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10 things that will change the online landscape

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10 things that will change the online landscape

  1. 10 THINGS
  2. Hello! My name is Bart.
  3. This is my daughter Merel.
  4. I’m passionate about coffee.
  5. I live and work about coffee. I’m passionate in Ghent.
  6. I work at digital agency Netlash-bSeen.
  7. @netlash
  8. http://slideshare.net/netlash
  9. 10 THINGS THAT WILL CHANGE THE ONLINE LANDSCAPE IN 2012 Digital Marketing First, 11/10/2011
  10. Swift and many changes.
  11. 10 trends for the coming year
  12. 1. Online
  13. ORGANISATIES Bedrijf Overheid Vereniging COMMUNICATIE STAKEHOLDERS Pers Prospect Klant Medewerker Opinion Leader
  14. ORGANISATIES MASSAMEDIA STAKEHOLDERS
  15. ORGANISATIES DIGITAAL STAKEHOLDERS
  16. Digital is the new normal. The bulk of communications will happen online.
  17. ORGANISATIES ORGANISATIES MASSAMEDIA DIGITAAL STAKEHOLDERS STAKEHOLDERS
  18. Different properties ‣ funnel -> parallel ‣ one-way -> multi-directional ‣ control -> bottom-up
  19. 2. Social
  20. Social ‣ monitoring ‣ data ‣ reactive ‣ integrated ‣ influencers ‣ yourself?
  21. 3. Peer2Peer marketing
  22. From broadcast thinking to network thinking.
  23. 4. Local
  24. Local ‣ context! ‣ push vs pull ‣ filter
  25. 5. Mobile
  26. At last...
  27. Mobile ‣ smartphones everywhere ‣ it’s not a phone, it’s a computer ‣ divers ecosystem (iPhone, Android...) ‣ bigger than desktop! ‣ touch
  28. Mobile first
  29. Websites: designed for touch devices and small screens.
  30. Is your website ready?
  31. Remember: SoLoMo.
  32. 6. Web
  33. Web vs. Apps ‣ big temptation: apps!
  34. Web vs. Apps ‣ big temptation: apps! ‣ ask the question: content or application? ‣ TCO ‣ accessibility
  35. Responsive.
  36. 7. Consumerisation
  37. iPad ‣ touch ‣ consumption vs. production ‣ other tablets
  38. 8. Agile
  39. The way of the web.
  40. Launch fast, fail fast.
  41. 9. Integrated
  42. Siloes ‣ website ‣ analytics ‣ seo ‣ press releases ‣ sea ‣ community ‣ social ‣ affiliate ‣ e-mail marketing ‣ ...
  43. Technology is not a tool. It’s the raw material. It’s something to mould, shape, sculpt with.
  44. Playtime’s over.
  45. Technology should be at the heart of your communication.
  46. But...
  47. 10. Strategy
  48. Move from tactics to strategy.
  49. Start with strategy. Think integrated.
  50. Remember 1 thing.
  51. It’s not a tsunami.
  52. Surf’s up!
  53. Conversation
  54. Questions?
  55. twitter.com/netlash bart@netlash-bseen.be www.netlash-bseen.be

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