Business Communication is now social

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Business Communication is now social

  1. 1. Business  communica,on  is  now   social    In  fact  Social  Business  So0ware  is  the  next  hot  Biz     Luis  Font   Managing  Director  
  2. 2. What  is  happening  exactly?     2  
  3. 3. And  what  is  happening  inside  the  company?     •  Intranet 1.0: possibly various useful things, but boring, used little, not very usable •  Shy business use of Social Networks, very little in B2B •  Only consumer oriented companies use B2C social networks •  Social Media in good form: bloggers confirm that they are the 5th power •  Twitter calls upon the democratic revolution but it hardly get into some companies 3  
  4. 4. Do  we  inform?  Should  we  collaborate?   4
  5. 5. And  it  gets  worse  every  ,me   Genera>on  Y  is  joining  the  company…   5  
  6. 6. Social  Business  So0ware  is  the  next  hot  Biz   In 2010 the market confirmed the value of professional and cooperative social collaboration platforms: •  Jive software achieved 30M$ financing; •  Cube Tree was bought by Success Factors for 50M$; •  and Atlassian achieved 60M$ financing 6  
  7. 7. 7  
  8. 8. Convergence   Intranet  2.0   Enterprise  2.0   Non  Social  Legacy  1.0   SoEware   ?   8  
  9. 9. Everything  will  become  Social   9  
  10. 10. What  are  we  making  Social?   •  Firstly games •  Intranets, they need this as if it were water •  Extranets, especially if it is with clients •  Project management •  CRM… Social CRM sounds good •  ERP •  El BI •  And much more 10  
  11. 11. And  what  else?     •  Social Crowsourcing •  On-line Reputation •  Social Client/User Communities •  Social Product Management •  Social Product Engineering 11  
  12. 12. Over  the  next  5  years  the  majority  of  companies  will  have  a  Corporate  Social   Network   12  
  13. 13. This  Revolu,on  will  NOT  be  led   by  IT   13  
  14. 14. We  Need  New  Profiles   •  From Community Manager to Digital Strategist •  From Programmer to Development & Usability Engineer •  From Content Manager to Digital Content Strategist & Designer •  From Usability Engineer to Usability- Understandability Designer 14  
  15. 15. And  they  will  be  in  the  Cloud:  Public  or  Private   15  
  16. 16. Will  there  be  a  baRle?     reconver,bles   16  
  17. 17. Who  will  lead  it?   •  Top Management •  Departmental Leaders •  Human Resources •  Marketing 17  
  18. 18. Business  Benefits   •  Greater Information •  Collaboration increase •  Increase in Productivity •  E-mail reduction •  Knowledge Management •  Sense of Belonging •  New Retribution Models •  Motivation 18  
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  20. 20. www.zyncro.com  

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