Innovate using social networks

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Learn how to start innovating within your business by following a step by step process using niche social networking sites.

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Innovate using social networks

  1. 1. INnovate Using Social Networks Hajrë Hyseni Dec 2012Wednesday, 5 December 12
  2. 2. Business overview Setting goals Niche Social Networks NSN Examples Engage and Monitor Generate ideas Weekly TopicWednesday, 5 December 12
  3. 3. What’s your business about What services/products you offer Who are your customers Your location What are your goals/objectivesWednesday, 5 December 12
  4. 4. Niche Social Networks NSN are focused on very targeted interest areas or demographicsWednesday, 5 December 12
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  6. 6. Ning AlternativesWednesday, 5 December 12
  7. 7. ExamplesWednesday, 5 December 12
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  15. 15. Some moreWednesday, 5 December 12
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  22. 22. BrandsWednesday, 5 December 12
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  27. 27. TV Channel Launch http://youtu.be/316AzLYfAzwWednesday, 5 December 12
  28. 28. Prepare, Prepare and Prepare some more • Which is Social Networking channel for Product/Service innovation • The Law of Attraction - take an interest in other people • Take risks – be authentic, speak with your actual voice • Be real – don’t tell about how many new cool widgets you plan to design • Be selective – don’t set up a Facebook page if you don’t have to • Be unique – don’t just copy what your competitors are doing • Stop talking and start listeningWednesday, 5 December 12
  29. 29. Team Meeting Goals-SettingWednesday, 5 December 12
  30. 30. Team Good working conditions Regular projects milestones Flexible working hours Progress review meetingsWednesday, 5 December 12
  31. 31. Some More • Use Social Monitoring Tools • Mentions, keywords, tweets, retweets, hashtags etc • Generate iDeas • Implement and DevelopWednesday, 5 December 12
  32. 32. Review Social Monitoring ToolsWednesday, 5 December 12
  33. 33. Metrics HootSuite Sprout Social Social Mention Topsy ReFollow Influence √ √ √ Keyword analysis √ √ ReTweets √ √ Followers √ Pins √ √ √ Hashtags √ √ Fans √ √ √ Click-throughs √ √ √ Mobile apps √ √ Schedule Features √ √ Social Networks √ √ √ Cost - - - - - Basic and quick method to review social monitoring toolsWednesday, 5 December 12
  34. 34. Metrics HootSuite Sprout Social Social Mention Topsy ReFollow Influence √ √ √ Keyword analysis √ √ ReTweets √ √ Followers √ Pins √ √ √ Hashtags √ √ Fans √ √ √ Click-throughs √ √ √ Mobile apps √ √ Schedule Features √ √ Guide only! Social Networks √ √ √ Cost - - - - - Basic and quick method to review social monitoring toolsWednesday, 5 December 12
  35. 35. Choose a Niche Social Networking Platform relevant to your company Tweet back reasons for your choice #UH6BUS1062Wednesday, 5 December 12

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