Jersey Mike's is hosting a community sports day to raise funds for local charities helping underprivileged children. The event will feature children's and adult sporting games, promotional kiosks and media coverage to raise awareness for Jersey Mike's brand and menu items. The goal is to create long-lasting relationships with customers and the community through lower budget advertising, digital marketing, and print campaigns promoting the event.
The Digiday Digital Content Marketing Summit, held in Austin, Texas, from February 10-12, 2016, provided a forum for brands, publishers, agencies, and tech platforms to gather and talk about the current state and the future of digital content marketing. Find out what our experts found to be the most impactful takeaways to become a savvy brand that uses content marketing to reach targeted audiences along their journey.
• Presented to CEOs an advertising and promotions campaign that aimed to increased B2C sales by developing effective digital touch points and executing event marketing that expressed the uniqueness of the luxury optical brand.
• Performed concept testing to determine which concept strongly resonated with target market.
(Graded on creative concept. Not graded on actual creative.)
Authentic Group Travel
Discover a community designed for travelers who seek unconventional group trips, unique adventures, and shared meaningful experiences with like-minded travelers from around the world.
Pronounced "We-Go", like I go, you go, we go
The Digiday Digital Content Marketing Summit, held in Austin, Texas, from February 10-12, 2016, provided a forum for brands, publishers, agencies, and tech platforms to gather and talk about the current state and the future of digital content marketing. Find out what our experts found to be the most impactful takeaways to become a savvy brand that uses content marketing to reach targeted audiences along their journey.
• Presented to CEOs an advertising and promotions campaign that aimed to increased B2C sales by developing effective digital touch points and executing event marketing that expressed the uniqueness of the luxury optical brand.
• Performed concept testing to determine which concept strongly resonated with target market.
(Graded on creative concept. Not graded on actual creative.)
Authentic Group Travel
Discover a community designed for travelers who seek unconventional group trips, unique adventures, and shared meaningful experiences with like-minded travelers from around the world.
Pronounced "We-Go", like I go, you go, we go
St. Baldrick's Foundation Reaches New Audiences with Successful Campaign: A M...St Baldricks Foundation
The St. Baldrick's Foundation, the world's largest volunteer-powered charity dedicated to raising money for lifesaving childhood cancer research, changes the narrative surrounding childhood cancers with multi-channel content campaign.
[WEBINAR] Top 5 Tips for Throwing A Kick-ass FestivalAudienceView
Join Rurik Schtaklef, an Event Onsite Manager at Vendini, to learn the top tips for creating a kick-ass festival that fans want to return to year after year.
Group project for a Sales and Sponsorship class at Loras College. The Assignment was to pick a Johnson & Johnson company to sponsor the new MLS team that will begin play in Miami in 2018.
Hilary Burwell, National Galleries of Scotland
Presentation from the Museums Galleries Scotland 'Fortune Favours the Brave' conference, September 2013.
St. Baldrick's Foundation Reaches New Audiences with Successful Campaign: A M...St Baldricks Foundation
The St. Baldrick's Foundation, the world's largest volunteer-powered charity dedicated to raising money for lifesaving childhood cancer research, changes the narrative surrounding childhood cancers with multi-channel content campaign.
[WEBINAR] Top 5 Tips for Throwing A Kick-ass FestivalAudienceView
Join Rurik Schtaklef, an Event Onsite Manager at Vendini, to learn the top tips for creating a kick-ass festival that fans want to return to year after year.
Group project for a Sales and Sponsorship class at Loras College. The Assignment was to pick a Johnson & Johnson company to sponsor the new MLS team that will begin play in Miami in 2018.
Hilary Burwell, National Galleries of Scotland
Presentation from the Museums Galleries Scotland 'Fortune Favours the Brave' conference, September 2013.
A presentation that gives an insight about how the best man in the world went on to establish the seventh largest brand in the world, what did they focus on and how did they targeted their audience.
Making The Most Of Your New Media BudgetMaxwell PR
Since more than 90 percent of travel planning is done online, having a compelling digital presence is essential for tourism brands. The challenge is making the most of finite budgets and staying on top of fresh strategies.
Guest lecture to Alternative Media and Public Relations class, Texas A&M University by Catherine Jones and Caitlin Jeansonne.
In this presentation to an Alternative Media and Public Relations class, the MMI agency guest speakers gave the students a look into the life of a PR/social professional. Catherine and Caitlin describe the individual responsibilities and skills of PR, social media, and experiential. The students are given advice and tips about honing their skills and how to get started after they graduate.
Social Change Anytime Everywhere: Best Practices to Build a Multichannel Camp...4Good.org
From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
Community-Driven Fundraising by Noah Barnett #18NTCCauseVox
Learn more about community-driven fundraising at https://www.causevox.com
The world you fundraise in has fundamentally shifted—your supporters are hyper-connected, live inside personal feeds, and are continually ambushed with messages vying for their attention. These shifts have made it challenging to cultivate donor relationships and reach new donors.
However, many organizations are thriving within our new reality by rethinking how they approach fundraising and adopting a new playbook: community-driven fundraising.
In this session, we’ll show you exactly how you can too by highlighting how leaders at arts, animal, and advocacy to cancer, crisis relief, and community-service nonprofits are successfully leveraging peer-to-peer initiatives to strengthen donor relationships and reach new donors.
Learning Objectives:
*Why peer-to-peer is not a tactic but rather an approach you can incorporate into fundraising efforts all year
*Different types of peer-to-peer initiatives and how to effectively plan and coordinate into your fundraising plan
*How to activate and rally your supporters to advocate for your cause, helping you reach new donors
From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
10. What:
• Sporty games for children and
Where:
adults
• Local Schools
• Promotional kiosk for Jersey
• Athletic fields
Mike’s spread out through out
the field
Who:
• Media coverage
• Local Schools
• Stage for local entertainment
• Families
Why:
• Volunteers
• Raise funds for local charities
• Media
involving underprivileged
• JACK’D
children
• Jersey Mike’s
• Create brand awareness and
spoke’s person --
buzz around the community
Christie Rampone
• Spark attention to Jersey
• Sponsors
Mike’s various menu items
• Create long lasting
relationships with customers
11.
12. Non-traditional
Lower Budget: Create lower budget
ads that still generate a lot of exposure
Digital Marketing: Create online
campaigns to promote via social media
outlets
Print Campaigns: Create print
campaign to appear in specialized
magazines, billboards, bumper
stickers.