Seattle shoppers in 2012 were found to use radio and the internet more for media than television, with radio delivering the largest audience prior to peak shopping hours and dominating audio entertainment during the day among adults aged 25 to 54, according to a study by the Seattle Area Radio Association.

1. Shoppers of Seattle, WA
use Radio and Internet
more than television
during their media day.
Seattle, Washington 2012

2. AM/FM Radio delivers the largest reach
during the time periods immediately prior to
peak shopping hours, it continues to dominate
the audio entertainment landscape, and out
delivers web, social networking or mobile
usage during the average day among Adults
age 25 to 54.
Source: Arbitron September 2012

8. Compiled by :
The Seattle Area Radio Association 2012
Source: Media Audit Winter 2011