Sparky's Garage is a creative agency that has helped many brands since 2001, including startups and large companies. They develop integrated marketing campaigns across various media channels to help brands grow and create evangelists. The agency has expertise in areas like naming, branding, messaging, advertising, PR, web development and social media. They provide these services either as the agency of record or for individual projects. The summary highlights some of their case studies and campaigns for clients over the years across many industries.
Digitas, the only agency co-founder and presenter of the Digital Content NewFronts, presents the top trends and takeaways coming out of NewFronts 2018.
The Pop Up Store - Vector for Customer EngagementDaniel Dutesco
Discover the 8 vectors of customer engagement behind Pop-Up Stores that are being leveraged by Conscious Organisations to transform the retail experience.
DigitasLBi, the only agency co-founder and presenter of the Digital Content NewFronts, brings you a wrap-up of what matters most for brands coming out of NewFronts 2017.
Stand 3ft Back (www.stand3ftback.com.au) is dedicated to establishing a product philanthopy charity in Australia to distribute new corporate product donations to qualified nonprofits.
Digitas, the only agency co-founder and presenter of the Digital Content NewFronts, presents the top trends and takeaways coming out of NewFronts 2018.
The Pop Up Store - Vector for Customer EngagementDaniel Dutesco
Discover the 8 vectors of customer engagement behind Pop-Up Stores that are being leveraged by Conscious Organisations to transform the retail experience.
DigitasLBi, the only agency co-founder and presenter of the Digital Content NewFronts, brings you a wrap-up of what matters most for brands coming out of NewFronts 2017.
Stand 3ft Back (www.stand3ftback.com.au) is dedicated to establishing a product philanthopy charity in Australia to distribute new corporate product donations to qualified nonprofits.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but, still filled with big ideas.
Here are our major takeaways.
“The next consumer revolution has begun,” states Clara Hendon of Sterling Brands (http://sterlingbrands.com). This is one of the trends that she presented to attendees of the Destination Design Management conference this month in Huntington Beach, California.
Ms. Hendon highlights the following trends:
1. for consumers, it’s re-evaluation time
2. brandicide – a trend on the rise
3. brands out of sync are brands out of favor
4. consumer skepticism – now on steroids
5. make it in america…but make it great
6. at-home incubating – it’s all the rage
7. local – the connection that matters
8. addiction to discounting can hurt a brand
9. the next consumer revolution has begun
10. from frivolity to frugality
Daniel Dutesco DrivingPerformanceThroughEmployeeEngagement-InfopresseRDVRetai...Daniel Dutesco
Driving Performance Through Employee Engagement
Technology, a new generation of employees and new business models have fundamentally transformed the way retailers need to operate. With a staff turnover rate two times higher other industries, the retail sector is facing numerous challenges including profitability, innovation, engagement and in-store experience. What should be the objectives for Canadian retailers be within this context? How can an engaging workplace improve customer experience and what are the keys to maximizing employee engagement? What should successful market leaders do to manage disruptive new entrants? What lies within the DNA of the retailers we all admire and allows them to innovate and maintain momentum? Daniel Dutesco answers these questions by unveiling the ten drivers that characterize leading retailers and the operational DNA of the Conscious organization. Daniel Dutesco is Chief Strategy Officer at ORCHRD Group. Contact daniel@orchrdgroup.com
3 Lessons for Brands
Technology killed cheating.
Weaknesses are your greatest strengths.
Brands with purpose do better.
3 Lessons for Agencies
Agencies need more diversity.
Strategy is knowing what not to do.
Modern creativity demands collaboration.
Bonus Lesson
Take risks to stand out.
What is CBx ADvocate?
The ADvocate campaign is a unique concept that brings together the strengths of two successful organizations; your promo products and Creativeblox.
Who is it meant for?
Our audience are ad specialty firms, decorators and promotional products manufacturers in USA, Canada, Australia and the UK.
How does it work?
CBx ADvocate is a campaign specifically developed to bring more sales and profits to our clients by leveraging our capabilities in Appointment Setting, Telesales, Email Marketing, Creative Services & Customer Experience Management
KMMP Media Group, leaders in Connecting Our Clients to the Conversation. We are an innovative media sales, branded entertainment and marketing consulting firm with media assets that exceed over 120 million unique visitors a month.
Home Depot Integrated Marketing Communications Plan - IMC 610Stephanie Holman
Integrated marketing communications plan for Introduction to Integrated Marketing. Plan cover creative and communication strategies for Home Depot to better reach the older Millennial market.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but, still filled with big ideas.
Here are our major takeaways.
“The next consumer revolution has begun,” states Clara Hendon of Sterling Brands (http://sterlingbrands.com). This is one of the trends that she presented to attendees of the Destination Design Management conference this month in Huntington Beach, California.
Ms. Hendon highlights the following trends:
1. for consumers, it’s re-evaluation time
2. brandicide – a trend on the rise
3. brands out of sync are brands out of favor
4. consumer skepticism – now on steroids
5. make it in america…but make it great
6. at-home incubating – it’s all the rage
7. local – the connection that matters
8. addiction to discounting can hurt a brand
9. the next consumer revolution has begun
10. from frivolity to frugality
Daniel Dutesco DrivingPerformanceThroughEmployeeEngagement-InfopresseRDVRetai...Daniel Dutesco
Driving Performance Through Employee Engagement
Technology, a new generation of employees and new business models have fundamentally transformed the way retailers need to operate. With a staff turnover rate two times higher other industries, the retail sector is facing numerous challenges including profitability, innovation, engagement and in-store experience. What should be the objectives for Canadian retailers be within this context? How can an engaging workplace improve customer experience and what are the keys to maximizing employee engagement? What should successful market leaders do to manage disruptive new entrants? What lies within the DNA of the retailers we all admire and allows them to innovate and maintain momentum? Daniel Dutesco answers these questions by unveiling the ten drivers that characterize leading retailers and the operational DNA of the Conscious organization. Daniel Dutesco is Chief Strategy Officer at ORCHRD Group. Contact daniel@orchrdgroup.com
3 Lessons for Brands
Technology killed cheating.
Weaknesses are your greatest strengths.
Brands with purpose do better.
3 Lessons for Agencies
Agencies need more diversity.
Strategy is knowing what not to do.
Modern creativity demands collaboration.
Bonus Lesson
Take risks to stand out.
What is CBx ADvocate?
The ADvocate campaign is a unique concept that brings together the strengths of two successful organizations; your promo products and Creativeblox.
Who is it meant for?
Our audience are ad specialty firms, decorators and promotional products manufacturers in USA, Canada, Australia and the UK.
How does it work?
CBx ADvocate is a campaign specifically developed to bring more sales and profits to our clients by leveraging our capabilities in Appointment Setting, Telesales, Email Marketing, Creative Services & Customer Experience Management
KMMP Media Group, leaders in Connecting Our Clients to the Conversation. We are an innovative media sales, branded entertainment and marketing consulting firm with media assets that exceed over 120 million unique visitors a month.
Home Depot Integrated Marketing Communications Plan - IMC 610Stephanie Holman
Integrated marketing communications plan for Introduction to Integrated Marketing. Plan cover creative and communication strategies for Home Depot to better reach the older Millennial market.
Spark Summit - Watson Analytics for Social Media: From single tenant Hadoop t...Behar Veliqi
- WHAT IS WATSON ANALYTICS FOR SOCIAL MEDIA
- PREVIOUS ARCHITECTURE ON HADOOP
- THOUGHT PROCESS TOWARDS MULTITENANCY
- NEW ARCHITECTURE ON TOP OF APACHE SPARK
- LESSONS LEARNED
WestBrook Consulting is a multi-functional creative marketing agency, creating a new blue print for a new age.
We put this Workbook together to show you who we are,
what we do & what we can make happen.
If you like what you see and want to know more, have a project that we might be able to help you with or an idea you’d like to discuss, then we’d love to hear from you.
Thanks for listening.
Creative Clinic is a multi award-winning brand, design and digital agency. The studio (Communications Agency Of The Year 2020 – Highly Commended) has been helping start-up and established businesses, and not-for-profit organisations, to build distinctive brands, create memorable campaigns and develop highly effective digital platforms across a range of sectors (including charity, consumer, business to business, travel, food and leisure) since 2006. Our work is strategic and innovative, elevating brands through print, advertising, web and social, whilst providing specialised creative excellence, client-focused delivery and ongoing results.
Seagull Advertising, a 17 year old Branding and Advertising agency from Pune, recently held a Digital Summit on branding in the digital age at Courtyard Marriott, Pune. Hosted by Seagull’s MD Mr. Sameer Desai, the event saw more than 116 participants, including brands like Thermax, Kirloskar Brothers, Lokmat, Sakal, Reliance, 3Di Systems and Solutions, P. N. Gadgil Jewellers, Amanora, O & P Hospital, Kalpaturu, Foliage Outdoors, Jaihind, Akemi Excellence, NeoGrowth, Crème Pure, MAD Beverages and more.
Mr. Sameer Desai touched upon the necessity and benefits of branding in the digital space, backed by powerful case studies. His simple but vital insights about the use of digital medium to help brands connect with their audience, gained a lot of appreciation.
A look at the the top luxury digital marketing agency, Greenhill Partners...
As the thought-leader in luxury digital marketing, GREENHILL+PARTNERS bridges the gap between luxury brands, agencies and the digital world to help luxury brands succeed in digital marketing.
Virtually every client comes to us with the same concern: We know we have to do digital marketing, but we don’t know how. This is the problem we solve. We serve as your luxury digital marketing arm. As your uniquely knowledgeable and experienced steward we protect your digital investment, prevent brand dilution, enhance exclusivity and brand value, and more importantly, increase sales.
CONSULTING
We consult with brands and their agency to ensure the development of luxury-specific campaigns. We help brands select the best agency to execute their digital campaigns. We monitor and analyze the results of campaigns so our clients are independently aware of campaign success. We act as a digital advocate to ensure that what our clients' agencies are doing is the best digital work at the best possible price.
DIGITAL AGENCY
We also employ an international network of digital creatives and technicians. With our cutting-edge business model, we can execute effective luxury digital campaigns at an average of thirty-percent below traditional agency cost.
MEA Digital is an analytics-focused agency with offices in San Diego and New York City. We help our clients bridge the gap between branding and performance marketing by optimizing their media mix, creative positioning, and budgets across strategically appropriate channels. As a result, we're able to connect what's meaningful to their customers with what's profitable for their businesses.
WE BELIEVE THAT TODAY EVERY BRAND IS FIGHTING TO GET INTO CUSTOMERS' HEARTS, MINDS AND HANDS
WE EXIST TO HELP YOU WIN THE FIGHT
We are Forest Creative. We are the agency for the digital revolution.
When we say full-service, that’s exactly what we mean.
At Forest Creative we have the skills and capabilities in-house to deliver on almost any communications project. From strategy, through to production and delivery, we aim to provide experiences of value, building and maintaining a conversation between people and brands.
This is why we’ve mastered a beautiful composition between Image enhancements to Storytelling. It's not about simply interrupting people. It's about engaging them in the places they're actually paying attention and delivering a compelling message that creates an impact.
That’s why we specialise ‘MARKETING IN THE AGE OF DISTRACTION’
Be it
Brand Development
Corporate Identity Kits
360 Degree Marketing Strategy
Mobile & Web
Social Media Marketing
Interactive Space Design
Retail Store Space Design
Exhibition Space
Visual Merchandising
Corporate Office Theme Design and Events
Email & Content Marketing
Lead Generation
Photography
Explainer Videos
Corporate/Ad films.
On another note, We also specialise in image enhancement, creating value to the photographs/images used for web, advertisements, social media postings and image stocks.
We create amazing results for our (growing) list of pioneering clients. We’re not just an agency, we're a trusted partner.
Get to know us, you won’t be disappointed!
Enjoy marketing basics presented in a real, informative and ready-to-use way. Enjoyed at the INfusion Media Mixer, January 29th, 2010 on the beautiful Sunshine Coast, Canada where they are doing business in a whole new way!
NFP Bootcamp 2020 vision digital transformationGiveEasy
Wonderful to present at the 2020 Vision Bootcamp in Sydney! We are thrilled to be taking part and this is an event of the year for charities, with two days of amazing speakers, to empower charities thrive in 2020 and beyond.
Take part in the next series in Melbourne at: http://bit.ly/nfp-bootcamp
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
2. Since 2001
Welcome to Sparky’s Garage.
We’re a band of creative thinkers who develop campaigns that
help create indelible brands and transform customers into brand
evangelists.
As a result, buzz happens.
Sales are made.
Dynasties are built.
3. From Local to Worldwide
We’ve helped start-ups like Softspikes and America Online achieve
ignition, and tuned up some of the world’s best-known brands,
like Coca-Cola and Harley-Davidson.
Today we’re working with an innovative technology venture called
BodyMedia, a revolutionary health care start-up called RxAlly, and
Virginia Railway Express, a 20-year-old DC commuter rail.
We also donate our time to the Autism Society of America and the
American Cancer Society.
We do good work. And sometimes we just do good.
4. Service With A Style
For some clients, we work as the Agency Of Record on retainer. For others, it’s as a SWAT team
of marketing mercenaries on a mission. We love to craft integrated campaigns across a variety
of media that help our clients achieve their goals. Our expertise includes, but isn’t limited to:
• Naming
• Logos
• Messaging
• Integrated communications campaigns
- Advertising – Print, Radio, TV, Outdoor, Online, Direct . . .
- Public Relations
- Web Development
- Social Media
- Promotions
- Content Development
• Consumer Engagement
• Return On Investment
5. Medicine-On-Time is found in 400 pharmacies nationwide,
but few people know about it other than the assisted living
facilities they currently serve. But research told us there
was a larger market of aging baby boomers and their
medicated parents, waiting to be tapped.
Television • Print Campaign • Microsite • Banners & PPC • Point-Of-Sale
6.
7.
8.
9.
10. ITSolutions was under new management and growing
through acquisitions. They needed a new brand and a
launch campaign that would resonate with their federal
client base. Acentia was born. And our Essential To The
Mission campaign put the company on the map.
Name • Domain • Logo • Tag Line • Ad Campaign • Banner Ads
11. Innovation is born of tireless work and dedication. Despite his genius, Thomas Edison
never rested on his laurels. Since Acentia’s founding over a decade ago, our commitment
to providing innovative solutions to problems of national signif icance has established us
ESSENTIAL TO THE MISSION as a trusted partner to our customers. Acentia is at the forefront of technology moderniza-
tion efforts. Our people, passion and performance help protect our country, save taxpayer
dollars and provide measurable returns on technology investments. It’s this constant pursuit
of a better way that drives us. We are Acentia. We are essential to the mission.
acentia.com
12.
13. Acclaro came to us with a need to better brand their B2B
venture and stand out in the marketplace. So we created
an integrated campaign across print and digital media
that turned heads and launched a thousand clicks.
Advertising • Tag Line • Direct Mail • Website • Trade Show Presence
14.
15.
16.
17. There’s nothing more satisfying than turning a client’s
customer into a brand evangelist. And for BodyMedia,
we’ve enlisted an army of ‘Band Evangelists’ who sing
the praises of this innovative fitness and weight loss
technology that’s been used on The Biggest Loser as
well as by Jillian Michaels and Jenny Craig.
Print Advertising • Radio • Banner Ads • Social Media Promotions
18.
19.
20.
21. GIVE DAD A
NEW SIX PACK.
PUT ON THE ARMBAND. TAKE OFF THE POUNDS.™
22. TURNING
INTO A
PUMPKIN?
PUT ON THE ARMBAND. TAKE OFF THE POUNDS.™
23.
24.
25. VRE is Virginia Railway Express, a much-loved alternative to
Routes 95 and 66 five days a week for 10,000 commuters.
And this year we’re helping them celebrate their 20th year
riding the rails. In addition to creating advertising and
station posters, we are endearing their passengers with the
creation of ClubVRE, a Rider Rewards program that provides
a revenue stream for VRE and savings for their riders.
Advertising • Collateral • Digital Marketing • Loyalty Programs
26.
27.
28.
29. We helped Virginia Lottery achieve record ticket sales
and increased brand favorability through our integrated
marketing efforts for scratchers, MegaMillions and
raffles, as well as promoting that the proceeds benefit
Virginia’s Public Schools.
Television Spots • Point-Of-Sale Materials • Radio • Print • Online
30. We helped Intersections, a leading provider of identity theft
protection for banks, break into the consumer market. Our
campaign featuring Lewis Black took their test market from
one of the country’s worst performers to #1. And we had a
little fun in the process.
Logo • Tag Line • Television • Print • Radio • Microsite • Banner Ads
31.
32.
33. We’ve been helping the American Cancer Society fight
prostate cancer with a club. Their National Capital Golf
Classic is in its 15th year and has raised several million.
Advertising • Posters • Mailings • Website
34.
35.
36. With so much of the world’s infrastructure aging, our water
supply is in jeopardy. We helped Dow get the word out to
municipalities worldwide and showed them how they could
do something about it without digging up pipes.
Ad Campaign • Online Marketing
37.
38.
39. We’ve worked with the Greater Washington Board of
Trade on a number of fronts, from attracting business
to the region for The Greater Washington Initiative, to
bringing baseball to DC.
Advertising • Collateral • Events • Buzz
40.
41. When the Arthritis Foundation wanted to promote their
Joints In Motion marathon training and fundraising
program, they turned to us to create a campaign. We
chose to use the race bib to tell a story.
Advertising • Collateral • Events • Buzz
42.
43. While some of our favorite Harley-Davidson work we’ve
done was in conjunction with Virginia Lottery, Harley
was one of the first clients in the Garage, and we
helped them celebrate their hundred birthday with
advertising and concepts for their traveling show.
Advertising • Collateral • Events • Music • Buzz
44.
45. Gifts In Kind International came to us with 24 hours
before opening day at Nationals Park and asked for a pro
bono TV spot for the jumbotron showcasing their drive
to collect toothbrushes for the people of Haiti after the
earthquake there. That led to other work that included
rebranding the 28-year old non-profit as Good360.
Naming • Messaging • Logo • Advertising • Online
46. WILL YOU FILL A
LANDFILL OR A MIND?
BORDERS DONATED 27 MILLION BOOKS IN 2010
Donate or destroy. It’s a choice that companies face each
day in dealing with excess inventory. Good360 is building
the world’s largest online donation marketplace to fulfill
the needs of qualified nonprofits with corporate product
donations. Where companies of all sizes can quickly and
efficiently donate goods and eliminate wasteful expenses.
DONATE GOODS FOR THE GREATER GOOD @ GOOD360.ORG
AND DOWNLOAD YOUR FREE WHITEPAPER ON THE TOP 10 PRODUCT DONATION Q&A’s
Through our parent company Gifts In Kind International, we’ve distributed over $7 billion in product
donations from 200 of the Fortune 500 to thousands of qualified nonprofits, improving millions of lives.
47.
48. Golf is a tradition-bound industry, and not the easiest to
break into when you’re asking golfers to change their ways.
Or their spikes, in this case. Rather than win them over one
by one, we went to their country clubs, and convinced the
memberships to ban metal spikes on the grounds that they
caused $40 million a year in damaged greens, clubhouses,
and golf carts. Today, the revolution we helped spark
underfoot has been so successful that nearly all golf clubs
require players to wear Softspikes.
Print & Broadcast Advertising • Logo • Direct • Trade Show • PR
49.
50. The Advance Team
Bill Replogle, Chief Mechanic
Bill would lead the creative charge for Advance. He’s an award-winning writer,
creative director and agency chief with a track record of creating successful
integrated campaigns across a variety of media.
John Pfeifer, Master Creative Technician
John & Bill have been creative partners for a good 15 years now, and his quick
wit and skillful art direction have led to many of our finest campaigns.
Marc Regardie, Master Service Technician
Marc is is both an innovative thinker and a well-respected account manager
who would lead the day-to-day activities for Sparky’s and Advance.
Will Marlow, Master Digital Mechanic
Will is our resident digital guru who is adept at building online communities,
leveraging social media and is certified by Google in Adwords and Analytics.
John Mason-Hill, Master Design Technician
Sharpie, as we call him, would be an integral member of the
creative team and oversee all production for Advance.
Barbara Replogle, Master Operations Technician
Barb is a veteran account manager and heads up our operations.
51. We look forward to the next round and showing you some
Advance Cre tive
We’ve been diving into your research and marketing plans and the creative
wheels are in motion. We have some thinking to share with you that we will
continue to develop should we be fortunate enough to make it to the next
round. We can also give you more depth on the campaigns you see here, the
team at Sparky’s, and our methodology for creating great work that moves
brands forward. Thanks for inviting us to the pitch.
Bill Replogle • Chief Mechanic • Sparky’s Garage • 703-777-2011