14 Trends for 2014


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Here are some things I think we'll see talked about or happening in the coming year.

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14 Trends for 2014

  1. 1. Wearable technology has been emerging for a few years now. The simple beautiful design of Nike Fuel has inspired countless designers, developers, and entrepreneurs to re-imagine fashion & function with technology. None more so than the outdated fashion accessory of the watch. From Samsung, to the crowd sourced Pebble watch which raised over $10 million. You can feel that in 2014 the must have tech product will be a smart watch. Even the car manufacturer Nissan has jumped into the ring with its gorgeous car connected device Nismo.
  2. 2. 3D Printing has made its way into the mainstream. With costs coming down and technology improvements we are seeing all kinds of innovations as people push the envelope of what can be created. From edible food, to furniture, to eyewear. We are getting closer to a time when we can just download a table the same way we do with music.
  3. 3. It could be said that 2013 was the year when marketers & brands finally became comfortable using Social Media. It can also be argued that for many it was maybe a little too comfortable. While agency types fawn over the next water cooler moment that they can attach their brand logo to, the general public & the media are starting to cry foul. This fad will fade, and like sheep we can all move onto the next big craze like snap chat fashion shows or vine movies.
  4. 4. Studies show that kids today don’t want to own cars. Technology & apps have made this trend a reality. Zipcar may have been first to the party, but from Uber to Lyft, Relay Rides to Get Around the choices have never been better to forgo the whip and just “Uber It”.
  5. 5. Craft beer has been booming for years. In fact this year Sam Adams Owner Jim Koch became a billionaire. Cocktails have definitely grown exponentially in the past few years. What started in the speak easy’s of major cities... with their bartenders looking like extra’s from Boardwalk Empire; has now made its way into the suburbs and beyond. A renaissance for drinks as spirit brands invent new flavors or import strange liquors from overseas to quench the thirst of enthusiasts everywhere. This year there will be continued growth to imbibe even more...
  6. 6. For every cultural event, brand, or movement that marketers are peddling you can be sure there is also an accompanying hashtag. Watch the Emmy’s or The Superbowl and there are literally 100’s. We are definitely in the early stages of trying to tie television & online conversations. The hashtag phenomenon has hit critical mass. I I think we’ll figure out this year that most people watching an event do not have interest in using the #mycharminmoment or #TumsTime hashtag to further the conversation. That is unless they are talking shit about the brand.
  7. 7. What’s old is new again. According to Digital Music News, it’s projected that 5.8 million vinyl records will be sold in the United States this year. That’s up from one million in 2007. This is just the beginning with a slew of new products in Hi-Fi audio using analog tubes to warm up the sound of our cold compressed digital files. Millennials are leading the charge and I think this year we’ll see a continued shift towards the golden era of audio.
  8. 8. Last year Google Glass captured the imagination of tech nerds everywhere. If only you didn’t look like such a tool wearing them. Regardless its the beginning of Ray Kurtzweil’s “Singularity” for real. This year the release of the Oculus Rift is going to change gaming as we know it. This will definitely be the birth of augmented reality as we imagined it in Science Fiction.
  9. 9. What started out in the eighties with Record Clubs and Cheese of the Month has transformed in the digital age across many sectors of commerce. Whether its Dollar Shave Club, Trunk Club, Bark Box or Loot Crate... If you can imagine it there is a subscription service that will bring you a box of cool material goods to keep you happy every month.
  10. 10. Nest has made the thermostat a must have tech device. Lockitron lets you control your doors with your phone. This year you will see plenty of new smart products as the appliances and devices in our homes become more connected than ever.