The power of the continuous new developments of Web and Mobile platforms are changing the way we interact with friends, community, the government and business community. This talk will present some of the latest developments in Social Media including Blogs, Twitter, Facebook, F-Commerce, Google +1 and discuss how their online popularity is affecting the way we interact with customers and deliver brand values. This will lead the talk to the Groundswell and Relevance Web - the latest social trends where people help each other using social tools rather then waiting for the support from the business community.

1. Going Digital
@ BCS Herts
Hajrë Hyseni
Senior Lecturer and Programme Tutor for MSc SBIS
University of Hertfordshire, OrangeClouds
Jan 2012
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2. “eBiz apps, social
media & Stories”
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3. eBiz Opportunity with Shopify
Social Presence
Mobile
What are the big ideas?
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4. Fast eBiz
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Opportunities
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5. 5
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6. Cost?
Domain : £5-£7
Google Adwords : £5-£10
Paypal account : £1 per sold item
Total: £40 - Real Store
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8. Things to consider..
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9. brochure
pages
Offers
Where do visitors land?
homepage
Blog Landing pages
product page
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10. What happens next?
92%
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11. 11
So
cia
lP
re
se
nce
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12. Social Media is big
Facebook
YouTube
Wikipedia
Twitter
Linkedin
& a lot more....
Tablets
Mobile is big
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13. Your customers aren’t
just connected, they’re
engaged
John & Tim (O’Reilly)
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14. Past
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15. Present?
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16. 16
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17. Remarkable
Sharing
content
Online
Reputation
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18. Next....
• Centre of the conversation
• Brand monitoring (social media)
• Simplify or reconstruct the brand message (mobile, web, tv)
• Allow your customers to help you with your brand
• Understand whether you customer understand your brand
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19. Online Popularity?
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20. GoDaddy vs God?
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21. 21
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22. Simple truths?
Digital is going mobile
Web will be replaced by apps
Social cannot be put back in the box
Personalisation
Engagement is better than interruption
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23. 28%
M-Banking
50%
M-Search
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24. Popular Apps
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25. The next big things?
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28. Mobile wallets
Google Android
Paypal
Visa
Apple iOS
The Olympics = Showcase for Mobile Payment solutions
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29. ????
F-Co
mmerc
e
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30. Thank you!
Twitter: @hajra
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