event marketing, (3) experiential / out-of-Home and (4) partnership Marketing.
I've been fortunate in my career to learn from the best and to have gotten to play in some pretty big sand boxes. An eternal student, I love learning and sharing what I have learned with others. Hit me up if you have question, ideas or opportunities.
Sofar Sounds is a U.K. based community platform that brings the appreciation back in concerts with rising artists playing for smaller crowds in local, non-traditional venues. Learn more at https://www.sofarsounds.com/.
Marketers prepare all year for the holiday season. But with every brand clamoring for consumers’ attention and dollars, how can you stand out? Here are 12 ideas.
For more information about wayin, please visit wayin.com.
Making the Case for Brand Integration in the Midst of Today’s Marketing Re…Marni Blythe Borelli
Front Row Communications co-owners, Anne Marie Bass and Marni Blythe Borelli presented to North Carolina's Coast Host, a membership organization made up of tourism partners located along North Carolina’s 300-mile coastline.
This presentation focuses on how integration for today's marketer can lead to measurable success in creation of awareness and consideration for your destination. We have included information about where marketers have been, where we are now and what marketers need to know today to maximize marketing budgets.
Anne Marie and Marni welcome your feedback by emailing us at marni@frontrowcom.com.
Casale Media Saskatchewan Roughriders Case StudyReg Hamilton
CFL heavyweight Saskatchewan Roughriders rally fans on field and online Saskatchewan Roughriders campaign by Phoenix Group hits hard with impressions and engagement
Sofar Sounds is a U.K. based community platform that brings the appreciation back in concerts with rising artists playing for smaller crowds in local, non-traditional venues. Learn more at https://www.sofarsounds.com/.
Marketers prepare all year for the holiday season. But with every brand clamoring for consumers’ attention and dollars, how can you stand out? Here are 12 ideas.
For more information about wayin, please visit wayin.com.
Making the Case for Brand Integration in the Midst of Today’s Marketing Re…Marni Blythe Borelli
Front Row Communications co-owners, Anne Marie Bass and Marni Blythe Borelli presented to North Carolina's Coast Host, a membership organization made up of tourism partners located along North Carolina’s 300-mile coastline.
This presentation focuses on how integration for today's marketer can lead to measurable success in creation of awareness and consideration for your destination. We have included information about where marketers have been, where we are now and what marketers need to know today to maximize marketing budgets.
Anne Marie and Marni welcome your feedback by emailing us at marni@frontrowcom.com.
Casale Media Saskatchewan Roughriders Case StudyReg Hamilton
CFL heavyweight Saskatchewan Roughriders rally fans on field and online Saskatchewan Roughriders campaign by Phoenix Group hits hard with impressions and engagement
MBA Cultural Policy Comparison - USA, Japan and Canadaelpinchito
This presentation aims at comparing the cultural policies of the United States, Canada, and Japan. We can see the history and culture of each country are reflected to the current policies (path dependency). Also, we can see external influences to each of the countries (punctuated equilibrium).
This report is prepared for the Social Purpose Business course at Schulich School of Business as a practice to apply the social entrepreneurship business model planning methods.
DigitasLBi, the only agency co-founder and presenter of the Digital Content NewFronts, brings you a wrap-up of what matters most for brands coming out of NewFronts 2017.
What You Need To Succeed In Live 2023 - Jon Burk | American Dreamer Media LLCAl Roker Entertanment
We originally developed this report in 2015 at the beginning of the live streaming movement. The report was prescient then and is updated to include current data. Please reach out to us with your questions and comments: jon@americandreamermedia.com
ABOUT US
American Dreamer Media LLC is a digital marketing and promotions collective that creates connections and engagement with the intention to bring people closer to the characters, stories, brands, and issues that drive passionate responses.
ABOUT JON BURK
Jon Burk manages a creative consortium of media professionals and is heavily versed in marketing strategy, tech, branding, writing, production, and content optimization and develops, produces and activates digital content for a variety of forward thinking clients, typically in the entertainment or social impact space through American Dreamer Media LLC. Jon has partnered with Al Roker Entertainment to produce a number of studies and articles detailing digital content creation and distribution and is a frequent guest panelist at numerous trade shows and media events.
In my second-round interview, I presented 3 Viacom x Halo Top partnership strategies. They include on-air integration, tentpole sponsorship, and product licensing. This presentation earned me the Global Business Development internship in August 2017.
McDonald's Nocturnivore PR Campaign Case StudyMegan Zart
For my Public Relations class at Ithaca College, we were tasked with analyzing a case study and presenting it to the class. Along with a group of two other students, I analyzed McDonald's Nocturnivore campaign, which promoted new extended hours during which breakfast was served.
LIME was the integrated and innovation arm of Kirshenbaum Bond. Examples of work for clients such as Lexus, HBO, Puma, Panasonic, SyFy, Universal Studios, Delta Airlines, Bravo, Old Navy, Timex and more.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
2. • Founded in 1999, Civic is one of the most award
winning agencies in the US working with leading
brands across a range of sectors.
• We create big, brand-defining platforms that
inspire the imaginations of audiences and the
media, drive sales, impact culture and engage
customers, employees and partners
• Areas of focus: Entertainment, Experiential,
Partnerships & Sponsorships, Digital / Social,
Values-based and Grassroots Marketing
• In 2012, Seacrest Global acquired a majority stake
in CEG with the vision to build a world-class
marketing services company creating unique
engagements among media, entertainment,
technology and consumer brands.
3.
4. NBC NEWS EDUCATION NATION
First-of-its-kind multi-platform enterprise positioning
NBC NEWS at the center of the hot national dialogue
about education and driving incremental sales to NBC
• Annual 3-day live Summit convening nation’s
business, gov’t, media and civic leaders
• 72MM viewers...NBC, MSNBC, CNBC,
Telemundo
• National Tour: Week-long events, coverage in
Chicago, LA, Philadelphia, Denver, Atlanta,
Miami, Detroit, New Orleans and Phoenix
• Summit features President Obama, President
Clinton, Governor Romney, Warren Buffett,
Melinda Gates, 10 Governors, Sec. Duncan,
Laura Bush, Jeb Bush, LeBron James, Mayors
Bloomberg, Booker, Villaraigosa and Nutter,
Colin Powell, David Brooks, Walter Isaacson
16. GOALS
• Create “must-see” anticipation; drive ratings for the premiere
• Generate national scale awareness through partnerships
• Maximize ROI by garnering industry buzz + substantial earned
media
• Reinforce HBO’s reputation as a smart and innovative marketer
CONCEPT
• “Compliments of Nucky”
CAMPAIGN ELEMENTS
• BWE Facebook page where fans “pledge their loyalty,” view trailers to access
set tours, distillery visits, VIP trips via HBO and partners
• Canadian Club Retail Partnership
• Harrah’s/Caesar’s On-Premise and Digital Activation
• MTA / 1920’s Vintage Subway Media Stunt
17.
18. Canadian Club:
5000+ retail store promotion with on-
bottle messaging and POS standees and
signage
Specialty co-branded product for private
events
Exclusive liquor sponsor for the AC
Premiere, GQ Suiting event and
Speakeasy events
National Sweepstakes: win your own
Suite For A Year in AC
Bloomingdale’s:
Flagship store exterior transformed into AC
with 115 ft authentic “boardwalk” on the
sidewalk and Boardwalk Empire marquee
Windows depict series themes and
collection of men’s suits inspired by 1920’s
POS in all 35 Bloomingdale’s; GQ suiting
events in 16 stores
National sweepstakes: win a Suite For a
Year and Bloomingdales $500 Shopping
Spree
Harrah’s:
Unprecedented AC domination with
OOH , ACES train and Caesars façade /
interior
1,920 rooms priced at $19.20
$19.20 pre-fixe menu at restaurants
throughout AC
Branded gaming tables/chips, key cards,
in-room content across all 40 properties
Trailer on 50,000 plasma TVs
Cover story in Caesars magazine
National Sweepstakes offering a Caesars
Suite For a Year
19.
20.
21.
22.
23. Canadian Club
25000+ retail store promo; on-bottle
messaging; POS standees and signage
Specialty product for private events
Sponsor for AC Premiere, GQ Suiting
event and Speakeasy events
Sweepstakes: Win a Suite For A Year
Harrah’s
Unprecedented AC domination: OOH ,
ACES train, Caesars façade / interior
1,920 rooms at $19.20; $19.20 menus
Branded gaming tables, chips, key
cards, in-room content at 40 properties
Trailer on 50,000 plasma TVs
National Retail Partnerships
24.
25.
26.
27. RESULTS
•Ratings. 12MM viewers, surpassing expectations and season 1 finale
•Awareness/Partnerships. HBO calculated $5MM+ in incremental
media value/reach via partnerships – OOH, digital, retail displays, media
in hotels and transportation hubs
•Buzz/Earned Media. 190MM impressions. Massive earned media: NPR,
Multichannel News, Huffington Post, Adweek, Gawker, NY Post, NYMag
Vulture, Fast Company, Hollywood Reporter, Gothamist, WSJ ,
PerezHilton.com, Daily Variety
•ROI. 5:1 ROI for HBO on media value vs. campaign cost
“probably the COOLEST
advertisement ever!”
- Perez Hilton
29. GOALS
• Buzzy promotion designed to increase tune-in over prior seasons
• Drive sampling/trial of new and old episodes (catch-up)
• Partner with a hip brand to make a media splash, garner outsized
press and refresh perception among the target
CONCEPT
• Entourage Air – first ever “branded” airline route
CAMPAIGN ELEMENTS
• Launch event / In-flight premiere
• Entourage episodes available on Virgin TVs; collateral across Virgin
(seatbacks, mini-bars, napkins, and bottled water).
• First-class cabins rebranded “Entourage Class” featuring Bose
headphones, Kiehl’s products, Godiva truffles, and Dom Perignon
• Online/Mobile Sweepstakes
30.
31. RESULTS
• Tune-in. S5 premiere viewership 6.1 MM; 5% + over series average
• Sampling. 91,000 views on board during 4-week campaign
• Brand/Media Splash. Secured partnership with on-target brand.
Approximately 250,000 Virgin America passengers fleet wide during 4-
week campaign. 573MM media impressions including features in USA
Today, NY Post, People, EW, Access Hollywood, EXTRA, etc. totaling
almost $3MM estimated “earned media” value
32. • Partnership with W Hotels to promote Entourage Season 6..
• Luxurious three story bungalow decked-out with high-end amenities
synonymous with the A-list Entourage lifestyle.
• Dedicated HBO Entourage Channel at all W hotels
• Massive coverage (over 48MM+ impressions) including USA Today, E!,
Access Hollywood, Ad Age and Promo
• Promotion in all consumer touch-points: check-in collateral, in- room
entertainment, online, and sweepstakes integration
• “Entourage Experience” offered to all W customers
33. USA Today - July 27, 2009 Page Six, NY Post - July 27, 2009
35. GOALS
•Highlight patriotic, reverential tone of HBO campaign
•Turn the premiere into a national event
•Drive significant press attention and tune-in
CONCEPT
•The Pacific “Honor Flight” to the National Mall
CAMPAIGN ELEMENTS
•Partnership with Honor Flight Network / Outreach
•Activation with American Airlines and Marriott
•Send-off events from five local airports (Chicago, NY,
Boston, Cleveland and Orlando) featuring military
personnel and bands
•Ceremony at WW II Memorial on the National Mall
36. Send Off Events: Chicago, NY, Boston, Cleveland , Orlando and Philadelphia
37. RESULTS
•Patriotic Tone. Partnership with “Honor Flight” Network
•National event. Launch at WWII Memorial on National Mall with 250 Pacific
War Veterans, Tom Hanks, Steven Spielberg and the cast held on the
Thursday leading into the premiere weekend.
•Press/Tune-in.
– 100+ media placements across the U.S including CNN, AP, Reuters,
USA Today, ABC News, UK Daily Mail, Boston Herald, Detroit Free
Press
– Premiere audience of 3.1MM; gross viewership exceeding 9MM
– HBO’s highest ratings for a miniseries in five years
38. LUCK Series Launch
To complement a heavy media effort, a national
promotional campaign was designed to:
Build buzz, drive tune-in and engage a broad national
audience with a core target of horse racing enthusiasts,
casual gamblers and sports fans
Break new ground and position HBO as a smart,
innovative marketer
Offer a unique experience that feels fresh and aspirational
Introduce Facebook users to thoroughbred horseracing
and handicapping – making it fun, cool, and totally
accessible
Leave consumers asking “how did they pull that off?”
39. The Luck Pick Six
Through strategic partnerships with the Stronach Group, and MGM Resorts
International, HBO developed an integrated marketing campaign to promote the series
premiere centered around THE HBO LUCK PICK SIX, a first-of-its kind, branded bi-
coastal thoroughbred horseracing event featuring a series premiere races at Santa Anita
Park in Los Angeles and Gulfstream Park in Miami on Saturday, January 28th.
Campaign Elements Included:
The LUCK Pick Six: Live horse racing event at Santa Anita Park (Los Angeles) and Gulfstream
Park (Miami), featuring six thoroughbred horse races run over a 90-minute span. Broadcast live
on HRTV and Facebook.com/LUCKHBO.
Pari-Mutuel Wager: An actual Pick Six Pari-Mutuel Wager was available for betting at Sports
Books nationwide as well as casinos, racetracks and OTBs. Over $500K was wagered on the
HBO Luck Pick Six and over $2.5MM on the individual races.
LUCK $50K Facebook Challenge: HBO challenged Facebook users to pick a winner in each of
the LUCK PICK SIX races for a chance to win a grand prize of $50,000. Celebrities and LUCK
cast members made picks and shared them with their Facebook Fans and Twitter Followers.
Las Vegas Premiere: HBO hosted an invitation-only cast and crew Red Carpet Screening of the
pilot episode of ‘LUCK’ at the Mandalay Bay Theater. Attendees included cast members Dustin
Hoffman and Nick Nolte, among others, as well as the 200 finalists from the National
Thoroughbred Racing Association’s National Handicapping Championship.
Las Vegas Domination: Luck creative took over the Hotels, Casinos and Sports Books at 10
MGM Casinos during the week leading up to the premiere of “LUCK” on HBO. Locations
included: Aria, Bellagio, MGM Grand and Mandalay Bay, among others.
44. HISTORY
To generate buzz about THE PEOPLE SPEAK documentary online
and on campuses across the country, launched a national college tour
that brought producers and cast members to eight universities across
the country through a combination of live performances by A-list
celebrities (i.e. Matt Damon, Josh Brolin, Lupe Fiasco), film
screenings and discussion with students
HIGHLIGHTS
― Generated more than 300K total impressions through flyers and
posters distributed at every campus
― Direct email communications with tune-in message to nearly 100k
college students
― Partnership with online site TakePart.org included guest bloggers and
video from each campus, hitting broad audience of progressive viewers
― Paid advertising and media coverage in campus and local press earned
more than 4.7 million impressions
THE PEOPLE SPEAK College Tour
45. Save Our History
The History Channel
Integrated brand/ad-sales/affiliate campaign and
strategic philanthropy initiative dedicated to local
historic preservation and history education.
HIGHLIGHTS
― Secured $18+ MM in incremental ad sales revenue
from Bank of America and Lowe’s
― First-ever corporate partnership with The White House
― Education materials used by 40,000 educators, reaching
1.2 MM students in 50 states and DC
― 791 MM media impressions since launch (2004)
― THC vaulted to #1 as “Favorite Channel,” “Quality”
(3/05 Beta Brand Study of cable nets)
― 2005 Winner of Super Reggie - Promotion of the Year
46.
47. “I wanted to publicly say thank you to Martha for promoting small businesses
and startups. Martha isn’t just talking about them…she is, as you’d expect,
actually doing something about it.” – Mayor Mike Bloomberg
PEOPLE ARE
TALKING
“The [American Made] event was the culmination of a nationwide opportunity
for small businesses to be in the spotlight.” – ABC News
“Whenever Martha calls I listen. I’m amazed at what Martha brought together
with American Made. Incredible.” – J Crew CEO Mickey Drexler
“…an influx of artisans, crafters, small farmers and entrepreneurs as Martha
Stewart Living Omnimedia hosted its inaugural American Made celebration of
small businesses…It all goes back to what most Americans would consider the
key issue of our time.” - Yahoo! News
“We felt as though we had wandered into the pages of Martha Stewart
Living.” – New York Observer
“Martha is transforming Grand Central into a multimedia artisanal fair.” –
Wall Street Journal
“Martha Stewart’s American Made panel sees future in ideas and the people
who embrace them.” – Associated Press
“Helping a new generation of innovators, ‘American Made’ celebrates and
supports US entrepreneurs.” – USA TODAY
48. 499,433,929 impressions including 7 broadcast TV features (Today, Extra,
Piers Morgan), 5 print (WSJ, USA Today,NY Post), 116 digital stories
(Yahoo, MSN) and AP (157x)
49. HONOREES
Lena Kwak, Cup4Cup
Yountville, CA
Former French Laundry intern makes
gluten-free flour as good – ‘cup for cup’ –
as wheat flour for great breads and
desserts.
Erika Allen, Growing Power
Madison, WI and Chicago, IL
National nonprofit operating eight urban farm
sites providing access to healthy, high-quality,
affordable fresh food for people in under-served
communities
Andy and Mateo Kehler, Jasper Hill Farm
and Cellars
Greensboro, VT
Brothers launch first new Vermont dairy farm in a
generation; produce award winning cheeses in custom-built
22,000 square foot cellar
Jonah Meyer & Tara De Lisio,
Sawkille Co.
Rhinebeck, NY
Husband and wife who began selling Jonah’s
sculptures and furniture out of a defunct service
station; now craft furnishings capturing their
love of tradition, such as stools, tables, and bed
frames, made from locally milled and
sustainably harvested wood.
Andrew Tarlow, Jed Walentas, Peter
Lawrence, Wythe Hotel
Brooklyn, NY
Trio converted a 111-year-old textile factory in
Williamsburg into a 72-room hotel, which opened
in May 2012; preserved the building's historical
integrity—fashioning original ceiling beams into
beds
Flora Grubb, Flora Grubb Gardens
San Francisco, CA
Landscape architect and renowned vertical
gardener whose 10 year old nursery is a San
Francisco mecca for landscape artists and
gardeners of all kinds.
Makié Yahagi, Makié
Soho, NYC
Clothes made from pure organic fabrics,
meticulously sewn in Soho for women
and children; baby jumpsuit featured in
J Crew’s “In Good Company”
Chris Lyon, Brett Binford / Mudshark
Studios
Portland, OR
Handmade tableware and production services
for smaller artists to access high quality
manufacturing
Alisa Toninato, FeLion Studios
Madison, WI
Artist who creates handmade iron
sculptures, best known for a series of cast
iron skillets in the shapes of each of the
48 contiguous states
Carter Cleveland, Art.sy
New York, NY
Described by The New York Times as the
“Pandora for art,” launched on October 8;
funded in part by Wendi Murdoch, Larry
Gagosian and Eric Schmidt
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58. AMERICAN MADE is a multimedia celebration of American artists, artisans and
entrepreneurs across MSLO platforms, featuring a “blue-carpet” awards ceremony
honoring 11 of America’s rising stars in the fields of Food, Design, Gardening,
Crafts, Community and Technology and a two-day Workshop and Artisan Fair
including the editors of Living and American Made luminaries.
HIGHLIGHTS
• Media Impressions totaled 499,433,929
• 250,000 consumers were exposed to the live event at Grand Central Terminal
• 400 Tastemakers attended the American Made Awards Opening Night including Mayor
Mike Bloomberg, NBC TODAY’s Willie Geist, Presidential Cabinet Member/SBA
Administrator Karen Mills and Mickey Drexler
• 50,000 samples at the American Made Café featuring our favorite local purveyors –
Petrossian, Bouchon, Murray’s Cheese, Kobrick Coffee, Sullivan St., McClure’s,
Balthazar
• 33 panels, workshops and demos featuring Martha Stewart, Calvin Klein, Mickey
Drexler, Tory Burch, Ralph Rucci, Corby Kummer, Dan Barber, Mateo Kehler, CNBC’s
Sue Herera, etsy’s Matt Stinchcomb and Bob Pittman
• 1787 nominations for audience choice honoree; 233,436 votes on AmericanMade.com
• Profitable MSLO enterprise with inaugural sponsors Toyota, UPS, Avery and JC Penney
60. PEOPLE ARE
TALKING
Martha Stewart today is no doubt recognized as the doyenne of
all things artistic, creative and artisanal, especially in the
domestic design areas. Her empire is vast and her influence is
unmatched. Hats in the air for American Made – it’s the
quintessential example of practicing what you preach. MSL
created a never-been-done-before program for entrepreneurs!”
In each city, Summit, Teacher Town Hall, and Student Town Hall that each drew hundreds of attendees NBC Talent Participation: Chelsea Clinton, Rehema Ellis, Hoda Kotb, Chuck Todd Governors: Governor Rick Snyder (MI), Governor Bobby Jindal (LA) Mayors: Mayor Bing (Detroit), Mayor Landrieu (NOLA), Mayor Stanton (Phoenix), and three other Arizona mayors State Superintendents of Education from Louisiana and Arizona Over 75 Education Nation packages aired across local NBC affiliates Press: Detroit Free Press | Hundreds join NBC News summit on education in Detroit: “It was a conversation that everybody wanted in on.” http://www.freep.com/article/20130322/NEWS15/130322004/Snyder-take-part-Education-Nation-Detroit-hosted-by-NBC-News