The document outlines a marketing strategy for Jersey Mike's, focusing on targeting children through sporty games and local schools while engaging families and media. It emphasizes building brand awareness in the community, leveraging non-traditional, low-budget advertising methods alongside digital and print campaigns. The goal is to foster lasting customer relationships and support local charities.

6. SITUATIONAL
ANALYSIS
Competitors

7. Target
Audience

8. Marketing
Strategy

9. Branding

10. What:
• Sporty games for children and
Where:
adults
• Local Schools
• Promotional kiosk for Jersey
• Athletic fields
Mike’s spread out through out
the field
Who:
• Media coverage
• Local Schools
• Stage for local entertainment
• Families
Why:
• Volunteers
• Raise funds for local charities
• Media
involving underprivileged
• JACK’D
children
• Jersey Mike’s
• Create brand awareness and
spoke’s person --
buzz around the community
Christie Rampone
• Spark attention to Jersey
• Sponsors
Mike’s various menu items
• Create long lasting
relationships with customers

12. Non-traditional
Lower Budget: Create lower budget
ads that still generate a lot of exposure
Digital Marketing: Create online
campaigns to promote via social media
outlets
Print Campaigns: Create print
campaign to appear in specialized
magazines, billboards, bumper
stickers.